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Business
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Alternative Health
Health & Fitness

Spapreneur Podcast

Updated 2 days ago

Business
Careers
Alternative Health
Health & Fitness
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The day spa business podcast giving real-life tips and tricks for massage therapists, estheticians, and other spa professionals.

Read more

The day spa business podcast giving real-life tips and tricks for massage therapists, estheticians, and other spa professionals.

iTunes Ratings

41 Ratings
Average Ratings
33
1
1
2
4

Good information

By Melvis333 - Oct 10 2019
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I am always looking for new podcasts to listen to on my commute. I keep listening but am a bit on the fence. Once they are actually on the topic of the episode, there is a lot of good information and things to consider for your business. I could do without about 50% of each episode. I find most of the stories they tell about Aunt so and so and whoever else to be irrelevant and boring. That being said, I keep listening because I want to hear what they have to say about the actual topics.

Helpful business podcast with some fun!

By Sjmazurek - Apr 05 2019
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Lynn and Ramona are a great pair that give smart tips and advice. Their wisdom and humor make the podcast so fun. I constantly learn something new. Everyone in the spa industry should be tuning in!!!

iTunes Ratings

41 Ratings
Average Ratings
33
1
1
2
4

Good information

By Melvis333 - Oct 10 2019
Read more
I am always looking for new podcasts to listen to on my commute. I keep listening but am a bit on the fence. Once they are actually on the topic of the episode, there is a lot of good information and things to consider for your business. I could do without about 50% of each episode. I find most of the stories they tell about Aunt so and so and whoever else to be irrelevant and boring. That being said, I keep listening because I want to hear what they have to say about the actual topics.

Helpful business podcast with some fun!

By Sjmazurek - Apr 05 2019
Read more
Lynn and Ramona are a great pair that give smart tips and advice. Their wisdom and humor make the podcast so fun. I constantly learn something new. Everyone in the spa industry should be tuning in!!!

The Best Episodes of:

Cover image of Spapreneur Podcast

Spapreneur Podcast

Updated 2 days ago

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The day spa business podcast giving real-life tips and tricks for massage therapists, estheticians, and other spa professionals.

Rank #1: Massage Therapist Guest Experts

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On this episode, Rachel and Jen, our amazing Massage Therapists at DeStress joined us to talk about their journey through the spa industry, their growth and spa education, as well as sharing some of their fun stories from their time working at DeStress. These girls are motivated, goal driven and it’s great to have them as part of the team. This was a super fun episode to record and we hope you enjoy it too! 
Topics Covered

We have some special guests from DeStress
How long have you been in the business
What are maturity levels 
DJ. The family, client and owner
Education is so important
NMT class
Teaching each other
Boost of confidence levels
Some weird accents
We make clients want to be here
Add a personal touch
This is why people stick around at DeStress
Sharing stories
What is it like to work with the Spaprenurs? 
Dissection class

Resources Mentioned

Spapreneur Community
CBD Conference (Denver)

Jul 31 2019

47mins

Play

Rank #2: 1 Client Retention Hack Spas Can’t Skip

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On today's show, Lynn and Ramona talk all about building client retention with one simple hack - giving the client a reason to return.

Giving a client a reason to return is crucial to the building of your business. Too often we see Spapreneurs saying they can't build repeat clientele or they just aren't getting referrals. Not true you just have to change your mindset! It's your job to get them back in the door! The hard part is getting them in the first time, so you are explaining the value of coming in regularly and make it stupidly easy to get them back in the door. Clients overall are recognizing the value of services you provide, but you have to give them a particular reason to come back and a time frame in which to do it. In this episode we go through:

The easiest way to set up a membership system that gets people to come in regularly
Why you're educating and not selling
Why they need to book before they leave
When vs. Would
Limiting their options to build your book
Why You Need to Have Scripts
Resources Mentioned:

Demandforce
100 Things to Improve Your Spa for Under $100

Feb 02 2017

20mins

Play

Rank #3: What Do You DIY In Your Spa Business?

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On today’s episode, we’re talking about some of the things you absolutely can DIY in your spa business, and knowing when it’s time to get in the professionals. How good would it be if you could outsource all the things that keep your business running and your spa looking good? Marketing, laundry, administration, even the plumbing, and general maintenance. Amazing right! Reality check, for a lot of day spa owners there just aren’t the dollars to make this happen. Listen to this episode, and get our advice on the things that you absolutely should be handing over to the professionals and why!
Topics Covered

Banking, laundry, taxes
Know how to use your tools
No your lane of genius
Time is money
Sometimes you just have to pay
Is it worth it to do yourself?
Administration you can and can’t DIY
Pick your battles

Resources Mentioned

Spapreneur Community
Gusto
Canva
Brandstrong
Time Wasters (Podcast Episode)
Inventory Worksheet

Apr 30 2019

49mins

Play

Rank #4: How to Promote VIP Programs

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On today's episode, we're talking about how to build and promote VIP programs. While we don't have a VIP program for our clients we think they are a very good idea. But some people don't want to advertise their VIP program because they don't want to make other clients feel bad. Lynn and Ramona think maybe you should brag about the VIP.

Leave your thoughts in our Free Spapreneur Community now.
Topics Mentioned

Own your drink choices
Family, Owners, Clients
Own your VIP program
Should you brag about what VIP people get?
Money comes before the client
Why would you hide how well you treat your clients?
Raise the bar of your VIP program
Other programs
Make the aspirational pitch
If the clients complain about not being a VIP
Invite the client to the program
Do not apologize for how you run your business
Resources
Spapreneur Community - get a two-week trial

Feb 20 2019

37mins

Play

Rank #5: How Do You Deal With Overwhelm?

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On this episode, we’re talking about overwhelm and more importantly, how to deal with it. Even if you think you have things together, life can become overwhelming sometimes, your life throws you curveballs. Although you can’t always stop these from coming your way, what you can do is take the steps you need to help deal with them. We had our own curve balls thrown at us recently. Listen to this episode to hear how we dealt with it and get the advice you need to deal with your own situations.
Topics Mentioned

Life becomes overwhelming
When you can’t see through the wall of problems
Break down what you can solve
Things went wrong at DeStress
Ramona had some personal problems
We’re a village of support
Delegate where you can
Speak to those who will listen 
Body and health issues 
Hormones
Have an escape 
Go for a walk
Treat yourself
Spapreneur support community
Guilt and shame

Resources Mentioned

Spapreneur Community

Aug 22 2019

33mins

Play

Rank #6: Cheap Marketing Ideas That Work

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No fear in this industry - here are some of the things that got us started. You must try everything to get your business going and some things might freak you out. Those are the things that are likely to be the most successful.

Things We Talked About in this Episode:

How to get over the myth "there are too many"
Never say no to any charities - seriously
Think about signage to get attention - ask forgiveness later
Website - you need a decent website
Increase Testimonials and use them in marketing!
All your free online real estate - make sure you claim that land
Invest in quality collateral materials
Use your car the right way
Free gift for you cards
T-shirts
Look Presentable
Partner with casual eateries
Look at your clients for small business owners to partner with
Discount move-in coupons
Best of Contests

Resources Mentioned
DeStressing Your Dollars Webinar - RSVP NOW

Ultimate Email Course

Facebook Group

31-Day Holiday Challenge! There is still time to enter!

Oct 04 2017

36mins

Play

Rank #7: What To Do When Business is Slow

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On today's episode, we talk about the peaks and valleys of running a business. Spring has sprung which means clients are spending more time outdoors and less time in your business. Keeping calm and use this season to your advantage. Don't be afraid of slow business, use it to your advantage.
Topics Covered

The clients are outside not inside your spa
Stay calm and massage on - seriously the clients will be back
Remember Mother's Day Packages!
Prep your clients for the big events
Who have you not seen in a while?
What to do when we're in a slump
Start to meet new people
Take a break
Visit Garden Centers wearing your branding
Get involved in your community
Track your peaks and valleys
Create Strong Partnerships within the industry
Create a plan and then actually go do it
Try summer hours

Resources Mentioned

DemandForce
Yay Symone!
Spapreneur Community
Spapreneur Live

May 09 2018

31mins

Play

Rank #8: How to Make the Best Schedule with Acuity Scheduling’s Gavin Zuchlinski

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Did you know that Acuity Schedule was created by a son trying to help his massage therapist mom? Well, it's true and we get the full story on today's podcast!

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and espresso maniac (a word he does not use lightly) who wholeheartedly believes that business should be fun.

Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Their Customer Support is unmatched in this industry as they focus on easy & pain-free scheduling with one on one support as they help their client’s businesses grow and thrive.

Gavin is graciously giving our Spapreneurs a 45 day trial by clicking this link - http://acuityscheduling.com/spapreneur

This episode is brought to you by Gusto, seriously the easiest payroll company to make taxes and deductions a breeze. Get three months free when you run your first payroll by visiting www.gusto.com/spa

Jan 16 2019

40mins

Play

Rank #9: The Steps to Bounce Back

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On this week's episode, the Spapreneurs are back after being exiled from Apple Podcasts! This is the first recording after our break and we have a ton to talk about! As a business owner, you have to be able to bounce back when life gets in the way.
Topics Covered

The Spapreneurs get back to business
Fake it till you make it
Sessy lost the grid
Create systems and processes
Maybe a Spapreneur Live in 2020
What happened during our break
Sessy is trying other religious methods
Ramona's children get in the way
Surround yourself with positive people
Create an emergency happy list
Start where you are
Be honest about where you dropped the ball
Take care of yourself
Build a Roadmap to Recovery
Pace yourself
Have a why
Goals are personal
Money does not equal success

Resources Mentioned

Gusto! 
Spapreneur Community 
Podcast Websites
10% Happier by Dan Harris
19 for 19
Zenni
BizChix Podcast 
American Scandal

Feb 06 2019

46mins

Play

Rank #10: Aromatherapy Classes With Ashley Dwyer

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On this episode, we had our amazing paid community member, Ashley Dwyer join us along with Head of Strategic Partnerships at Simply Earth, Shilah Roethel. The pair talked about the great partnership that they’ve formed to create and develop a number of CEU classes, specialising in Aromatherapy. Listen to this episode to hear all about Ashley’s journey, the things that she has had to overcome and how she’s established these amazing courses to support continued education. 
Topics Mentioned

Special guests
Aromatherapy class
Simply Earth
What does it take to become a certified aromatherapist
Ashley’s journey
Why she’s decided to offer CEU classes
What it takes to set-up a CEU class
Hands on aromatherapy
Why is it important to use a wholesaler 
How to sign up as a wholesaler
How do Simply Earth support businesses
Selling retail
How Ashley manages her day job and running CEU classes
Why Ashley loves Spapreneur Community

Resources Mentioned

Spapreneur Community
Simply Earth
Massage Innovation Network for Therapists
Massage Innovation Network for Therapists Facebook Group

Aug 28 2019

37mins

Play

Rank #11: Do You Have The Right Business Mindset?

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On today’s episode, we’re talking about why having the right mindset is key to helping your business grow. Whether you’re trying to run a business, grow personally or just survive your busy days, mindset plays a huge part. If you’re complaining that your business isn’t making any money, you “don’t have time”, or you’re holding yourself back from taking on new challenges, then you’re never going to get out of those situations unless you change your mindset. Listen to our own experiences, stories, and get the advice you need to change up your mindset on this episode of the Spaprenenur podcast.
Topics Covered

Business banking
Research the facts
Mindset is everything!
Grow your qualifications and your business
Clients believe in you
Embrace the fear and take opportunities
A Spapreneur amazing story

Resources Mentioned

Spapreneur Community
American Express
Square
Reset Your Mindset
Audible
Becoming (Michelle Obama)
This is Marketing (Seth Goden)
Ramona IG

May 22 2019

42mins

Play

Rank #12: Question and Answer Time from the Spapreneurs

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On today's episode, we're at 50 episodes! Episode 050 is all about you, questions directly from you about how we run our business as a family without drama (spoiler alert oh there was so much drama) to Lynn's favorite wine. This episode is all about who we are as business owners and women.
Topics Mentioned

How did the name Sessy came to be?
How to the two of us remain business owners and still family?
What's our favorite skincare line?
What is Sessy's favorite wine?
How much money do we really make from our business?
How did Ramona progress from being a massage therapist to business focus woman?
How did Sessy get clients get off her table and onto another therapist's table?
How can I go big and go home when launching my business?
What is our day spa really like?

Resources Mentioned

Spapreneur Podcast Facebook Group
Zo Medical
Eminence Skin Care
PCA Skin Care
Andalou Naturals
Jane Iredale Make Up
Revlon ColorStay Overtime Lipstick
Yes to Cucumbers Eye Make Up Remover Pads
Rosemont Winery
Costco Documentary 
Podcast Websites
Tabatha 
Independent Podcast Episode

Jun 27 2018

59mins

Play

Rank #13: Small Details Matter

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On this episode, we’re talking about the details! We had a pretty bad experience at a local skate venue for the birthday of one of the tiny humans. It was dirty, the customer service was bad, there was a long list of things that we could have complained about and we will not be going back there! It wasn’t a great experience, and it got us thinking about our own business. To get your clients coming back to your spa, you need to make sure that their experience is good from the moment they see the front of your spa! You need to think about all of the details.
Topics Mentioned

Skating party drama
Details matter
Think about your business
Use a fresh pair of eyes
Complete a good audit
Consistency in everything
Look up and down
It’s the details that you don’t notice

Resources Mentioned

Spapreneur Community
Bella’s Custom Cakes
Brandstrong
Spapreneur Facebook Page

Aug 14 2019

33mins

Play

Rank #14: How we sold $25,000 worth of massages in four days using Email

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On today's Spapreneur podcast:
Lynn celebrated her birthday and decided to eat birthday cake while recording this episode. How we're becoming a "grown up" with a new website and app for our clients. So we needed to raise money - and boy did we!
Topics Covered:

4 or more membership system
The thoughts of free
Don't create an expectation for your clients to expect a sale
Flash sales vs scheduled sales
You need an email list
Email list is more important than having a large social audience
The benefits of having a great email list

Resources Mentioned:

Salon Clouds
Millenium
Why Discounts Suck For Day Spas
DemandForce
Boomtime
Spapreneur Coaching
Convertkit

Want to Download the 6 Steps To Build an Email List?
Well here it is. All you need to do is click the button!

Click Here

Jun 14 2017

20mins

Play

Rank #15: How to Keep Team Members

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On today’s episode, Lynn and Ramona break down how they have kept their DeStress Express team over the years. They don’t have a lot of turnover in staff which is rare for day spas so how do Ramona and Lynn keep their staff? If you’re having problems keeping a staff it might be you. Your attitude towards your staff can be the difference between building a great team or having a to always look for new people.
Topics Mentioned

Ramona is cranky and not a morning person
“How long have your people been with you?”
Maybe it’s you
Ramona’s time managing Bath & Body Works
Find where your team’s talents are and start there
My way or the highway
Set them up to win
Value your team members
Easy onboarding process
Give them a part of the decision-making process
Instant no on non-negotiables
Get your ego out of the way
Have an exit interview
Look at the data
Mommy them
Provide personal and professional development
Treat them like a valued member of the team
Human beings like to be in communities
Be a monarch, not a dictator
You don’t have to inspire them to work on a body but you do have to inspire them to work for you
Remember you can’t be their therapist  

Resources Mentioned

Gusto
BS Guide to Management by Dan Kennedy
Building a StoryBrand by Donald Miller
10% Happier by Dan Harris 
Spapreneur Community

Feb 13 2019

36mins

Play

Rank #16: It’s Time to Come up with Fall Marketing Ideas

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On this episode, it’s almost pumpkin spice season! Seriously what are you going to do to get ready for Fall Marketing! This is a great time to look at new modalities, new skin care products and treatments to add. What are you going to serve to clients? Seriously say hello to Autumn y’all with profits and remember planting these seeds will lead to a great Holiday harvest!
Topics Covered

Fall is coming
Looking at our menu what’s going to be new
Ramona has been seeing her aesthetician every two weeks
What Sessy is going to do
September do back to relaxation deals
Back to school is a fresh start
Is it time to refresh the treatment rooms
What is Sessy not doing this Fall
An open house is a great opportunity
Pick a charity to focus on  
Seasonal Rack Card
Think about seasonal advertising
Make people aware you’re still there
Get out in the community
Get your asses some shirts
Get quality shirts
Order your retail supplies now
Plan it now

Resources Mentioned

VistaPrint
Healthinomics
Full Body Dissection Seminar
Holiday Challenge

Aug 15 2018

32mins

Play

Rank #17: How Do You Control the Treatment Room

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Who controls the treatment room you or the client? That is the question Lynn and Ramona discuss on this episode of Spapreneur Podcast.

From everything from the temperature to music, the client has a lot of say in their spa appointment. But do you have the skills, language, and backbone required when faced with a situation that requires you to say no to a client? That is why we're going to talk about who controls the treatment room - you or the client.

Some things like music choice should not be argued over, just let the customer win. Other things like draping, the amount of deep tissue work, and anything that is dangerous also shouldn't be argued about - have your policies and enforce them.

Practices to use:

Have a script you practice about tricky situations
Know your non-negotiable policies and never go against them
Remember the client is never right, but their expectations matter
Once you set an expectation with a client, they will expect it every time

In this episode, Ramona and Lynn talk about:

Why the Customer is NEVER right
Why the Client Expectations are important
How to prevent Clients from draining you
How to set limits with clients
How to take emotions out of business decisions
Front Desk is the first line of defense between the Client and Practioner
The right questions your front desk needs to ask new customers to get them the right treatment
Why Referrals within a Spa is a Good thing
When you can't help the client
Don't be afraid to find a therapist that can help your client
Why you need professional headshots
Strange client requests
The one time a customer tried to explain he wasn't racist when he only asked for a white therapist
Potential naughty boys situations and the signs they show
The little things that annoy you when clients ask and how to handle them
What kind of relationship you have with your clients
Persnickety clients are way more headache than they are worth - how to deal with them with humor

Jan 04 2017

32mins

Play

Rank #18: How to Motivate Team Members

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On today’s episode of the Spapreneur Podcast, we talk about motivating employees and independent contractors in your business. Sometimes you have to accept the fact the people you partner within your business will not do it exactly the way you will. Building a team around you that is motivated and ready to work can be the hardest aspect of running any business. We’re going to go over how to motivate and build your team to success. This episode is jammed packed with great tips on coaching.
Topics Covered

Sessy is cleaning
Ramona reminds Sessy she might have unrealistic expectations
Employees we can control within the law, Independent contractors you can’t
Find people who balance you out but have the same core values
Take students and take them up based on the potential
Create mentor teams - empower your more experienced workers
Accept they will think like a worker bee
Find out what they’re goals are in their career
Decide if they are control or ego driven
Let your spa professionals be themselves
Know your spa professionals heart and touches
Observe them in the treatment room and within the workspace
On the spot coaching
Find out what motivates your staff and personalize it
When you have to change know you have the right of way
Break down the cost of running the business
Print your great reviews
Not all spa professionals are in it for the money - find those people
Provide the Opportunity and back them up
Remember the highest and most important purpose remember the four walls
What’s coming up with our business
How to use examples to mentor the group
Remember when you make decisions you have to consider all the families you support, not just your own

Resources Mentioned

Whale Done
Spapreneur Facebook Group 
Thou Shall Prosper
Spapreneur Live 
Spapreneur Community
Skin Better
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Jul 11 2018

32mins

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Rank #19: How to Deal with Competition in Your Business

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On today’s episode, we’re talking about competitors. They are a pest and so annoying, but what do you do about them. How can you ignore them? It might be the greatest form of flattery to have imitation but we call shenanigans.  When people copy your stuff it’s frustrating. Today’s episode we’re going over all the things you need to get beyond copycats.
Topics Covered

Roadmap
We are noticing some
Stealing vs being Inspired
Our ideas come from our experiences
Competitors are going to start copying you
Why invest in business coaching
The bottles of water, warm towels, and washcloths - starting trends
Be original in your marketplace
If you’re going to copy don’t - instead become inspired
The tears and whining of building a community
How are you going to up your level
How Lynn and Ramona have handled attacks from competitors
Why you should stand up and make yourself better rather than fight competition
Who is your true competition?
Invest in your business
Spend your time being inspired
Up your decor
Make your scheduling easier
Get your day spa secret shopped
Best of Contests

Resources Mentioned

Focus Mode
Spapreneur Live
Badass Bodyworkers
100 Things Download
Spapreneur Community
Spa Competitive Market Analysis
Healthinomics
Six Pillars - Get on the Waiting List for September 2018!
BizChix Podcast
Happier by Gretchen Rubin and Elizabeth Craft
Happier in Hollywood - Liz Craft and Sarah Fain
Happier in Hollywood Facebook Group
The Fix
Frontier Co-op

Jun 20 2018

43mins

Play

Rank #20: Dealing With Imposter Syndrome

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On this episode, we talk about how to overcome and deal with imposter syndrome. Imposter syndrome is a real thing in business - but it often takes too long to recognize that you're not an imposter but a real deal business owner. Claiming the area as an expert is one of the most incredible things you can do in your business. It's time to get your big girl panties on and own your business.
Topics Covered

Don't drink and take Xanax
When Sessy felt like an Imposter
"I don't feel like an expert"
You're a business owner - really
Comparing yourself to people who are "worthy"
Claiming your business
Stop apologizing when you make a decision
Courtesy versus justifying
Be your own pimp
Commanding Voices
Find your Ramona
Find your strength and work within that
Starting with the right foundation
Outside circumstances can't affect your business
You are worthy of this success
No is a complete sentence
Build your tribe

Resources Mentioned

Spapreneur Facebook Group
Barbie Apology Video

Badass Bodyworker 
Happier Podcast
Happier in Hollywood

Sep 26 2018

38mins

Play