Rank #1: Business Conversations With JimJam Ideas CEO, Stephen Giderson
Strategies are the heart and soul of managing a business. With the right execution, you can achieve a competitive edge and increase your business growth & success. Listen as Stephen Giderson, CEO of JimJam Ideas shares their how they got started and their strategies in growing their business and generating & winning their customers. Listen to the Podcast In Today's Episode: 0:15 - How They Got Started 2:12 - MailPlus First Franchise 3:12 - Business Philosophy 5:00 - Mechanics of Growing & Generating Customers 7:30 - Selection of Franchisees & How Much They Earn 11:00 - Profiling Customers & Their Locations 15:00 - Moving On From MailPlus 16:00 - What is JimJam Ideas? 16:30 - The Tourism Tasmania Campaign 20:39 - How They Won The Account? 22:10 - Strategies in Targeting Customers 23:23 - Their Pitch Process 26:00 - Doing Things Differently
Rank #2: Neil Livingstone Reveals The 9 Essentials for Marketing Success
It is a well-known fact that all businesses need marketing to survive. However, not all have the expertise to put an effective marketing strategy together. So what makes a successful marketing campaign? What are the proven techniques that produce profitable results? Listen as Neil Livingstone shares the nine essential marketing assets that will help businesses succeed and get good return of investment. Listen to the Podcast In today's episode: 0:15 - Introduction 1:45 - Four Pillars of Marketing 2:35 - 9 Essential Marketing Assets 3:10 - Marketing Investment Mistakes 3:42 - Unique Selling Proposition 4:35 - Turn Features Into Benefits 5:15 - Have An Irresistible Offer 6:43 - Headlines - More Important Than Sales Copy 7:09 - Offer Guarantee 7:38 - Turbocharge your Guarantee 8:38 - Why Customers Should Choose You? 9:06 - Provide Social Proof 10:13 - Have An Effective Call To Action 11:00 - Free Access To Business Growth System
Rank #3: The Importance of Customer Feedback
Neil Livingstone from CFO Advisory stresses the importance of a good communication strategy with customers and how essential feedback is to improving sales. He explains the process and points to the key questions that every business owner should ponder. Find out about the cases that have yielded positive results and what kind of business can benefit from realising how significant feedback really is. In Today's Episode: 00:00 – 00:41 Neil introduces the idea and importance of feedback 00:42 – 01:47 How to devise a marketing strategy 01:48 – 03:11 Meeting your customers and measuring the effects of your marketing strategy 03:12 – 04:06 The results Listen to the Podcast Version Customer Feedback Hello everyone! Neil Livingstone’s here from CFO Advisory. Today, I want to talk about something that seems really obvious, that a lot of people in my experience don’t do, and that’s talking to your customers. And when I say talking to your customers, I mean talking to them about feedback. Feedback is a word that scares people and it scares everyone from time to time, but I've gone through a couple of processes recently with a few clients when we actually went and got feedback from clients and it was such an amazing experience. Marketing Strategy So, what we find is really valuable experience is sitting down, talking about someone’s strategy, their marketing strategy and starting from scratch. So we get up on the whiteboard and we put down, we force the business owner to write down, what they call messages out of their customers. What is their unique selling proposition? What are their calls to action? What are their irresistible offers? What are their guarantees? What are some of the reasons why them versus their competitors? And it really is quite a challenging process. People think they know some of these things and they realise, when they get halfway through it, that there’s more to it. It’s very rewarding, but the last step that’s really important is taking that back to your customers or your prospects and that’s the most frightening part, but it is the most rewarding part. Let me give you an example. Utilising Client Feedback We spent a few weeks going through the first part of the process. We organised a lunch with 3 of their customers, 3 of their most valuable customers. Needless to say, the business owner was very nervous, and we presented to them what we thought were the main messages. It was a really robust discussion. The first 5 or 10 minutes were a little bit scary because the customers went a bit hard, but by the end of it, we learned an amazing amount of information about what our customers thought. The customers did not know half of the product range that the business sold and that if they had known, they would have bought a lot more. They also had a perception of the business as a mid-priced, mid-premium seller of their products and the business owner had a significantly different view of that. We really explored that and we learned that we needed a much better communication strategy around what the products actually did, how we presented them, how often we actually spoke to our key customers. Measuring the Results Within a few weeks, the results were that all of those 3 people, we had taken to lunch, had record months in terms of buying from us. In another business we did recently, a start-up business who was struggling to get a cut-through message, we went through the exact same process and in the last month they’ve tripled their sales. And it’s purely by saying different words in those first 30-60 seconds and it’s worked. So, I thoroughly recommend going through the process for any business, whether it’s a start-up, whether you’re established, whether you think you really don’t need to. Everyone I’ve done it with has got a lot of value. If you’re interested, we would
Rank #4: Integrating Demonstrations with a Sales Process
Neil Livingstone from CFO Advisory presents the importance and value of a well performed demonstration which should complement a selling process and a marketing process. See what results clients have had after short periods of applying the CFO Advisory expertise and implementing the right approach in demonstrating their products and services. In today’s episode: 00:00 – 00:43 Neil introduces the notion of demonstration 00:43 – 01:32 Assessing and improving client’s approach to demonstration 01:36 – 02:27 The results clients have had using their improved demonstrations 02:28 – 02:50 Contact information where you can find out more about the power of demonstration Listen to the Podcast Version The Power of Demonstration Hello, my name is Neil Livingstone from CFO Advisory. Today, I just want to have a short note on the power of demonstration. I’m going to do this by telling a story of a client I’ve just gone through this process with. They sell cleaners. I won’t say what type of cleaners, because it will make it quite obvious. They have just gone through a review with me, looking at their whole sales process, the whole marketing process, looking at what messages they are getting out, but then also how they actually demonstrate the product. Reviewing Demonstration Methods Very high-end, very technical, very high-end sales and they find that when they go and do a demonstration of the product in the client’s premises. They show a before and after versus their current cleaning method. It pretty much sells itself 90 % of the time and only recently they’ve worked at the power of demonstration and not only that we’ve integrated and leveraged that power in a demonstration through building in a proper selling process, through a CRM system that’s not only good with capturing prospect information, but it also sends out emails and there is also a telemarketing system which very few CRM systems have achieved. Results of a Good Integrated Demonstration Results have been amazing in the first month. They’ve only been going through this process for one month and their sales have doubled. Key messages are: demonstrating your product is very powerful always. Don’t forget that and putting in a selling process and using technology. Just in conclusion, the best way to sell a product or a service, for that matter, is to demonstrate it and demonstrate it well. Work out how to demonstrate it well and then integrate that with a sales process which comes off multiple media so phone, internet and capturing your prospects’ details. If you’re interested in seeing how that could work for you, feel free to email me at email@example.com or give me a call at 1800 919 321. Thank you.
Rank #5: How CFO Advisory Can Help Your Business
Neil Livingstone from CFO Advisory explains the 3 principle ways CFO Advisory helps business owners develop and improve their businesses. Learn how to generate growth then sustain the growth which becomes profitable instead of losing money. Finally, learn the secret of turning a profitable growth of your company into a lifestyle you are happy with, which is a rarity even among successful business owners. In Today's Episode: 00:00 – 00:23 Neil introduces 3 ways CFO Advisory helps their clients 00:24 – 01:07 The first 2 ways how CFO Advisory helps generate growth 01: 08 – 01:41 The third way is how CFO Advisory translates success into your lifestyle 01:43 – 02:05 Contact us to find out more Listen to the Podcast Version 3 Main Ways CFO Advisory Helps People Hi everyone. I’m Neil Livingstone from CFO Advisory. Today, I want to talk about what we actually do. A lot of people ask what we do and how we can help them and we help people in three principle ways. Devising and Implementing a System That Generates Growth So, the first way we help business owners is that we get to understand their business, recommend and then help them implement systems that, systematically, generate growth. Second way we help business owners, and this one flows naturally from the first way we help business owners, is we then help them grow profitably. A lot of business owners go through rapid periods of growth, but end up actually losing or making less money because they don’t have a process around growing profitably. Turning Profitable Growth into a Desirable Lifestyle And the final way that we help businesses is, well firstly to help them grow, to grow profitably and then finally enjoy their profitable growth with a healthy balance in terms of their lifestyle. Almost all business owners that I meet do not have the lifestyle they want, even the successful ones. So, the third way or the third point where we help people is very important. If you’re interested, you can contact us. As I’ve said, my name is Neil Livingstone. You can call us on 1800 919 321 or get us at firstname.lastname@example.org.