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Rank #159 in Careers category

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Management & Marketing

The Creative Empire™ Podcast

Updated 10 days ago

Rank #159 in Careers category

Business
Business News
Management & Marketing
Read more

Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

Read more

Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

iTunes Ratings

446 Ratings
Average Ratings
426
11
6
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
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I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
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I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!

iTunes Ratings

446 Ratings
Average Ratings
426
11
6
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
Read more
I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
Read more
I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!
Cover image of The Creative Empire™ Podcast

The Creative Empire™ Podcast

Updated 10 days ago

Rank #159 in Careers category

Read more

Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

Rank #1: Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

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Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
“Keywords get you found, graphics get you clicked.”
— Cara Chace

Show Notes:

“As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.”
— Cara Chace

Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

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Pinterest
Instagram
LinkedIn

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Aug 30 2018
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Rank #2: Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

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Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 


Email Header Template | Episode 155 | Leslie Wong
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Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

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Nov 27 2017
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Rank #3: Episode 225: Empire Mentoring Session: Where to Start, with Sam Harris - the Creative Empire podcast

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Reina and Christina are back today with a mentoring session with Sam Harris. Sam is the lead VA and Founder of The Executive Studio, a studio that really helps passionate girl bosses and helping them run their businesses more efficiently. As we dive in, we're going to be talking a little bit about the concept of done is better than perfect, investing in your business, and other topics that will help you also grow your business. At the beginning of the episode, we hear about where Sam currently is with her business and what she is struggling with. Reina chats about social glue and how creating connections with people is so important. Christina talks about the idea of quality over quantity, but also just starting. Lastly, the trio chat about responding to "no's" and how to keep track of connections in your business.

Main Takeaways:

  • How she started her business + where it is right now [0:01:28]
  • Why Social Glue is helpful for business + creating connections [0:04:35]
  • What to focus on when just starting your business [0:14:45]
  • Why quality is better than quantity [0:20:47]
  • How to respond to a "no" [0:23:21]
  • Why you should be keeping track of connections [0:31:26]
“Don’t let that giant website project stop you from going out and getting clients, getting results for those people, to get testimonials from people and getting you paid. That is the most important thing to prove that you have a concept that’s really going to work and it’s going to fly once you do have a website. ”
— Reina Pomeroy

Show Notes:

“I think quality is one of the greatest assets that you can have at the beginning of your business before you have scaled up and you’ve gotten to a level where that’s just not possible anymore.”
— Christina Scalera

Bio:

Sam Harris is the lead VA and founder of The Executive Studio ("TES"). TES serves passionate girl bosses in helping them run their business efficiently and effectively through professional virtual assistant services and business support.  We make it our mission to connect with creatives from all walks of life and love to provide inspiration and encouragement to those on a quest to turn their dreams into reality.

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Jul 30 2018
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Rank #4: Episode 230: How to Sell Through Serving, with Kelly Roach - the Creative Empire podcast

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Reina and Christina are joined today by Kelly Roach who is the host of the top rated podcast, Unstoppable Success Radio. She’s also an international bestselling author and the CEO of Kelly Roach Coaching, plus a former NFL cheerleader and Fortune 500 executive. She was promoted seven times in the eight years and she is bringing a powerful combination of proven and profitable business growth strategies, coupled with mindset wellness and productivity here to our show today. At the beginning of the episode, we hear all about the twists and turns of life with Kelly and how that has influenced her. She shares about why building a winning team is the biggest thing as an entrepreneur and how you should serve, while making money. The trip really get into what serving your audience should actually look like and the intention behind serving. Lastly, Kelly shares the first step for you to make money while serving. Check out the show notes below to grab a productivity resource from Kelly!

Main Takeaways:

  • How Kelly's background has influenced her life strategy [0:01:30]
  • What the biggest thing she helps her people with [0:05:55]
  • Why you should build a winning team [0:07:57]
  • How to serve and also make money [0:15:34]
  • Why you need to show up [0:20:39]
  • What it looks like to serve your audience to actually serve [0:24:59]
  • How to manage a Facebook group well [0:27:10]
  • What the first step to making money is [0:30:35]
“I learned really, really quickly at a really early age that I had two choices in life; I was going to either accept no, we can’t afford it, or I was going to go out and hustle and I was going to go get it.”
— Kelly Roach

Show Notes:

“I always say start from where you are with what you’ve got, but start right away.”
— Kelly Roach

Bio:

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching. As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth. Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kelly’s philanthropy work and donate at www.kellyroachcoaching.com/givingback. Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

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Aug 16 2018
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Rank #5: Episode 242: Growing A Product Shop, with Kylie Clayborne + Liz Rich - the Creative Empire podcast

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Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners.

Main Takeaways:

  • How the ladies starting working together + what Wee Rascal is [0:01:21]

  • Why it was scary to niche down in their market [0:05:18]

  • How the duo reduce risk as a product shop [0:09:45]

  • What some of their struggles as a product based business was [0:11:10]

  • How they listen to their audience [0:16:01]

  • What the duo do to stay organized [0:19:45]

  • What some of their lessons learned have been [0:22:04]

  • How they have kept their focus [0:25:22]

“The heart of (Wee Rascals) is just really wanting to inspire kids.”
— Liz Rich

Show Notes:

“We’re definitely open for change and letting it grow and it’s kind of own organic way, while still kind of holding pretty tight to the concept of really empowering and inspiring kids in a different way.”
— Kylie Clayborne

Bio:

Liz Rich: Co- Founder, Mama of 3 and currently living in Vancouver, BC. Kylie Clayborne: Owner + Co- Founder, Mama of 2 and currently living in Austin, TX.

Wee Rascals was started in 2013, born out of a desire to empower children with tales of true heroism. To spark their curiosity and connect them with their own possibilities. With 5 children between us, we wanted to give our own children more options for clothing than we saw in the sea of superheroes and princesses. We wanted them to see real faces and hear stories of courage, perseverance and selfless dedication that has led to the betterment of humankind. We wanted to spark curiosity within our own children and yours, and prompt conversations that matter.

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Sep 27 2018
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Rank #6: Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

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Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

Main Takeaways:

  • How she went from a corporate job to helping other entrepreneurs [0:01:25]
  • What documenting her journey has looked like [0:05:28]
  • Why Jereshia shares her income public + transparency [0:08:54]
  • When she realized she was positioning herself as an expert [0:16:40]
  • What struggling with pricing looks like [0:18:30]
  • How to start raising your prices + communicating those increases [0:22:25]
  • How to use visual management + how to put this into practice [0:24:36]
  • What we will see from Jereshia in the next few years [0:36:52]
“I don’t believe that any goal is unrealistic. I just think people have unrealistic expectations about what’s required to achieve that goal.”
— Jereshia Hawk

Show Notes:

“Say your price and then shut up. Don’t speak after, don’t qualify, don’t try to start undercutting.”
— Jereshia Hawk

Bio:

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

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Instagram
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May 17 2018
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Rank #7: Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

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Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

Main Takeaways:

  • What intentional design is + the mindset behind a designed life [0:01:22]
  • What her team looks like + what her schedule look like [0:05:59]
  • How to make time for yourself [0:10:45]
  • How to get to a 3-Day Workweek [0:13:17]
  • What living by design vs. living by default is [0:18:38]
  • How to give yourself time to pause [0:23:36]
“‘Why do I think the only way to be successful is to work 24/7, sacrifice my time with my new baby to build this business?’ It didn’t resonate with me.”
— Cailen Ascher

Show Notes:

“We have to make what might feel like uncomfortable decisions in the moment, but ultimately can serve us better.”
— Cailen Ascher

Bio:

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

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Instagram
Pinterest
Twitter

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Jun 18 2018
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Rank #8: Episode 221: Letterpress + Staying True to Yourself, with Britt Rohr - the Creative Empire podcast

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Christina and Reina are talking today with Britt Rohr of Swell Press, Swell Press is a boutique design and letter press company inspired by everything southern California. At the beginning of the episode, Britt shares how she got started with Swell Press and explains all about what letterpressing is! She explains how she makes sure to stand out in her industry, by staying in her own lane and using nature to influence her work. The trio discuss the hustle mentality and we hear how Britt balances hustle with time to herself. Lastly, they discuss spending your time on things that you should be and how to hire out effectively.

Main Takeaways:

  • How Britt got started with Swell Press + how growth happened [0:01:21]
  • What switching to a full time business + what a letter press is [0:03:49]
  • How to stand out in your industry [0:15:07]
  • What staying true to your own style looks like [0:21:01]
  • How to combat the hustle mentality [0:25:44]
  • How to figure out where to spend your time + hiring out [0:29:59]
“It’s never the ‘right’ time. Not everything is going to be lined up where you’re like, ‘Okay, section A, B and C of my life are perfectly aligned right now so now it’s time. I’m going to take this risk.’”
— Britt Rohr

Show Notes:

“I really try not to look at what other people are doing because I want my design inspiration to come from a place that is so true to me.”
— Britt Rohr

Bio:

Founded by letterpress maven Britt Rohr in 2014, Swell Press is a boutique design and letterpress company inspired by the salt water, Strand, sunsets, and palm trees of Southern California. From one-of-a-kind wedding and event invitation suites to sleek and sophisticated stationery and business cards, every single paper product that leaves Swell Press’ studio doors is a true, intricate and original work of art, featuring signature Swell Press designs like ombré and neon edge painting, hand- painted water color borders, and custom dip dye. Under Britt’s masterful creative direction, Swell Press’s letterpress creations are an artfully crafted, individualized adventure from start to finish.

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Pinterest

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Jul 16 2018
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Rank #9: Episode 220: Blogging as a Business, with Bree Pair - the Creative Empire podcast

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Today, Reina and Christina are joined today by Bree Pair, who began blogging in 2011. After three years of being part of being part of the blogging community, she saw the different areas where bloggers were in need of knowledge to turn their blogs into full-time businesses. She founded a conference called Thrive in 2014 on her passion for seeing others succeed. That passion has driven her to continue leading and growing the Thrive conference to reach and educate even more bloggers. 

Main Takeaways:

  • What inspired her to take her business on the road [0:02:12]
  • How the day-to-day looks like for them as they travel + her favorite places [0:05:19]
  • How she is running her business from the road [0:07:53]
  • What some tools are to get ahead of schedule [0:10:21]
  • What the Thrive Conference is [0:14:31]
  • Who her teams consists of + most important member [0:20:40]
  • Where to get more eyeballs on your content + growing [0:25:18]
  • What trends + changes she has seen [0:29:46]
  • How her conference has grown organically [0:32:39]
“Quarterly planning has been a game changer. It helps us to look ahead and say, ‘Okay. Where do we want to grow?’”
— Bree Pair

Show Notes:

“What’s going to create that connection and make people keep coming back to learn from you is knowing a little bit more about you, and everybody is different.”
— Bree Pair

Bio:

Breanna began blogging in 2011 and continued to blog because of the community. After three years of being a part of that community, she saw the different areas where bloggers were in need of the knowledge to turn their blogs into full-time businesses. Once Thrive was founded in 2014, her passion for seeing others succeed was fueled. That passion has driven her to continue leading and growing Thrive to reach and educate even more bloggers. Breanna is currently traveling around the country with her husband, Brannon, in their travel trailer. They’re enjoying working from the road and meeting bloggers and other entrepreneurs during their travels. You can follow her @breepair on Instagram.

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Jul 12 2018
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Rank #10: Episode 243: Jam Session with Reina + Christina, 5 Tips for Growing a Successful Business - the Creative Empire podcast

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Welcome back to another episode of the Creative Empire Podcast. Reina and Christina are jamming all about five habits of growing a successful business. It’s actually 10, because each of them have five. Reina’s perspective is the mom perspective and Christina's perspective is all about the success habits of traveling and maintaining a really successful business. Listen below to hear all ten!

Main Takeaways:

  • Why less is definitely more [0:03:28]

  • How to pack light + wash your clothes on the go [0:08:19]

  • Why you should double and triple check your schedule [0:11:06]

  • Why you should bring food everywhere [0:15:10]

  • Why having a morning routine is important [0:21:31]

  • What Reina’s recoup day looks like [0:23:05]

  • Why you should create 3 buckets of life [0:29:01]

  • How to “sit by the pool” [0:33:00]

  • Why reading is important [0:34:10]


“It has broken my stationary loving heart, but I’ve had to digitize everything.”
— Christina Scalera

Show Notes:


“You have to take care of yourself before you can take care of anyone else. As women, we do tend to have a tendency to take care of everything and everyone else before we take care of ourselves.”
— Reina Pomeroy

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Oct 01 2018
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Rank #11: Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

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Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, a conversion copywriter and email marketing strategist, at proemailcopy.com. She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. At the beginning of this episode, Sarah dives in to tell us how email marketing can benefit you and your business. We hear about the most important email sequence and all about what conversion copywriting is. The trio chat about perfectionism and starting somewhere. Lastly, Sarah shares why you have to be patient with email marketing and what her Welcome Sequence Blueprint can do for you.

Main Takeaways:

  • How email marketing can benefit you [0:02:59]
  • What the most important email sequence is [0:04:29]
  • How to find out what your customers and clients want [0:05:35]
  • How to overcome objections by building trust [0:08:01]
  • What conversion copy writing is [0:09:21]
  • What types of creatives Sarah has worked with + results [0:12:25]
  • Why you have to overcome perfectionism [0:16:33]
  • What the numbers are behind your open rates + email list [0:17:43]
  • Why you have to be patient with email marketing [0:23:27]
  • What to do after grabbing her blueprint [0:27:07]
“If you want to overcome objections it in a way that’s building trust, you approach it with empathy.”
— Sarah Anderson

Show Notes:

“You have to e-mail people regularly to keep showing up and keep building that relationship so that you are not just the guy that shows up when you need money and are like, ‘Hey, can I have some money? Okay, bye now.’”
— Sarah Anderson

Bio:

Sarah Anderson is a conversion copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Sign up at proemailcopy.com/newsletter to get weekly tips for writing better emails in your inbox.

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May 10 2018
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Rank #12: Episode 159: Finding the Story Behind Your Business, with Michelle Khouri - the Creative Empire podcast

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Joining Reina and Christina today is Michelle Khori. Michelle is an arts and culture writer and the host of The Cultured Podcast. From the beginning the trio dive right in to chatting about Michelle's business and how she started her podcast. She shares tips on how to write your own bio and reflects on how bullying has impacted her and her business. Michelle shares about her consulting business, plus lots of helpful tips for new business owners.

Main Takeaways:

  • How she helps people tease out their stories [0:04:44]
  • What her tip is for helping you write a bio [0:08:25]
  • How bullying has impacted her business [0:10:15]
  • Why she created The Cultured Podcast [0:14:07]
  • How she reaches her target demographic and audience [0:16:22]
  • What her consulting business can do for your business + results [0:19:56]
  • How to maximize client experiences [0:28:42]
  • What a consultant vs a team member feels like [0:30:19]
  • How to set effective boundaries [0:32:33]
  • What combating burnout can look like [0:38:11]
“There is so many products on the market that what differentiates those are the vision, they why of those products, the belief.”
— Michelle Khouri

Show Notes:

“I am a firm believer that every single human – actually, every living thing, has a cool interesting story.”
— Michelle Khouri

Bio:

Michelle Khouri is an arts and culture writer and the host of The Cultured Podcast, a weekly show that unearths intriguing perspectives in art, theatre, travel, design and literature while digging at the roots of what inspires us. Aside from her work as a storyteller, Michelle helps businesses bring their narratives to life as a branding and content development consultant. Visit www.michellekhouri.com to learn more about her consulting work and www.culturepodcast.com to get your weekly dose of culture.

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Dec 11 2017
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Rank #13: Episode 211: Journaling + Growth, with Cheryl Sutherland - the Creative Empire podcast

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Today, Reina and Christina are joined with Cheryl Sutherland, who is the founder behind PleaseNotes, a for-purpose company of affirmation-filled products, like journals, and notebooks and just everything stationary that makes our hearts sing. At the beginning of the episode, Cheryl dives in to tell us all about how PleaseNotes got started! She shares why taking time for yourself is important and what made her make the decision to have a physical product and not sell a service. We learn about how journaling can be useful and how to run a business that is driven by purpose. Towards the end of the episode, the trio discuss networking and why you need to do it well.

Main Takeaways:

  • How PleaseNotes got started + who is using her products [0:01:12]
  • Why taking time for yourself is a critical part of your business [0:05:33]
  • What made her choose a physical product over a service [0:07:20]
  • What does a PleaseNotes Journal offer you [0:09:20]
  • How to overcome business hurdles + stepping back [0:11:40]
  • Why journaling can help transition periods [0:14:00]
  • How her business is driven by purpose [0:19:23]
  • What her business days look like [0:24:18]
  • How the Law of Attraction works [0:27:15]
  • Why networking events can be a great place [0:32:35]
“There are so many things and so many times that we just don’t take the time for ourselves where journaling, it’s so vulnerable you’re able to connect so honestly with yourself in that way where it’s so important. ”
— Cheryl Sutherland

Show Notes:

“The biggest thing that I’ve ever learned is how to listen to my gut and what certain feelings mean and what they feel like. ”
— Cheryl Sutherland

Bio:

Cheryl Sutherland is the Founder of PleaseNotes, a for-purpose company of affirmation-filled products. Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. In 2016, Cheryl started her company with one item, the PleaseNotes Sticky Note, and fully launched the brand with a successful Kickstarter campaign. Since then, PleaseNotes has expanded to include a suite of products that cater to customers worldwide, including Spain, UK, Canada, Latin America and Asia. Each purchase contributes 10% of the profits to support women empowerment initiatives in her local community. PleaseNotes has been endorsed by renowned changemakers Les Brown and Monique Coleman with the words, “This is a gift, this is special and extraordinary and deserves to be shared with the world.” As a women's empowerment expert and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured InStyle, Huffington Post, Fast Company, American Express OPEN Forum, Thrive Global, Youngry, and StandOut Publications. Cheryl resides in between Los Angeles and Toronto, Ontario. 

Social Handles:

Website
Facebook
Instagram
Twitter

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Jun 11 2018
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Rank #14: Episode 154: Core Values + Content Creation In Your Business, with Marie Parks + Jessi Honard - the Creative Empire podcast

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Today Reina and Christina are joined by Marie Parks and Jessi Honard of North Star Messaging + Strategy. They serve purpose-driven entrepreneurs and help them figure out what is their outward facing message. The two started the conversation by talking about how they began working together. They transitioned into talking about finding uniqueness in your own brand as well as core values. Once you find those, the ladies talk about finding your core pillars that will drive your content strategy.

Main Takeaways:

  • How the two women began their partnership [0:01:39]
  • How to really find your uniqueness + stand out qualities [0:04:23]
  • Why you should focus on core values [0:10:47]
  • How to feel in control of your content + core pillars [0:14:17]
  • What an example of an effective content strategy looks like [0:21:23]
  • Why you need to find a place to start with consistency [0:27:20]
  • What some pieces to create time for [0:29:40]
  • What is important to notice about your competition [0:36:35]

“I think it’s so possible to try new things and to tap in to new things while digging deeper rather than spreading wider.”
— Marie Parks

Show Notes:


“You can change what you do and you can change how you do it but you can’t change who you are.”
— Jessie Honard

Bio:

Jessi Honard is a self-professed word nerd whose copy packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results. Marie Parks is a compulsive writer with an eye for detail (thanks to years of nonprofit grant writing) and the coveted ability to combine heart + logic. Her copy makes readers stop, drop, and read. Together, they help purpose-driven entrepreneurs find their true north and make a lasting positive impact.

Social Handles:

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Nov 23 2017
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Rank #15: Episode 201: Passion + Storytelling In Business, with Logan Ketterling - the Creative Empire podcast

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Reina and Christina are joined today by Logan Ketterling. Logan and his wife, Mikayla, live in Saint Paul Minnesota and are currently travelling and running a beautiful jewelry design studio and Shopify site called Urbain. At the beginning of the episode we learn more about Urbain and how it was founded. The trio discuss how showing and giving value is important as a business owner. Logan also shares how storytelling is a good idea for your business. Lastly, the trio talk about focusing, perfection in business, and podcast recommendations.

Main Takeaways:

  • What Urbain is [0:01:33]
  • How Logan found a mentor [0:03:30]
  • Why showing + giving value is important as a business owner [0:07:11]
  • What Facebook Ads has looked like for his business + using video [0:08:52]
  • How to find a story around your business [0:12:20]
  • How to marry passion with financial aspects [0:14:57]
  • How to focus in business [0:18:19]
  • What the back-end of Urbain looks like + handing things off [0:24:35]
  • Why you should stop focus on making everything perfect [0:32:26]
  • What some business reccomendations are from Logan [0:34:49]
“[Combining my passions] literally just came from meeting with a mentor and him encouraging me to do what I love.”
— Logan Ketterling

Show Notes:

“The root of [a story] is you have to do what you love and if you love it, it’s just going to ooze out of you.”
— Logan Ketterling

Bio:

Logan Ketterling is a business owner, designer, frequent traveler, and avid story lover. He and his wife Mac live in St. Paul, Minnesota; both of them are designers for their fashion lines Urbain and Mac and Me.

Social Handles:

Website
Facebook
Instagram

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May 07 2018
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Rank #16: Episode 217: Focus On Doing Less Better, with Ashley Gartland - the Creative Empire podcast

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Today, Reina and Christina are talking with business coach, Ashley Gartland. She works with women entrepreneurs who business is doing pretty well, but who feel like a hot mess behind the scenes. Ashley jumps right into the episode, chatting about how she found herself in the coaching world. The trio discuss intentional growth and the why behind business owners wanting fast growth. She shares why you have to define your own measurement of success and why staying focused will help you reach your goals. We hear about some timeless marketing stratgies to focus on and tools to help you stop feeling like a mess behind the scenes. Lastly, Ashley talks about how far holds us back as entrepreneurs and how to combat it.

Main Takeaways:

  • How Ashley got into the coaching world [0:01:43]
  • What the process of intentional business planning looks like [0:04:22]
  • Why people seem to want fast growth [0:06:28]
  • How to define what success or intentionality looks like [0:07:51]
  • How to stay on focus [0:12:36]
  • When should you be working on growth activity [0:15:28]
  • What some timeless marketing strategies are + tracking [0:20:44]
  • What some tools are to stop feeling like a hot mess [0:25:53]
  • How fear can impact our business [0:29:33]
“Yeah, we take the big picture view and then we’d break it down into very small bite size goals that [you] can actually tackle week to week.”
— Ashley Gartland

Show Notes:

“It’s a habit, so it becomes easier overtime.”
— Ashley Gartland

Bio:

Ashley Gartland became an entrepreneur the day she graduated college and has been enjoying the perks of the lifestyle ever since. As a business coach, she works with women entrepreneurs whose business is doing well but who feel a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Before launching her coaching practice, Ashley spent a decade working in public relations, magazine publishing, copywriting, digital publishing and event planning. As a writer, she contributed to high-profile magazines such as O, The Oprah Magazine, Runner’s World, Sunset and Prevention and honed her editorial skills at successful digital media brands including Tasting Table and PureWow. She is also a published author twice-over. Ashley is passionate about helping women drop the cookie cutter approaches and instead grow their business their way through the lens of simplicity. She is a Certified Life Coach who received her training through The Life Coach School. Ashley lives in Portland, Oregon, where she spends her time outside work trail running and raising two little girls.

Social Handles:

Website
Facebook
Instagram
LinkedIn

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Jul 02 2018
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Rank #17: Episode 240: Creating A Course People Want, with Dr. Lindsay Padilla - the Creative Empire podcast

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Today, Reina and Christina are joined by Dr. Lindsay Padilla. Dr. Lindsay Padilla is the founder of Course Power, a company that helps trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results. Her team specializes in supporting digital entrepreneurs with the early stages of course, or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business podcast, which shares the journeys of other academics who have started businesses. If you are thinking about starting an online course, or you have an online course, you must pay attention to the remainder of this episode. It's mandatory. The trio are talking today about how to start your course, how to get that beta round up off the ground, and the nitty-gritty details of what it takes to have a successful course.

Main Takeaways:

  • How she got into online courses from the traditional academic path [0:02:06

  • How to start building a course + staying focused [0:05:23]

  • What winning looks like as a course creator [0:12:39]

  • What course challenges Dr. Lindsay Padilla sees [0:17:21]

  • What her beta framework includes + why you should do a beta [0:22:50]

  • How to reengage people in your course [0:36:07]

  • Why working with Dr. Lindsay Padilla can help you [0:40:01]

“(A course is) the intersection of the thing that you have skills to teach something you would love to teach about and something that the market is willing to pay for a solution.”
— Dr. Lindsay Padilla

Show Notes:

“That’s the fun thing about being an entrepreneur, you’re both a teacher and a learner all at the same time.”
— Dr. Lindsay Padilla

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

Website
Facebook
Twitter
Instagram
LinkedIn

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Sep 20 2018
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Rank #18: Episode 218: Batching + Focus, with Elle Drouin - the Creative Empire podcast

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Reina and Christina are joined today by Elle Drouin. Elle is a New York City based product stylist photographer and digital marketing strategist. After several years working as a director of marketing and digital strategy for ecommerce brands, Elle has launched her own business to focus on helping other women-build brands that are as profitable as they are pretty. At the beginning of the episode, we learn how Elle's background in finance has helped shape her and helped her in her path to her current business. Elle shares about the three main facets to her business and how she manages to fit them all together. The trio talk about stock photos and the fear of posting the same thing as others and Elle shares some options for making stock photos personalized. Lastly, Elle chats about how she stays focused by batching each week of the month differently in her business.

Main Takeaways:

  • How Elle's background has shaped her [0:01:54]
  • What brand opportunities include + lessons learned [0:07:18]
  • How to make multiple facets of business fit together [0:12:54]
  • What churn rate is + video stock [0:14:41]
  • How to combat the fear of differentiating your stock photos [0:18:58]
  • What creative ways she has seen her stock photos used [0:22:46]
  • What helps build her business + how she focuses [0:24:39]
  • What the weeks in her business look like [0:35:27]
“I try to batch related tasks for all of the businesses at the same time.”
— Elle Drouin

Show Notes:

“During my content creation week, I’m very, very strategic in the way that I create contact because I’m creating so much content.”
— Elle Drouin

Bio:

Elle Drouin is a NYC-based product stylist, photographer, and digital marketing strategist. After several years working as the Director of Marketing & Digital Strategy for e-commerce brands, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. In addition to creating custom imagery for beauty and lifestyle brands, Elle is the founder of the Styled Stock Society, a stylish stock photography membership for female entrepreneurs. Elle is also the social media director for her Instagram-famous dog @mochiandthecity (who is far more popular than she'll ever be). Elle and Mochi have been featured on Entrepreneur, Refinery29, and the TODAY Show and have collaborated with brands like American Express, Disney, Google, and The Ritz-Carlton. When she's not styling, shooting, or strategizing, you can find Elle binge-watching Bravo TV, hoarding gold office supplies, or eating her way through Brooklyn with her husband Zach.

Social Handles:

Elle's Website
Elle's Facebook
Elle's Pinterest
Elle's Instagram
Elle's Twitter
Styled Stock Society Website
Styled Stock Society Instagram
Mochi's Instagram

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Jul 05 2018
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Rank #19: Episode 207: Building a Physical Product Based Business + Self-Care, with Jaime Schmidt - the Creative Empire podcast

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Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the middle of the episode, the trio chat about self-care and what that looks like for different people. Lastly, Jaime shares about the struggles of being a physical product based business and how they managed scaling.

Main Takeaways:

  • How Schmidt's Naturals started [0:01:49]
  • What set their company apart [0:06:42]
  • How to create a culture around your brand [0:08:46]
  • What Schmidt's has done to make products accessible [0:09:46]
  • How to manage self-care [0:14:48]
  • What some of the hardest part of building a physical product business [0:18:24]
  • What the beginning of Schmidt's looked like [0:19:49]
  • How they managed scaling [0:24:03]
  • What Jaime does to absorb wins [0:28:56]
“One thing that I’ve noticed working for other brands is just being real with the consumer, and transparency obviously is key.”
— Jaime Schmidt

Show Notes:

“For me, I’m finding self-care opportunities in just little moments throughout the day, and those small things are so impactful.”
— Jaime Schmidt

Bio:

Jaime Schmidt is an entrepreneur and Maker's Movement icon. As the founder of Schmidt's Naturals, Jaime has been changing the way people think about natural products since 2010. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt seized the opportunity to create an innovative version of natural deodorant and turned it into an empire. Jaime's unique brand of leadership has inspired her crusade into naturals, helping Schmidt's land a top-15 spot on Entrepreneur Magazine's list of the "Best Entrepreneurial Companies in America" in 2017. She was also named PNW Entrepreneur of the Year by Ernst & Young the same year and recognized by Goldman Sachs as one of "100 Most Intriguing Entrepreneurs." Jaime continues to combine her powerful vision for trends and drive for innovation while guiding her brand's growth into new product categories and consumer experiences.

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Instagram
Twitter
Youtube
Snapchat

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May 28 2018
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Rank #20: Episode 199: Freelancing As A Designer, with Jamie Starcevich - the Creative Empire podcast

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Today, Reina and Christina are chatting with Jamie Starcevich of Spruce Road. Right at the beginning of the episode, Jamie dives into the why behind starting her own business, Spruce Road. She shares what a freelance design business is and why she promotes becoming a business owner to other designers. The trio discuss the freebies Jamie offers and about fear and processes in business. Towards the end of the episode, Jamie shares why having a community where you feel comfortable is important as a business owner and Reina shares about turning people off that may trigger you. Lastly, we hear how she balances life, working, and moving as gracefully as she does.

Main Takeaways:

  • What Spruce Road is + why she started her own business [0:01:39]
  • What a freelance design business is [0:02:48]
  • Why Jamie encourages people to become freelancers [0:04:15]
  • What some business owner pitfalls are [0:05:57]
  • What to expect when grabbing her client finder freebie [0:07:07]
  • How to get through fear [0:09:23]
  • Why your process is so important [0:12:42]
  • How to increase prices [0:15:49]
  • Why peer-support is helpful + having self-care [0:17:55]
  • How Jamie balances life, work, + moving [0:22:57]
  • What the Share Worthy Design Course is all about [0:26:28]
“I have a heart for other designers. There’s such camaraderie within the design community and I just feel led to share what I’ve learned on the way.”
— Jamie Starcevich

Show Notes:

“Step one is to work on your process and then you’ll be 10 times further along than almost any designer that gets started.”
— Jamie Starcevich

Bio:

Hey there! I’m Jamie, founder + creative director at Spruce Rd., a brand identity design studio for online businesses, and creator of the Share-worthy Design course for freelancers. I’m also mom to a little one, hiking enthusiast (walking around the park counts, right?!), and will never say no to cookies, tacos, or a Wes Anderson film.

Social Handles:

Website
Pinterest
Twitter
Instagram

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Apr 30 2018
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