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The Creative Empire™ Podcast

Updated 6 days ago

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Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

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Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

iTunes Ratings

447 Ratings
Average Ratings
427
11
6
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
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I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
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I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!

iTunes Ratings

447 Ratings
Average Ratings
427
11
6
2
1

DANG FINE PODCAST!

By Tina Arhens - Jun 13 2019
Read more
I love popping in and getting inspired, as an owner of a event design company in PhX Arizona it’s always nice to tap in and hear about other people who understand the creative entrepreneurial life. Thanks ladies for a great podcast! I’d love to connect further @iamcreativematiana @Dang.FineRentals @TheBangcreative ! Keep up the amazing podcast!

My favorite!

By HaileyMaee - Oct 17 2018
Read more
I’ve been listening to this podcast for a few months now and it really gave me the push I needed to pursue my creative endeavors. I look forward to listening every week. Thanks, ladies!
Cover image of The Creative Empire™ Podcast

The Creative Empire™ Podcast

Updated 6 days ago

Read more

Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.

Rank #1: Episode 198: How To Turn Your Passion Into A Profitable Endeavor, with Cathy Heller - the Creative Empire podcast

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Today, Reina and Christina are joined today by Cathy Heller of the Don't Keep Your Day Job Podcast. Outside of building a huge podcasting following, Cathy is also a song writer and her music has been featured in places like Walmart, McDonald's, Crate and Barrel, and many tv shows. At the beginning of the episode, we learn more about Cathy and how she has landed where she is today. She shares more about why personal relationships are important in business and how you can use your passion without being salesy.  The trio discuss what being in hustle mode is and how to align yourself with it. Lastly, Cathy shares getting feedback from your audience and being quiet for yourself.

Main Takeaways:

  • How she has landed where she is today [0:02:52]
  • Why personal relationships are so important + caring for others [0:15:45]
  • How to be passionate about your business without being salesy [0:22:59]
  • What offerings she has to serve you [0:28:36]
  • Why you have to align yourself with the hustle [0:29:22]
  • Why you should get feedback from your friends + audience [34:10]
  • How to be quiet + figuring out what you are really good at [0:36:!3]
  • What aligning with your thing feels like + having courage [0:43:04]
“What you seek is seeking you.”
— Cathy Heller

Show Notes:

“There is a game plan if you want to understand how to make something that someone else needs.”
— Cathy Heller

Bio:

As the creator and host of the popular podcast Don’t Keep Your Day Job, Cathy Heller is growing one of the biggest, most engaged audiences in the podcast world.  In just a few short months, Cathy’s podcast has climbed high up on the iTunes charts, is sponsored by world class brands, and draws thousands of listeners to feast upon each inspiring episode. Heller’s mission is to offer real tools and insight to help others find a sense of purpose and newfound fulfillment in their work. Far too many people live lives of quiet desperation and never find a way to express their unique gift. Heller is driven to see more people happily making a living doing what they love. Despite the cynics, the evidence is there that many have made careers from what they most enjoy. Whether it’s baking, screenwriting, sewing, painting or dance, it’s certainly attainable to turn your passion into profit. Heller’s listeners are already writing in about the steps her show has inspired them to take. As Heller’s following has grown, she’s created an online course based on the demand of her fans. She's created an active Facebook community, where listeners post about their career ambitions, support one another and share their challenges as they go through the process of building their business. Those who want the full step by step guide to reaching their goals, enroll for Cathy’s course. Prior to her podcast, Cathy was known for having hand crafted a career as a songwriter, licensing her music to Film/TV and Advertising. Songs of hers have been featured in ads for Mcdonald's, Walmart, Kellogs and many TV shows, films and even a few theme songs. Her journey has been documented in magazines and newspapers, like Variety, Billboard and the LA Weekly. After earning multi-six figures each year with her own songs, she started an agency, helping other artists to do the same. She has spoken on the DIY hustle and how to reverse engineer your dream job at countless places such as UCLA, the Grammy Museum, Billboard Film/TV conference, ASCAP Expo, Berklee School of music and more. A graduate from Florida State University, Heller currently resides in Los Angeles with her husband and three daughters. When not podcasting, teaching or speaking, Cathy is still songwriting. Most recently, she wrote the main title theme song to a show called Llama Llama, soon to be out on Netflix, starring Jennifer Garner. In her free time she’s busy playing dress up with her little girls (5 and 3 years old) and enjoying the youngest, Madeleine, who is only 5 months old.

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Apr 26 2018

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Rank #2: Episode 165: Jam Session with Reina + Christina, A Different Way to Ring in the New Year with Your Business

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This jam session episode features Reina and Christina chatting about a different way to ring in the new year. In this episode they chat about their hopes and desires for 2018 and failures from 2017.

Main Takeaways:

  • What 2018 Creative Empire is going to look like [0:03:34]
  • Where Reina is at with her goals from 2017 [0:04:20]
  • Where Christina was in 2017 [0:05:29]
  • How Christina traveled all over in 2017 + stress of work while traveling [0:11:15]
  • What travelling to Japan was like for Reina [0:13:25]
  • How Reina's personal challenges has impacted her business [0:14:15]
  • What their favorite memories have been so far [0:19:28]
  • What Reina's goals for 2018 are [0:25:23]
  • What are Christina's goals for 2018 + potential projects [0:27:27]
  • What Reina is planning for 2018 [0:36:30]
  • What they both have learned in 2017 [0:45:07]
  • What success in 2018 will look like for both of them in 2018 [0:49:38]

“I think when your personal life is tougher, it weighs you down in terms of what you can get done on your business side.”
— Reina Pomeroy

Show Notes:


“Being impactful. How can I make an impact in a positive way? For that that means, me stepping into a more visionary role.”
— Christina Scalera

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Jan 01 2018

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Rank #3: Episode 184: Focusing + Growing on Social Media, with Ashley Perkins - the Creative Empire podcast

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Today, Reina and Christina are joined by Ashley Perkins of Prestige Revolution and the Social Smarter Society. The trio jump right in to the episode and talk about how social media has impacted Ashley's business. Ashley's shares how she started small and how social media was her go-to for connections. She shares how social media is a good way to leverage connections and how to use analytics to see how your business is operating online. Next, she shares how video is the game changer in social media and way you need to be using video with your audience. Lastly, the trio discuss what type of content you should be sharing and why you should be real with your audience.

Main Takeaways:

  • How social media has connected her [0:01:32]
  • Where the shift and focus came in her business [0:06:26]
  • How to grow your social media following + taking a look at the backend [0:09:37]
  • Why should you be using video + getting over the emotional hump [0:15:34]
  • What social media should you focus on [0:22:33]
  • How to look at data in social media [0:36:59]
“A lot of people are very quick to discredit it because it can be so overwhelming at times, but the connections I’ve made through social media are so invaluable and I wouldn’t trade that for anything. ”
— Ashley Perkins

Show Notes:

“I really got this point where I realize, you know what? I’m at a point now where I’ve got to kind of put the blinders on and put more trust in myself.”
— Ashley Perkins

Bio:

Hey there! I’m Ashley, found of Prestige Revolution and the Social Smarter Society. I have almost ten years of experience helping business owners and bosses create more income, influence and impact with strategic online marketing. I’ve worked with dozens of clients across industries like technology and e-Commerce, real estate, investments and finance, and health, wellness, and lifestyle. My blog and insider tips have been featured in several entrepreneurial publications like The Rising Tide Society, and my clients often say I have a talent in growing thriving and engaged online communities to achieve specific business goals and objectives. When I’m not coaching my clients, filming a YouTube video, or prepping for my next guest feature or segment, you can find me out and about with my rescue dog, dancing to ’90’s classics, binge-watching the latest Netflix original, or diving into a good book. Want to chat? Reach out to me on any platform: ashleyperkins.co

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Mar 08 2018

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Rank #4: Episode 151: Empire Mentoring Session: Finding Focus + Client Insight, with Nicolette Fernandez - the Creative Empire podcast

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Photographer and founder of Avner Road Photography, Nicolette Fernandez, is Reina and Christina’s guest on The Creative Empire podcast in this Empire Mentoring Session. The trio dive right into talking about focusing in on aspects of business and what rescue time really means.  They share how time tracking can really help you as a business owner, to see what parts of your business are taking the most amount of time. The trio also discuss finding focal points in your business and how client communication is critical to help your business grow. 

Main Takeaways:

  • How to figure out where to dive in and focus on investing time in a certain area of business + rescue time [0:01:58]
  • How time tracking can help you figure out what you're spending your time on [0:03:30]
  • What working or in your business looks like + finding focal points [0:06:39]
  • Why to figure out where you clients have came from + ask them questions [0:12:52]
  • Why to trade your services to build your portfolio [0:20:52]
  • How to determine your focal points [0:24:46]
  • How listening to people can help you figure out how your ideal clients feel [0:26:53]
“As soon as you call yourself something, it’s almost like you see everybody else who is out there doing it.”
— Nicolette Fernandez

Show Notes:

“It takes dedication to not do all the things so that we can concentrate on the things that matter most to us.”
— Nicolette Fernandez

Bio:

Nicolette is a wife to her sweetheart, mama to an active toddler and believer that joy can be found in the everyday. After 9 years as a college administrator, she took a leap of faith to stay home with her son and launch her photography business full time. She realized her business could be used as a way to pursue her passion of motherhood and serve her family, while using her creativity to encourage and serve others. Nicolette specializes in lifestyle sessions for newborns and branding for creative entrepreneurs. These niches allow her to run alongside her clients, celebrating with them, pouring in words of love and support, while providing images that share their story.

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Website
Facebook
Instagram

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Nov 13 2017

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Rank #5: Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

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Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
“Keywords get you found, graphics get you clicked.”
— Cara Chace

Show Notes:

“As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.”
— Cara Chace

Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

Social Handles:

Website
Facebook
Pinterest
Instagram
LinkedIn

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Aug 30 2018

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Rank #6: Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

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Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 


Email Header Template | Episode 155 | Leslie Wong
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Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

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Nov 27 2017

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Rank #7: Episode 177: Fear, Strengths, + Confidence, with Christy Wright - the Creative Empire podcast

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Today, we’re talking with Christy Wright. Christy is the creator of the Business Boutique; she’s a certified business coach and a speaker who’s spoken on stages all across the country. She is also a podcaster. She’s the host of the Business Boutique Podcast and has and hosts an incredible one-day event. She’s helped many women step into their gifts and overcome fear, which I absolutely love, to make money living their dreams. She believes that you can do it too and I’m so excited to dive into this conversation. At the beginning of the episode, Christy explains the top three things new entrepreneurs get caught up on: not having a business background, thinking they are in a saturated market, and fear. She shares how to combat those feelings and shares about imposter syndrome. The trio talk about validation in your business and Christy shares how pre-validation can help. Lastly, they talk about needing to know your target market and the value of your product. Take a listen below!

Main Takeaways:

  • How your past experiences shape you [0:01:30]
  • What things new entrepreneurs get hung up on [0:05:06]
  • Why fear is normal + the imposter syndrome [0:11:05]
  • How you can lessen your fear [0:19:04]
  • What validation can do [0:21:01]
  • How to help yourself in the pre-validation phase [0:23:24]
  • What Christy's one day event looks like [0:31:57]
  • Why you need to know your target market + value [0:34:23]
“You can have all the degrees in the world and if you’re not willing to fall down and get back up, you’re not going to be a successful business, because the secret to being an entrepreneur is experimenting and some of those experiments aren’t going to go well.”
— Christy Wright

Show Notes:

  • Dave Ramsey
  • Susan Jeffers
  • Donald Miller
  • The Business Boutique Podcast - Pricing Episode
  • Jeff Goins - Real Artists Don't Starve - His Creative Empire Episode
“The more that you do it scared, the less scared you become, because fear can’t torment you any more with these terrifying possibilities of what’s going to happen if you do it because you did it. Guess what? You survived.”
— Christy Wright

Bio:

Christy Wright is the creator of Business Boutique, a Certified Business Coach and a Ramsey Personality with a passion for equipping women with the knowledge and steps they need to successfully run and grow a business. Since joining Ramsey Solutions in 2009, she has spoken to thousands across the country at women’s conferences, national business conferences, Fortune 500 companies and her own sold-out live events. She is the host of the Business Boutique Podcast and her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.

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Facebook
Twitter
YouTube
Instagram
Pinterest

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Feb 12 2018

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Rank #8: Episode 154: Core Values + Content Creation In Your Business, with Marie Parks + Jessi Honard - the Creative Empire podcast

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Today Reina and Christina are joined by Marie Parks and Jessi Honard of North Star Messaging + Strategy. They serve purpose-driven entrepreneurs and help them figure out what is their outward facing message. The two started the conversation by talking about how they began working together. They transitioned into talking about finding uniqueness in your own brand as well as core values. Once you find those, the ladies talk about finding your core pillars that will drive your content strategy.

Main Takeaways:

  • How the two women began their partnership [0:01:39]
  • How to really find your uniqueness + stand out qualities [0:04:23]
  • Why you should focus on core values [0:10:47]
  • How to feel in control of your content + core pillars [0:14:17]
  • What an example of an effective content strategy looks like [0:21:23]
  • Why you need to find a place to start with consistency [0:27:20]
  • What some pieces to create time for [0:29:40]
  • What is important to notice about your competition [0:36:35]

“I think it’s so possible to try new things and to tap in to new things while digging deeper rather than spreading wider.”
— Marie Parks

Show Notes:


“You can change what you do and you can change how you do it but you can’t change who you are.”
— Jessie Honard

Bio:

Jessi Honard is a self-professed word nerd whose copy packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results. Marie Parks is a compulsive writer with an eye for detail (thanks to years of nonprofit grant writing) and the coveted ability to combine heart + logic. Her copy makes readers stop, drop, and read. Together, they help purpose-driven entrepreneurs find their true north and make a lasting positive impact.

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Nov 23 2017

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Rank #9: Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

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Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

Main Takeaways:

  • How she went from a corporate job to helping other entrepreneurs [0:01:25]
  • What documenting her journey has looked like [0:05:28]
  • Why Jereshia shares her income public + transparency [0:08:54]
  • When she realized she was positioning herself as an expert [0:16:40]
  • What struggling with pricing looks like [0:18:30]
  • How to start raising your prices + communicating those increases [0:22:25]
  • How to use visual management + how to put this into practice [0:24:36]
  • What we will see from Jereshia in the next few years [0:36:52]
“I don’t believe that any goal is unrealistic. I just think people have unrealistic expectations about what’s required to achieve that goal.”
— Jereshia Hawk

Show Notes:

“Say your price and then shut up. Don’t speak after, don’t qualify, don’t try to start undercutting.”
— Jereshia Hawk

Bio:

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

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May 17 2018

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Rank #10: Episode 167: Automation + Productivity, with Haley Burkhead - the Creative Empire podcast

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Reina and Christina are joined today by Haley Burkhead of Market Beautifully. Haley is a Marketing Strategist and she helps entrepreneurs map out where their marketing can take them. As we dive into the episode, Haley jumps in to talk about how sytems and processes can be the foundation of your business. She shares how Asana can help with projects and the flow should look like this: evaluation, projects and brain dump, then due dates, then action. The trio chat about what a "normal" day looks like for Haley and she shares that ConvertKit should be the first automation tool to start with. Lastly, Haley chats about what projects are next for her and how to stay productive as a business owner.

Main Takeaways:

  • How strategy + systems can become the foundation of your business [0:03:29]
  • What some productivity tips are + hacks for Asana [0:05:17]
  • Why to be consistent with Asana or Trello [0:14:21]
  • What a normal day looks like for her + being an extrovert [0:16:25]
  • How automation makes her business easier [0:19:55]
  • What systems to start with for automation [0:22:01] 
  • Why you need to listen to your audience [0:25:03]
  • What the new "90-day profit lounge" will be + writing a book [0:30:30]
  • How she stays productive [0:33:42]

“The more strategic you are, the more time you’re going to have and the more productive you’re going to be.”
— Haley Burkhead

Show Notes:


“It’s all about how you spend your time and that’s going to be the level of success you’re on.”
— Haley Burkhead

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Bio:

I'm Haley, a marketing stylist that works with lady entrepreneurs through my programs and services so that they can create sales on autopilot through authentic marketing strategies. I have been in the entrepreneur realm for 6 years now and recently founded Market Beautifully two years ago which people also associate with the Market Beautifully podcast I host every Monday. We focus on conversion, strategy, and scaling the beautiful business every lady has poured their heart and soul into.

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Jan 08 2018

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Rank #11: Episode 226: Overcoming Sugar Addiction, with Sherry Strong - the Creative Empire podcast

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Today, Reina and Christina are joined by Sherry Strong who is an award-winning speaker, chef, nutritionist, food philosopher and she has traveled through the journey of sugar addiction. She is the Victorian chair of Nutrition Australia, the Melbourne president of Slow Food, and the co-founder of the World Wellness Summit. At the beginning of the episode, Sherry shares all about her addiction with sugar and how she has coped with it. She explains how sugar is like a drug, what it does to the body, and some of the symptoms of sugar addiction. The trio dicuss how hard it is to overcome food and Sherry explains that you just have to start somewhere, that no one is perfect. Lastly, we hear some of the sucess stories that Sherry has had, moving people away from their sugar addictions.

Main Takeaways:

  • How Sherry has struggled with sugar addiction + where she is now [0:01:45]
  • What sugar does to the body + symptoms [0:07:04]
  • What the detox process looks like [0:15:49]
  • Why perfection is the enemy of progress + how to move forward [0:20:28]
  • Why you should start, even when you are not ready [0:28:52]
  • What some of the biggest success stories Sherry has had [0:30:22]
“Sugar is a drug. It requires us to have a strategy, not a diet.”
— Sherry Strong

Show Notes:

“The most important stories are the everyday people like myself who sugar was their kryptonite and they actually thought it was impossible to give it up and now, they would actually say that they are stronger than sugar and they have sweet freedom in their life.”
— Sherry Strong

Bio:

Sherry is an award-winning Speaker, Chef, Nutritionist, Food Philosopher. She was the Victorian Chair of Nutrition Australia, Melbourne President of Slow Food and the Co-Founder of the World Wellness Summit.  She has worked with elite athletes, billionaires, celebrities, CEO’s and everyday folk like herself to transform the way they relate to food and their body. Sherry is the founder and the creator of the Sweet Freedom Project – which includes a multi-media transformational platform dedicated to helping people get sugar-free naturally for life.

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LinkedIn

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Aug 02 2018

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Rank #12: Episode 170: How SEO Can Help Grow Your Business, with Sarah Chancey

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Today Reina and Christina are joined today by Sarah Chancey of Chancey Charm.  Chancey Charm is one of the nation’s leading luxury wedding planning, coordination, and design teams, and the planners work from offices in more than 13 cities. At the beginning of the episode, Sarah shares how her business has shifted recently. She explains how she has created new locations in different cities and how search engine optimization
(SEO) has aided that journey. Sarah explains about growing her team and how goals can really help your team. 

Main Takeaways:

  • How her business has shifted [0:01:32]
  • How she started businesses in new locations [0:05:56]
  • When to start a business + patience [0:09:31]
  • Why SEO is a secret tool that many people over look [0:12:19]
  • How she started her SEO journey [0:17:26]
  • What SEO has created for her business + her planners [0:27:13]
  • How to keep your business sustainable [0:33:38]
  • What growing a team + her E-Course can help you [0:36:49]
  • How goals can help you + your team [0:39:13]
“[SEO] is definitely something that you have to stay committed, I mean just like any part of your business.”
— Sarah Chancey

Show Notes:

“You just have to keep pushing, you have to stay consistent. When you need to change, you change.”
— Sarah Chancey

Bio:

Most days, you’ll find Sarah Chancey steering her business from her home office and taking breaks to chase after her toddler son padding barefoot through the house. Sarah is a wedding planner, industry educator, design-loving sketch-book aficionado, and mentor to her team — serving wedding planners as they build a career they love and learn the ropes of the industry is why she's in business. Sarah's vision statement is: “To help women have a creative career that they love, with freedom and flexibility to focus on what’s important: faith and family.”  

Sarah's planning style stems from her interior design studies and custom sketches melded with tech-focused online design boards: capturing a bride’s vision while encouraging her along the way is her goal.  Sarah believes in creating blissful wedding days filling them with authenticity and heart — and making it stress-free, to boot!

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Jan 18 2018

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Rank #13: Episode 192: Having a Badass Brand, with Pia Silva - the Creative Empire podcast

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Reina and I are joined today by Pia Silva, who is an entrepreneur, speaker and author. She is also the partner and branch strategist of at Worstofall Design, where they build badass brands without the BS. At the beginning of the episode, Pia jumps right in sharing about her book and what differentiation has looked like for her business. She explains what being a badass brand means and how they accomplish it with their clients. Pia shares about her brand, Worstofall design, and how the name came to be. She shares about shifting in business and why you need to prepare your clients when you work with them. Lastly, Pia talks about influencer opportunities and what you need to know about your ideal clients.

Main Takeaways:

  • How her book, Badass Your Brand, came to be [0:01:20]
  • What moving through pricing has looked like + differentiation [0:02:35]
  • What it means to have a badass brand [0:05:45]
  • How they prep for an intensive with their brand [0:08:02]
  • Why you need to build a brand that only attracts your audience [0:11:09]
  • How her brand shifted from to having a productized service [0:13:00]
  • How their design brand name, "worstofall" came to be [0:19:15]
  • When do you know when you are ready to hire a designer [0:22:39]
  • Why you need to prepare your clients [0:25:25]
  • How designers can help their businesses [0:28:17]
  • What to know about ideal clients + influencer opportunities [0:32:01]
“One of the most valuable things as a business owner is getting back to what’s going to bring in the money.”
— Pia Silva

Show Notes:

“You want to build a brand that is so clear in its’ positioning that it attracts exactly the clients you want.”
— Pia Silva

Bio:

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

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Website - Pia Silva
Facebook
Twitter
Instagram
LinkedIn
YouTube
Website - Worstofall Design

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Apr 05 2018

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Rank #14: Episode 159: Finding the Story Behind Your Business, with Michelle Khouri - the Creative Empire podcast

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Joining Reina and Christina today is Michelle Khori. Michelle is an arts and culture writer and the host of The Cultured Podcast. From the beginning the trio dive right in to chatting about Michelle's business and how she started her podcast. She shares tips on how to write your own bio and reflects on how bullying has impacted her and her business. Michelle shares about her consulting business, plus lots of helpful tips for new business owners.

Main Takeaways:

  • How she helps people tease out their stories [0:04:44]
  • What her tip is for helping you write a bio [0:08:25]
  • How bullying has impacted her business [0:10:15]
  • Why she created The Cultured Podcast [0:14:07]
  • How she reaches her target demographic and audience [0:16:22]
  • What her consulting business can do for your business + results [0:19:56]
  • How to maximize client experiences [0:28:42]
  • What a consultant vs a team member feels like [0:30:19]
  • How to set effective boundaries [0:32:33]
  • What combating burnout can look like [0:38:11]
“There is so many products on the market that what differentiates those are the vision, they why of those products, the belief.”
— Michelle Khouri

Show Notes:

“I am a firm believer that every single human – actually, every living thing, has a cool interesting story.”
— Michelle Khouri

Bio:

Michelle Khouri is an arts and culture writer and the host of The Cultured Podcast, a weekly show that unearths intriguing perspectives in art, theatre, travel, design and literature while digging at the roots of what inspires us. Aside from her work as a storyteller, Michelle helps businesses bring their narratives to life as a branding and content development consultant. Visit www.michellekhouri.com to learn more about her consulting work and www.culturepodcast.com to get your weekly dose of culture.

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Dec 11 2017

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Rank #15: Episode 178: All About Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast

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In this episode, Reina and Christina are joined with Bonnie Christine. Bonnie Christine is a successful service pattern designer and to date has taught over 50,000 students the art of surface design. She's excited to be launching an all new course, "Surface Pattern Design Immersion". At the beginning of the episode, Bonnie shares about what surface pattern design is and how her new course will teach students the ins and outs of how to become a licensing artist. After that, she shares about the skill needed to become a designer and what has been happening in the industry since she was last on the podcast. Lastly, she shares how residual income has transformed her businesses and all about the new course she has created. Take a listen below!

Main Takeaways:

  • What surface pattern design is + how she got started [0:02:07]
  • What her new course, "Surface Pattern Design Immersion" is composed of [0:04:22]
  • How skilled do you have to become a designer [0:09:28]
  • What success stories Bonnie Christine has seen + joining the industry [0:14:17]
  • What does licensing look like [0:20:36]
  • What the differences are between her old courses to this new one [0:28:23]
  • How residual income works for her business [0:30:29]
“There were no courses, no teaching, no books, and no one talking about how they were doing this. So, I spliced together information from all over the internet, and I learned Adobe Illustrator by watching a couple of guys illustrate robots and tessellating lizards.”
— Bonnie Christine

Show Notes:

“What I’ve done is created exactly what I would have died to have taken when I wanted to pursue this career. ”
— Bonnie Christine

Bio:

Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.

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Instagram
Facebook
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Twitter

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Feb 15 2018

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Rank #16: Episode 242: Growing A Product Shop, with Kylie Clayborne + Liz Rich - the Creative Empire podcast

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Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners.

Main Takeaways:

  • How the ladies starting working together + what Wee Rascal is [0:01:21]

  • Why it was scary to niche down in their market [0:05:18]

  • How the duo reduce risk as a product shop [0:09:45]

  • What some of their struggles as a product based business was [0:11:10]

  • How they listen to their audience [0:16:01]

  • What the duo do to stay organized [0:19:45]

  • What some of their lessons learned have been [0:22:04]

  • How they have kept their focus [0:25:22]

“The heart of (Wee Rascals) is just really wanting to inspire kids.”
— Liz Rich

Show Notes:

“We’re definitely open for change and letting it grow and it’s kind of own organic way, while still kind of holding pretty tight to the concept of really empowering and inspiring kids in a different way.”
— Kylie Clayborne

Bio:

Liz Rich: Co- Founder, Mama of 3 and currently living in Vancouver, BC. Kylie Clayborne: Owner + Co- Founder, Mama of 2 and currently living in Austin, TX.

Wee Rascals was started in 2013, born out of a desire to empower children with tales of true heroism. To spark their curiosity and connect them with their own possibilities. With 5 children between us, we wanted to give our own children more options for clothing than we saw in the sea of superheroes and princesses. We wanted them to see real faces and hear stories of courage, perseverance and selfless dedication that has led to the betterment of humankind. We wanted to spark curiosity within our own children and yours, and prompt conversations that matter.

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Sep 27 2018

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Rank #17: Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

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Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

Main Takeaways:

  • What intentional design is + the mindset behind a designed life [0:01:22]
  • What her team looks like + what her schedule look like [0:05:59]
  • How to make time for yourself [0:10:45]
  • How to get to a 3-Day Workweek [0:13:17]
  • What living by design vs. living by default is [0:18:38]
  • How to give yourself time to pause [0:23:36]
“‘Why do I think the only way to be successful is to work 24/7, sacrifice my time with my new baby to build this business?’ It didn’t resonate with me.”
— Cailen Ascher

Show Notes:

“We have to make what might feel like uncomfortable decisions in the moment, but ultimately can serve us better.”
— Cailen Ascher

Bio:

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

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Jun 18 2018

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Rank #18: Episode 152: Living By Design, with Katie Den Ouden - the Creative Empire podcast

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Reina and Christina are joined today by Katie Den Ouden and Katie is an entrepreneur, freedom lifestyle coach and holistic business strategist. She teaches ambitious women how to live and lead by design instead of by default so that they can become the womEn that they’ve always known they can be. At the beginning of the episode Katie jumps in to talk about the difference between living by default and living by design means. Shes asks us all why we are not living more intentionally and helps us to think about how to cut out the fluff. She talks all about the abundance mindset and why we should shift to that. 

Main Takeaways:

  • What living by default means + living by design means [0:01:45]
  • What it looks like to live by design [0:04:15]
  • How to identify seasons + what is essential [0:06:49]
  • How to start being intentional in your business design [0:13:43]
  • What her 90 day set-up looks like + cutting out the "fluff" [0:15:22]
  • What the abundance mindset looks like + how to shift into this [0:29:43]
  • How to fit service-based activities in your business [0:34:02]
“It’s not really designing our lives if we’re just imitating someone else or following someone else’s show, someone else’s rules.”
— Katie Den Ouden

Show Notes:

“As a business owner, you can’t be on 24/7 all the time 365 days of the year.”
— Katie Den Ouden

Bio:

Katie Den Ouden is an entrepreneur, freedom lifestyle coach, and holistic business strategist teaching ambitious women how to live & lead by design instead of default, so that they can become the woman they’ve always know they can be. Katie's work {programs, challenges, experiences} meet women in the season of becoming - as a woman, leader, and luminary - and gives the strategy, soul, sisterhood, and self-care to get there.

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Website
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Nov 16 2017

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Rank #19: Episode 197: Processes + Procedures, with Laura Neff - the Creative Empire podcast

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Reina and Christina are joined today by Laura Neff who is a wedding and brand photographer, who preserves memories for adventurous fun loving couples and heart driven creative brands. In addition to running this very successful photography business, she is also an educator and she likes to educate the creative community on all things workflow systems, productivity and time management. At the beginning of the episode we learn a little more about Laura. Laura shares why she thinks workflows and systems are important and where they should be stored. Towards the end of the episode the trio discuss how you can garner higher prices with organization. Listen at the end to hear some quick tips for creating workflows are and client experience.

Main Takeaways:

  • How she got into wedding and brand photography + moved into an educator role [0:01:33]
  • Why workflows and systems are important in your business [0:07:37]
  • How to start creating workflows [0:10:55]
  • Where to store procedures and workflows [0:14:30]
  • How to create a procedure manual + changes in your processes [0:17:07]
  • Where you can learn about workflows with Laura [0:23:47]
  • Why organization can garner higher price points [0:27:54]
  • What quick tips for creating workflows are + client experience [0:31:34]
“My goal as an educator to give people the tools and empower them that work life harmony is possible.”
— Laura Neff

Show Notes:

“Nothing is ever going to be perfect but done is better than perfect.”
— Laura Neff

Bio:

Laura is a New Jersey + worldwide wedding and brand photographer preserving memories for adventurous, fun-loving couples and heart-driven creative brands. In addition to running a very successful photography business, she educates the creative community on all things workflow, systems, productivity and time management!  She's obsessed with firepits, sweet wine, deep conversation, elephants, and showing off her horrible dance moves at any given moment. Laura is on a mission for entrepreneurs to schedule more date nights, brunch weekends, and vacations as a result of finding work-life balance while running a thriving business!

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Apr 23 2018

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Rank #20: Episode 225: Empire Mentoring Session: Where to Start, with Sam Harris - the Creative Empire podcast

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Reina and Christina are back today with a mentoring session with Sam Harris. Sam is the lead VA and Founder of The Executive Studio, a studio that really helps passionate girl bosses and helping them run their businesses more efficiently. As we dive in, we're going to be talking a little bit about the concept of done is better than perfect, investing in your business, and other topics that will help you also grow your business. At the beginning of the episode, we hear about where Sam currently is with her business and what she is struggling with. Reina chats about social glue and how creating connections with people is so important. Christina talks about the idea of quality over quantity, but also just starting. Lastly, the trio chat about responding to "no's" and how to keep track of connections in your business.

Main Takeaways:

  • How she started her business + where it is right now [0:01:28]
  • Why Social Glue is helpful for business + creating connections [0:04:35]
  • What to focus on when just starting your business [0:14:45]
  • Why quality is better than quantity [0:20:47]
  • How to respond to a "no" [0:23:21]
  • Why you should be keeping track of connections [0:31:26]
“Don’t let that giant website project stop you from going out and getting clients, getting results for those people, to get testimonials from people and getting you paid. That is the most important thing to prove that you have a concept that’s really going to work and it’s going to fly once you do have a website. ”
— Reina Pomeroy

Show Notes:

“I think quality is one of the greatest assets that you can have at the beginning of your business before you have scaled up and you’ve gotten to a level where that’s just not possible anymore.”
— Christina Scalera

Bio:

Sam Harris is the lead VA and founder of The Executive Studio ("TES"). TES serves passionate girl bosses in helping them run their business efficiently and effectively through professional virtual assistant services and business support.  We make it our mission to connect with creatives from all walks of life and love to provide inspiration and encouragement to those on a quest to turn their dreams into reality.

Social Handles:

Website
Instagram

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Jul 30 2018

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