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Business of Story

Updated 3 days ago

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The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Read more

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

iTunes Ratings

110 Ratings
Average Ratings
106
1
1
1
1

Co-Creator of New Software Marketing

By NSMNat - Nov 05 2019
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I love listening to Park's podcasts. Since having genuine and real relationships with my clients is extremely important, learning how to tell a story in an effective way helps retain those relationships for my clients. Thank you!

Listener and Well Wisher

By Param@Spiria - Sep 27 2019
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I love listening to Park's podcasts. He is not only a great storyteller but his ability to bring out the best stories from his guests is very inspiring. Must listen for anyone out there wanting to Win in their own markets.

iTunes Ratings

110 Ratings
Average Ratings
106
1
1
1
1

Co-Creator of New Software Marketing

By NSMNat - Nov 05 2019
Read more
I love listening to Park's podcasts. Since having genuine and real relationships with my clients is extremely important, learning how to tell a story in an effective way helps retain those relationships for my clients. Thank you!

Listener and Well Wisher

By Param@Spiria - Sep 27 2019
Read more
I love listening to Park's podcasts. He is not only a great storyteller but his ability to bring out the best stories from his guests is very inspiring. Must listen for anyone out there wanting to Win in their own markets.
Cover image of Business of Story

Business of Story

Updated 3 days ago

Read more

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Rank #1: #118: How to Become a Storytelling Warrior

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When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation?

Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial than being able to convey your imagination and experience. Learn how to become the best communicator you can be fro one of the masters.

Gideon For-mukwai, the founder of Story Warrior Associates, is a world-renowned storytelling coach, dedicating his life to sharing the tremendous impact of storytelling for business leaders. Raised in a Cameroonian village in Africa, Gideon learned as a boy how a simple narrative can move an entire community to action. As described in his book, The Science of Storytelling, Gideon will teach you his Story DNA Method to help you create simple yet profound narratives for any situation. 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Nov 12 2017

1hr 2mins

Play

Rank #2: #110: Movie Storytelling Secrets To Make Your Business Presentations Epic

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PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting?

Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an impact in your presentations. Ted studied storytelling in Hollywood films and applied that structure to keep people’s attention and appeal to their emotions.

The title, Get to the Heart, has two meanings; getting to the heart of your message, and getting to the heart of your audience. By creating tension, dynamic shifts, and authentic storytelling, Ted has strategies that every presenter and storyteller need.

In This Show, You’ll Learn:
  • Telling business stories that are relatable and real in your presentations
  • The importance of creating tension with your stories and writing three key scenes to propel your audiences to action
  • The three best ways to overcome anxiety and nervousness about your presentation
Key Quotes
  • “The exact things that make movie stories unique are the same things that are coveted in a corporate presentation; being simple, real and powerful.” - Ted Frank
  • “Don't ask yourself what you think you should show up with. Ask what the people I'm talking to need to do with that information" - Ted Frank
  • "They may try to absorb that data, but they've already been to three meetings today and their brains just can't take it in." - Ted Frank
  • “Storytelling is more important than opposable thumbs. It's what brought us from cavemen to consumers.” - Park Howell
  • "It doesn't matter the length of the story, the power is found in the structure." - Park Howell
  • "When I try stuff, sometimes it works and sometimes it doesn't. But what always fails is not trying. You have to find the courage to try." - Park Howell
Mentioned in this episode Business Story Strategist, Keynote Speaker, and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Sep 17 2017

1hr 3mins

Play

Rank #3: #36: How to Define Your Brand Position Through Story

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Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
  • How to help your brand rise above the "cacophony of communication and competition"
  • How to clarify your core brand story
  • How to claim your rifle-shot position in the marketplace
  • How to use inbound marketing to attract a global network of clients—even as a solopreneur
  • How to create niche, off-site content, and marketing while minimizing risk
Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 18 2016

54mins

Play

Rank #4: Why A Clear Brand Story Gets You Heard and Referred

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Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”

Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management.  Apparently, as technology advances, the employers' need for soft skills from their employees also advances.

At the core of each of these skills is the ability to tell a clear and concise story.

Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit.

Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market.

Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities.

The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling. When you master storytelling, you’re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let’s apply clarity in our messaging and business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jan 28 2019

1hr 2mins

Play

Rank #5: #65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling

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Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why it’s key to keep asking questions and keep learning
  • How to combine your artistic creativity with your business creativity
  • Why the core of all stories is conflict and conflict resolution
  • How text is actually a visual medium and a part of visual storytelling
  • Why it helps anyone to continually deconstruct your work to improve
  • How to step back and listen to your audience to better understand them

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 07 2016

1hr 5mins

Play

Rank #6: #106: How You Can Achieve Hyper Growth With a Simpler Business Story

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You know the feeling of being overwhelmed in business.

We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose.

Take a deep breath. Let go of control. And simplify your purpose.

Let go of control. And simplify your purpose.

And simplify your purpose.

This week’s guest knows the power of simplicity and mindfulness. He’s called the CEO Whisperer and can help your company double your profits and then double them again. Cameron Herold is the Business Growth Guru, specializing in helping organizations refine their message to achieve greatness.

Cameron is the author of the bestselling business strategy books, Double Doubleand Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable. We will discuss the lessons in his books, how uncomplicated business achieves natural growth and the importance of culture in the workplace. 

Tune in now and learn how a simplified message can create a monumental change.

In This Episode, You Will Learn
  • Tips on how to uncomplicated your business to give it free reign to grow
  • Why your meetings suck and what you can do about it
  • And what a Miracle Morning looks like and how you can start waking up in your own
Key Quotes
  • “Culture is not about the meeting room or lunch, it's about aligning your team around a common vision.” - Cameron Herold
  • “The problem isn't meetings, the problem is that we’ve never trained employees how to participate in meetings.” - Cameron Herold
  • “The world is riddled with coaches, but most of them have never run businesses or built companies.” - Cameron Herold
  • “We need to remind people that this is just what we do for money. This is not our reason for being. Our brand is not our identity.” - Cameron Herold
  • “Powerpoints don't kill audiences. Presenters wielding power points riddled with bullets kill audiences.” - Park Howell
Mentioned In The Show Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Aug 20 2017

40mins

Play

Rank #7: #68: 3 Big Things You Can Do Right Now to Jumpstart Your Business

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John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why it pays to focus your energies and do one thing at a time
  • How to interview your customers to find your unique value proposition
  • Why it’s key to reach out and reactivate your existing consumer base
  • How to ask the right questions to get answers and improve your brand story
  • Why social is a great opportunity, but only if used with quality content
  • How to pick channels that are right for your particular marketing strategy

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nov 28 2016

45mins

Play

Rank #8: #120: The Magic Words That Make Your Business Storytelling More Persuasive

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There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason! Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive.

But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.

Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.

He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word! 

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Nov 26 2017

58mins

Play

Rank #9: #45: How to Use Story to Create Your Most Successful Self

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Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • What it means to follow your passions and still make money
  • How to craft a positive story for yourself
  • The importance of finding a mentor and outside help
  • How to create a solid, loyal, and productive team
  • How to build a following for you blog
  • Why it's essential to give yourself time to reflect on your personal progress

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

Jun 20 2016

52mins

Play

Rank #10: #48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories

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Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why infusing your writing with humor will improve it
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jul 11 2016

48mins

Play

Rank #11: #40: How to Craft Inspirational Stories

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Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
  • Identify the right story for the right people at the right time
  •  "Motographics,” or motivation-based marketing
  • Tamsen's essential elements of an overall message: why, what now, and how
  • The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith
  • The three P’s to combat the three F's: practice, passion, preparation
  • How to use personas: the commander, the counselor, the showman, and the sage
  • How the Proteus Effect plays into storytelling
Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

May 16 2016

59mins

Play

Rank #12: How to Grow Your Brand Via Transmedia Storytelling

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The way we typically consume stories is how they are told — starting from the beginning to the finale. But it's important to realize that not all stories are linear. Therefore, on this week's show, we're exploring a non-linear approach to telling stories using a variety of media channels to scale the same story.

But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media, will it be as effective? We'll get the answer straight from the man who pioneered transmedia storytelling, otherwise known as "Cine Experiences", Zeke Zelker.

Zeke Zelker is an award-winning filmmaker who produced the first transmedia project, Pandemic, at the Sundance Film Festival. His current project, Billboard, goes beyond any movie experience as it is aired in a multitude of ways via different platforms.

“Learn how to succeed by learning as you go.” —Zeke Zelker

Billboard is first featured in social media, then segues to live events and eventually evolves into a web series. Finally, it turns into a feature film, then a game, while different brands get to ride along the myriad events and utilize these platforms to showcase their own brand stories.

In this week’s episode, Zeke will share how his childhood experiences growing up in an amusement park shaped his unique perspective for transmedia storytelling. Through this approach, you can also co-create and tell a story creatively that’s completely different from how other brands are doing it.

“Take your ego out and listen to your audience. Test things, break things, make things.” —Zeke Zelker

As he relives the three major lessons he learned growing up in a Pennsylvania amusement park, Zeke shares his four phases of creation, which you can use as a guide to create your own brand stories through transmedia storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Feb 25 2019

54mins

Play

Rank #13: #10: How to Find Your Secret Story Superpower with Lisa Cron

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Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. 

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

 

In This Episode
  • Your inherent superpower
  • Lisa shares her essential structure for creating story
  • The purpose behind conflict in story
  • The science behind the reward centers in our brains
  • Writing for the entrepreneur
Resources

For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Oct 07 2015

47mins

Play

Rank #14: #155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

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Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s that you don’t know their lingo.

To know someone’s lingo is to know their values and emotional triggers. And when it comes to your customers, if you’re not speaking their secret lingo, then you’re probably leaving sales, margins and loyalty out to dry. 

Not only is Jeffrey Shaw the king of lingo, but he is also the author of LINGO: Discover Your Customer’s Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer.

And on today’s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jul 30 2018

1hr 3mins

Play

Rank #15: #56: How 16 Characteristics of Greatness Apply to Storytelling

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Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • What the 16 characteristics of greatness are and how to apply them to your story
  • How to ask the most interesting questions of your interviewees
  • Why humor is an important tool for accessibility
  • How empathy is at the core of all storytelling
  • Why keeping good company that challenges you is a key to success
  • How to break down barriers and open up your audience

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sep 05 2016

1hr 1min

Play

Rank #16: #34: Business Storytelling From a Hollywood Screenwriting Coach

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Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. 

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

  • ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
In This Episode
  • The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
  • The difference between implicit and explicit story
  • The intersection of meaning, truth, and moral
  • "Negaphobia," or the fear of all things negative
  • Changing your thinking from inductive to causal
  • How to win a free story consultation with Park Howell
Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Apr 04 2016

1hr 8mins

Play

Rank #17: #126: How to Tell Your Brand Story on Purpose With Social Media

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I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now.

As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out.

It's not about being better than everyone else. It's about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because within your uniqueness you will find your market advantage.

Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit and Branding Yourself, Erik’s books have helped brand marketers share their stories through any form of communication.

Today we will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three steps towards creating compelling content and a robust community.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur

Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent. 

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Jan 07 2018

1hr 1min

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Rank #18: #52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences

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Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
  • Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

  • Why starting with knowing your customer inside and out is key
  • How to create a sentence that describes your brand’s differentiated value proposition
  • Why science and data are great and helpful, but they are not everything
  • How to find the points in your customer's journey where they will give you permission to charge more money
  • Why creating positive experience and memories are a powerful tool for enhancing ROI
  • How to follow up and ensure your brand is delivering on all of its promises

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 08 2016

1hr 7mins

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Rank #19: #2: Creating Positive Story Loops with Kevin Richardson

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Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jul 01 2015

38mins

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Rank #20: #55: How to Build a More Human Brand Story

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Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

  • Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
  • Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes

Resources

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Aug 29 2016

1hr 6mins

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