Cover image of Business of Story

Business of Story

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among ... Read more

Ranked #1

Podcast cover

#27: How to Create Business Stories People Actually Care About

#27: How to Create Business Stories People Actually Care About

John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Po... Read more

17 Feb 2016

51mins

Ranked #2

Podcast cover

The Seven Stories You Need to Tell to Sell

The Seven Stories You Need to Tell to Sell

Many sales and business professionals ask themselves questions every day. "How do I earn the trust of my audience?" "How... Read more

24 Dec 2018

1hr 3mins

Similar Podcasts

Ranked #3

Podcast cover

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells

#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells

The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compell... Read more

21 May 2018

52mins

Ranked #4

Podcast cover

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, y... Read more

6 Apr 2018

56mins

Most Popular Podcasts

Ranked #5

Podcast cover

#30: The Brain Science Behind Business Storytelling

#30: The Brain Science Behind Business Storytelling

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Po... Read more

7 Mar 2016

59mins

Ranked #6

Podcast cover

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling

By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combin... Read more

14 May 2018

58mins

Ranked #7

Podcast cover

How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community... Read more

3 Sep 2018

1hr 5mins

Ranked #8

Podcast cover

#243: How to Keep Sharing Your Stories Through COVID-19

#243: How to Keep Sharing Your Stories Through COVID-19

Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K’é Main Street Learning Lab, both best selling... Read more

6 Apr 2020

55mins

Ranked #9

Podcast cover

#235: How Your Purpose-Driven Brand Story Can Triple Your Growth

#235: How Your Purpose-Driven Brand Story Can Triple Your Growth

André Martin Hobbs, founder of Prêt, Auto, Partez, shares how their focused purpose-driven brand story has grown their M... Read more

10 Feb 2020

1hr 33mins

Ranked #10

Podcast cover

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit ... Read more

30 Jul 2018

1hr 3mins

Ranked #11

Podcast cover

How to Engage Your Narrative Mind

How to Engage Your Narrative Mind

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is... Read more

17 Sep 2018

57mins

Ranked #12

Podcast cover

#153: How to Evolve as a Brand Storyteller

#153: How to Evolve as a Brand Storyteller

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite... Read more

16 Jul 2018

46mins

Ranked #13

Podcast cover

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel

Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science ... Read more

11 Nov 2019

57mins

Ranked #14

Podcast cover

#230: How to Use Brand Storytelling to Ignite Your Startup

#230: How to Use Brand Storytelling to Ignite Your Startup

Sonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the bu... Read more

6 Jan 2020

57mins

Ranked #15

Podcast cover

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

Microsoft’s Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positi... Read more

8 Apr 2020

42mins

Ranked #16

Podcast cover

#201 Why Your Brand Story is Essential for Survival

#201 Why Your Brand Story is Essential for Survival

Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public ... Read more

17 Jun 2019

56mins

Ranked #17

Podcast cover

#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World

Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand s... Read more

4 Jun 2018

52mins

Ranked #18

Podcast cover

#221 How to Align Employees With Your Brand Story

#221 How to Align Employees With Your Brand Story

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience... Read more

4 Nov 2019

45mins

Ranked #19

Podcast cover

#231: How to Tell a Purpose-Driven Brand Story That Works

#231: How to Tell a Purpose-Driven Brand Story That Works

Raphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for posi... Read more

13 Jan 2020

1hr 13mins

Ranked #20

Podcast cover

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World

If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability.  But many bra... Read more

7 May 2018

54mins

“Podium: AI tools for podcasters. Generate show notes, transcripts, highlight clips, and more with AI. Try it today at https://podium.page”