Rank #1: #164: Free Content vs. Paid Content (What’s the Difference?)
Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free.
The key question here is how do you know where to draw the line between free and paid content? AND, is it possible to give away too much for free? I answer those questions and more in this episode of the podcast.
By the end of the show, you’ll know:
- My three core differences between free and paid content
- The key principles I use for free vs. paid content
- Examples of how I do this in my business with my courses, using my podcast, and other kinds of content
And if you are feeling like your creative pipeline is beginning to dry up, you’re really going to enjoy this week’s freebie. It’s my new and improved “10 Free Content Triggers” guide for developing cheat sheets, blueprints, checklists and more. I’ve reworked this into something that’s pretty hot and trust me, you don’t want to miss it.
Ready to learn how to differentiate your free and paid content? Get all of the goods here.
Rank #2: #3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo
Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.
With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation."
I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business.
In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level.In this episode, here’s what we’ll cover:
- How Marie got her start and what she does in her business.
- How she made a living while she pursued her passions.
- The conventional wisdom she chose to ignore.
- How to quiet self-doubt while building your business.
- Advice for those struggling to find their own voice.
- A simple brain exercise that is a great creative workout.
- How to figure out who your ideal audience is.
- How to streamline content creation so it's not so overwhelming or painful.
- Marie's signature program, B-School.
Rank #3: #56: How to Create Content to Attract Your Target Market
There are two kinds of content in this world: content that attracts and content that sells.
It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result.
But it's crucial to remember that the end result needs a strong beginning. In other words, you'll never get to that sale if you haven't attracted the people who want to buy your product!
Today is all about the first half of the sales equation.
The more you craft content geared toward your ideal customer, the more sales you'll make. And these won't just be one-time sales. You'll be talking to people who want to buy from you over and over, because they feel connected to you and your product. When you create content that makes them feel understood, that communicates an empathy for their situation and an excitement about helping them with your product, they are going to be watching their inboxes for your emails and jumping up and down each time you launch something new.
These are the people you want to find, right?
So let's talk about how you can reach them.First, the Good News...
When you know your target market really well, creating content for them becomes incredibly easy. We talked last week about creating a survey that helps you get inside the heads of your target market. Once you're there, you'll be able to instantly rattle off ten things they need...
Which then become the topics of each piece of content you create.
Let me jump ahead really quick to tell you that our free giveaway for this week is a list of inspiration boosters for creating magnetic, empathetic content that your audience can't resist. Click here to get it now.EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"
Ready for some more good news? Everything you do online is content.
A Facebook post counts as a content piece, whether it's video or words or simply an image. So does a tweet. An email (whether to your whole list or just a segment of it), the text and imagery on your landing page, a free giveaway, a podcast, a thirty-minute webinar...
You get the idea.
We all have our favorite places to post content. Maybe you're Twitter-happy and can post 140-character quips all day long. Or maybe you love doing quick video updates from wherever you happen to find yourself.
So don't worry if you're not the world's most prolific blogger. If you're making your voice heard online, you're creating and posting content, and you are ahead of the game.Consistency Is Key
This is one thing I have learned from all of my mentors: the people that are most consistent in terms of posting content beat out the competition in reaching any given market.
This is because consistency is one of the primary ways you earn the trust and respect of your target market. They come to rely on hearing from you every two days, or every other Thursday, or whenever it is that your regular updates take place. It's less important how often it is, and more important that it happens on a regular basis. I'll say it again: Consistency is Key.
Believe me, I know how hard this can be. It seems like every time I get on a roll with posting content regularly, a product launch derails my schedule and all of a sudden I'm scrambling to come up with new content.
For me, the key to being consistent is batching. For instance, with this podcast, I come up with lots of topics in advance, and get started right away with creating and scheduling episodes, coming up with images, queuing the social media updates...the whole nine yards. This way, I don't find myself scrambling (as often!) on Wednesday afternoon for something to post the next morning.Simplify by Diversifying
Okay, so say you have a lot of fun within creating short Facebook videos, but your brain dries up the second you sit down to write a blog. Does that mean you should abandon writing and just rely on Facebook videos to communicate with your audience?
Definitely not. First of all, you're going to miss a huge segment of your potential customers by relying on only one form of content. Second, there are just things that a blog can communicate that videos can't...and vice versa! You don't have to do all kinds of content in equal measure, but if you want to reach as many people as possible, you're going to want to use as many different kinds of content to catch their attention in all the places they might be hanging out.
Fortunately, every idea you come up with for one kind of content can be easily translated into a totally different piece of content. Your videos can be turned into a blog post. Your blog post can be turned into a slide deck. Your slide deck can be turned into a series of Twitter images.
In other words, creating different content pieces just got a lot simpler.Open the Conversation
Obviously, even with all these ways to repurpose your existing content, you're going to have to create new original pieces sometimes...you know, so that you can repurpose them later!
This is where you really tap into the insights about your ideal customer that you learn through sending the kind of survey we talked about last week. These insights help you spark a conversation that surprises your customer with how well you understand them, how "heard" they feel.
Here are some prompts to initiate the conversation with your audience:
- Identify the #1 question you get asked all the time…and answer it.
- What should your ideal customer be asking you that they are not asking yet?
- What are your top three posts on Facebook in the last six months?
- Which experts does your ideal customer find valuable, or who do they really value the opinion of?
- What could your ideal customer talk about all day long?
- What is your ideal customer most afraid of?
- What does your ideal customer need to know about you?
- What is your ideal customer posting on Pinterest/watching on YouTube?
- What is your ideal customer’s “want” and what’s the Trojan horse you use to deliver it to them?
- What could help your ideal customer right now?
Get more of Amy's insights on creating content, including an interview with social media maven Donna Mortiz. Listen to Episode 56 in full.
Our free giveaway this week has even more of these inspiration boosters for helping you create content. It also has a list of 20 specific ways you can repurpose your existing content in fresh new pieces. Click here to get it right now.EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"
Rank #4: #99: How to Create a List Building Blitz Campaign
Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.
It's an easy trap to fall into. After all, creating content takes time, effort and creativity.
You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?"
Well, good news--this episode is all about helping you create just one piece of amazing content each month.
You heard right. Each. Month.
When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list.Content Comes in Three Stages
I think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused!
So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content:
- Free lead magnet
- Just plain free (not even for an opt-in)
Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list!Easy Strategies for Getting More Mileage Out of Your Epic Content
Now, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece.
After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it?
In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use.
To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now!EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign"
To get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here:
Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value).
From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now!
Strategy 2: Start by creating an epic podcast episode with an upgrade.
From the podcast, you'll create a blog post. Not just show notes, but something that brings immense value even to people that may not have heard your podcast. Next you'll email your list, create a video, and more. Click here to get all the steps.
Strategy 3: Start by creating an epic video.
The first thing you'll need to know is how to provide the content upgrade in your video...click here to find out! Next, you'll take the audio from your video to create a podcast, use the audio to create a blog post...the list goes on.
Find out the details on each of these strategies, including what constitutes an "epic" piece of content and what to put in the initial content versus what to put in the freebie, by listening to the whole episode. Click here to listen now!The End Goal = Your Email List
Now, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload.
Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.
Rank #5: #149: Your 90-Day Pre-Launch Blueprint
Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy.
And the right pre-launch ramp-up will help you set the stage for a successful launch.
While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go.
That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch.
Today’s plan is broken up into three months of specific strategies that build on each other.
There are three key concepts:
- CREATE and post original content weekly
- CONNECT with your audience with a Facebook community
- COMMIT with a 21-day Challenge
I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here.
EPISODE FREEBIEGet Amy's 90-Day Pre-Launch Blueprint
Over the next 90 days of this plan you will learn:
- How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!)
- The best place to set up your opt-in
- How to segment your audience
- How to run a Facebook group that truly engages and conditions your audience to hear from you
Rank #6: #203: How To Get Noticed Online When You’re Just Starting Out
Biggest Takeaways You Don’t Want to Miss:
- I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
- One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
- But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
- And this all starts with one simple truth about every successful entrepreneur... (2:15)
So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.
This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.
Check out these highlights:
- Act like you’ve already nailed it. [5:01]
- How to cultivate a relentless soul. [8:45]
- Just how crowded is the playing field? A few stats. [10:16]
- Why you should dive deep into your DMs. [12:22]
- Are you a flip flopper? It’s time to get honest. [13:06]
- The importance of “closing loops,” especially with your team. [15:23]
- Are you a master at consistency? [16:28]
- Why you should tell true, gritty, messy stories about YOU. [20:36]
Rank #7: #251: How I'd Grow My Business If I Were Starting From Scratch
I was thinking about you, my listener, the other day and thought, “What can I give to them that would help them most in their businesses right where they are today.” This is my tenth year of business in the online marketing space, and I have learned a lot. Ups and downs, successes and failures...and through it all, I learned invaluable lessons along the way. I’m going to take that ten years of learning and share it with you in today’s podcast episode.
Specifically, I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.Here are the areas
- Where I Would Spend My Money
I’ll be talking about the must-have tools I use in my business, as well as how to choose the right personal development investment that will serve you best.
- What I Would Focus On The Most (especially in the first two years)
Don’t do what I did in my first two years of business. You MUST create original content consistently AND know who you’re talking to. Too many overcomplicate this process and I’ll share how to keep it simple to move your business forward in a powerful way. I’ll also discuss the importance of knowing and declaring exactly HOW you want to make money in your business.
- What I Would Say Yes To More Often
What I talk about here would have looked very different five and ten years ago. This will be the same for you because the business you have today will look dramatically look different just a few years from now. You will make choices today that you won’t make years from now because your business will be different.
- What I Would Say No To More Often
You may be surprised by some of what I discuss here, but please, please heed my advice here. Your time is valuable and there are some things that may look good but are not good for growing your business.
- The Mindset Shift I Would Make Early On
With so much noise in the online world, there is one key mindset shift that will be invaluable for you personally and in your business. It’s all about asking yourself higher value questions. I’ve got a worksheet for you with some great examples to get you going.
- The Habits I Would Adopt Early On - Habits That Would Shape My Identity
Establishing good habits in your life will be a game-changer! Your level of success is directly tied to how you show up on a daily basis, and creating habits is the key.
I think this episode is going to be really helpful to you in your journey, so take a listen and use the lessons I’ve learned over the past 10 years as a shortcut to your success.
Rank #8: #65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera
For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person.
But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that makes sense—we’re all taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great!
That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert (as well as a screenwriter and an actress), and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible.Why Is An About Page Important?
Melissa compares the About page to the gown a Hollywood actress wears on the “red carpet.” It’s the way to show off both your importance and your individuality at once, impressing people and engaging them at the same time. The About page is where you give people just enough information about you to want to know more.
In other words, you don’t want to give away the whole story on your About page—it’s their intro to all the excitement that awaits if they choose to work with you. For the reader, it should feel like they’ve met you in person, looked you in the eye and shaken your hand.
So how do you convey that feeling in words?Think About How You Serve the World
Rather than begin by talking about what you do, begin your About page with a line or two about why you do it. This should be the element that guides you through the writing process for your About page. If you get stuck or are wondering if you are including the right kinds of details, ask yourself if what you’ve written paints a picture of the world/society/lifestyle/change that you are trying to build with what you do.
Hear more of Melissa's tips on how to make your About page shine. Listen to the full interview here.Make Your Credentials Fun
It’s important to list the things that give your business credibility—an advanced degree, an impressive title or certification, a number of years in your field or successful working relationships with noteworthy people. But rather than just list them, Melissa advises having fun with them! Try translating your credentials into an analogy that helps your audience understand what that kind of cred means in your industry. (“I attended the Harvard of health coaching schools” is a good example.)
By listing your credentials this way, you can use your bragging rights to gain your readers’ trust and build engagement.EPISODE FREEBIE Get Melissa's Guide: "Craft A Crazy-Impressive About Page"
Would it surprise you to learn that the part of your About page that really sells you is the part where you talk about something besides work? This, Melissa says, is what really seals the emotional connection with people and allows them to get to know you on a more personal level. Not only that, but this section is what sets you apart from your competition. Nobody else has the same story, the same style, the same lovable quirks and personal motivations that you have.
As Melissa says in her "Better Bio Challenge" blog post,
"Personal details aren’t 'frivolous' — they anchor you in the reader’s mind and showcase the 'person' behind the 'business.' Try to include at least ONE little detail about your passions, guilty pleasures + personal life, in your bio — and you’ll sparkle off the page, every time."Counterbalance Your Accomplishments
If your About page starts feeling a little self-indulgent, Melissa says an easy way to lighten it up is to “show your brushstrokes.” After mentioning the glowing review of your program on the Today Show, drop in a reference to that one time you tried to teach a college class and sat on a whoopee cushion. Details like this help keep you human to your readers, and show them that you’re the same as them—just a little farther along in the journey toward success.
Get Melissa's Mad Libs-style template for creating an irresistible About page. Click here to download it instantly!Offer Fun Facts
Like the “non-professional life” part of your About page, this part is meant to connect with your ideal audience in a way that nothing else can. Tell a few “secrets” about yourself—that you cover your eyes during the scary parts of movies, that puppy videos make you cry, that your favorite place to work is in your kids’ treehouse.
Be forewarned—this will turn off some people. But they are the right people for you to turn off. At the end of the day, Melissa says, your About page is not meant to engage every single person out there.
“Your bio or About Page is only intended to turn on your ideal customers and it should be repelling the people that you want to turn off.”Create an “Action Step”
By now, your audience has fallen head over heels in love with you…so what’s the next step? Where does the relationship go from here? Melissa says this is the moment to offer them a concrete action step. Offer a free opt-in gift, list links to your five most popular blog posts, tell them to contact you to set up a consultation. Whatever your specific action step is, make it simple and immediate for them to make the next move.
Get more of Melissa's suggestions for making your About page actionable. Click here to hear the full interview.
The Bottom Line: What Is Fame For?
Melissa has a stellar blog post called “Four Questions to Help You Identify What's Not Working in Your Biz...And Make It Better.” In it, she offers this really thought-provoking quotation:
“Getting famous is not all it’s cracked up to be and getting featured in the media doesn’t always lead to sales, either.”
It’s not enough to have people think you’re “fabulous.” Better sales come from a real relationship with your clients, and the About page is all about relationship building. So while a clear action step is a great way to end your About page, leave the sales messages to your sales page and emails. Focus your About page on building trust and rapport with your target audience, and they will search for ways to work with you.
Rank #9: #219: How to Use Instagram Stories to Grow Your Email List with Tyler McCall
Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature.
I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform.
If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about.
Wherever you fall in this equation, there's one thing that is certain...you as a business owner, should be using Instagram Stories to create more solid, real connections that will, if you do it right, go far beyond just chatting on social media.
I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use.
So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!WHAT IS AN INSTAGRAM STORY?
An Instagram Story is content that is shared in Instagram itself, typically photos and videos, but you can also share text-based images. Your photos or graphics last six seconds while your videos can be up to 15 seconds long. You create the Story content using Instagram (the creation and editing tools are built right in), or you can create them externally and upload them to your Instagram account.
How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode!WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:
Instagram now has over 800 million users. Of those, 500 million are on the app every day. And of those 500 million, 300 million are on Instagram Stories every day. Need I say more?!?
Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads. And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now!
“There are now millions of people every single day waiting for the right content to show up for them on Instagram Stories” - Tyler J. McCallHow to Create High Quality Instagram Stories
In order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details!
- Create your Stories with purpose and intention
- Use a good mix of personal and business (Tyler shares information about his business in his Stories, but he also shares his shopping trips to Target! Yes, he loves to walk the aisles and point out some of his favorite products!)
- Utilize a beginning, middle, and an end to your Story. Just like your elementary school teacher taught you! Download this great 2-page worksheet “The Story Arc Method” to work through an exercise Tyler put together for you to up your Instagram Story game!
- “Never let the dashes turn into dots!” I love how Tyler put this, regarding being careful to not create painfully long Stories.
- I asked Tyler how he always has AMAZING light for his Stories and he shared two tips that money can’t buy!!
- Use captioning in your Stories for people who want to consume your content but don’t use audio. Tyler said that this technique will help keep retention high, too.
- Drive interaction with Instagram features like polls and DM conversations. Engage with your followers!
Ok, now that you have a plan to create high quality Instagram Stories, Tyler shared some really great insight as to how to grow your email list through a Direct Messaging strategy. Since Tyler has over 10,000 followers he is able to utilize the Swipe Up feature available in Stories, but he admits he doesn’t use it much because he thinks it’s a bit lazy and too passive!
Growing your email list through Instagram is all about Instagram Story Direct Messaging!
It’s through this DMing that he’s able to directly communicate with his followers, build relationships, hear pain points directly from his potential customers mouth, and engage in an authentic way.
Here are a few of the important habits Tyler suggests you build around Instagram Story DM engagement in order to be in a position where you can actually grow your email list:
- Show up consistently
- Make sure your content is high quality
- Use calls to action in your Stories (from asking your followers to answer simple questions, respond to polls, and finally to respond to your invitation for them to learn more about what you’re doing or to gain access to an opt-in offering.)
- Once you’ve engaged them, keep the conversation going,...see how you can help them
- Post in the regular feed less often, so you can spend more time in Stories (you saw the stats, this is where the people are!)
Do these things and the opt-in opportunities that you offer your followers (the ones that keep coming back to watch your Stories) will put you in a prime position to grow your email list. Tyler’s DM conversions are huge!
Listen in as Tyler shares a system which he calls -- An Instagram Story Opt-In Sandwich -- in which you guide your Story viewers through a journey that ultimately leads them to your lead magnet, content upgrade, or webinar via DM conversations.
I, too, have recently using my DMs to engage with my followers, and it is powerful! The only problem is that it can be time-consuming --- time well spent, but time-consuming, nonetheless.
Since Tyler gets A LOT of DMs, I asked him how he manages it all and one of the top tips he shared is to get in there a few times throughout the day so you are responding pretty quickly, and also so the DMs don’t pile up and become too overwhelming for you to respond to.
I’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point.
So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose.
A great big thank you to Tyler for providing such great step-by-step teaching in this interview!
Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall.
All my best,
This episode is brought to you by: LBLLinks to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
- Tyler’s Membership Community: Follower to Fan Society
- Connect with Tyler on Instagram @tylerjmccall
- Connect with me @amyporterfield
Rank #10: #122: Get Your Content House In Order
In this episode, I’m bringing you a little tough love.
Tough love when it comes to creating original content on a weekly basis.
This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what.
I KNOW IT’S NOT EASY. But it’s 100% worth the effort.
Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.)
So no more excuses. Let’s hit it.
Trust me, this could be the biggest game-changer for your business.
And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each.EPISODE FREEBIE Get Amy's Content Platform Play-by-Play
Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business.
It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.
Rank #11: #178: List Building + Social Media (What's Working Now)
Biggest Takeaways You Don’t Want to Miss:
- Right at this moment you should be thinking about your list building efforts. I want you borderline obsessed with list-building! This episode is key to your obsession, as today you’re getting every single one of my tested and tried tips and tricks for list building.
- List building starts with a great idea for a lead magnet, and a great idea for a lead magnet always starts with your ideal customer avatar. And there is ONE big question I ask when I'm thinking about my ideal customer avatar. [6:14]
- There’s a new player in the list building game that’s getting off-the-charts results. It’s VIDEO and when done right, it will boost your list growth—it’s all how you use it—and that’s part of today’s episode.
I know I’ve talked about list-building many times before, but here’s the thing: list building—when done right—can dramatically change your business (I should know, since it completely changed mine). So I want you to listen, then take immediate action of one or two of the strategies I mention.
Stay tuned for a NEW, FREE and LIVE webinar with yours truly ;-) This is a training I’m doing by myself, and LIVE: “The Ultimate List-Building Catch-Up Plan.” If you’ve ever felt behind in your list building, I’m going to show you how to get caught up quickly in terms of what to do inside your business to create a list-building foundation that can run on autopilot.
Check out these highlights:
- How to come up with a great idea for a lead magnet. [5:08]
- How to embrace video when it comes to list building. [10:06]
- Confirmation emails—there’s so much more you can do with them! [17:25]
- The right strategy for your nurture sequence. [21:33]
- How calls-to-actions can make all of the difference with your campaigns. [24:45]
- The tools I use (and how I use them) for my own list building. [27:05]
- How and why I link my original free content to my list-building efforts. [40:11]
The Ultimate List Building Catch-Up Plan: My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm)
Rank #12: #42: Three Strategies to Rapid List Building
When it comes to online marketing, most people are overlooking their number-one biggest asset.
Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again here: the energy of your business is directly tied to the strength of your email list.
But don’t just take my word for it.
“I have literally built a million dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my #1 business priority and asset.” (Michael Hyatt)
“Without a doubt, our email list is the best investment we’ve ever made.” (Douglas Karr)
“Email is the most important channel for you to cultivate in your online business.” (Mike Stelzner)
These guys are heavyweights in the online marketing world; each of them has a subscriber list numbering well over 100,000. But don’t make the mistake of thinking that a list in the hundreds, or even thousands, makes your email marketing strategy less important.
No matter what your subscriber numbers are, your email list is one of the most valuable assets you have in the quest to help your business thrive. When you really understand the value of that list, you’ll be more than happy to invest your time, energy and budget to help that list thrive.
In this blog post, I’m going to highlight three foundational strategies for growing your email list. Once you implement these strategies, you’re well on your way to creating smart marketing funnels that will put your list-building efforts on warp speed, as well as lead to increased revenue from each email you send out.The Main Thing: Quality over Quantity
When my good friend David Siteman Garland (of The Rise to the Top) started out, he had an email subscriber list of just 500 people. In those early days, he did a small product launch and generated $19,800 on the strength of that list.
These days, David’s email list is much larger. What hasn’t changed is the incredible loyalty of those subscribers. Whenever I do any kind of affiliation with David, I’m astonished at the way his list gravitates immediately toward any email he puts out.
It’s all because he started with a focus on list quality.
David never fails to infuse his emails with his authentic personality. He is genuine, super funny, and a little bit quirky…all reasons why his subscribers love him and keep coming back for more.
David is a prime example of my first strategy for growing your email list.Strategy #1: Build Remarkable Content
This means more than simply content that people want to share. Remarkable means truly leaving your mark by ensuring that you’ve niched your business well.
When you direct your communication in general terms toward anyone who might be listening, no one feels like you are talking to them. The key is talking to a very specific audience about a very specific message.
When it comes to content, niching yourself can make all the difference between great and remarkable.
The difference starts with how it affects you, the content creator. The people that get very specific with their message tend to get much more excited about their business, because they know exactly what they’re doing and who they’re trying to reach. Creating the content stops being a chore, and starts to simply flow out of them.
A message that tries too hard to fit too many different types of people is not only less rich, it’s just not as exciting to create.
In contrast, niching your business empowers you to send an extremely powerful message. This is what attracts the people who are going to stay with you. Those are the subscribers who constitute a quality list.Let Your Personality Shine
To build a loyal following that eats up everything you putting out there, make sure that you bring your personality to every email.
If you are silly, bring that to your emails.
If you’re really witty, make sure that shines through.
All of those little quirks that make you unique should shine through in your email content. Use stories—especially your own—as much as you can. And when you’ve done a good job of niching yourself, your target audience will instantly see themselves in your stories.
This is what remarkable content is made of. It’s what speaks to your audience in a genuine, heartfelt way. It’s what makes them excited to open your emails.Strategy #2: Understand the Opportunities and Limitations of Your Email Service Provider
Your “email service provider” is the company you use to send out your bulk emails, as well as manage all of your new opt-ins and leads. Some of the most popular options are AWeber, MailChimp, and Infusionsoft…but there many, many others out there.
Before getting into the specifics of this strategy, here’s a little pop quiz to see how well you know your own email service provider.
(Don’t worry—if you fail, no one’s even going to know.)Pop Quiz: How Well Do You Know Your Email Service Provider?
- Does you email service provider require a double opt in from your new leads or do you have the choice for single opt in?
- Are you able to easily do A-B split testing with your emails?
- Can you manually import a customer list and mail to that list instantly?
- Are you able to send out time-based email autoresponders?
- Are you able to send out a new autoresponder based on a specific action somebody took in an email that you sent?
If you just aced that test, bravo. But if you didn’t, don’t worry—you’re not alone.
A lot of people sign up for mass email services but never take the time to learn how they work. Invariably, these people get held up in the process every time they try to email their list. It becomes such a negative experience that, over time, they start finding reasons not to email their list. Or they simply rely on sending out the same newsletter template over and over.
Being limited in your understanding of how your provider works means stifling not just your creativity, but also your ability to make money. If you're happy with your email service provider, but you don’t know the ins and outs, it's time to make some time for it. If you’ve been thinking you needed to upgrade your provider, you might be pleasantly surprised to find that you can do a whole lot more than you realized.
Many providers have great tutorial videos. A lot of them also have Facebook groups where you can ask questions and learn from other users. And if you have an idea in mind that you want to try, but can’t figure it out on your own, take advantage of the provider support desk. Get on the phone with them and tell them exactly what you’re trying to do.
Bottom line: the more educated you are about how your email service provider works, the more innovative and strategic ways you’ll come up with to market your business.
To help you with this, I’m offering a special free download—a cheat sheet that shows the opportunities and limitations of some of the most popular email service providers. You can download it for free by clicking here. Or simply text 42download to 38470 and I’ll send you that cheat sheet right away.Get the Top Email Service Providers: Pros and Cons
This third strategy has two parts to consider:1) Creating Multiple Lead Magnets
In my opinion, everybody with an online business should have at least three lead magnets running at any given time. No matter how niched your audience is, you’re going to appeal to more people within that niche if you offer a diverse array of valuables.
Some people prefer a webinar.
Others just want a cheat sheet PDF.
Still others want a full-on report that walks them step-by-step through an important process.
We all respond to different modalities. That’s why it’s important that you provide multiple opportunities for your target audience.
You can even create multiple lead magnets out of the same content—make a webinar, a PDF and a video out of the same material. Or you can create unique lead magnets for each topic. Experiment with different approaches to find what works best for your business. The results will tell you a lot about your audience.
In addition, once you start to use your email service provider to its full potential, you can track and tag your various leads to see where they’ve come from. This is really valuable because it lets you see which platform (Facebook, Twitter, Pinterest, Instagram, or others) is converting the most leads for you, as well as which individual lead is converting the best.
Never forget that the point of having a lead magnet is to lead your new prospect into becoming a paying customer. Therefore, you must create lead magnets with your profit path in mind.
It’s okay if you’re not ready to launch a program or product just yet. Even if you’re in a place in your business where you’re just building up your online presence, it’s still extremely important that you create your lead magnet to start building your list.
If you are ready to sell, think about your end game. Is your lead magnet aligned with what you plan to sell? What does you idea audience need to understand, be aware of, or believe in order to want or need your product, program, or service? Design your lead magnet content to ensure that your audience truly understands the value of your offer.
Where most people fail with a lead magnet is creating it with the idea of only offering immense value. That’s important, but it’s not the only thing to focus on. A well-designed lead magnet not only offers value, but also leads your prospect to a buying decision.
Let’s say you are a health and fitness coach, and your business is all about helping people lose weight. If your paid program is a ten-day meal plan to detox from sugar, a great lead magnet might be “Ten tips to beat sugar cravings.” The two are aligned with each other; with a lead magnet like that, you’re going to attract the perfect audience that would be genuinely interested in what you have to sell.2) Placement of Your Opt-In Form
There are six places where you must create opt-in opportunities for your audience:
#1: A Feature Box
Feature boxes work like gangbusters. Splashed right across the header of your website, they are a great representation of your brand from the moment someone lands on your home page. (You can see mine at amyporterfield.com.)
#2: The Sidebar
Everyone is familiar with this one—the right column of a website is where people expect to find the links they need to navigate your website. You definitely want an opt-in opportunity here.
#3: Inside Your Blog Content
It just makes sense to have a link to your free valuable content in the midst of your primary content. By hyperlinking a word or phrase, readers can click to make a box appear that allows them to receive your free giveaway by entering their name and email. This is where I use Lead Pages—it has a feature called Lead Boxes that allows you to do exactly that.
#4: The End of a Blog Post
A reader who has followed your blog post to the very end is a hot lead for you. So create an opportunity with an opt-in box at the end of a post where they can sign up to receive even more value.
#5: The Pop-Up Box
If you just cringed when I said that, stay with me. Pop-up boxes definitely get a lot of bad press. But the fact remains that they are extremely effective.
Between January 2011 and January 2013, Social Media Examiner grew their email list by 375% to over 190,000 readers. Founder Mike Stelzner attributes nearly 70% of that growth to the site’s pop-up box.
Here’s a contrasting example from renowned blogger and author Chris Penn. After he took his pop-up box down from his website, he said his subscriptions “fell off a cliff.” Within weeks, he started running a new series of pop-up boxes and saw an increase in his opt-ins.
Pop-up boxes definitely work, especially if you are cultivating a quality audience. I promise, if your audience really feels loyal to you, they are not going to be annoyed by it.
Pop-ups are infinitely customizable these days. You can design them to look the way you want and appear only when you want them to. (One of my favorite tools to customize pop-up boxes is optinmonster.com.) I like to have them appear within minutes of someone being on the site, but not appear again until 15 or 30 views later. You can also make sure they are mobile friendly—in other words, that people viewing your site on their smartphones can make the pop-up box go away, if they want to.
#6: Your “About” Page
You might be surprised to hear that your About page is one of the most popular pages on your site. So if you’re not including a few email sign-up opportunities on your About page, you are likely losing some great traffic. Again, Lead Boxes is a great option for embedding an opt-in opportunity inside your About page text.
You might be thinking that’s a lot of places to incorporate an opt-in box on your website. But it all comes back to being appropriately aggressive in building your list. Don’t think you’re bothering somebody with an opt-in box. If your content is remarkable, and you’ve built a quality audience that is eager to hear from you, then they will be eager to sign up as well. If they’ve already signed up, they will just ignore the opt-in opportunities.
It’s a good idea to mix up your lead magnets and opt-ins throughout those different placements. For example, on my feature box across the top of my website, I have a free mini series about social media and list building. But inside my About page, I will have a PDF of all of the tools I use online. Then in the right sidebar I have an opportunity to sign up for a webinar.
This is not something you can do overnight. It takes a little bit of time to build up your lead magnet opportunities. But it’s definitely worth the effort.Key takeaways
Three online marketing strategies to help build your email list:
- Build remarkable, personalized content
- Learn to really use your email service provider
- Create multiple lead opportunities and embed them throughout your site
And always focus on quality, and the quantity will follow.
Rank #13: #226: What to Focus On When You Are Just Starting Out
When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!).
I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.
Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning.
Here’s a snapshot of what I’m covering in today’s episode:
FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Circle and the #1 foundational question you need to ask yourself as you develop and grow your business. .
I also dive into the importance of understanding WHO you are serving - your Ideal Customer Avatar (ICA).
While this exercise will take time and some real work on your part, you don’t want to skip over this if you’re not really clear.
If you’re listening to the episode and are already clear on your ICA, you can just pick back up around the 21 minute mark to move on to Focus Area #2.
FOCUS AREA #2: Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:
Example from Michael Hyatt’s ABOUT Page.
FOCUS AREA #3: The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.
FOCUS AREA #4: Authentic engagement - a HUGE factor in whether your business will succeed or not.
FOCUS AREA #5: Creating a way to make money in your business while you are figuring things out and building the business of your dreams.
I also created a great freebie to help you work through these FIVE focus areas. You can grab that right here.Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Rank #14: #107: How Do I Price My Online Course?
I want you to price your next (or first!) online course with confidence.
In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?
This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.
I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.
But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”
In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.
Grab your spot (it’s free!)
Now, back to today’s topic: In your gut, are you charging what you’re worth?
I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.Ask yourself these three questions:
- Are you afraid to ask for what you’re worth?
- Are you willing to deliver 10x the value of what you’re charging?
- Does your price point attract the clientele you want?
Let’s dig into the seven steps here.
One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.
Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.
Next, we talk about the length of time it can take to launch and re-launch your product.
Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.
These seven steps will help you do just that. Own your price. Be confident. And go sell it.
Rank #15: #140: How to Create a 5-Day Social Media Video Series for Rapid List Growth
Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories.
In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list.
Regardless of your platform, this step-by-step process for creating your own video series will work for you.
Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing.
- What should your video series be about? We’ll cover that.
- How long should each video be? Yep, that one too.
- How do you grow your email list with each video? Check!
- and so much more
After listening, you will understand how to do social video the right way while building up your email list.
In addition to the 5 steps, this episode gives you best practices for using live video. I’m talking crucial dos and don’ts that are truly valuable for newbies and experts alike. In fact there’s one mistake that so many of us make. After hearing what it is and how to avoid it, you won’t make the same mistake!
This episode might be the most fun I’ve had all year! Send your fears and nerves packing and create videos with confidence and conviction now! Get started here!
Rank #16: #250: How to Create a 3-Month Content Calendar (The Step-by-Step Process)
You’ve heard it before, right? Content is KING.
That is certainly true and I’ll be the first to tell you that the quality and consistency of your content directly correlate to the growth of your email list AND your bank account.
The operative word in that last sentence was consistency. Without consistency when it comes to your content creation, content is not king.
You probably know that I just recently launched my new course, Digital Course Academy, and I can guarantee that if you ask any of my students what the ONE thing that I’m a stickler about...they will tell you that I want them creating consistent content on a weekly basis.
The reason why I’m such a stickler about this is that In order for you to have a thriving online business, you’ve got to create consistent content in order to attract your tribe. Once you’ve attracted your tribe and they’re paying attention, that’s when you build the “know, like, and trust” factor. And once they know, like, and trust you, they will likely buy from you.
Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business.
The question is: how do you make sure this weekly content gets done?
You create a content plan. And I can help you with that!
In fact, in this episode, I go over these three things:
- A foolproof plan to create consistent content, that will leave you feeling confident, excited and inspired
- My top 5 favorite ways to choose topics that your Ideal Customer Avatar will want to eat up immediately (You’re going to find these VERY useful!)
- I’ll tell you all about the 3-Month Content Calendar Template I created for you to keep all your content organized. I’ve got it all laid out in a spreadsheet that you can take and make your own. All you have to do is follow the prompts and fill in the blanks and you’ll be good to go! You can download the calendar here.
Rank #17: #217: Why You Aren’t Taking Action with Brooke Castillo
Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire.
“Taking action...” seems easy enough, right? “Just do something!” As you and I both know, it’s not as easy as it sounds!
If right now what you’re doing in your business is not leading you to the results you desire, then this episode is for you!
To shed some light on WHY we’re not taking action and to help us understand how to turn that around and become massive action takers, I had the pleasure of interviewing Brooke Castillo. Brooke is a Life Coach—I actually call her a Life Coach Extraordinaire— who has worked with thousands of people (including yours truly) who have been stuck, are not reaching the goals they’ve envisioned for themselves, or ultimately just need a coach to shine some light on a path that can lead them to the promised land of getting a lot done and achieving big results.
Quick note before we move on: I mention that I’ve worked with Brooke personally; I get more into it on the podcast, but in case you were wondering, I’m part of her Self-Coaching Scholars program. You know I’m on a mission to up-level my life, including my health and my weight, but I’m also on a mission to up-level my mind, and Brooke really gets into this in her program. I know that focusing on how I think about things will change both my personal and business life, and I believe it could do the same for you. Because I stand behind what Brooke does, I have become an affiliate for the program, so if you are interested in joining her program, too, click here, and let Brooke know I sent you!MANAGING YOUR MIND
Brooke began with the idea that so much of starting and building a business is about managing your mind. She said, “There's no way around it, because you can understand how to do everything, you can study all the material, but until you understand that what you think about is going to create the emotion that either drives the action or the inaction, you're never gonna take the action.”
Did you get that? This is important: What you think about creates the emotion that drives the action or inaction. If stress, fear and panic are fueling the action, you’re not going to be able to produce results at the level you want to produce.
Brooke shared three entrepreneurial roadblocks—things that are keeping you from taking massive action.
Reason #1: YOU’RE STUCK IN THE BUSY HUSTLE
I can remember times, back when I was first starting out, when I was hustling my butt off. I was all over the place, connecting with different people, working with all kinds of clients, seemingly very successful—but the problem was, I wasn’t taking action on the things that could actually take me to a place where I could grow and scale my business. I was hustling. I was tired. But, to some degree, I was really just chasing my tail.
This is what Brooke refers to as “The Busy Hustle”—a tiring hustle that’s produced by negative emotion: stress, fear, panic…[Insert your own word here!].
You want to avoid getting into a state of busy hustle, where you may be working hard yet aren’t producing anything. Instead your goal should be to get to a place of a productive hustle, where results are consistently produced.
Brooke suggested if you want to produce something, don’t just sit down to “work on something.” Sit down to produce something!
It’s important to change our language around this. Let’s stop saying, “I’m working on so and so,” and instead say, “I’m producing xyz,” or “I’m recording a podcast.” See the difference?!
Reason #2: YOU’RE GIVING YOURSELF TOO MUCH TIME TO GET SOMETHING DONE
Brooke believes that many people, especially those who are newer to business, give themselves too much time to produce a result. In the beginning you have more time than customers or clients, so you just expand the time you are “working” in your business. Yet while you may have the time, what you actually produce doesn’t line up with the many hours you’re working.
Brooke suggests we take a look at the projects we need to get done, and assign a time frame in which we will get it done. For example: instead of my saying, “I’ll get the podcast recorded and uploaded to Dropbox by Wednesday”, Brooke would say, “I will have the podcast recorded and uploaded to Dropbox in one hour. I’ll sit down and get it done in that hour.”
Of course you need to be realistic about time frames….some things are going to naturally take longer than others.
And what sort of results will be produced if we go this route? Brooke says, “When you decide how long something will take and you stick to that, that’s when your production gets huge momentum.”
Now for my fellow perfectionists out there: this can be tough, because you’re going to have to embrace the fact that you might produce some B-minus work. I know that’s hard to stomach! Brooke had to give me a little life-coaching during the episode, because I am not someone who got Bs in school!
Brooke’s argument for producing B-minus work is this: “B-minus work can change people’s lives. Work that you don’t produce at all, does nothing in the world.”
Brooke told a great story about producing B-minus work on a book she wrote, about how she got some negative feedback which caused her some real shame and embarrassment; but a letter she received from someone whose life was changed because of that B-minus book made her realize that had she declined to put out that work in favor of striving for an A-plus, that woman’s life would never have been affected. That was when Brooke decided that she was ok with B-minus work—because she knew it would still produce results.
You’ll have to decide for yourself as to what level work you are ok with; but for Brooke, making this decision made a HUGE difference in her business, and because of that decision, she has reached epic levels of success.
Reason #3: YOU’RE AVOIDING FAILURE AND DISCOMFORT
Of course, no one loves failure and discomfort; but the truth is, if we’re going to learn and grow, there are going to be moments of failure and times where we will need to step outside of our comfort zone.
Brooke explained that our brains are literally wired to avoid any kind of failure, and the only way to produce a successful business is to fail repeatedly. So what do we do?!
We have to show our brains that we are not going to die because of discomfort and failure. We need to learn the process to move into discomfort, and then get comfortable with that discomfort.
“Discomfort is the currency to your dreams.” - Brooke Castillo
But discomfort is only part of the road to success for business owners. I love that Brooke shared that she schedules “Comfort-Time” in her week! This time is non-negotiable, and she schedules it in her calendar before anything else. Her comfort-time is comprised of walking her dogs, enjoying coffee and reading in the morning, and spending time with family.
What would be the activities or non-activities that you’d have in your comfort-time? Schedule it in! And remember: this time is non-negotiable. Agreed? Work hard, play hard! : )
If you’re reading this and have not listened to the episode yet, I highly recommend you do. Brooke gives some great examples, insights, and encouragement that you’ll only hear by tuning in. Plus, Brooke is so fun! I guarantee you’ll not only learn a ton, but will enjoy a few laughs while listening to this episode, too!
Thanks for spending time with me today!
All my best,
Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
Rank #18: #33: How to Write Copy that Sells with Ray Edwards
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.
As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!
Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed!In this episode, here’s what we’ll cover:
One of the first things you need to learn if you want to start a business or create a second income stream
The gene you do NOT need to be born with in order to be a good copywriter
Why you need to do more than just write great content
What your value-add content should always have
How to know if you're giving away too much
How to create a lot of content in a short period of time
4 Rules of Writing
All the emails you send should have a "promotional" element to them
Every email you send should include a link
The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome
Listening to what your audience tells you is the best way to know what questions in the emails you send
The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on
Rank #19: #187: How to Use Pinterest to Generate Traffic and Profits With Jenna Kutcher
Biggest Takeaways You Don’t Want to Miss:
- What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business?
- That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the kind of amazing impact Pinterest can have on your business—in fact, Pinterest is the platform that drives the MOST traffic to her site: More than 5,000 unique visitors every single month. (Yeah, I couldn’t believe it at first either!)
- Pinterest also (at times) gets a bad rap because it may not be the first site you think of to reach your core clients, which also couldn’t be more wrong.
- I think first and foremost, a mindset shift around Pinterest is in order, starting here.
Yes, Pinterest can be THAT effective. And what I love about Jenna is that she holds nothing back. She’s the kind of gal that says what she’s thinking, or feeling, at any moment. I feel like this episode is in that same spirit—open, and raw. I think you’ll maybe change your mind about Pinterest, and find a new friend in Jenna.
Check out these highlights:
- Why it’s so important to be vulnerable with your brand. [8:13]
- Should you care about your number of followers on Pinterest? [19:06]
- The first step you want to take with your Pinterest strategy. [21:35]
- How to look like you are active on Pinterest (and make the algorithm work for you!). [25:12]
- Proven ways to get the most mileage out of your content. [27:54]
- Jenna’s favorite Pinterest tool (for scheduling AND checking your links). [31:16]
- This one tip will guarantee you engagement on Pinterest. [35:11]
Rank #20: #130: How to Sell on a Webinar (Without Being Overly Salesy)
Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.
Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar.
Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.”
If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy.
But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!)
Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.
Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience.
Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again.
Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here.
This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly.
Stick with me, and listen in, so that doesn’t happen to you.
I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course.
I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales.