Rank #1: #65: Selling Yourself--The Art of a Winning 'About Page' with Melissa Cassera
For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person.
But for many, no matter how hard they work on it, their About page just falls flat. It feels fake, like you’re pretending to be someone you’re not. And that makes sense—we’re all taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great!
That’s why I’m so happy to introduce you to Melissa Cassera. She’s a publicity expert (as well as a screenwriter and an actress), and if you read her own About page, you can see that she is an expert on how to write about yourself in a way that comes out warm, genuine and authentically irresistible.Why Is An About Page Important?
Melissa compares the About page to the gown a Hollywood actress wears on the “red carpet.” It’s the way to show off both your importance and your individuality at once, impressing people and engaging them at the same time. The About page is where you give people just enough information about you to want to know more.
In other words, you don’t want to give away the whole story on your About page—it’s their intro to all the excitement that awaits if they choose to work with you. For the reader, it should feel like they’ve met you in person, looked you in the eye and shaken your hand.
So how do you convey that feeling in words?Think About How You Serve the World
Rather than begin by talking about what you do, begin your About page with a line or two about why you do it. This should be the element that guides you through the writing process for your About page. If you get stuck or are wondering if you are including the right kinds of details, ask yourself if what you’ve written paints a picture of the world/society/lifestyle/change that you are trying to build with what you do.
Hear more of Melissa's tips on how to make your About page shine. Listen to the full interview here.Make Your Credentials Fun
It’s important to list the things that give your business credibility—an advanced degree, an impressive title or certification, a number of years in your field or successful working relationships with noteworthy people. But rather than just list them, Melissa advises having fun with them! Try translating your credentials into an analogy that helps your audience understand what that kind of cred means in your industry. (“I attended the Harvard of health coaching schools” is a good example.)
By listing your credentials this way, you can use your bragging rights to gain your readers’ trust and build engagement.EPISODE FREEBIE Get Melissa's Guide: "Craft A Crazy-Impressive About Page"
Would it surprise you to learn that the part of your About page that really sells you is the part where you talk about something besides work? This, Melissa says, is what really seals the emotional connection with people and allows them to get to know you on a more personal level. Not only that, but this section is what sets you apart from your competition. Nobody else has the same story, the same style, the same lovable quirks and personal motivations that you have.
As Melissa says in her "Better Bio Challenge" blog post,
"Personal details aren’t 'frivolous' — they anchor you in the reader’s mind and showcase the 'person' behind the 'business.' Try to include at least ONE little detail about your passions, guilty pleasures + personal life, in your bio — and you’ll sparkle off the page, every time."Counterbalance Your Accomplishments
If your About page starts feeling a little self-indulgent, Melissa says an easy way to lighten it up is to “show your brushstrokes.” After mentioning the glowing review of your program on the Today Show, drop in a reference to that one time you tried to teach a college class and sat on a whoopee cushion. Details like this help keep you human to your readers, and show them that you’re the same as them—just a little farther along in the journey toward success.
Get Melissa's Mad Libs-style template for creating an irresistible About page. Click here to download it instantly!Offer Fun Facts
Like the “non-professional life” part of your About page, this part is meant to connect with your ideal audience in a way that nothing else can. Tell a few “secrets” about yourself—that you cover your eyes during the scary parts of movies, that puppy videos make you cry, that your favorite place to work is in your kids’ treehouse.
Be forewarned—this will turn off some people. But they are the right people for you to turn off. At the end of the day, Melissa says, your About page is not meant to engage every single person out there.
“Your bio or About Page is only intended to turn on your ideal customers and it should be repelling the people that you want to turn off.”Create an “Action Step”
By now, your audience has fallen head over heels in love with you…so what’s the next step? Where does the relationship go from here? Melissa says this is the moment to offer them a concrete action step. Offer a free opt-in gift, list links to your five most popular blog posts, tell them to contact you to set up a consultation. Whatever your specific action step is, make it simple and immediate for them to make the next move.
Get more of Melissa's suggestions for making your About page actionable. Click here to hear the full interview.
The Bottom Line: What Is Fame For?
Melissa has a stellar blog post called “Four Questions to Help You Identify What's Not Working in Your Biz...And Make It Better.” In it, she offers this really thought-provoking quotation:
“Getting famous is not all it’s cracked up to be and getting featured in the media doesn’t always lead to sales, either.”
It’s not enough to have people think you’re “fabulous.” Better sales come from a real relationship with your clients, and the About page is all about relationship building. So while a clear action step is a great way to end your About page, leave the sales messages to your sales page and emails. Focus your About page on building trust and rapport with your target audience, and they will search for ways to work with you.
Jun 29 2015
Rank #2: #84: Growing a Lucrative Email List
Welcome to the second half of our intensive "refocus on your list" training!
I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need to go. If you haven't done it yet, click here to download it and take just 10 minutes to complete it. (It's only 3 questions--super easy.) I promise, it will free you up and cultivate the right mindset to accomplish the goal for today's episode, which is ...
For those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address.
To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping "Wow! I can't believe he/she is giving this away for free!"
Let me say this loud and clear: Do not be scared of giving away your best stuff for free.
I give away my best information all the time! (I'm doing it right now, as you might have noticed...and I give away even more on the full episode of today's podcast.) It doesn't hurt my bottom line at all, because in my paid products and programs, I dive much deeper and train much more specifically on those topics.
If you want to go deeper into today's topic, click here to listen to the full episode. I'm going to teach a three-part strategy to help you build your list. And our goal is not conservative, folks! This strategy is designed to get you 75 new leads per week.
I've also created a great free download for you: it's a cheat-sheet with 17 stellar examples of different kinds of lead magnets. Not only does it give some great inspiration for how to model your own giveaways, but it shows you where to place the opt-in boxes on your website for optimal conversion. Get it here.
EPISODE FREEBIEGet Amy's Free Cheat Sheet: 17 Pro Lead Magnet Examples
Nov 07 2015
Rank #3: #3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo
Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.
With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation."
I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business.
In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level.In this episode, here’s what we’ll cover:
- How Marie got her start and what she does in her business.
- How she made a living while she pursued her passions.
- The conventional wisdom she chose to ignore.
- How to quiet self-doubt while building your business.
- Advice for those struggling to find their own voice.
- A simple brain exercise that is a great creative workout.
- How to figure out who your ideal audience is.
- How to streamline content creation so it's not so overwhelming or painful.
- Marie's signature program, B-School.
Feb 13 2013
Rank #4: #83: Cultivating a List Building Mindset
For the last several podcast episodes, we've been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we've taken a deep soul-searching dive into the personal "why's" and "how's" of online entrepreneurship.
This week, we're bringing it all back home. It's time to refocus on the foundation of every successful online business:
Your email list.
This week and next week, I'm devoting the podcast to some list-building straight talk.
And if you're thinking "Come on, Amy--I want the black-belt stuff that will take my business to the next level!" ... then this episode might be especially for you.
Here's how you know if you need this episode:
If you’ve been working on your business for over a year now and you have less than 4,000 people on your email list
If you’re not growing your email list by at least 75 new leads a week
If you already have a solid list but it’s not converting into sales or sign-ups
If you are struggling with confidence in your business and are feeling "less than" or comparing yourself to everybody
If you ever launched anything in your business and your results were lackluster (i.e., you sold only one or two of your products when you thought you were going to sell 100)
If you truly love the business you're creating and are passionate about seeing it succeed--in other words, if you're in this for the long haul
If you answered yes to any of those things, here's the first thing I want you to do after listening to today's episode. Download the short one-page inquiry that I created just for you. It's going to help you sort through the obstacles that are holding you back from building a healthy, growing list.EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles"
Let me say at the outset that, for all my talk about the crucial importance of list-building, I truly understand the difficulty involved. When you're in the beginning days and months of your business, it feels like every opportunity is more important than the simple, daily effort of building your email list.
But I learned from the sad experience of my very first product launch just how essential the list really is. Listen to the podcast episode for the full story--it's eye-opening. For now, let's just say that with all the bells and whistles of my program design and the sparkle of my marketing strategy, the promotion totally tanked.
The reason? I had a weak email list.
I couldn't understand it. I'd been networking with all the right people, even getting invited to speaking engagements and guest blog spots, and I'd spared no effort to create an amazing product.
But because I was not actively focused on list building, I wasn't able to build the business that I really wanted.
(By the way, when I say “actively” focusing on it, I mean that I would think about my list every day...but it was that horrible “I should be doing this, I’m far behind, I know I need a list" kind of thinking.)
Everything else about my business just seemed more important, in those stressful early days.
That's why I've created this download for you--to help you think through what is pulling your attention away from the cornerstone of building your business. Once you understand why it's so easy to focus on other things, you'll be able to turn the trend around and start seeing the results you want.EPISODE FREEBIE Get Amy's Cheat Sheet: "Uncover Your List Building Obstacles"
Listen to today's episode first--it will really help you with the mindset around list-building, and allow you to process the questions honestly.
And when you're done, drop me a comment to let me know what you're thinking! What is your mindset when it comes to building your list? How are your efforts coming along?
Nov 05 2015
Rank #5: #99: How to Create a List Building Blitz Campaign
Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy.
It's an easy trap to fall into. After all, creating content takes time, effort and creativity.
You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with fresh original content every week?"
Well, good news--this episode is all about helping you create just one piece of amazing content each month.
You heard right. Each. Month.
When you have that one piece of amazing epic content, you can spin it out into every marketing channel in your toolbox with the overall goal of building your list.Content Comes in Three Stages
I think there’s a lot of confusion out there around content. It seems simple, but when I sat down and started mapping what successful content looks like in different contexts, I'll admit that even I got confused!
So I checked in with a good friend from my corporate job days. She’s the best at dissecting content and explaining where it shines the brightest. And what she showed me is that there are three main stages of content:
- Free lead magnet
- Just plain free (not even for an opt-in)
Notice I said "stages." All three of these types of content are related to each other--which means every time you create one kind of content, the other two are super easy to create out of it. Click here to find out how you can use the main themes within your paid product to create epic content that builds your list!Easy Strategies for Getting More Mileage Out of Your Epic Content
Now, like I said earlier, the "meat" of the strategy we’re diving into in this episode is getting deliberate about your content creation so you can extend it across all your marketing channels. When you really get intentional with your content (and create it with your email list in mind), you're all to get huge mileage out of one piece.
After all, we take our content creation seriously. So why not put a bigger focus on getting it in front of more people while we’re creating it?
In this episode, I'm going to walk you through three roadmaps for extending one piece of epic content into every major marketing platform you use.
To make it extremely easy for you, I've put together some free worksheets that show how to break up your content into different platforms within each roadmap. Click here to get them now!EPISODE FREEBIE Get Your Free Cheat Sheet: "The List Builders Blitz Campaign"
To get the most out of today's topic, you'll really want to listen to the whole episode. But I'll outline the roadmaps for you here:
Strategy 1: Start by writing an epic blog post that includes an epic upgrade (something your readers can take more action on to get more value).
From there, you'll move to emailing your list, creating videos, doing a Periscope, and more. Click here to get all the steps now!
Strategy 2: Start by creating an epic podcast episode with an upgrade.
From the podcast, you'll create a blog post. Not just show notes, but something that brings immense value even to people that may not have heard your podcast. Next you'll email your list, create a video, and more. Click here to get all the steps.
Strategy 3: Start by creating an epic video.
The first thing you'll need to know is how to provide the content upgrade in your video...click here to find out! Next, you'll take the audio from your video to create a podcast, use the audio to create a blog post...the list goes on.
Find out the details on each of these strategies, including what constitutes an "epic" piece of content and what to put in the initial content versus what to put in the freebie, by listening to the whole episode. Click here to listen now!The End Goal = Your Email List
Now, this whole strategy takes a little thought and effort to execute properly. That's why you won’t be using this strategy with every single piece of new content you create. Like I said, I’m suggesting you be selective with this concept and put it to work about once a month. That gives you lots of room to pace each appearance of the content within your various marketing channels (and to repost it at least once) without making it seem like overload.
Bottom line, the mindset around your campaign should always be about building your email list by getting people to your freebie. When you're creating core quality content with your email list in mind, it uplevels everywhere that content appears.
Feb 25 2016
Rank #6: #33: How to Write Copy that Sells with Ray Edwards
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.
As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!
Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed!In this episode, here’s what we’ll cover:
One of the first things you need to learn if you want to start a business or create a second income stream
The gene you do NOT need to be born with in order to be a good copywriter
Why you need to do more than just write great content
What your value-add content should always have
How to know if you're giving away too much
How to create a lot of content in a short period of time
4 Rules of Writing
All the emails you send should have a "promotional" element to them
Every email you send should include a link
The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome
Listening to what your audience tells you is the best way to know what questions in the emails you send
The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on
Jun 26 2014
Rank #7: #149: Your 90-Day Pre-Launch Blueprint
Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy.
And the right pre-launch ramp-up will help you set the stage for a successful launch.
While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go.
That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch.
Today’s plan is broken up into three months of specific strategies that build on each other.
There are three key concepts:
- CREATE and post original content weekly
- CONNECT with your audience with a Facebook community
- COMMIT with a 21-day Challenge
I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here.
EPISODE FREEBIEGet Amy's 90-Day Pre-Launch Blueprint
Over the next 90 days of this plan you will learn:
- How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!)
- The best place to set up your opt-in
- How to segment your audience
- How to run a Facebook group that truly engages and conditions your audience to hear from you
Mar 02 2017
Rank #8: #203: How To Get Noticed Online When You’re Just Starting Out
Biggest Takeaways You Don’t Want to Miss:
- I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks.
- One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating.
- But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset.
- And this all starts with one simple truth about every successful entrepreneur... (2:15)
So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.
This episode is brought to you by: My incredible, and free masterclass, “The Ultimate List Building Catch-Up Plan,” where you’ll learn my proven 3-stack system for leveraging the most powerful, “what’s working now” list-building strategies. You can sign up here.
Check out these highlights:
- Act like you’ve already nailed it. [5:01]
- How to cultivate a relentless soul. [8:45]
- Just how crowded is the playing field? A few stats. [10:16]
- Why you should dive deep into your DMs. [12:22]
- Are you a flip flopper? It’s time to get honest. [13:06]
- The importance of “closing loops,” especially with your team. [15:23]
- Are you a master at consistency? [16:28]
- Why you should tell true, gritty, messy stories about YOU. [20:36]
Mar 22 2018
Rank #9: #122: Get Your Content House In Order
In this episode, I’m bringing you a little tough love.
Tough love when it comes to creating original content on a weekly basis.
This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what.
I KNOW IT’S NOT EASY. But it’s 100% worth the effort.
Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.)
So no more excuses. Let’s hit it.
Trust me, this could be the biggest game-changer for your business.
And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each.EPISODE FREEBIE Get Amy's Content Platform Play-by-Play
Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business.
It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.
Aug 03 2016
Rank #10: #107: How Do I Price My Online Course?
I want you to price your next (or first!) online course with confidence.
In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection?
This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process.
I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too.
But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.”
In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue.
Grab your spot (it’s free!)
Now, back to today’s topic: In your gut, are you charging what you’re worth?
I would bet that this is the hardest part to starting your first online course—or even maybe your second or third.Ask yourself these three questions:
- Are you afraid to ask for what you’re worth?
- Are you willing to deliver 10x the value of what you’re charging?
- Does your price point attract the clientele you want?
Let’s dig into the seven steps here.
One of the first steps I share is surprisingly missed by many entrepreneurs. It is such a crucial part in determining your price and I don’t want you to skip it.
Then, we tackle how your product fits into your business. This is key for determining the most attractive price point for what you are offering. I ask you a couple of questions to help you through this step. It can be a tricky road to navigate. Listen here.
Next, we talk about the length of time it can take to launch and re-launch your product.
Ultimately, I want to help you get solid on how you feel about the price you’ve set. Once you decide on the price point, you’ve got to own it.
These seven steps will help you do just that. Own your price. Be confident. And go sell it.
Apr 07 2016
Rank #11: #251: How I'd Grow My Business If I Were Starting From Scratch
I was thinking about you, my listener, the other day and thought, “What can I give to them that would help them most in their businesses right where they are today.” This is my tenth year of business in the online marketing space, and I have learned a lot. Ups and downs, successes and failures...and through it all, I learned invaluable lessons along the way. I’m going to take that ten years of learning and share it with you in today’s podcast episode.
Specifically, I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey.Here are the areas
- Where I Would Spend My Money
I’ll be talking about the must-have tools I use in my business, as well as how to choose the right personal development investment that will serve you best.
- What I Would Focus On The Most (especially in the first two years)
Don’t do what I did in my first two years of business. You MUST create original content consistently AND know who you’re talking to. Too many overcomplicate this process and I’ll share how to keep it simple to move your business forward in a powerful way. I’ll also discuss the importance of knowing and declaring exactly HOW you want to make money in your business.
- What I Would Say Yes To More Often
What I talk about here would have looked very different five and ten years ago. This will be the same for you because the business you have today will look dramatically look different just a few years from now. You will make choices today that you won’t make years from now because your business will be different.
- What I Would Say No To More Often
You may be surprised by some of what I discuss here, but please, please heed my advice here. Your time is valuable and there are some things that may look good but are not good for growing your business.
- The Mindset Shift I Would Make Early On
With so much noise in the online world, there is one key mindset shift that will be invaluable for you personally and in your business. It’s all about asking yourself higher value questions. I’ve got a worksheet for you with some great examples to get you going.
- The Habits I Would Adopt Early On - Habits That Would Shape My Identity
Establishing good habits in your life will be a game-changer! Your level of success is directly tied to how you show up on a daily basis, and creating habits is the key.
I think this episode is going to be really helpful to you in your journey, so take a listen and use the lessons I’ve learned over the past 10 years as a shortcut to your success.
Feb 21 2019
Rank #12: #56: How to Create Content to Attract Your Target Market
There are two kinds of content in this world: content that attracts and content that sells.
It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result.
But it's crucial to remember that the end result needs a strong beginning. In other words, you'll never get to that sale if you haven't attracted the people who want to buy your product!
Today is all about the first half of the sales equation.
The more you craft content geared toward your ideal customer, the more sales you'll make. And these won't just be one-time sales. You'll be talking to people who want to buy from you over and over, because they feel connected to you and your product. When you create content that makes them feel understood, that communicates an empathy for their situation and an excitement about helping them with your product, they are going to be watching their inboxes for your emails and jumping up and down each time you launch something new.
These are the people you want to find, right?
So let's talk about how you can reach them.First, the Good News...
When you know your target market really well, creating content for them becomes incredibly easy. We talked last week about creating a survey that helps you get inside the heads of your target market. Once you're there, you'll be able to instantly rattle off ten things they need...
Which then become the topics of each piece of content you create.
Let me jump ahead really quick to tell you that our free giveaway for this week is a list of inspiration boosters for creating magnetic, empathetic content that your audience can't resist. Click here to get it now.EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"
Ready for some more good news? Everything you do online is content.
A Facebook post counts as a content piece, whether it's video or words or simply an image. So does a tweet. An email (whether to your whole list or just a segment of it), the text and imagery on your landing page, a free giveaway, a podcast, a thirty-minute webinar...
You get the idea.
We all have our favorite places to post content. Maybe you're Twitter-happy and can post 140-character quips all day long. Or maybe you love doing quick video updates from wherever you happen to find yourself.
So don't worry if you're not the world's most prolific blogger. If you're making your voice heard online, you're creating and posting content, and you are ahead of the game.Consistency Is Key
This is one thing I have learned from all of my mentors: the people that are most consistent in terms of posting content beat out the competition in reaching any given market.
This is because consistency is one of the primary ways you earn the trust and respect of your target market. They come to rely on hearing from you every two days, or every other Thursday, or whenever it is that your regular updates take place. It's less important how often it is, and more important that it happens on a regular basis. I'll say it again: Consistency is Key.
Believe me, I know how hard this can be. It seems like every time I get on a roll with posting content regularly, a product launch derails my schedule and all of a sudden I'm scrambling to come up with new content.
For me, the key to being consistent is batching. For instance, with this podcast, I come up with lots of topics in advance, and get started right away with creating and scheduling episodes, coming up with images, queuing the social media updates...the whole nine yards. This way, I don't find myself scrambling (as often!) on Wednesday afternoon for something to post the next morning.Simplify by Diversifying
Okay, so say you have a lot of fun within creating short Facebook videos, but your brain dries up the second you sit down to write a blog. Does that mean you should abandon writing and just rely on Facebook videos to communicate with your audience?
Definitely not. First of all, you're going to miss a huge segment of your potential customers by relying on only one form of content. Second, there are just things that a blog can communicate that videos can't...and vice versa! You don't have to do all kinds of content in equal measure, but if you want to reach as many people as possible, you're going to want to use as many different kinds of content to catch their attention in all the places they might be hanging out.
Fortunately, every idea you come up with for one kind of content can be easily translated into a totally different piece of content. Your videos can be turned into a blog post. Your blog post can be turned into a slide deck. Your slide deck can be turned into a series of Twitter images.
In other words, creating different content pieces just got a lot simpler.Open the Conversation
Obviously, even with all these ways to repurpose your existing content, you're going to have to create new original pieces sometimes...you know, so that you can repurpose them later!
This is where you really tap into the insights about your ideal customer that you learn through sending the kind of survey we talked about last week. These insights help you spark a conversation that surprises your customer with how well you understand them, how "heard" they feel.
Here are some prompts to initiate the conversation with your audience:
- Identify the #1 question you get asked all the time…and answer it.
- What should your ideal customer be asking you that they are not asking yet?
- What are your top three posts on Facebook in the last six months?
- Which experts does your ideal customer find valuable, or who do they really value the opinion of?
- What could your ideal customer talk about all day long?
- What is your ideal customer most afraid of?
- What does your ideal customer need to know about you?
- What is your ideal customer posting on Pinterest/watching on YouTube?
- What is your ideal customer’s “want” and what’s the Trojan horse you use to deliver it to them?
- What could help your ideal customer right now?
Get more of Amy's insights on creating content, including an interview with social media maven Donna Mortiz. Listen to Episode 56 in full.
Our free giveaway this week has even more of these inspiration boosters for helping you create content. It also has a list of 20 specific ways you can repurpose your existing content in fresh new pieces. Click here to get it right now.EPISODE FREEBIE Get the Free Guide: "15 Content Inspirations To Help You Attract Your Target Market"
Apr 18 2015
Rank #13: #219: How to Use Instagram Stories to Grow Your Email List with Tyler McCall
Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature.
I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform.
If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about.
Wherever you fall in this equation, there's one thing that is certain...you as a business owner, should be using Instagram Stories to create more solid, real connections that will, if you do it right, go far beyond just chatting on social media.
I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use.
So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!WHAT IS AN INSTAGRAM STORY?
An Instagram Story is content that is shared in Instagram itself, typically photos and videos, but you can also share text-based images. Your photos or graphics last six seconds while your videos can be up to 15 seconds long. You create the Story content using Instagram (the creation and editing tools are built right in), or you can create them externally and upload them to your Instagram account.
How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode!WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:
Instagram now has over 800 million users. Of those, 500 million are on the app every day. And of those 500 million, 300 million are on Instagram Stories every day. Need I say more?!?
Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads. And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now!
“There are now millions of people every single day waiting for the right content to show up for them on Instagram Stories” - Tyler J. McCallHow to Create High Quality Instagram Stories
In order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details!
- Create your Stories with purpose and intention
- Use a good mix of personal and business (Tyler shares information about his business in his Stories, but he also shares his shopping trips to Target! Yes, he loves to walk the aisles and point out some of his favorite products!)
- Utilize a beginning, middle, and an end to your Story. Just like your elementary school teacher taught you! Download this great 2-page worksheet “The Story Arc Method” to work through an exercise Tyler put together for you to up your Instagram Story game!
- “Never let the dashes turn into dots!” I love how Tyler put this, regarding being careful to not create painfully long Stories.
- I asked Tyler how he always has AMAZING light for his Stories and he shared two tips that money can’t buy!!
- Use captioning in your Stories for people who want to consume your content but don’t use audio. Tyler said that this technique will help keep retention high, too.
- Drive interaction with Instagram features like polls and DM conversations. Engage with your followers!
Ok, now that you have a plan to create high quality Instagram Stories, Tyler shared some really great insight as to how to grow your email list through a Direct Messaging strategy. Since Tyler has over 10,000 followers he is able to utilize the Swipe Up feature available in Stories, but he admits he doesn’t use it much because he thinks it’s a bit lazy and too passive!
Growing your email list through Instagram is all about Instagram Story Direct Messaging!
It’s through this DMing that he’s able to directly communicate with his followers, build relationships, hear pain points directly from his potential customers mouth, and engage in an authentic way.
Here are a few of the important habits Tyler suggests you build around Instagram Story DM engagement in order to be in a position where you can actually grow your email list:
- Show up consistently
- Make sure your content is high quality
- Use calls to action in your Stories (from asking your followers to answer simple questions, respond to polls, and finally to respond to your invitation for them to learn more about what you’re doing or to gain access to an opt-in offering.)
- Once you’ve engaged them, keep the conversation going,...see how you can help them
- Post in the regular feed less often, so you can spend more time in Stories (you saw the stats, this is where the people are!)
Do these things and the opt-in opportunities that you offer your followers (the ones that keep coming back to watch your Stories) will put you in a prime position to grow your email list. Tyler’s DM conversions are huge!
Listen in as Tyler shares a system which he calls -- An Instagram Story Opt-In Sandwich -- in which you guide your Story viewers through a journey that ultimately leads them to your lead magnet, content upgrade, or webinar via DM conversations.
I, too, have recently using my DMs to engage with my followers, and it is powerful! The only problem is that it can be time-consuming --- time well spent, but time-consuming, nonetheless.
Since Tyler gets A LOT of DMs, I asked him how he manages it all and one of the top tips he shared is to get in there a few times throughout the day so you are responding pretty quickly, and also so the DMs don’t pile up and become too overwhelming for you to respond to.
I’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point.
So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose.
A great big thank you to Tyler for providing such great step-by-step teaching in this interview!
Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall.
All my best,
This episode is brought to you by: LBLLinks to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
- Tyler’s Membership Community: Follower to Fan Society
- Connect with Tyler on Instagram @tylerjmccall
- Connect with me @amyporterfield
Jul 12 2018
Rank #14: #226: What to Focus On When You Are Just Starting Out
When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!).
I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.
Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning.
Here’s a snapshot of what I’m covering in today’s episode:
FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Circle and the #1 foundational question you need to ask yourself as you develop and grow your business. .
I also dive into the importance of understanding WHO you are serving - your Ideal Customer Avatar (ICA).
While this exercise will take time and some real work on your part, you don’t want to skip over this if you’re not really clear.
If you’re listening to the episode and are already clear on your ICA, you can just pick back up around the 21 minute mark to move on to Focus Area #2.
FOCUS AREA #2: Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:
Example from Michael Hyatt’s ABOUT Page.
FOCUS AREA #3: The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.
FOCUS AREA #4: Authentic engagement - a HUGE factor in whether your business will succeed or not.
FOCUS AREA #5: Creating a way to make money in your business while you are figuring things out and building the business of your dreams.
I also created a great freebie to help you work through these FIVE focus areas. You can grab that right here.Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Aug 30 2018
Rank #15: #171: DIYing Your Business: 5 Areas to Focus On When You're Just Starting Out
I love HGTV. It’s easy to get hooked watching JoJo and Chip Gaines on “Fixer Upper” transform an old ranch home into something SPECTACULAR (with shiplap of course!), and I’m always picking up little tips that I can DIY along the way.
Because sometimes DIY is best.
A professional web designer or developer isn't always the answer.
And neither is a seasoned copywriter or Facebook ad consultant.
Here’s the truth: You’re an entrepreneur.
Which means, by nature, you’re a DIYer.
In fact, you probably started your business because you knew you could do something better yourself. You’re likely great at wearing many hats—owner, marketer, writer, developer, etc. AND, you may have to do things yourself for awhile because you don’t have a big team or a big budget (yet!).
I think there are some things you just have to DIY, especially when you’re a rookie entrepreneur. In the long run, your business and your tribe will be better off for it.
BUT, there aren’t enough hours in the day, week or month for you to do every single thing yourself. So these are the five things I believe are crucial for you to take on in the beginning:
- Website (Listen in at 4:40)
- Copywriting (Listen in at 11:05)
- Marketing (Listen in at 16:25)
- Facebook Ad Campaigns (Listen in at 21:16)
- Money (Listen in at 26:55)
None of these might seem like small potatoes—and they’re not—but I’ve got some resources below to help ease the learning curve.
Also, hang out with me until the end and I will answer the question that crosses every entrepreneur’s mind on this topic: How long do I need to keep doing these things myself?
Aug 10 2017
Rank #16: #282: 10 Ways to Repurpose ONE Single Piece of Content
You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be.
After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms?
This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways.
This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location.
- [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast.
- [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO!
- [12:45] Show notes are the second way to repurpose your content.
- [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails.
- [16:57] Pull out really good quotes or stats that can be turned into graphics.
- [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform.
- [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media.
- [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication.
- [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both.
- [22:30] Use parts of your content as an answer to frequently asked questions. When the same questions come up time and time again, and you have already covered it use that existing content to add to your website or course FAQ area.
- [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about.
- [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content.
This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you.
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Links mentioned in this episode:
Sep 26 2019
Rank #17: #144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge
Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works?
Then this powerhouse mini-training is for you.
Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of.
My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list.
Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.
Like anything, when it comes to Challenges, you need a system. A plan that will get you started.
That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again.
Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now.
Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.
Jan 19 2017
Rank #18: #140: How to Create a 5-Day Social Media Video Series for Rapid List Growth
Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories.
In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list.
Regardless of your platform, this step-by-step process for creating your own video series will work for you.
Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing.
- What should your video series be about? We’ll cover that.
- How long should each video be? Yep, that one too.
- How do you grow your email list with each video? Check!
- and so much more
After listening, you will understand how to do social video the right way while building up your email list.
In addition to the 5 steps, this episode gives you best practices for using live video. I’m talking crucial dos and don’ts that are truly valuable for newbies and experts alike. In fact there’s one mistake that so many of us make. After hearing what it is and how to avoid it, you won’t make the same mistake!
This episode might be the most fun I’ve had all year! Send your fears and nerves packing and create videos with confidence and conviction now! Get started here!
Dec 15 2016
Rank #19: #105: Where Do I Start?
I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for.
I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again.
With Phase One, you focus on how to make money in the here and now.
In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media?
In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your business.
I’ll walk you through several business models that are perfect for this level.
Then with Phase Two, we move into creating a business and life you love.
For this, you will ask yourself: What’s my ultimate business model?
There needs to be an alignment between what you want to do and what your avatar wants from you: That’s the sweet spot.
In many situations, including my own, a business model that offers A LOT of flexibility, consistent revenue and an abundance of opportunity to impact your audience is one that is built on you creating online training programs.
I also want to remind you to download my special freebie for today’s episode, called, “Where Should My Support Dollars Go?”
One aspect that ANY level should be thinking about is: How do I make the most of my time by hiring support? I want to give you a little cheat sheet to help you hire the right level of support for where you are at in your business.EPISODE FREEBIE Get the Guide: Where Should My Support Dollars Go?
Mar 28 2016
Rank #20: #195: The 6 Pillars of My Content Creation Process
Biggest Takeaways You Don’t Want to Miss:
- You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming
- Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
- Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.
Check out these highlights:
- How I create so much content in my business [00:38]
- The type of content that brings in my ideal customer avatars like bees to honey. [6:48]
- To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]
- Content for the masses vs. content for your Tribe. [13:34]
- Who is social media content really for? [16:50]
- When to focus most of your content creation time into your free promo content. [19:33]
- The key lesson for creating paid course content. [25:10]
- The right time for paid bonus content. [27:45]
- Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40]
Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars
Jan 24 2018