Ranked #1
STO 03: Bite the bullet & get your tracking right the first time
STO 03: Bite the bullet & get your tracking right the first time
Have you got your tracking all set up properly? Look, we know tracking is not sexy. But, we can guarantee not having tra... Read more
10 Jul 2017
•
42mins
Ranked #2
STO 04: Understanding Your Numbers: Marketing KPIs! Yeah you know me!
STO 04: Understanding Your Numbers: Marketing KPIs! Yeah you know me!
Key Performance Indicators are the life blood of successful businesses and marketers. Making sure you know which KPIs ma... Read more
11 Jul 2017
•
49mins
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Ranked #3
STO 05: Jay Goes To Facebook and Talk about the Ads Auction Algorithms
STO 05: Jay Goes To Facebook and Talk about the Ads Auction Algorithms
This episode talks about Jay's trip to meet with the head auction team at Facebook's Austin offices. Jay and Bryant ta... Read more
12 Jul 2017
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41mins
Ranked #4
STO 06: The Facts, The Myths, The Legends of Marketing Attribution
STO 06: The Facts, The Myths, The Legends of Marketing Attribution
Attribution part 1... Yeah, this is not as sexy but man it is important to understand. The Big Question - Would you rath... Read more
20 Jul 2017
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32mins
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Ranked #5
STO 07: Optimizing Ads Based On Emotion is a Sure Way To Lose
STO 07: Optimizing Ads Based On Emotion is a Sure Way To Lose
When you run ads, the worst thing you can do is get emotional in your optimization or testing process. Just be level hea... Read more
21 Jul 2017
•
22mins
Ranked #6
STO 08: 50% Science & 50% Magic
STO 08: 50% Science & 50% Magic
The reality is that online advertising takes science, magic, and some guessing. Did he say guessing? Yep, there is some ... Read more
24 Jul 2017
•
23mins
Ranked #7
STO 13: M.I.A What the heck happened?
STO 13: M.I.A What the heck happened?
Bryant downplays and shares his brain surgery story. Yeah BRAIN unexpected surgery. To top things off, he was super luck... Read more
11 Oct 2017
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10mins
Ranked #8
STO 10: RANT 1 By Bryant- Branded vs. Non Branded Search
STO 10: RANT 1 By Bryant- Branded vs. Non Branded Search
One of the things that I constantly have to educate executives on is what the difference between brand search and non-br... Read more
27 Sep 2017
•
7mins
Ranked #9
STO 11: The worst ad spend story ever
STO 11: The worst ad spend story ever
We go over this crazy- The worst ad spends story ever. P&G SLASHES DIGITAL ADS BY $140M OVER BRAND SAFETY. SALES RIS... Read more
25 Sep 2017
•
18mins
Ranked #10
STO 09: Stop using data as a crutch
STO 09: Stop using data as a crutch
Look, don't use data as a crutch. It’s easy to get sucked into the data But data can’t be the only way you make decisio... Read more
25 Sep 2017
•
20mins
