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Internet Marketing: Insider Tips and Advice for Online Marketing

Updated 3 days ago

Business
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Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.The show is produced and co-hosted by Andy White

Read more

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.The show is produced and co-hosted by Andy White

iTunes Ratings

101 Ratings
Average Ratings
81
12
2
3
3

Excellent podcast

By yves900 - Jun 21 2017
Read more
Has excellent coverage of online marketing

From a Yank to the Brits

By spencers holt - Mar 28 2013
Read more
Redeem your commute and learn something.

iTunes Ratings

101 Ratings
Average Ratings
81
12
2
3
3

Excellent podcast

By yves900 - Jun 21 2017
Read more
Has excellent coverage of online marketing

From a Yank to the Brits

By spencers holt - Mar 28 2013
Read more
Redeem your commute and learn something.
Cover image of Internet Marketing: Insider Tips and Advice for Online Marketing

Internet Marketing: Insider Tips and Advice for Online Marketing

Updated 3 days ago

Read more

Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from Site Visibility and other leading digital agencies.We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik.The show is produced and co-hosted by Andy White

Rank #1: #518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes

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On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. 


On the show you'll learn: 

  • All about Google's recent changes to match types
  • How this pairs with the exact match change from last year
  • Whether or not the new match types are good or bad?
  • Whether or not the changes cause organisational issues?
  • How you can manage your query workflow with these changes/
  • Whether or not there are issues with duplicate keywords?
  • If negative keywords are affected or is it causing any negative conflicts?
  • Brad's tips for how you can go about a larger query audit


Plus, Brad provides his top tip for the audience. 


You can connect with Brad on Twitter @bgtheory or via adalysis.com.

For information regarding your data privacy, visit acast.com/privacy

Oct 03 2019

16mins

Play

Rank #2: #350: Setting up Google Analytics like a Pro

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In today’s episode Andy is joined by Jon Hibbitt, Technical SEO Analyst, and Scott Colenutt, Product Manager at SiteVisibility to talk about Google Analytics.

Google Analytics is the most widely used web analytics service but even professionals can make mistakes when setting it up. Jon and Scott shed some light on the subject, offering some useful tips to avoid any initial error that could damage the accuracy of your data.
For information regarding your data privacy, visit acast.com/privacy

Jul 14 2016

22mins

Play

Rank #3: #341: SEO Tools to improve your market research

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For information regarding your data privacy, visit acast.com/privacy

May 24 2016

17mins

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Rank #4: The 5 R's of SEO: Interview with Bryan Eisenberg

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In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. 


On the show you'll learn about: 


  • The importance of Relevance
  • Why it's key to have a great Reputation on Google
  • Why you need to be Remarkable in order to stand out 
  • Why your content needs to be Readable more than anything else 
  • Why you need to understand your Reach
  • Why strategies never change but tactics do 
  • Why the 5 R's differ when looking at Mobile vs Desktop
  • Where voice search is headed in 2018


Plus, Bryan provides his top tip/key takeaway for the audience. 


If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here

For information regarding your data privacy, visit acast.com/privacy

May 24 2018

33mins

Play

Rank #5: #353: The importance of knowing your audience

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In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.

Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.
For information regarding your data privacy, visit acast.com/privacy

Aug 04 2016

14mins

Play

Rank #6: How AI and Bots Affect Social Media Advertising: Interview with Justin Hartzman

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On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes. 

On the show you'll learn: 


  • All about Justin's entrepreneurial journey
  • How Justin started Needls.com
  • How AI can assist with helping write adverts 
  • Why it's often better to test adverts that spend too much time thinking about them
  • Why automation is important when it comes to the sales process 

Plus as usual, we ask Justin for his top tip/key takeaway for the audience. 


As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here


If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here

For information regarding your data privacy, visit acast.com/privacy

Nov 22 2018

20mins

Play

Rank #7: #376 Everything You Didn't Know About Google Analytics with Tom Capper

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In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics.

Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access).

He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement.

Finally, Tom provides some of his tips and tricks for using GA including tips for... For information regarding your data privacy, visit acast.com/privacy

Jan 12 2017

23mins

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Rank #8: #361: The role technical SEO should play: It's makeup

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How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insider advice and also talks about how to keep a good balance between technical and non-technical SEO in your approach. For information regarding your data privacy, visit acast.com/privacy

Sep 29 2016

10mins

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Rank #9: #347: Creating shareable content - Steve Rayson

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In today’s episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online. For information regarding your data privacy, visit acast.com/privacy

Jun 23 2016

23mins

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Rank #10: How to create a marketing plan

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Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry.

Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts. For information regarding your data privacy, visit acast.com/privacy

Dec 01 2016

11mins

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Rank #11: #335: WooCommerce

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Today I'm joined by David Lockie, Founder & Director of Pragmatic. For information regarding your data privacy, visit acast.com/privacy

Mar 19 2016

21mins

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Rank #12: #357: Interpreting social data via GA

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In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide.

Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions.
Links:
1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/
2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/
3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/
4. Guide to Campaign Tagging:... For information regarding your data privacy, visit acast.com/privacy

Sep 05 2016

20mins

Play

Rank #13: #367: Casting new products onto the market

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In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products.

During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market.
For information regarding your data privacy, visit acast.com/privacy

Nov 10 2016

19mins

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Rank #14: #366: PR & Content Strategy

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In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content. For information regarding your data privacy, visit acast.com/privacy

Nov 03 2016

12mins

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Rank #15: #394 Small Data with Martin Lindstrom

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data.

During the show you'll learn:

What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product For information regarding your data privacy, visit acast.com/privacy

May 18 2017

21mins

Play

Rank #16: #371 Social Media In An Hour a Day With Alison Battisby

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In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy.

She also provides her tips for managing your social media in juts an hour a day, discusses some of the most common mistakes that she sees brands make and provides her view on who is currently doing their social media well. For information regarding your data privacy, visit acast.com/privacy

Dec 08 2016

19mins

Play

Rank #17: #391 The BARE Essentials of Digital Marketing with Rich Brooks

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'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing.

Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book.

You’ll learn:
• Why your website isn’t for you
• Rich’s proven techniques for improving website conversions and keeping customers happy
• Why SEO is a critical marketing channel for SMEs
• The key difference between social platforms and social networking
• How the changing landscape of social media is opening huge opportunities digital ads
• Rich’s number 1 method for getting customers returning to your site repeatedly
• Why Google Analytics is like jogging sneakers
• Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns
• The one thing you should do to improve your digital marketing campaigns today

Visit... For information regarding your data privacy, visit acast.com/privacy

Apr 27 2017

37mins

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Rank #18: #389 - Training in SEO - With Kelvin Newman and Danny Richman

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In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.

Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that SEO is a mysterious dark art!

Danny then goes onto explain what he's learnt about SEO from providing SEO training. For example, he's learnt that some businesses just aren't well set up for SEO. That it isn't the best channel for everyone.

He then goes on to discuss common mistakes that he has found businesses making including;

The use of custom made CMS systems and how they can often hinder the ability to perform SEO

A... For information regarding your data privacy, visit acast.com/privacy

Apr 13 2017

20mins

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Rank #19: #359: The Curse of Knowledge

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This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website.

Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients. For information regarding your data privacy, visit acast.com/privacy

Sep 15 2016

18mins

Play

Rank #20: #385 Inbound Marketing with Mike Lieberman

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In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing.

On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer.

Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience. For information regarding your data privacy, visit acast.com/privacy

Mar 16 2017

20mins

Play