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Business
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Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Updated 3 days ago

Business
Technology
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Small Business Social Media Strategies for Today’s Entrepreneur

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Small Business Social Media Strategies for Today’s Entrepreneur

iTunes Ratings

114 Ratings
Average Ratings
114
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0
0

Thanks

By JoshOC - Apr 07 2016
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Rick’s podcast is one of the best out there in this niche. Great value and contact! Thanks!

Love This Podcast!

By Tysenwebb - Mar 31 2014
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Rick is always prepared with stellar information and insightful interviews. I never miss show!

iTunes Ratings

114 Ratings
Average Ratings
114
0
0
0
0

Thanks

By JoshOC - Apr 07 2016
Read more
Rick’s podcast is one of the best out there in this niche. Great value and contact! Thanks!

Love This Podcast!

By Tysenwebb - Mar 31 2014
Read more
Rick is always prepared with stellar information and insightful interviews. I never miss show!
Cover image of Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

Updated 3 days ago

Read more

Small Business Social Media Strategies for Today’s Entrepreneur

Rank #1: ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose

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In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose.

Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is the team that directly works with Richard Branson.

They of course also interact with all the other Virgin brands on a day-to-day basis, but there main responsibility is the main Virgin brand and Richard’s content – really cool stuff.

Click here to subscribe to the podcast on iTunes

More About This Show

This episode is a great example of if you, the listener, wants to hear from a brand, I’ll do everything in my power to make it happen.

I’ve always been enamoured with the Virgin brand and thought they’d make a great guest for the podcast. So when I tweeted out a few weeks ago asking people what brands they’d like to hear from on the show, I heard from a listener in the UK that he’d like to hear from Virgin.

And here they are, straight from London!

On today’s episode with Hannah and Greg, you’ll learn:

  • How Virgin uses social media to be the most irresistible brand in the world.
  • How Richard Branson, with his jam packed schedule, still manages time for social media and creating content (after you hear this, we as small business owners have no excuse for not making time to market our business with social and content marketing!).
  • You’ll hear how Virgin stays at the forefront and ahead of the game when it comes to social media and how you can model the same approach in your business
  • And you’ll learn how exactly Virgin uses social media to listen to their customers to make their brand irresistible. And I’m not talking just theory here, we get into the nuts and bolts about exactly how they use social media tools to listen. And how you can do the same in your business.

Episode Resources

Follow Hannah Mahony on:

Follow Greg Rose on:

Follow Virgin on:

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Virgin Social Media Strategies

On choosing which social media platform to focus on…

  • Do your research before diving into any platform.
  • Find which platform your audience is most active and target that.
  • Take the time to learn how the platform works and how users are using it.
  • Use the platform as a consumer before using it from a brand perspective.

On staying ahead of the game…

  • You should always be actively seeking new and better ideas for your social media campaigns.
  • As a small business owner you’re required to wear many hats to get your name out there, but that doesn’t mean it can’t be done as effectively as the big guys.

On how listening benefits your brand…

  • Listening should be the catalyst for any big changes within your brand.
  • Quality customer service helps increase the quality of your business.
  • Using a service like HootSuite allows you to monitor the behaviour of your audience.
  • Tracking your audience lets you know what content you should be putting out in the future.

On establishing your voice…

  • It’s very important to be human and not sound like a robot on social media.
  • Using a more relaxed tone through social media allows you to better express your brand’s identity.
  • Using humour is a great way of connecting with your audience.
  • Treat your audience as humans and they will do the same for you.

On measuring the success of your social media efforts…

  • Keep a close eye on individual comments and feedback to gauge the overall sentiment of your social media campaigns.
  • There’s an advantage for small businesses in analyzing the reaction of a smaller audience.
  • Use your audiences reactions to further improve what you’re doing through social media down the track.

On finding the time for social media…

  • Using social media is just as important as any other method of customer research.
  • Get into a schedule and choose a time every day for your social media efforts.
  • Getting into a routine is the hardest part, but once you get started you may become a little bit obsessed.
  • You cannot afford not to be involved with social media.

The post ISM 046: How to Use Social Media to Create an Irresistable Brand with Virgin’s Hannah Mahony & Greg Rose appeared first on RickMulready.com.

Mar 17 2014

55mins

Play

Rank #2: [Audio Blog] 3 Strategies for Finding Your Customers with Social Media

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This article was originally written for SocialMediaExaminer.com.

Do you need a strategy to reach your ideal prospects with social media?

Are you overwhelmed by all the social media options?

If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.

The Simple Solution

Fortunately, there’s a simple solution for it: only focus on where your customers are.

Once you find out where your customers are on social media, it becomes easier tocome up with a strategy that will help you find your future customers.

Here are three strategies you should consider:

Strategy #1: Ask Your Customers

Asking is the low-hanging fruit that’s easy for small business owners to overlook. It’s such a simple thing to do and allows you to further cement the personal connection you have with your customers.

If you have a brick-and-mortar business, when your customers visit your location, ask whether they use social media. If you have another type of business, figure out the best time and place to ask your customers whether they use social media.

If they do use social media, ask them what channels they spend their time on. Is it Facebook? Pinterest? Maybe it’s LinkedIn.

Maybe they don’t even use social media. By asking, you’d know.

If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels. This will give you invaluable insight into how you can best add value in a way they’ll find useful.

You can also take the same approach if your business is online.

Most online businesses have an email list. Send your customer contacts an email and ask the same questions. It doesn’t have to be the subject of an entire email, necessarily; just a simple “P.S.” at the end of your weekly newsletter or part of a quarterly survey you send out should work wonders.

Implementing this strategy can separate you and your business from your competitors, because so few businesses make the effort to ask. Asking removes any assumptions you may have about where your customers are hanging out online and shows them how much you care.

This is an easy way to get the important information you need to set up a successful social media strategy for your business.

Strategy #2: Use Google Alerts (or Mention.net)

I’m sure you’ve heard of Google Alerts, but are you using them?  Have you tried Mention.net?

If not, you’re missing a simple and free way to monitor what’s going on in your industry and find where your customers are online.

Google Alerts are updates you can set up in Google that allow you to keep track of a specific topic anytime it’s mentioned on the web.

For example, you can monitor if you or your business is mentioned across the web or keep track of industry news. When there’s a mention of your topic, you receive an email with a link to that search result.

How does this help with finding your customers social media?

Say you’re a small toy company that specializes in locally made wooden toys. You have an online presence but want to expand it and you think that social media might be an effective strategy. You’re unsure, though, which channels your target audience is using.

You could use Google Alerts to find this out.

You decide to enter “birthday gift ideas for kids” as a search query in Google Alerts. And the results show Pinterest boards and articles on “mommy blogs” that are relevant to your business.

When checking out the Pinterest board, you also find several other boards that are similar to your niche. Bingo! Pinterest may be one social channel you want to focus on.

Here’s how to set up your Google Alerts:

  1. Go to Google Alerts.
  2. Enter the term or phrase you want to monitor in the Search Query field.
  3. Choose the type of results you’d like to get in the Result Type field. (I recommend starting out with “Everything.” You can always change it once you see the type of results you’re getting.)
  4. Then choose how often you want to receive the results, how many results you want (I recommend “Only the best results”) and the email where you want to receive them.

Google Alerts require a little market research, but can get you the valuable information you need to find the social media strategy that works best for your business.

Strategy #3: Use the Search Function Within Social Channels

Sometimes you may want to take a deeper dive into researching your customerson a specific social media platform. Or you may love using a certain social platform and want to know whether your customers are there too. You can use the platform’s search functionality to quickly find out if your customers use the same one.

Each social channel has a search function that gives you the opportunity to instantly determine whether your customers are using it. And this can be as simple as entering the names of some of your customers in the search box on the social platform.

You can also search on things like your niche topic, relevant industry leaders, brands within your niche and any competitors you might have.

Using the search function is another simple and effective strategy that’s often overlooked, yet it will give you great insight into whether your customers are actively using that platform.

If you have a large customer base, consider pulling together a short list selection of the typical customers you want to reach on social media, and then search for them on a social media platform. This would give you information to work with.

Use the Google+ Communities Search:

Or use the LinkedIn Search:

Twitter’s Advanced Search is especially effective because not only can you search by all the attributes mentioned above, you can also search within a specific geographic region.

Remember to stay up to date with changes on your favorite social platform. For example, there have been developments recently with Facebook Graph Search.

Conducting a little research on your customers using the search functions on the social platforms can help you determine where you should invest your social media marketing.

Finding Your Customers Doesn’t Have to Be Complicated

Use these simple, effective (and free!) ideas to find which social channels your customers are using.

As a business, if you’re not engaging with your customers on their terms, you’re missing a huge opportunity to add value and ultimately grow your business.

Focus your efforts on the few channels that align with your customers and business objectives and let your competitors be overwhelmed by thinking they need to be on every social media platform.

How are you finding your customers online?  What’s working for you?  Share your ideas in the Comments below.

(Food truck photo credit: Anne Ruthmann)

The post [Audio Blog] 3 Strategies for Finding Your Customers with Social Media appeared first on RickMulready.com.

Mar 20 2014

11mins

Play

Rank #3: ISM 032: Neil Patel on How to Drive Massive Traffic to Your Website

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Neil Patel, serial entrepreneur and expert on increasing website traffic and revenue growth, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

On today’s show, I’m psyched to bring you my chat with Neil Patel.

Neil’s a serial entrepreneur and I asked him to join me because he’s an expert on getting traffic to your website. And not just through social media, either.

He’s actually known for his expertise in SEO. So I’m bringing you a bit of a different angle today in building your business online.

Neil is the co-founder of companies Crazy Egg and KISSmetrics which you may have heard of.

The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

And check these recognitions out…

  • He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.
  • Neil’s also been awarded Congressional Recognition from the United States House of Representatives.

Neil’s the real deal and I’m really happy to have him on the show today.

On today’s show you’ll learn…

  • How Neil helped companies like Amazon, NBC, GM, HP and Viacom, as well as sites like TechCrunch grow their revenues and traffic online.
  • Neil gives his top strategies for getting people to your website.
  • We talk about with all the recent changes with Google’s algorithms, what’s working right now in SEO.
  • Neil shares how social media is affecting SEO today.
  • He gives some specific tips about how businesses can use Instagram to promote their brand.
  • And lastly, we talk about some social media tactics that are working today that maybe people haven’t quite caught on to.

Neil also shares a BRAND NEW resource he’s created called Quick Sprout University: An Easier Way to Learn Online Marketing.

He hasn’t even told people about it but he reveals it today on the show. See the episode resources below for the link to this page.

Episode Resources

Find Neil Patel on:

Quicksprout

Other Neil Patel Sites:

Quicksprout University

Hello Bar Web Toolbar: Get More Clicks with the Hello Bar Notification Bar

KISSmetrics: Customer Intelligence & Web Analytics

Crazy Egg: Visualize Where Your Visitors Click

Other Websites of Interest:

ProBlogger Job Board: Jobs for Bloggers

99designs: Logo Design, Web Design and More

Elance: Hire Freelancers and Find Freelance Jobs Instantly /

oDesk: Freelancers and Freelance Jobs Online

Mturk : Amazon Mechanical Turk

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I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscription Links

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

INSIDER SHOW NOTES: Neil Patel on How to Drive Massive Traffic to Your Website

On Creating Content…

  • Write content yourself and keep it simple, like you are writing for a 5th-grader.
  • Problogger is a great site with quality but affordable writers that can help you with creating content.
  • Use Infographics as a more visually appealing way to represent complex data.

On Increasing Traffic…

  • Traffic will naturally be drawn to good quality content. The more good content you put out, the higher the probability that your site will be found.
  • A good way to drive traffic from other websites to yours is by doing guest postings wherein you can link back to your website within the content.
  • Share multimedia contents like Infographics by giving out the embed codes to other websites that might find your content relevant.
  • Emulate Neil Patel’s 200 Outreach Program by regularly finding and communicating with people in different sectors. Tell them about your content and ask their help in promoting it.
  • Reach out to 200 blogs, 200 Facebook pages, 200 Twitter accounts within your niche.
  • If you have multiple properties, don’t forget to cross-promote between them.
  • Drive high-quality traffic to your site by having partnerships with well-known sites.
  • Having an interactive tool related to your business on your website can help increase engagement, make your visitors spend more time on your site, and cause you to have more repeat visitors.

On Social Media’s Effect on SEO…

  • Social media’s main role is get more search traffic via likes, RTS, etc.
  • You can enable and show authorship in Google search results by associating your content with your Google+ profile.
  • Getting more traffic from popular social media sites like FB and Twitter equals better chances of someone linking bank to your site and increasing your search traffic.

On Social Media Strategy…

  • Just go out there and promote your content on the social web.
  • In choosing a platform, look at where your audience and ideal customers are.
  • You can’t go wrong by just being on Facebook, Twitter, and Google +, or LinkedIn for B2B companies.
  • Focus on engaging instead of linking. Don’t just flood your social media with links to your site, reply to other people and share good content from other sites.
  • Add well known and successful people to your social web circle.
  • Use Click to Tweet to make it easy for people to share your content.
  • Leverage Instagram or Pinterest to show the more personal side of your brand. Instead using these sites as a catalogue, promote the story of your company by showing your company culture, people, activities, etc. 

The post ISM 032: Neil Patel on How to Drive Massive Traffic to Your Website appeared first on RickMulready.com.

Oct 20 2013

36mins

Play

Rank #4: ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

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A small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they use social media to visually tell the story of their business.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

I’ve received a ton of great feedback (thank you!) on the social media small business case study series that I’ve started sprinkling into the podcast here, so I’m back with another episode — this time with a local ice cream shop in LA.

Sweet Rose Creamery is part of a small family of artisan restaurants in the Santa Monica-area of Los Angeles that focuses on locally-sourced ingredients and they’ve done a really smart job with their social media efforts.

Not to mention, they have the greatest salted caramel ice cream!  Mmm, ice cream.

They’ve built up thousands of followers on Facebook, Instagram and Twitter while using these platforms to visually tell the story of their business in an authentic way — something all business should be thinking about.

In this episode you’ll go behind-the-scenes of this small business social media success story, learn the challenges they’ve faced along the way and where they’re taking their social media efforts now that they’ve built this base of raving fans.

Here’s what else you’ll learn:

  • How to tell the story of your business visually and how to choose the right social platforms for that so that you’re not overwhelmed.
  • Tips for using pictures when showcasing your products and behind-the-scenes activity of your business.
  • How Sweet Rose uses Twitter and Facebook in their own unique way
  • And we also hear why Andrea watches what other food businesses are doing on social media so she can model and apply her own version of their success to the Sweet Rose accounts.

Episode Resources

Follow Sweet Rose Creamery on: FacebookTwitter, Instagram

Sweet Rose Creamery’s website

Wagstaff Worldwide Marketing

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Social Media Case Study Tips & Strategies

Notes will be up soon!

The post ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study appeared first on RickMulready.com.

Dec 09 2013

33mins

Play

Rank #5: ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today

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In this episode of the Inside Social Media podcast, you’ll learn exactly how to overcome social media overwhelm and take your business’ social media efforts to the next level.

I share with you a presentation I gave at New Media Expo (NMX) in Las Vegas a couple of weeks ago called Social Media Breakthroughs: Big Brand Strategies for Small Business Budgets.

Click to Listen

Click here to subscribe to the podcast on iTunes

The reason I wanted to share this with you today, other than it was really well received in Vegas, is because social media breakthroughs is the whole basis for this podcast.  We’re all about modeling and applying what the most successful brands in the world are doing well in social media for our own small businesses, with little to no budget.

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” — Tony Robbins

This is one of my favorite quotes and really the basis for the podcast.  There’s one problem with the quote, though — I would change out the word “copy” and replace it with “model.”

“If you want to be successful, find someone who has achieved the results you want and MODEL what they do and you’ll achieve the same results.” 

Here’s what else you’ll learn in this episode:

  • Why your business needs social media
  • The secret to continuously learning what’s working right now in social media – so you can stay ahead
  • 3 game-changing big brand social media strategies that you should be modeling for your small business

Episode Resources

Click Here to Download the NMX Presentation

Google Alerts

Mention.net

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Social Media Breakthroughs

  • We have a major advantage right now because we can easily look at what the most successful brands in the world are doing with their social media and model and apply their strategies to our small business.
  • Big brands have the budgets, teams, resources – things that we small businesses don’t generally have — to try things out and see what works first.  Let them spend the money and resources so we can learn from them.
  • In essence they become our personal mentor, showing us what works and what doesn’t – and we don’t even have to pay them!

When you model and apply the strategies of the most successful brands in the world to your own business, that’s when the breakthroughs happen.  Consider what Henry Ford did with the assembly line.  He revolutionized the manufacturing process.

And for every company that came after that wanted to mass produce their products, they created their own assembly lines based on the success of what Henry Ford created.

They didn’t have to reinvent the wheel.

If they hadn’t known about what Ford did, they would have spent a whole lot of time and resources trying to figure it out themselves

Does Your Business REALLY Need Social Media?

Consider these stats:

  • 1 in 7 people in the world on Facebook
  • 220 million people on Twitter
  • 300 million on google plus
  • 90% of consumers would recommend a business to others after interacting with them on social media.
  • 4 out of 5 consumers are more inclined to buy from a Brand after being exposed to their social media.
  • 70% of Pinterest users say they use the site to “get inspiration on what to buy.”

On Finding Your Customers and “Going Deep”

  • Ask your customers where they hangout online.  SO many businesses forget to ask.  It’s so easy — do it.
  • Use free tools like Google Alerts and Mention.net to monitor mentions of your name, business name, competitors, specific niche keywords across the Internet.  That way, you can be there too.
  • Use the search functionalities that exist within the social channels we use everyday.  This will help you find the conversations and groups that are talking about your niche/business.
  • Once you know where your customers are you can see which of those platforms align with your business objective. Once you’ve determined THAT you can choose the 1, 2, maybe 3 social media channels to spend most of your time on (go deep).

Use Social Media to Listen

If you’re not using social media to listen, you’re missing the point of social.  TWEET THIS

Benefits of listening with social media:

  • Learn where your customers are hanging out online so you can be there too.
  • Add value to niche conversations and be seen as an authority/expert.
  • Informs your own product cycle or service philosophy.
  • Keep up with what your competitors are doing.

Quit Selling So You Can Sell More 

  • Too many businesses use social media to sell sell sell their products or services.  GET OFF your virtual soapbox and think about adding value first, then you can mix in the sales messages.
  • Listen first, add value and earn the right to sell your products or services.
  • Remember, it’s just as easy for someone to unfollow you as it is for them to follow you.

The post ISM 042: 3 Game-Changing Social Media Strategies that Will Grow Your Business Today appeared first on RickMulready.com.

Jan 27 2014

43mins

Play

Rank #6: ISM 036: 3 Strategies for Finding Exactly Where Your Customers Are Online

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This is a special solo episode this week where I discuss 3 strategies for finding exactly where your customers are online on The Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

I’m really excited to bring you my first solo episode this week!

I won’t be doing many of these solo shows, as the goal of this podcast is to bring you conversations with the most successful brands in the world, but I wanted to discuss a couple of topics that come up on a regular basis.

First, I’ve been asked by several of you if I would talk about my online marketing experience, what I’ve done, how long I’ve been in the industry, what brands I’ve worked with, etc… Many of you have also asked me where this podcast came from — why did I start it and why this concept.

I answer all this and give you the full rundown in the first part of the show.

Second, being successful in social media means connecting with your customers on the platforms they’re using everyday.

But one of the biggest challenges I hear from you is knowing where to find where your customers hangout online.

How do you know?

In Today’s Show You’ll Learn:

  • 3 strategies for helping you find EXACTLY where your customer are online so you can be there as well.
  • How modeling the social media success of big brands will not only simplify your own social media efforts, but expedite your own success as well.
  • Why I started the Inside Social Media podcast and where I plan on taking it!
  • And much more…

Episode Resources

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscription Links

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

The post ISM 036: 3 Strategies for Finding Exactly Where Your Customers Are Online appeared first on RickMulready.com.

Nov 17 2013

36mins

Play

Rank #7: adidas Social Media Success: A Behind-the-Scenes Look with Lia Vakoutis, Head of Digital Strategy at adidas America

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In my daily conversations with small businesses and entrepreneurs, I’m often asked about big brands that are doing cool things in social media.

Which brands are on the cutting edge, really “get” social and are using it in creative ways to grow their business?

I mean, there are many brands that smartly embrace it but one that is consistently top of mind for me is adidas.

Adidas “gets” how to incorporate social media into their overall marketing strategy to sell shoes and apparel and ultimately grow their brand.

In fact, it’s a primary way they get the word out about their products.

Something to think about… are you leveraging the social media channels you have available to you to get the word out about your products or services?

Yes, adidas has 13 million fans on Facebook and adidasUS has 138k followers on Twitter, but social media, as you know from my podcast interviews, is far more about quality than quantity.

Adidas has done the work to figure out where their customers hangout online and they engage with them in those places.

They then use the appropriate social platforms to “give fans access to the brand that they wouldn’t be able to get anywhere else.”

There’s so much we can learn from what adidas is doing in social.  And as entrepreneurs and small businesses, we can model their success for our own business with little to no budget.

Because of that, I wanted to peel back the curtains of adidas’ efforts and give you inside access to their social media strategy.

Adidas Social Media — Lia Vakoutis, Head of Digital Strategy at adidas America

I reached out to Lia Vakoutis who is Head of Digital Strategy at adidas America, for a behind-the-scenes look and she was gracious enough to do an interview with me:

Rick: adidas has such a strong social media presence and does a great job in promoting the brand through these channels.  What can small businesses and entrepreneurs learn from what the big brands, like adidas, are doing on social media?

Lia: The options for how to market have evolved with the emergence of social media and the new “digital everywhere” mentality.  But the fundamentals of marketing remain the same:

  • Establish a clear objective for what you want to accomplish.
  • Understand whom your consumer is and how to reach them.
  • Create a compelling story of value to connect with them where they are online.

There are many different ways that adidas has used social media to engage with fans – from exclusive first-looks of the latest adidas shoes to live chats with adidas’ partner athletes, our goal is to give fans access to the brand that they wouldn’t be able to get anywhere else.

Actionable takeaway: What are the marketing goals of your business and whom are you marketing to?  Do you have a clear understanding of where to reach them?  You don’t have to use every social platform, just enough to engage with and add value to your customers.

Rick: What do you see popular social media platforms, like Facebook or Twitter doing over the next couple years to make themselves more attractive to small businesses?

Lia: Social platforms are making it easier for anyone – big brands, consumers, small businesses – to amplify their presence within social media.  For example, Facebook is making it very easy for big brands and small businesses alike to buy social media ads against their specific target demographic.  This trend is likely to continue.  But it is up to the brand to determine how to use the data social platforms have collected to best reach their target consumer with a message that is valuable to them.

Actionable takeaway: Use social media to listen to your customers and from what you learn, tailor your message to them so as to add value.

Rick: What are the top 3 tips you would give to a small business or entrepreneur just starting out on Facebook?

Lia: Focus on quality of fans versus quantity of fans.  It is important to know who you want to talk to and make sure you are capturing the attention of that audience.  Know what your company or brand can offer your consumer that has value to them and create a social activation plan around that offering.  Keep it simple and compelling.

Actionable takeaway: It’s about the quality of your message and engagement with your customers rather than quantity of fans.  Know what your customers like and offer your product or service to them in that way.

Rick: I realize there can be different measures of success of a social media marketing campaign, but in your mind, what’s one example of a really successful campaign that you’ve seen?  And, why do you think it was successful?

Lia: There are many different ways that adidas has used social media to engage with fans.  From exclusive first-looks of the latest adidas footwear to live chats with adidas’ partner athletes, our goal is to give fans access to the brand in ways they wouldn’t be able to get anywhere else.

A recent example of how adidas has used social media to engage fans is the campaign, “The Return.”  We used social media to connect Derrick Rose and his fans around the world in a highly personal, six-part story that documented his recovery and pending return to the basketball court.

We leveraged YouTube, Facebook, Twitter and Instagram to create a movement around Derrick Rose and build hype around the launch of his third signature shoe, the Rose 3.0.

Each part of the story was released exclusively through adidas’ and Derrick Rose’s social channels and brought to life through video, photos and a Facebook application that allowed fans to add a red filter to their profile picture to show their support for #thereturn.  Millions of fans participated and showed their support of The Return.

Actionable takeaway: Building off Lia’s previous answer, leverage the social media platforms where your customers are to market and build hype around your products/services.  Lia and her team created an exclusive launch of the shoe using multiple platforms (YouTube, Facebook, Twitter and Instagram) giving them several different ways to personally connect with their customers.

Rick: Small businesses obviously don’t have the kind of marketing and social media budgets that big brands do.  If you could give only one piece of advice to small businesses wanting to market themselves through social media, what would it be?

Lia: We are operating in a world of high-maintenance marketing.  Social media is a medium that needs constant attention.  However, the fundamentals of marketing have not changed.  It is important that you know whom you are talking to, what you want to say and how you will communicate your message in a way that relates to your consumer.  Marketing has become a two-way street where it is more important than ever to listen, respond and learn from your community.

Actionable Takeaway: Notice a theme here?  Use social media to find out where your customers are online, listen to them, and add value with your message that relates to them.

I’d like to extend a HUGE thank you to Lia for taking the time to speak with me. 

As we’ve seen there are several ways to connect with adidas online.  Here are the links if you’d like to do so:

Twitter: @adidasUS

Facebook: https://www.facebook.com/adidas

Instagram: http://instagram.com/adidas

YouTube: http://www.youtube.com/user/adidas

The Inside Social Media Podcast

If you’d like more social media insights, strategies, tips and tricks from the most successful brands in the world, check out my Inside Social Media Podcast.  It’s available on iTunes, Stitcher, Blackberry and Zune Music.

I give you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.

We discuss the latest trends in social media marketing, how these big brands use social media to grow their business and most importantly, how you, the entrepreneur or small business owner, can model their success with little to no budget.

The post adidas Social Media Success: A Behind-the-Scenes Look with Lia Vakoutis, Head of Digital Strategy at adidas America appeared first on RickMulready.com.

Apr 11 2013

11mins

Play

Rank #8: ISM 031: Building a National Brand with Univ of Oregon Ducks’ Craig Pintens

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Craig Pintens, Univ of Oregon Ducks’ Senior Associate Athletic Director/Marketing & Public Relations, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

As you may or may not know, I do a ton of research into the guests that I invite here onto the show.

During my most recent research for guests that I’d like to invite on the show, I came across Craig Pintens’ work with the Oregon Ducks.

Craig and his team have helped turn the University of Oregon Ducks athletic program into a national brand. In fact, their goal is to be THE national brand when it comes college sports.

And, with the help of Nike, they’re definitely succeeding.

Oregon is among the top followed brands in all of college sports on social media. Their following is even bigger than many pro sports teams.

They’re really smart in the way they use social media in that they understand it to be a platform to interact with their fans and build brand value.

In addition, Craig is really well respected in the collegiate marketing world as he’s the president of the collegiate marketing association.

There are a ton of lessons we as small business owners can learn from what Craig and his team are doing with the Oregon Ducks social media.

In today’s show you’ll learn…

  • #1 thing you need to do in order to be successful in marketing your business using social media.
  • We talk about the power of finding influencers and brand advocates outside the immediate circle of your business and how doing so can accelerate the growth of your business.
  • You’ll learn some great tips for using social media to hire people for your business.
  • Craig shares why if you are focused solely on the ROI of social media, you’re destined to fail long term.
  • And of course a whole lot more. Really interesting show today with Craig!

Episode Resources

Connect with the Oregon Ducks on social media:

Goducks.com/connect

Connect with Craig on social media: Craig on Twitter

Postano.com – aggregator of content across several channels and can re-purpose the content for you.

Elance.com — find contractors for project work

Voice123.com – great for finding people to do voice overs

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscription Links

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

INSIDER SHOW NOTES: Oregon Ducks Social Media Tips & Strategies

On Succeeding with Social Media…

  • Define your goal as a company.
  • Social media is an extension of your brand, so include it in your overall marketing strategy. Be consistent and do not put out anything that does not represent your brand well.
  • Social media is a skill that you need to teach yourself how to do. A great way to learn is to watch what successful brands are doing and model them.

On Growing and Keeping your Audience…

  • Go out of your primary circle and look for advocates of your brand. Find influential people that are actively spreading the word about you.
  • Engage with your fans. Make them feel good about themselves because other people can see how you treat your fans/customers on social media.

On the Return on Investment (ROI) of Social Media…

  • Social media is for creating awareness and not making the hard sell.
  • Don’t focus on the ROI. social media is a branding channel not a sales channel. If you’re goal is to monetize social media, you’re missing the boat.
  • There’s a long term ROI on social media.
  • Social is more of a branding channel and can you bring you results long-term.
  • If you are focused solely on the ROI, trying to sell something all the time with your social media, you’re destined to fail long term with social.
  • When you are constantly pushing out your sales messages with social, people are going to unfollow you quickly.

On Creating Content for Your Business…

  • Create great content by knowing what the fans your customers are talking about.
  • For content creation, you can find students who need things for their portfolio or you can go to freelance sites like Elance.com.
  • The internet is a great resource. If you can’t find somebody to do it, teach yourself how to.
  • Sites like Elance.com and Voice123.com are great sites to hire one-time contractors for projects you’re working on.

On Strategy Media Strategy…

  • Postano is a great tool for aggregating and repurposing content.
  • Research. Find out which channels can help you reach out to a new audience or reach out to your existing audience better. Get as educated as you can and find out what medium is going to work best for you.
  • It’s a good idea to keep up on what’s going on in social media and online by reading sites like Mashable and TechCrunch.  You don’t have to spend a lot of time on these sites, rather, a few minutes per day skimming the latest news can help keep you up on things.
  • If you’re a retailer, Pinterest can help showcase what you sell.  

On the Top 3 Things Craig Would Do Starting Out in Social Media…

  1. Buy and read the book “Thank You, Economy” by Gary Vaynerchuck.
  2. Be perceived as an expert in your field by researching as much as you can about the different areas of your business.  Share content about your field that will help people on the channels that make the most sense for your business and audience.
  3. Don’t just go in to social media just to have an account – go all in.
  4. Learn from the best. Find out what successful brands are doing in social media and online marketing, and apply it to your own business.

The post ISM 031: Building a National Brand with Univ of Oregon Ducks’ Craig Pintens appeared first on RickMulready.com.

Oct 13 2013

52mins

Play

Rank #9: ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business

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In this episode of Inside Social Media, I’m honored to welcome online entrepreneur Pat Flynn from SmartPassiveIncome.com.

I wanted to have Pat on the show because he has a built a massively successful brand through focusing on helping people first while being completely transparent about his business.

Specifically, he’s very open about how he has built his business, where his revenue comes from each month and how much revenue he actually generates from the different areas of his business.

He also learns from what others are doing and models and applies those learnings to his own business (sound familiar?).

Click here to subscribe to the podcast on iTunes

More About This Show

Pat’s transparency about his business lends itself really well to social media so it’s no surprise that Pat is really effective with his social efforts.  Social media is all about connecting with people on a human level, right?  Pat’s social strategy of weaving his personal and business lives together is something we can all learn from.

In this episode, we talk about his recently being named to Entrepreneur.com’s “10 Twitter Accounts Every Entrepreneur Should be Following” along with likes of Tim Ferris, Gary Vaynerchuk, Tony Hsieh from Zappos, Twitter co-founder Jack Dorsey and other big hitters.  And, we get into his specific strategies that make his Twitter efforts so effective.

We also dive into Pat’s Facebook strategies and why it’s his #1 referring site to his website, where he earns his passive income.

One of my favorite quotes from the interview is “If you don’t share things on social media that show you’re a “real” person, people will go to someone else.” TWEET THIS

You’ll Also Specifically Learn Things Like:

  • The role social media plays in Pat’s online business that generates mid-5 figures.
  • His successful Twitter strategy that landed him on Entrepreneur.com’s list of 10 Twitter Accounts Every Entrepreneur Should Be Following with Tim Ferris, Gary Vaynerchuk, Tony Hsieh from Zappos
  • Pat’s secret to creating viral Facebook posts.  Wait until you hear about a recent post he put up on his Facebook page!
  • How Pat specifically uses social media to give behind-the-scenes access of his business.
  • And a whole lot more here with Pat today!

Episode Resources

Follow Pat Flynn on:

SmartPassiveIncome.com

Smart Passive Income Podcast

Pat’s new “AskPat” daily Podcast

Social Media Tools We Discussed:

BufferApp

Tweriod

TweetDeck

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes with Pat Flynn

On the effects of social media on small businesses…

  • Social media allows you to connect much more deeply with your audience than any other marketing medium.

  • By showing a more personal side of yourself, you let your customers know that you’re actually human.

On showing the personal side of your brand…

  • Being able to show your personal side is an inherent advantage that small businesses have over the bigger brands – so utilise it.

  • People want to connect with other people.

  • By simply communicating with your audience you can make a hugely positive impression on them.

On staying involved with your Twitter followers…

  • You may not be able to respond to everybody, but just making an effort to will go a long way.

  • When you’re just starting out you should be able to get back to most tweets.

  • Put every day questions and comments out there to initiate conversation with your followers.

  • The power of Twitter is the ability to learn from your customers. Use it to test and experiment.

On building momentum on Facebook…

  • Images are a powerful way of sharing a message through Facebook.

  • Targeting a post to a specific audience encourages shares and tags to like-minded users

  • Spending a little money to boost your post can increase your exposure significantly.

  • Effective Facebook promotion will boost your efforts on other social media platforms.

  • Paying for Facebook promotion should be done for content which has some momentum built up already.

On using tools to increase social media productivity…

  • Although automation tools for social media are great for keeping your accounts active, they’re no substitution for real interaction.

  • Tools like Tweriod allow you to see what times your audience is active so you know when you should be around.

  • Using Tweetdeck will organize and track your Twitter account and ultimately help you really engage with your audience. 

The post ISM 044: Pat Flynn on Using Transparency and Social Media to Dramatically Scale Your Business appeared first on RickMulready.com.

Feb 17 2014

38mins

Play

Rank #10: ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer.

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In this episode of the Inside Social Media podcast, I talk with Boston Celtics’ Sr. Director of Digital Media, Peter Stringer about monetizing your social media efforts, what to do about the “new” Facebook and more.

My journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies for your business continues…

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

The Boston Celtics have won 17 championships on the court and are one of the most well-known teams in all of professional sports.

Off the court, they’re one of the best as well.

Peter Stringer is the Celtics’ Sr. Director of Digital Media and the leader behind the team’s brilliant online presence.

With millions of fans and followers on platforms like Celtics.com, Facebook, Twitter, Instagram and YouTube, he’s grown the team’s social media presence into one of the largest and most passionate communities in all of pro sports.

And he’s done it with a small team (less than 5) and little budget to work with — much like a small business.

As Peter puts it during the episode, “while the team spends millions of dollars on the players and on-court talent, the same can’t be said for their marketing efforts.”

He truly runs a lean operation that’s one of the most respected “in the business.”

In this episode you’re gonna learn the ins and outs of what makes the Celtics so successful with their social media efforts, and how you can model and apply these strategies and principles to your own business — with little or no budget.

I think you’re gonna love this interview as we get into some juicy topics that I’ve not gotten into much on the show before. I know I got a ton out of my chat with Peter.

Here’s what else you’ll learn in this episode:

  • How to monetize and measure your social media efforts. You’ll hear how the Celtics do it and how you can follow the exact same formula.
  • Peter’s thoughts on the giant wake up call that Facebook recently gave us with all the changes to the News Feed algorithm. I really agree with Peter and I think we as small businesses need to reconsider our Facebook strategy.
  • You’ll hear about the social strategy that the Celtics use to cultivate relationships with their passionate fan base, and the lessons you can take from that.
  • Peter’s top 3 things he would do if he were just starting to market his business with social media.
  • Plus a whole lot more…

Episode Resources

Follow the Boston Celtics on:

Celtics mobile app

Boston Celtics Website

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Model & Apply the Boston Celtics Social Media Success to Your Business

On Social Media And Your Passionate Fans…

  • Social media allows brands to be their own journalists.
  • Your fans are going to be looking for as much information as possible via social media.
  • Generating a large online audience can allow you to drive sales in external events and merchandise.
  • Sponsors take notice of a buzzing online presence.

On Building An Effective Content Strategy…

  • Tell your brand’s story through behind-the-scenes content.
  • Deliver real time content directly to your audience via Twitter or live video.
  • Reminders prior to big events are critical.

On Telling Your Brand’s Story…

  • Every brand has a story to tell.  Social media is a great way to tell it.
  • Show your audience the little things that your regular content wouldn’t reveal.
  • Find out who your audience is, what they’re passionate about, and how you can relate your content to it.

On Monetizing Your Social Media Efforts…

  • The future of social media is looking increasingly ‘pay-to-play’.
  • Find out if there is value in paying to reach your audience on social media.
  • The Facebook game has changed dramatically over the past few years — especially with the recent changes to the News Feed algorithm.
  • Understand that it’s going to be expensive and difficult to reach a large number of people on Facebook.

On Knowing That Not Every Platform Is Going To Work For You…

  • Not every platform is going to fit your business, so put your efforts in to the one’s that do work.
  • Experiment and keep an eye on new trends.
  • All social platforms are constantly evolving, so it’s important to stay up to date on recent changes.

On Leveraging Social Media On A Shoestring Budget…

  • Implementing visual media is effective and doesn’t break the bank.
  • Generating quality video content can become expensive.
  • Look at what’s working for your competitors and learn to adapt their strategies to your business.

The post ISM 039: Monetizing Your Social Efforts, What to Do About the “New” Facebook & More with Boston Celtics’ Peter Stringer. appeared first on RickMulready.com.

Dec 16 2013

41mins

Play

Rank #11: ISM Episode 3: Frank Eliason, Citi’s Director of Global Social Media

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Frank Eliason, Director of Global Social Media for Citi and one of the most respected leaders in social media, is my guest this week on the Inside Social Media podcast.

Frank is recognized by BusinessWeek as the ‘most famous customer service manager in the US, possibly in the world,’ and he’s built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships.

He’s also the author of the book @Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques. (Amazon affiliate)

In addition to expert insight and tips, we also discuss unique case studies and real life examples of how big brands are using social media well…and not so well.

Here are the top tips and strategies that Frank and I discuss, that you can take and put into action immediately for your own business:

  • Listen to your customers and perspective customers.  What’s important to them as opposed to what’s important to you.  If you take that information and actually utilize it in your business, you can have really good success and improve your products.  You can improve the way you interact with customers.  You can even learn from your customers.
  • Take what you do in person really well and start doing that in the social media space.  If you do that with the passion that drove you to create your business, you will win.
  • Winning in social media is if your consumer is willing to talk about you, not you spewing some message.
  • If someone is talking publicly about or giving your brand a negative review, recognize that they’re just passionate.  Tap into that passion and thank them for their feedback.  Let them know how you utilized their feedback to change the experience going forward.
  • When looking at ways to measure your social media efforts:
    • You can measure the business impact of social media, like listening.  You can measure how many people you are able to assist.  How are you growing that?  How are you building trust in that?
    • You can also measure by realizing the things that are broken in your business and then implementing fixes.  You can in-turn measure the revenue it gave you or the cost savings it gave you.  These all have a direct business impact.
  • Understand the different social media platforms and how they may fit into your business.  Use the search functionality in those platforms and join the conversation and interact with people in your niche.
  • Find what makes your brand remarkable and then teach your employees how to do it on a consistent basis.  That’s what becomes a key differentiator for you.

Right-click here to download the MP3 of this episode

Links discussed during the interview

Follow Frank on Twitter: @FrankEliason

Frank’s personal website: FrankEliason.com

Frank also blogs at Social Media Today: http://socialmediatoday.com/

Email Frank: Frank@FrankEliason.com

Get Frank’s book: @Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques (Amazon affiliate)

iTunes Review + Rating

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it.

Simply click here to leave a review and rating

Transcript

Click here for a PDF transcript of this episode 

Thanks very much!

Until next time, keep rockin’.

-Rick

The post ISM Episode 3: Frank Eliason, Citi’s Director of Global Social Media appeared first on RickMulready.com.

Mar 27 2013

43mins

Play

Rank #12: ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business

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MTV’s Tom Fishman, VP of Content Marketing & Fan Engagement, is my guest this week on the Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

I want my MTV!

If you’re a child of the 80’s, like me, you remember that slogan, right?

I grew up with music videos on MTV.  My favorites were Michael Jackson’s Thriller, Madonna’s Like a Virgin…  Come on, don’t judge!  They were classic videos.  🙂

Even though they don’t play many videos anymore, they’re arguably the most popular pop culture TV and digital brand around today, not to mention one of the most popular brands in social media.

That’s why I’m psyched to welcome MTV’s Tom Fishman to the show today.

Tom is the Vice President of Content Marketing & Fan Engagement where he oversees a smart strategy that has MTV leveraging social media for all their shows, personalities and the popular Video Music Awards.

In Today’s Show You’ll Learn:

  • Best practices for telling the story of your business.  Tom and I even brainstorm some ways MTV can take their own storytelling to the next level.
  • Tom gives his “do’s and don’ts” for social platforms like Facebook, Twitter, Instragram and more.
  • You’ll hear strategies for how to take action with the insight you glean from when you’re listening to your fans and customers on social media.
  • Tom gives us a special behind-the-scenes look at the social media strategy of the Video Music Awards.  The VMAs basically took over Twitter earlier this year when they had 120 US and worldwide and trending topics.  Tom literally gives us the step by step breakdown of how they came up with the social media strategy.
  • And of course, you’ll hear Tom’s top 3 things he would do when starting out in social media.

Episode Resources

Follow Tom on: Twitter, LinkedIn 

Follow MTV on: Twitter, Facebook, Instagram, YouTubePinterest, Google+

MTV.com

Nicholas Megalis has one of the top followings on Vine.  Check him out.

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: MTV Social Media Tips & Strategies

Notes will be up soon!

The post ISM 037: MTV’s Tom Fishman on Choosing the Best Social Channels for Your Business appeared first on RickMulready.com.

Nov 26 2013

1hr 1min

Play

Rank #13: ISM Episode 4: Kevin Hauswirth, recent Director of Social Media for the city of Chicago

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Kevin Hauswirth, Director of Social Media for the city of Chicago, is my guest this week on The Inside Social Media Podcast.

Click here to subscribe to the podcast on iTunes

In the few weeks between when Kevin and I sat down to talk, Kevin actually left the mayor’s office and moved over to a political strategy firm in the private sector called Purple Strategies.

Having been appointed to his position of Director of Social Media by Mayor Emmanuel when he took office, such a move after two years can be common in the political world.

I’m excited to bring you a different “big brand” perspective with this discussion because thanks to Kevin and his team, Chicago is one of the most forward thinking cities in the US when it comes to social media.  (Living in LA, I wish they’d learn a thing or two from what Kevin and his team are doing)  🙂

He gives us a unique insight into how one of the biggest cities in the country uses social media to make itself more efficient and accessible to the residents of Chicago.

And as entrepreneurs and business owners there’s a lot we can learn from Chicago’s approach to social media that Kevin talks about today.

In addition to Kevin’s insight and tips, we also discuss unique case studies and real life examples of how Chicago is using social media. 

Here are the top tips and strategies that Kevin and I discuss, that you can take and put into action immediately for your own business:

  • If you’re not listening to your customers you’re missing the point of social media (notice a trend?  This has come up in every discussion so far).   
  • It’s about your customers and what they want.  It’s not about you.  It’s also about the relationship you want to foster with them.  What does that look like?  How do people interact with you and what do they want from you?  And then give that to them in the way they want it.
  • How can you use your customers’ feedback and turn it into a tip a day on Twitter or on Vine or a blog post?  Leverage the information you know your customers want/need and use appropriate social media channels to give it to them.
  • Don’t treat social media like a mega-phone.  Listen, engage, and connect.
  • When measuring social media efforts, look at what you’re tying to get in your business.  Then, see what social channels align with that goal as opposed to getting too bogged down with analytics and numbers.  It’s about the quality of social media engagement.
  • Show who you are with social media rather than telling what you do.  Consider how you already successfully market your business offline and look to replicate that through social media. 
  • Look at your business niche and come up with a way for how you can be helpful to that niche, even if it’s outside of your exact business.  It shows you care and positions you as an authority.  How can you as a small business leverage public data and build something that benefits your city/town as a civic duty?

Right-click here to download the MP3 of this episode

Links discussed during the interview

Follow the city of Chicago on Twitter: @ChicagosMayor

Chicago makes itself awesomely accessible with its digital hub: Chicago Digital Hub

Let Kevin know how much you enjoyed his insight by tweeting to him here!

iTunes Review + Rating

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it.

Simply click here to leave a review and rating

Transcript

Click here for a PDF transcript of this episode 

Thanks very much!

Until next time, keep rockin’.

-Rick

The post ISM Episode 4: Kevin Hauswirth, recent Director of Social Media for the city of Chicago appeared first on RickMulready.com.

Apr 08 2013

41mins

Play

Rank #14: ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt

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In this episode of the Inside Social Media podcast, I talk with NY Times Bestselling Author and host of the top-rated podcast “This is Your Life,” Michael Hyatt.

Michael is also the former Chairman and CEO of Thomas Nelson Publishing, one of the largest publishing companies in the US, he was recently named one of the Top 10 Online Marketing Experts To Follow In 2014 by Forbes magazine, and he was also one of Forbes‘ Top 50 Social Media Influencers of 2013.

Click here to subscribe to the podcast on iTunes

More About This Show

I invited Michael on to the show because he brings a unique perspective being that he was the Chairman and CEO of a large company while now running his own small business.

He started blogging and creating content back in 2004 while at Thomas Nelson, long before content marketing was “cool” like it is today, and encouraged his employees also to blog and use social media.

In his current business, Michael focuses a lot on how to build a platform for your business which is also the topic of his bestselling book “Platform: Get Noticed in a Noisy World.” In this episode we talk a lot about platform building, the role that social media plays in it and best practices for getting the word about your business out.

We also get into time-saving strategies for social media so that it’s not consuming hours of your day.

You’ll also specifically learn things like:

  • Why as a business owner, you can’t afford NOT to be active in social media.
  • The one element that needs to be in place if you’re going to market your business online – even before you do any social media.
  • The steps to take to build an online platform for your business.
  • The best social media tools that you can start using today to help simplify and save time with your social media efforts. The ones we discuss are totally free and really easy to use.
  • Michael’s top 3 things he would do to start out in social media if he was a small business owner with little budget to work with.

Episode Resources

Follow Michael Hyatt on:

MichaelHyatt.com

PlatformUniversity.com

Michael’s book (affiliate): The Virtual Assistant Solution: Come up for Air, Offload the Work You Hate, and Focus on What You Do Best 

Michael’s book: Platform: Get Noticed in a Noisy World

Social Media Tools We Discussed:

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Michael Hyatt Social Media Strategies

On getting noticed when starting a business from scratch…

  • You have to build your business a home base – somewhere on the internet you own and control.
  • Use this as a place to refer your audience to and where you can create your authority.
  • Deliver dynamic content, rather than just a static homepage like many businesses do.
  • Content is the new marketing – use it to establish your authority and build trust.

On social media’s role in your business…

  • Social media provides an opportunity to let people inside your business, building authenticity and trust.
  • Social media is a great way to simply bring people back to your website.
  • The various social media channels are quickly becoming the new networking opportunities for businesses.

On making time for social media marketing…

  • Rather than treating social media as a something to do on the side, re-frame it as a more effective way of marketing your business.
  • Spending as little as 20 minutes a day can make a huge difference.
  • Choose a time of the week to sit down and get a few blog posts out, allowing you to let out some of your creativity while also benefiting your company.

On sharing other people’s content…

  • Sharing relevant articles to your audience establishes yourself as a trusted authority on a subject.
  • While you’re doing your daily reading, tag articles you’d like to share using something like Buffer App.
  • Schedule your posts over a longer time frame to avoid flooding your listeners with too much information.

On getting started on Twitter and Facebook…

  • You’ll learn much faster just getting involved rather than reading about Twitter or Facebook strategies.
  • With all the free tools out there today, it’s never been easier to get into these platforms.
  • Once you have the fundamentals down, treat this time as a crucial element of your business.

On leveraging outsourcing in the online marketing of your business…

  • There’s been an explosion of qualified virtual assistants in various roles which you can take advantage of.
  • Find the tasks that only you as a small business owner can do, then begin outsourcing the tasks that are left over.
  • By spending money on outsourcing the little things, you will ultimately save money once you factor in the cost of your time.

The post ISM 045: Why Businesses Can’t Afford NOT to Do Social Media with Michael Hyatt appeared first on RickMulready.com.

Mar 10 2014

40mins

Play

Rank #15: ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot

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In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.  

I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to learn from.

It seemed that with these Games in particular, in addition to all the great story-lines, they had to deal with considerable negative publicity around Russian political memes and alleged poor conditions in Sochi.  A picture is worth a thousand words, as they say, and images from the Games and the city seemed to be everywhere you looked online.

For Alex and his team, the Olympics present a unique challenge in social media because not only do they need a presence on the primary platforms like Facebook, Twitter, Instagram, etc. but they also need to build a presence on the host country’s social platforms.

In this episode we get into how the IOC chooses these platforms to be on and Alex shares tips and strategies for how small businesses can maximize their social media presence within the limited time they often have.

Click here to subscribe to the podcast on iTunes

Specifically, In this Episode You’ll Learn…

  • How to leverage social media when dealing with negative publicity about your business or industry.
  • Alex shares tips for maximizing social media efforts when putting on a business event.
  • You’ll get a behind the scenes look at the social strategy behind the Sochi Games.
  • We get into the Dos and Don’ts of the major social platforms.
  • You’ll hear Alex’s biggest takeaways for he and his team now that the Sochi games are over and they head into the Summer Games in Rio in 2016.
  • And a whole lot more with Alex!

Episode Resources

Alex on Twitter: https://twitter.com/alexhuot

Alex on Facebook: https://www.facebook.com/alexhuot

IOC on Facebook: https://www.facebook.com/olympics

IOC on Twitter: https://twitter.com/olympics

IOC on Instagram: http://instagram.com/olympics

IOC on FourSquare: https://foursquare.com/olympics

IOC on Google Plus: https://plus.google.com/s/olympics

Olympic Athletes’ Hub: https://hub.olympic.org/

Sprout Social: http://sproutsocial.com/

Social Bro: http://www.socialbro.com/

Social Bakers: http://www.socialbakers.com/

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: IOC Social Media Lessons with Alex Huot

  • The necessity of using multiple social media platforms; there is no one size-fits-all platform that works for everyone in every scenario.
  • Before you even begin to build your social media presence, ask yourself what you want to get out of it? And from there, create a communication strategy that outlines the best platforms for your product, how you will create content for those platforms and how you will fund your entire plan.
  • The success the IOC had in using regional social media in Socchi, and the success small businesses can have in applying the same strategy to their local outlets.
  • The keys to choosing the proper social media channel for your product or service: don’t try to use them all. Start with one or two, find out if you are reaching your audience and move on to a different platform if you aren’t.

On the Do’s and Don’ts of the Top Social Media Channels…

  • There are nuances to each platform and different audiences for each platform, but you must be authentic wherever you connect with your audience.
  • Don’t think you have to be everywhere at once. Take some time to sort out which channel best serves your customers and it will be the one that best serves you.
  • Never, ever try to be something or someone you are not in the social media world. Your audience will see right through it.
  • Always be providing relevant and great content, and always be engaged.

On How to Deal with Poor Publicity & Being Proactive vs Reactive on Social Media…

  • Social media is a communication channel that provides  freedom for individuals to share their opinions. Respect it as such and welcome the opportunity to hear from your customers about what’s working and what’s not working with your business.
  • When using social media, it’s vital to be asking the question: “What am I providing for my audience?”
  • As a small business owner, you must understand the landscape of the social media tool you are using. And then be sure your point of view is clear so your audience can engage with you. With that clear point of view, you can avoid many problems.
  • A vital component of dealing with any kind of publicity is the education of your audience, and your own education about the social media platform you are using to connect and communicate with. Remember different platforms have different audiences.

On the Components of a Successful Social Media Strategy…

  • To run a successful social media campaign, you have to begin by knowing why you do what you do, who you serve and how you serve them. Knowing those fundamentals will focus your efforts.
  • Find ways to intimately connect with your audience and your customers; use social media to share a behind-the-scenes look at your business. Let people see the real you.
  • Photos provide an authentic look and a personal connection on the appropriate platform.

On How to Choose the Best Social Platform for Your Small Business… 

  • Your first step should be to take a step back and refocus on your product or service. Now ask yourself where you can find a really great place to help your product sell? For example, is it a visual product? Perhaps Instagram would make sense.
  • Now track your results. Are you getting the results you want? If yes, continue what you’re doing. If not, search for a new platform that is a better fit for you.
  • The name of the game in social media is authenticity and innovation. Be authentically you and your brand, then find an innovative way to spread the message of your product or service. Social media can and does go viral: innovation is the way to make that happen for you.

The post ISM 048: Keys to Small Business Social Media Success with the International Olympic Committee’s Alex Huot appeared first on RickMulready.com.

Apr 07 2014

51mins

Play

Rank #16: ISM 040: Social Media Trends That Will Affect Small Businesses in 2014

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In this episode of the Inside Social Media podcast, you’ll hear from 10 of the most successful brands and social media experts in the world as they share their answer to this one question:

“What’s one social media trend that you foresee affecting small businesses in 2014?”  

These are all guests I’ve had on the podcast this year and I invited them back specially to answer this one question.  Buckle up because a couple of these trends may not exactly be what you’re ready to hear…

…as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies for your business continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

Whenever we hit this time of year people start talking about trends and predictions — specifically for what we can expect in the coming New Year.

And, with the landscape of social media changing so quickly, I thought it would be interesting to invite back some (ok, nine) former guests of the podcast to discuss the most important social media trends that are sure to affect small businesses in 2014.

That’s right, if you’re serious about building relationships with your customers and growing your business over the next 12 months, grab a notebook and your favorite hot beverage, take the dog for a walk or go for a run — this episode is a must listen.

As you’ll hear during the show, with each trend that my guests share, I suggest one action item you can do today to get ahead and prepare yourself for that respective trend.

We’re all about taking action here on the ISM Podcast, so let’s do this… 

Here’s who you’re going to hear from today as they answer the question: 

“What’s one social media trend that you foresee affecting small businesses in 2014?” 

  • Peter Stringer (from episode 39) the Boston Celtics’ Sr. Director of Digital Media
  • Lila King (episode 21) CNN’s Sr. Director for Social News
  • Chad Mitchell (episode 16) Walmart’s Sr. Director of Digital Communications
  • John Yembrick (episode 17) NASA’s head of social media
  • Matthew Shadbolt (episode 12) The Corcoran Group’s Director of Interactive Product & Marketing
  • Ted Rubin (episode 18) Author and Forbes Social Media power influencer
  • Tessa Barrera (episode 34) former global head of social at Red Bull
  • Julie Sun (episode 25) social media expert and former Sr. Director of Audience Development for Nickelodeon
  • And Brad Walters (episode 26) Lowe’s Director of Social Media & Emerging Technologies

Three trends were pretty consistent among this expert panel:

  1. We’ve reached the point where channels like Facebook have become “pay-to-play.”  Facebook has come out and said that if businesses want to reach more fans with their content, they’re going to need to pay to do so.  Facebook advertising is the way to do that and is something businesses are going to need to become more familiar with in 2014.
  2. Create great content that adds value to your audience and that people want to share.  Entertain while you’re interacting, make it fun — that’s what people want to share.  Ask yourself before putting content out, is this something I would find interesting and want to share?  If the answer’s no, how can you change it up.
  3. Evaluate which platforms you’re using.  Are they effective toward your business objectives?  Use the data that the social channels offer to make educated decisions.  Also, take time to understand other social platforms that are out there, specifically, how users are using those platforms.  Do those channels align with your objective and audience?  If so, you may want to jump in and focus.

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Comments?

What trends in social media do you think will most affect small businesses in 2014?  Any new ones to add?  Leave a comment below and share your thoughts.

The post ISM 040: Social Media Trends That Will Affect Small Businesses in 2014 appeared first on RickMulready.com.

Dec 23 2013

43mins

Play

Rank #17: ISM 035: Facebook Profits Within a Year — a Small Business Social Media Case Study

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A special small business case study with Jen Mulholland from FancyShoeLand.com is my topic this week on The Inside Social Media podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues.

Click to Listen

Click here to subscribe to the podcast on iTunes

More About This Show

In episode 24 I featured a small business case study with Kris Damhorst of Damhorst Toys & Puzzles. It’s been hugely successful so I’ve decided to start a small business case study series that I’ll be mixing in within the other shows.

In today’s episode, you’ll hear an interview with a small business owner who’s a listener of the podcast and reader of the blog. She’s taken the strategies and principles she’s learned here and incorporated them into her social media strategy, resulting in huge success.

This is a real-life case study of a woman who had a small Facebook Group of friends who talked about shoes and has turned it into a successful business and almost 10,000 Facebook fans in about a year and a half.

Jen Mulholland, of FancyShoeLand.com, has created a strategy and system for getting the most out of her social media efforts while learning to focus only on the few platforms that bring her the highest return. Jen’s a really smart woman who’s just like you and me and she’s learned that the best way to succeed in social media is to try different things until something works.

You’ll learn that everything that’s made her successful on Facebook and the other platforms she uses, you can do too.

As you’ll hear more about today, Jen’s come a LONG way in a little over a year.  .

In today’s show, you’ll learn…

  • The strategies Jen used to build her Facebook presence from about 100 people to over 9,000 in a little over a year.
  • How Jen determined the best type of content and time of day to post on Facebook.
  • Jen’s “80/20 rule” content strategy and why you should model the same.
  • How Jen avoids social media overwhelm, including when to outsource.
  • Tips for developing a brand voice in relation to your target audience.
  • Best practices for measuring the success of your social media efforts and how Google Analytics can help you determine number of sales.
  • And a whole lot more!

Episode Resources

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscription Links

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be extremely grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: A Small Business Social Media Case Study

On Social Media Success…

  • Know what your brand is about.
  • Set yourself apart by going above and beyond for your client.
  • It’s the extra touch that makes it special.
  • You can’t push a website out there and hope that it works.
  • Social media helps build your business organically.
  • By building a relationship with your audience through social media, you get them to trust you enough to purchase from you.

On Growing Your Audience…

  • Know your demographic – their age, what they like, when they’re online, etc.
  • Facebook Insights can help in finding out about your demographic.
  • Learn to put yourself in the mindset of your consumers and how they are using social media.
  • Learn to use social media in the same way as your audience so that they can resonate with your business.
  • It’s not all about sales. Think engagement with your customers first.
  • Find and engage with people on private groups that relates to your content.

On Audience Engagement…

  • Know when to post content by knowing when your target audience tends to be online.
  • Utilize bits of popular culture in your content that your audience could relate to.
  • Use the 80/20 rule for your content – 80% business relevant, 20% random fun stuff.
  • Have a call to action on every post.
  • Incorporate your story into your posts.
  • Post fun and quirky stuff like pictures with funny quotes to get more reactions.
  • Some of your audience may be on mobile. You’re more likely to get engagement if the audience can give quick answers.
  • Give your audience a choice. Make them a part of the process.

On Choosing Social Media Channels…

  • Being on a lot of platforms gets overwhelming and time-consuming. Choose which platforms are best for your business, and go deep on them.
  • If you’re on more than one channel, have someone else manage some of them.
  • Each platform has its own voice. Avoid reposting the same post across different platforms.
  • An inactive and vacant account is not a good thing.
  • Pinterest is best used for giving your audience/followers inspiration.
  • Instagram is useful for visual businesses who needs to showcase their products.
  • Use Google+ to engage with communities and also has the added search benefit.

On Measuring Your Social Media Success…

  • Have Google Analytics set up with your site, it can give you valuable insight into conversions and visitors.
  • Have a way to build your email list on your site. Have your subscriptions connected to your Google Analytics so you can track conversion rates.
  • You can use Google URL builder to create a custom URL to link back to your site.

The post ISM 035: Facebook Profits Within a Year — a Small Business Social Media Case Study appeared first on RickMulready.com.

Nov 10 2013

41mins

Play

Rank #18: ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker

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In this episode of the Inside Social Media podcast, I talk with Chris Ducker. Chris is an entrepreneur, author, speaker, podcaster and one of the foremost experts on outsourcing.

I’ve been friends with Chris for a bit over a year now and I asked him to come on the show because the topic of outsourcing and social media tends to come up a lot in conversations that I have entrepreneurs and small businesses.

Specifically, should you do it? Is it something you should be doing yourself as the owner of your business?

Click here to subscribe to the podcast on iTunes

More About This Show

As business owners, many of us suffer from “superhero syndrome”, a term that Chris uses to describe our thinking we should be doing everything in our business. We’re afraid to give up any control, even if it means it will actually grow our business.

Chris and I break down exactly how working with a virtual assistant can take your social and content marketing to the next level. He shares how outsourcing tasks in these vital parts of your business can be the difference between your customers finding and sharing your content and not being exposed to it at all.

There’s a lot of different directions we can take a topic like outsourcing, but today you’ll learn:

  • If social media is something you should be outsourcing for your business and if it is, how best to do it.
  • You’ll learn the biggest mistake businesses make when outsourcing their social media
  • How virtual assistants can be the difference between people finding your business and sharing your content.
  • We talk about different ways to repurpose the content that you’re already creating and the role virtual assistants can play in that.
  • And a whole lot more here with Chris.

Oh, and make sure to listen to the end of the interview because we’re going to share how you can win a copy of Chris’ new book!

Episode Resources

Follow Chris on:

ChrisDucker.com

Chris’ New Book Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business (affiliate)

Chris’ New Business Podcast

Would You Help Spread the Word About the Podcast?

I’d be forever grateful if you helped share the podcast.  Click here for a pre-populated tweet to help spread the word to your friends on Twitter.  THANK YOU!

Subscribe to the Inside Social Media Podcast

Feedback on the Podcast

If you have any suggestions for upcoming shows or a question for an upcoming episode, leave a Comment below.

If you enjoyed this podcast, I’d be grateful if you would take a second and leave me a review and rating over on iTunes.  Your taking a minute to do this allows me to help more people with this podcast, so I really appreciate it (once on that page, simply click on the “View in iTunes” button to leave your review — thanks very much!)

MP3 Download

Right-click here to download the MP3 of this episode

Insider Show Notes: Outsourcing Social Media with Chris Ducker

  • Time is our most valuable commodity as entrepreneurs.  If we’re wasting our time, we are killing our businesses slowly.
  • “Superhero-syndrome” mentality is killing businesses and entrepreneurs.
  • Social is about being social — it’s about taking the conversation away from the blog or away from the podcast or youtube channel.
  • You gotta be where your audience is and that aligns with your business objective, even though you may not enjoy the platform.
  • Chris’ new book, Virtual Freedom, is the essential field guide to virtual assistants and outsourcing the right way.

On the Role Outsourcing Plays In Social Media, Content Marketing, and Content Creation…

  • Your VA can put together prescheduled social media updates but YOU have the final say and approval on the brand voice and messaging.
  • A big mistake companies make who outsource their social media is they don’t check back in with their social accounts to engage with their followers/fans.
  • When it comes to content marketing, virtual assistants can be the difference between people finding you and sharing you and remembering you and not.  There are only so many hours in the day.
  • YOU should be the creator.  Once it’s done, you can turn the marketing and repurposing over to VAs.

Ideas for the Ways Virtual Assistants Can Help with Content Marketing…

  • There are so many things VAs can do to repurpose and market your content
  • You create a podcast episode > VA transcribes podcast > turn transcription into 3 blog post series on your blog > which turns articles into a SlideShare presentation
  • You could turn a video of a live presentation you’ve done and cut it down into 4-5 shorter video clips and market
  • Creating podcasts and videos are great but if you’re leaving it at just that, you’re doing yourself a massive injustice.

On What You, As the Business Owner, Should Not Be Focusing On…

  • Handling emails.
  • Updating social media statuses.

Ideas for Working with Virtual Assistants for Managing Your Social Media…

  • A couple of posts are pre-planned out for the entire week ahead.
  • VA’s job: puts together proposed posts for the week and schedules tweets and posts.
  • Your job: review; make tweaks if necessary; and send approvals, ready for scheduling.

The post ISM 047: Outsourcing Your Way to Social Business Success with Chris Ducker appeared first on RickMulready.com.

Mar 24 2014

38mins

Play

Rank #19: [Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America

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In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America.

Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places.

Adidas does a masterful job in using the appropriate social platforms to “give fans access to the brand that they wouldn’t be able to get anywhere else.”

There’s so much we can learn from what adidas is doing in social.  And as entrepreneurs and small businesses, we can model their success for our own business with little to no budget.

This original written blog post first ran here on the site

Why An Audio Blog?

It’s pretty simple, really.  Today, people love to consume content in many different ways — audio, video, written…

We all have our preferences, so whenever it makes sense to create content in the different formats, I’m going to do it.

I’d love to hear your feedback, do you like this format?  Let me know in the Comments below.

Click here to read the original article

Use social media to find out where your customers are online, listen to them, and then add value with your message that relates to them.

The post [Audio Blog] adidas Social Media Success with Lia Vakoutis, Head of Digital Strategy at adidas America appeared first on RickMulready.com.

Mar 27 2014

11mins

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Rank #20: ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston

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In this episode of the Inside Social Media Podcast, I talk with world famous drummer Mike Johnston. We discuss how he went from a major record label and touring with some of the biggest bands in the world to using social and online media to build a massively successful online business teaching drum lessons to thousands every month.

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More About This Show

If you’ve ever wondered how to use online and social media to scale an in-person business to reach tens of thousands of more people, you’re going to love this episode.

Heck, even if you’ve never thought about it you’re going to love this show because Mike Johnston has an amazing and inspirational story.

Mike’s a world famous drummer who had a major record label contract and toured for years with some of the biggest bands in the world. While touring though, he realized his true passion wasn’t playing in front of 125,000 people every night. Rather, he wanted to spend his time teaching others how to drum.

He left the record label and all the glitz and glamour that comes with touring around the world to build a massive online platform where he teaches drums to thousands of people every month.

And he did it by using the social media tools we all have available to us.

He’s built…

  • A YouTube channel with over 70k subscribers
  • MikesLessons.com where he sells things like video drum lessons
  • A monthly subscription service where he does live streaming lessons
  • A brick and mortar store where he holds drum camps and has a full video recording studio
  • A line of best selling signature drum sticks and cymbals that social media has played a huge part in

On today’s show we get into Mike’s story and how he used the Internet and social media to build his massively successful online business.

You’ll learn things like:

  • Mike’s philosophy on modeling companies for his own business.
  • Mike’s unique perspective on the different social media platforms out there, why he uses them the way he does and why honestly, you should be looking at them the same way.
  • You’ll learn how Mike started using YouTube back when it first came out, back when he still had to spell out the YouTube URL.
  • And finally, you’ll learn Mike’s best piece of advice for using social media to grow your business. I’ll give you a hint, this is something any one of us can be doing.

Episode Resources

Follow Mike Johnston on:

MikesLessons.com

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MP3 Download

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Insider Show Notes: How to Scale Online Success with Drummer Mike Johnston

On finding inspiration…

  • It’s important to not just look at your competitors, but to find inspiration through the big players in other industries.
  • Big brands have the resources to try many different strategies, so learn from what works through them.
  • Breakthroughs occur through applying big brand strategies to your small business.

On choosing happiness over money…

  • Find your financial bottom line and work towards that by doing what you love.
  • Look at the big picture of your passion and find other avenues to make a living off of it.

On getting the most out of social media platforms…

  • Realize that each platform is a problem solver for your business.
  • Don’t be overly concerned about platforms being oversaturated.
  • If you find a certain platform exciting and stimulating, chances are so will your audience.
  • Make accounts on everything to be prepared for a platforms popularity boom.
  • Build a real understanding of each platform so you know how each one is most effectively used.

On knowing what to put up and where…

  • Define clear ideas of what content you put up on what platform and stick to it.
  • It’s important to put some personal and behind the scenes content to keep your audience engaged.
  • Create content you wish your idols would make.

On transitioning from creating popular content to building an actual business…

  • Take the time to build trust between you and your audience.
  • Wait until you’ve built a solid social media following before taking the leap to a paid service.
  • Maintain a level of free content through social media while keeping your best output for your paid model.
  • Be sure to provide real value and share your expertise to paying customers.

On pricing models for educational content…

  • Keep your pricing structure familiar by borrowing ideas from what the big brands are doing.
  • Pick your pricing levels based on what you would see as great value as a consumer.
  • By starting low you can justify scaling up by reinvesting early profits in to what you’re doing.

The post ISM 043: Building a Massively Successful Online Business Through Social & Online Media with World Famous Drummer Mike Johnston appeared first on RickMulready.com.

Feb 03 2014

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