Amazon FBA Millionaires is a podcast designed to help you pursue your goal of earning a 7-figure income as a professional Amazon Seller. Jeff Allen and Will Moffett are thrilled to inspire, uncover new strategies and get you in the FBA Millionaires Club.
Amazon FBA Millionaires is a podcast designed to help you pursue your goal of earning a 7-figure income as a professional Amazon Seller. Jeff Allen and Will Moffett are thrilled to inspire, uncover new strategies and get you in the FBA Millionaires Club.
© 2019 OwlTail All rights reserved. OwlTail only owns the podcast episode rankings. Copyright of underlying podcast content is owned by the publisher, not OwlTail. Audio is streamed directly from Will Moffett and Jeff Allen servers. Downloads goes directly to publisher.
Rahul Moodgal - Master Fund Raiser (Capital Allocators, EP.87). Rahul Moodgal has spent 20 years as a fund raiser across long only strategies, hedge funds, fund of funds, customized solutions, start-ups, and non-profits. Collectively, Rahul has raised and helped raise $60 billion for firms since 2005. He started his career in the industry at powerhouse TT International, and later joined The Children’s Investment Fund (TCI) where he led the marketing effort that raised $20 billion in just 3½ years. Within TCI’s affiliate model, Rahul also was responsible for the largest India fund raise in history ($1 billion for TCI New Horizon Fund), and the largest sector fund launch in history ($1.1 billion for Algebris Investments). Our conversation covers capital raising lessons learned from teaching, the value of transparency, the gold rush before 2008, the lean times afterwards, modern fee structures, the three key points to effective marketing, the three traits that will kill you, the two biggest issues start-up funds face, the best questions asked by leading allocators, and some of the worst horror stories in attempted capital raising. We close comparing by fund raising for charities and investment firms. Learn More Discuss show and Read the Transcript Join Ted's mailing list at CapitalAllocatorsPodcast.com Join the Capital Allocators Forum Write a review on iTunes Follow Ted on twitter at @tseides For more episodes go to CapitalAllocatorsPodcast.com/Podcast
Vanguard's Joe Davis Discusses Global Economics (Podcast). Bloomberg Opinion columnist Barry Ritholtz interviews Joseph H. Davis, global chief economist at The Vanguard Group. Davis is also head of Vanguard's investment strategy group and a member of the senior portfolio management team for Vanguard's fixed income group, which oversees more than $500 billion in assets under management. He earned his doctorate in macroeconomics and finance at Duke University.
Turning Kids Into Grown-Ups. Parenting is fraught with uncertainty, changing with each generation. This hour, TED speakers share ideas about raising kids and how — despite our best efforts — we're probably still doing it wrong. Guests include former Stanford dean Julie Lythcott-Haims, former firefighter Caroline Paul, author Peggy Orenstein, psychologist Dr. Aala El-Khani, and poet Sarah Kay.
Parenting Doesn't Matter (Or Not As Much As You Think). The multibillion-pound parenting industry tells us we can all shape our children to be joyful, resilient and successful. But what if it’s all bunk? Intelligence Squared are bringing together a panel of top geneticists and parenting experts to explore just how important parenting is.Arguing in favour of the motion are Robert Plomin, Psychologist and Professor of Behavioural Genetics at the Institute of Psychiatry, Psychology and Neuroscience at King’s College London; and Stuart Ritchie, Lecturer in the Social Genetic and Developmental Psychiatry Centre at King’s College London.Arguing against the motion were Susan Pawlby, a developmental Clinical Psychologist with over 30 years of experience working with mothers and babies both in clinical and research contexts; and Ann Pleshette Murphy, a therapist, parenting counsellor and advocate for young children and their families.The debate was chaired by Xand van Tulleken, a medical doctor and broadcaster who has presented numerous shows for the BBC and Channel 4, often alongside his identical twin brother Chris. For information regarding your data privacy, visit acast.com/privacy
Rank #1: My 3 Step Formula for a $1,000,000 Business - EP131. Welcome To Episode #131 of the Amazon FBA Private Label Show Podcast! In this episode I give you my 3 step formula for creating a $1,00,000 dollar business and brand. Listen to this Amazon FBA Podcast! [powerpress] My 3 Step Formula for a $1,000,000 Business - Amazon FBA Recently I was at SellerCon in Las Vegas and I was listening to a presentation given by Ryan Danial Moran. Ryan was talking about how Amazon FBA has changed a lot over the years and that we as business owners need to think differently about our business and brands. Tactics that worked just a few years ago no longer work anymore. Ryan specified that we as business owners need to become real entrepreneurs and build real brands that we can grow and scale on and off of Amazon. We have the power and the tools to create real brands that are making money and making a difference in the world. In this podcast I break down my 3 step formula for creating successful brand and how you can get to your first $1,000,000 in sales. You will see that once you build a real audience around your brand and products that achieving your sales goals will be easy. The focus should be on building real assets that you can control such as e-mail lists, ManyChat audiences, and social media assets. If you build valuable assets that are engaged with your brand and content then you won't be so reliant on the changes that frequently happen on Amazon FBA. THE FORMULA TO $1 MILLION Find a niche and a specific customer to serve Build your audience + Launch 3-5 related products Your brand X-Factor Now if you are just starting out selling online and on Amazon FBA then the thought of hitting $1 million is sales for the year may seem unattainable. If you follow the formula and shift your mindset a bit then you will find out you can easily hit the $1 million mark very quickly. $1,000,000 = $2,739 per day Sell 5 products doing just $547 per day per product Sell 5 products at $25 doing an average of 22 units a day for each product STEP 1 - FIND A NICHE AND CUSTOMER TO SERVE Build a brand and a business in and around a niche that interests you. Generate ideas by writing down your interests and hobbies. Also browse Amazon categories for ideas. Make sure the niche is thriving and has lots of demand Build a customer avatar for your target customer Age, Sex, Education, Interests, Hobbies, etc... What does your customer care about? Where do they hang out online? What problems are they facing? Design your business, brand and products around solving your customers problems STEP 2 - BUILD YOUR AUDIENCE + LAUNCH 3-5 PRODUCTS Research and identify your first core product Start building and growing your audience and lists Start posting enraging content on social media Invest $5-$10 per day on Facebook ads to grow your platform and audience Start building your email list and ManyChat audience Include your new and growing audience in on your products development Build excitement for your upcoming product launch Launch your product to your new "tribe" and use Amazon PPC Get tunnel vision on getting your product ranked to page 1 on Amazon Ask your "tribe" for testimonials of your brand and product Share these as pieces of content Use product inserts to build a VIP customer list Repeat the process for product # 2 Repeat the process for products 3-5 Start using other larger influencers audiences to launch products with Continue spending money every day on content and Facebook ads to grow your audience Become obsessed with your customers product/brand experience and journey STEP 3 - YOUR BRANDS X-FACTOR Why does your brand exist? What separates your products and brand from the competition? Understand that people care about what your brand represents Connect your brand with a purpose, charity, movement, idea, etc... Then communicate that to them often Focus on creating raving fans The fastest way to get to $1,000,000 from a small micro brand selling on Amazon FBA is to get your customer to buy from you over and over again. Once they buy from you once they should be exposed to your brand story and what you represent. If your brand has an X-factor that speaks to your target customer then they will support you and buy the rest of your products over time. That's how you win. When you can get a single customer to buy everything you have to offer because they know and trust you. Not a member of the Facebook Mastermind group yet? Join here!<---------- WANT ACCESS TO A FREE AMAZON TRAINING COURSE? RESOURCES MENTIONED IN THIS EPISODE: Jungle Scout Market – Hire pre-vetted Amazon experts to help you build, run and grow your Amazon FBA business. Created by the Jungle Scout team. Upwork – I have been using this site for many years now to find freelancers and workers to complete various tasks for me. You can find people to do just about anything that you need done in your c-commerce business. For all other resources and tools that I use in my Amazon business please see the resources link. SUBSCRIBE TO THE SHOW! I NEED YOUR HELP! If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps! My 3 Step Formula for a $1,000,000 Business - Amazon FBA
Rank #2: 5 Reasons Why Building A Brand Is The Best Amazon FBA Strategy. Welcome To Episode #71 of the Amazon FBA Private Label Show Podcast! In this episode lay out 5 cool reasons why I believe that building a real brand is the best private label strategy for those selling on Amazon FBA and other platforms. Listen to the Amazon FBA Private Label Show now! 5 Reasons Why Building A Brand Is The Best Amazon FBA Strategy [EP71] [powerpress] I firmly believe that one of the best overall strategies for Amazon sellers long term is to build a real brand focusing in on a single customer. While their are many strategies to be successful on Amazon I want to offer you 5 cool reasons why you should be creating a brand you have passion and interest around. Check out the podcast and then let me know your thoughts in the comments below. Not a member of the Facebook Mastermind group yet? Join here!<---------- If you haven't yet listened to Episode 3 where I talk about "How To Find A Winning Private Label Product" then please do that as well. Check Out Episode 3 of The Private Label Podcast Check out my Quick Start Guide To Finding A Winning Private Label Product <===Click Here RESOURCES MENTIONED IN THIS EPISODE: SAVE 10% BY USING THIS SPECIAL LINK –>PLS LISTENER DISCOUNT For all other resources and tools that I use in my Amazon business please see the resources link. SUBSCRIBE TO THE SHOW! I NEED YOUR HELP! If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps! 5 Reasons Why Building A Brand Is The Best Amazon FBA Strategy [EP71]
Rank #1: The Road to $250M with Amazon Seller Ash Thompson . In this episode, we go in depth with Ash Thompson and explore his journey to $250M. Find out if you have what it takes and if you are on the right path. Check out! Announcements PPC Congress Amsterdam Oct 3 - 4 2019 https://ppccongress.com/ Featuring Myself, Brain Johnson, Liran Hirshkorn, Brent Zahrandnik, Franz Jordan, Micheal Hartman and a whole lot more. Come nerd out in the dam and have a great tear up across the city. Just need to keep everyone out of the coffee shops.
Rank #2: The Growing Pains Of two 10m Per Year Amazon Sellers. You always hear about the success stories. But what about the layoffs, dumping stock and avoiding crashing and burning in the growth phase? Nick and Fernando pop in and share all. Buckle up as we go deep on the turnaround.
Rank #1: TAE 023: When Is The Best Time To Sell On Amazon? How One Tiny Mistake Cost Me $1000 Instantly, Make Sure You Don’t Do The Same Thing!. This week I give my opinion on a question I get asked regularly - when is the best time to sell on Amazon? Have I already missed the boat? In summary my answer is START NOW! :) I also give you the highs and the lows from week: Highs: Have another 2 products on the way, I got invited to speak at the Private Label Summit by the Private Label Movement and Kevin Rizer. Tickets are free and you can find the link to register below: https://plsummit.com/squeeze-page16652052 Lows: I’m still fighting that IP claim, and I made a small mistake that cost me $1000!!! Another cool announcement coming later in the week! :)
Rank #2: TAE 085: Is There A Better Way To Do Product Research? Sophie Howard Tells Us How She Does It Whilst Making A 7 Figure Exit!. Hey guys, Is there a better way to find products? Are there other strategies out there that can be more successful? Well today I have Sophie Howard on the show and she talks about some unique strategies that allowed her to build a very successful Amazon business (her first one) and manage to sell that for 7 figures! Using her unique sourcing skills, Sophie has also created a platform where she helps you source unique products in unique locations and provides guidance on how to pick successful products. She also conducts her very own sourcing trip details of which you can find on her website www.aspiringentrepreneurs.com You can also get hold of Sophie via email at firstname.lastname@example.org Talk to you all soon!
Rank #1: Missing Data: Best Way to Predict the Future of Your Product/Keywords.
Rank #2: Amazon Advertising Campaign Structure & Strategy.
Rank #1: Dynamic Changes In Sponsored Ads. We're talking PPC and the latest dynamic changes in strategies for sponsored ads. We're going to get into the latest changes to Campaign Manager of Seller Central and areas that you need to be looking at in your account. This is all coming up in this episode.
Rank #2: China Suppliers and Negotiations. We’re talking sourcing in China, pricing strategies, and negotiating with your China suppliers. All coming up in this episode of the Amazon Seller Podcast.
Rank #1: How I Built This. How I Built This Amazon Business! How I got started with Amazon FBA and how I built it to 7 Figures. It’s time to take action TODAY! (Quick Tip Episode 5) Join us every Tuesday at 1PM PST for free amazon coaching and Q&A at https://sellerseo.com/seller-roundtable Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com The post How I Built This appeared first on Seller Round Table - Amazon FBA Podcast.
Rank #2: The Basics of Selling on Amazon FBA – Free Sourcing Tips And Tricks. Clip 1 Deleting Listings When Sold Out Clip 2 Sourcing From AliExpress Clip 3 Shopify Fulfilled by Amazon Clip 4 Ship From AliExpress to Amazon Clip 5 Fake Campaign for PPC Clip 6 Starting with Auto PPC Campaign Clip 7 Sourcing Request on Alibaba Clip 8 Getting Samples Clip 9 How Much to Start Clip 10 External Traffic Clip 11 Getting Sales and Reviews Things we mention in episode 2 of SRT: Join us every Tuesday at 1PM PST for free amazon coaching and Q&A at https://sellerseo.com/seller-roundtable Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com The post The Basics of Selling on Amazon FBA – Free Sourcing Tips And Tricks appeared first on Seller Round Table - Amazon FBA Podcast.
Rank #1: Better Than Jungle Scout? You Tell Us. This New Tool May Just Be What You Need – EP119. Many of the new and aspiring Amazon FBA sellers are still stuck and baffled at the processes involving product selection. In this episode, I interview the Founder and CEO of Viral Launch, Casey Gauss, and he introduces a new tool that can help with the daunting task of product selection. In this episode, we answer an discuss the following questions and topics: Who is Casey Gauss? What is Viral Launch and what does it do? What new tool does Viral Launch have that can help Amazon FBA sellers when it comes to sourcing products to sell? What are the differences of the Viral Launch Market Intelligence tool compared to Jungle Scout? How many products does Viral Launch track? Is the Market Intelligence tool available now? How much does the Market Intelligence tool cost per month? Where do I go to download or subscribe to the Market Intelligence tool? In what ways does Viral Launch help me launch a new product? How do product giveaways help my product sell more in the future? Is it safe to ask for reviews from customers after a giveaway promotion? What are the benefits for ranking when running a Lightning Deal? How often should I run Lightning Deals? Is there a correlation between sales and keywords in the product title? To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Join the “Illuminati Mastermind” monthly training. This is for intermediate to advanced level sellers (not for newbies) . It is NOT cheap to join. Only serious sellers should apply. Mastermind with hundreds of 6, 7 and 8 figure sellers. Find out what it takes to join. Save Time & Make More Money with the Incredible Helium 10 software tools for Amazon Sellers. 10+ Tools For One Monthly Membership Fee. Get started with Helium 10 today! Listen to Episode 113: College Student Goes From $3,000 To Over $1.1 Million In Sales In Just 2 Years! Anthony Bui-Tran, Shares His Success Being A PART TIME FBA Seller With A Full Time Job
Rank #2: Building the Amazon FBA Business: From Launch to Growth and Beyond – AMPM PODCAST EP 175. In episode 175 of the AMPM Podcast, host Manny Coats speaks to 8-figure Amazon sellers and partners at Seller Tradecraft, Fernando Cruz and Nick Young, about how to begin and sustain a contending Amazon FBA business like theirs. Somewhere between building a team, cutting it down, and driving Uber, Fernando and Nick managed to break eight figures in their now thriving company. With $10 million plus in sales last year (2017) and a 300% growth in one year, the partners were able to do the other things they loved. Nick traveled to Spain and explored Europe for weeks at a time. Fernando scaled a different kind of mountain: Mt. Kilimanjaro. Unsure of what product niche to enter and without a solid strategy in place, most new sellers entering the Amazon FBA business flounder, especially in the first few years. How can sellers build an Amazon FBA business and find success early on? In this episode, Fernando and Nick share their process and strategies to help others launch and grow their own profitable Amazon FBA business. 00:28 – Introducing Fernando Cruz and Nick Young 03:31 – Living the dream of doing what you love while earning a static income 04:08 – Finding a simple, long-tail product and figuring out a strategy to dominate the market. 05:13 – New seller fumbles of not understanding the numbers or checking financial pulse of their company. 05:58 – Launching your product aggressively with goals and a timeline. 07:02 – Amazon API to monitor weekly profitability. 07:45 – Defining “aggressively” in terms of PPC campaign and using it to your advantage. 08:47 – Going beyond the maximum Amazon bid to hit sales aggressively 08:50 – Front Page Bids 09:27 – Pros of using manual and/or automatic campaigns 09:56 – Keyword count when launching a new product on manual 10:46 – Launches, PPCs, and giveaways 11:23 – Creating targeted titles for a launch 12:18 – PPC campaign management 12:44 – Strategies for building your dream team overseas and in-house 13:42 – Measuring your company through your team management 14:53 – HR, time-tracking, and recruiting 16:10 – Handling time difference and overlaps for your overseas staff 17:08 – Salary v Hourly and Employee Benefits ‘ 17:38 – Managing remote staff and tracking their activity 18:30 – The cost of employee resources and needs 19:25 – Acceptable price range for hiring the right employees for the right positions 20:13 – The best advice to sellers who want to reach the $1 mill mark and beyond 21:22 – Receiving and repaying loans for your business 22:31 – Keeping your costs under control after launch strategy to guide business 24:03 – ACOS to drive sales, get good rankings, and use as an indicator for keywords 25:44 – Delegating responsibilities and evaluating time 26:38 – The Interview Process to screen the best candidates for the job To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below: Enjoy This Episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 22,000 prominent other sellers! And don’t forget to subscribe to our podcast! Be sure to check out our latest content on our Instagram! Pixel Perfect Photography Ready to get serious about your Amazon FBA game? The Illuminati Mastermind offers monthly training for intermediate to advanced level sellers (not recommended for those new to Amazon) for advanced tips and tricks to help your sales climb higher. This program is designed for six, seven, and eight-figure sellers, so only serious sellers should apply! Reserve your seat today so you don’t miss out on this helpful webinar! CLICK HERE TO FIND OUT HOW TO JOIN New to selling on Amazon? We have the perfect training for you! Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! CLICK HERE TO SIGN UP FOR FREEDOM TICKET Spend less & make more with the ultimate software tool suite for Amazon Sellers! Helium 10 offers 10+ tools that help you to optimize your listings better and increase sales with an easy-to-use system for one monthly membership price. CLICK HERE TO SIGN UP TODAY
Rank #1: SC60: How Casey is doing $30,000 per month and implementing unique off Amazon strategies. Casey is the guest today and currently doing $30,000 per month. He also has two new products launching in November and expects to increase his sales heading into 2017 even further. In this episode Casey also talks about what he's doing to implement some unique off Amazon strategies to grow his brand website. You can read the show notes and look at the resources mentioned in this episode by clicking here. Also, if you'd like to get more reviews for your products on Amazon check out Salesbacker.
Rank #2: SC1: Sellercast show introduction and how to sell more on Amazon using FBA. Chris Guthrie introduces the new Sellercast podcast in this brief show introduction. Sellercast is a show focused on helping ecommerce business owners that are selling physical products on Amazon to grow their businesses. If you are a brand owner or selling private label products using Amazon FBA this podcast should be perfect for you. Get involved and ask a question about selling on Amazon and Chris may answer your question live on a future episode of Sellercast. You can read the show notes and look at the resources mentioned in this episode by clicking here. Also, if you'd like to get more reviews for your products on Amazon check out Salesbacker.
Rank #1: How Nemo Built A 7-Figure Amazon Business In 1 Year ALL-195. Nemo Chu, our new host, gets interviewed by another podcast on how he built his 7-figure Amazon business in 1 year. He reveals the most details he's ever revealed on how he did it, including how he got started, how he found products, and how he sold a lot of units across a wide variety of categories. Todays Insights! How did Nemo get his start in e-Commerce Why do some people sell things super low on Amazon How can you beat your competition What is Nemo's acceptable profit margin What is the "secret sauce" to Nemo's method Why does Nemo like health supplements What are the benefits of using social media What are some of the programs Nemo uses to make his decisions What books does Nemo recommend to grow businesses fast Useful Links Nemo Chu's Official Website The post How Nemo Built A 7-Figure Amazon Business In 1 Year ALL-195 appeared first on FBA Allstars.
Rank #2: Jamais Cascio on Forecasting the Future, Climate Change and Geoengineering and the Biggest Threats to Human Civilization. Jamais Cascio (@cascio) is a writer, speaker and futurist that focuses on the intersection of emerging technologies, environmental dilemmas, and cultural transformation, specializing in the design and creation of plausible scenarios of the future – writing mainly on the importance of long-term, systemic thinking, emphasizing the power of openness, transparency and flexibility as catalysts for building a more resilient society at openthefuture.org. Selected by Foreign Policy magazine as a Top 100 Global Thinker, Jamais Cascio specializes in the creation of provocative future scenarios. He explores emerging possibilities in print and in speaking events world-wide, and has appeared in in multiple television and film documentaries. Cascio serves as Distinguished Fellow at the Institute for the Future, and published his first non-fiction book, HACKING THE EARTH, in 2009. He was a featured speaker at the TED 2006 conference, “The Future We Will Create,” in Monterey, California. “My worst-case scenario is us continuing to have short-term-track thinking.” — Jamais Cascio Originally posted on FringeFM. In our wide-ranging conversation, we cover many things, including: Why we may be heading towards a 5-6 degree warmer world The biggest threats to humanity’s existence How technology and humanity intertwine and co-evolve Why Jamais is pessimistic in the short term and optimistic in the long term Jamais’ thoughts on the cons of geo engineering The important but often overlooked drivers climate change Why Jamais forecasts rather than predicts the future The actual implications of autonomous driving and automation Why our political and economic systems are outdated and how to fix this Why the future may have a lot more sex and drugs NOTE: A couple times Jamais references terms/concepts which popularly used yet politically charged like pink-collar jobs. He is in no way endorsing or a fan of gender-roles/stereotypes but just observing them in action. Like FringeFM? Be sure to subscribe on iTunes, Stitcher, Overcast or by visiting our site. The post Jamais Cascio on Forecasting the Future, Climate Change and Geoengineering and the Biggest Threats to Human Civilization appeared first on FBA Allstars.
Rank #1: Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile. We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies. A full list can be found at http://keywordpodcast.com Sponsor: http://kabbage.com/amazoninsider
Rank #2: Keyword: the Amazon Insider Episode 015 - Vetting and Hiring Consultants to Help with Gabe Ray, Jaguar AI. Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them. Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for.
Rank #1: PLM 253 Robert Roberti Selling Perishable Products on Amazon. Robert Roberti has a passion for food that’s grown from a brick and mortar into a successful online business. He’s become an expert on selling perishable products on Amazon that he shares on his YouTube channels.
Rank #2: Karen Waksman Retail MBA Get Your Products into Big-Box Retail 004. Today, Jonathan welcomes Karen Waksman of Retail MBA to the program. She’s an expert on selling to big-box stores and talks the nitty-gritty of what it takes to break into the world of big-box retail.
Rank #1: 313 Amazon Launch. This episode is for anyone getting ready for their Amazon Launch or who has recently launched a Private Label (or custom) product on Amazon, and it covers the common errors people make in 3 areas that are vital for launch: Keyword Ranking; Getting Clicks; Getting Conversions. Links mentioned in the show10K CollectivePre-Launch Plan consultation with Michael: www.amazingfba.com/RARE3 Areas to Examine When It Comes to LaunchingKeyword Ranking This is imperative for showing up in the search results for particular keywordsGetting Clicks When people see your listing, are they clicking on it?Getting Conversions Are people actually buying?Keyword RankingIt starts and ends with this. You need to have a clear set of keywords that you want to rank for to show up on page one, near the top. Create a target list of keywords for your listing and for your PPC. Get 3-5 main keywords for volume. Also, get 15-20 more medium and long-tail keywords for profit. Set this up BEFORE your Amazon Launch! Use a keyword ranking tool, such as the one in Helium10, to measure your target keywords. Take all your short-tail keywords (4-5 keywords ) you’re targeting Take all your medium long tail keywords you’re targeting (20 keywords ) If you can afford to, measure around 100 keywords per listing Reverse ASIN search top relevant competitors to get these Put those into keyword trackerMeasure your keywords before you change anything, so that you know what will be most successful. Manually finding rankingIf you don’t yet have a tool to measure keyword rankings, you should check 3-4 keywords manually on Amazon. Search on Amazon and keep scrolling through the search results until you find your listing. Keyword rank = page number x listings per page + position on page. Example: If your result is on page 5, on position six, assuming about 14 results per page (make sure to double check this!) Keyword rank = 5 x 14 + 6 = 76 Keyword PlacementBefore you start running PPC advertising, you want to make sure you have your keywords in the right place in your listing. Important keywords should be in your title close to the front, in the bullet points, in the description, and in the back end. If it’s a secondary keyword, yet still important, you want that keyword in the bullet points, description, and back end. If you don’t put your keywords in those places, it is going to be more difficult for Amazon to rank you for them. Getting clicksPPC AdvertisingOnce you built the listing correctly and you’ve started tracking your keyword ranking, you should then be running PPC, or pay per click, advertising. If you find that you’re getting very few clicks, one thing is that you aren’t bidding enough. If you’re in a competitive niche, you need to bid quite aggressively to stand out. BudgetIf you have a cost per click of about ￡1.50 and your budget is ￡10 per day, you’re only going to have a budget enough for about 6 clicks, which won’t do much. It doesn’t send strong signals to the algorithm. It’s not probably going to make sales very fast. I would recommend ￡30-50 per day if you’re launching a product. Click Through Rates In terms of click-through rates, CTR, you want to be getting a decent minimum, around 1% if you can. If yours is too low, it means people aren’t clicking on it. People are looking at the overall offer: You need to have a good main photo Make sure it’s not priced too high Social proof in the form of reviews If you don’t have reviews, you may want to lower the price until you get reviews Bid aggressively on advertisingOnce you have reviews and the rankings you want, you can then feather down the advertising spend and feather up the price over time. If you try this, but your listing does not succeed after you feather down on advertising and feather up...
Rank #2: US tariffs on china, Hong Kong Protests, Brexit. US tariffs on chinaPLUS: Hong Kong Protests, Brexit Latest (Amazon Newsday)US Trade Tariffs on Chinese GoodsUS President Donald Trump has said he will impose new US trade tariffs on Chinese goods. A fresh 10% tariff is set to be imposed on a further $300bn (£247bn) of Chinese goods, in a sharp escalation of a trade war between the two countries.(Read here about the original US tariffs on Chinese goods)It came after the latest round of bilateral talks showed little sign of a breakthrough.The new tariffs, due to take effect on 1 September, effectively tax all Chinese imports to the US.The duty is likely to target a wide range of goods, from smartphones to clothing.China's Foreign Minister Wang Yi criticized the US move."Adding tariffs is definitely not a constructive way to resolve economic and trade frictions, it's not the correct way," Mr Wang said on the sidelines of a meeting of South-East Asian ministers in Bangkok.Mr Trump announced the tariff plan on Twitter while taking aim at China for not honouring promises to buy more US agricultural products at this week's negotiations in Shanghai.He also attacked Chinese President Xi Jinping for failing to do more to stem sales of the synthetic opioid fentanyl.In later remarks, the US president told reporters the 10% tariff was a short-term measure and that tariffs could be lifted further in stages to more than 25%."Somebody should have done this with China a long time ago," he added.US ResponseOn Wall Street, the Dow Jones share index closed down 1.1%, and Asia markets were much lower on Friday. Oil prices fell sharply.The US Chamber of Commerce, which represents more than three million US companies, said the latest tariffs on China "will only inflict greater pain on American businesses, farmers, workers and consumers, and undermine an otherwise strong US economy".It urged the two sides to remove all tariffs.The latest round of duties comes amid mounting concern over how effective Mr Trump's strategy is proving to be.On Thursday, Mr Trump's former chief economic adviser, Gary Cohn, said in a BBC interview that the tariff battle was having a "dramatic impact" on US manufacturing and capital investment.The International Monetary Fund has warned that the US-China trade war is the biggest risk to the global economy.Hong Kong ProtestsPolice in Hong Kong have been fighting running battles with activists in a third consecutive day of protests after a call for a general strike caused widespread disruption on Monday.Protesters blocked roads and paralysed train services at peak times on a day of action across the city.More than 200 flights were cancelled as the protests entered their ninth week.Hong Kong's leader, Carrie Lam, has pledged to restore law and order, rejecting calls for her resignation.Initially, the demonstrations, which began on 9 June, focused on a controversial extradition law, which would have allowed the transfer of suspects to mainland China. However, the protests have now become a wider challenge to Beijing's authority.Ms Lam warned that Hong Kong was "on the verge of a very dangerous situation".In her first media address in two weeks, Ms Lam said the protesters' actions had challenged the principle of "one country, two systems" - the extra freedoms granted to Hong Kong when it was returned from British to Chinese rule in 1997.She also accused activists of using the extradition bill as a cover for their real goals."We continue to allow these violent protesters to make use of the [extradition] bill to conceal their ulterior motives," she said. "Those ulterior motives are going to destroy Hong Kong."The Chinese foreign ministry said no one should underestimate China's resolve to safeguard the stability of Hong Kong, Reuters news agency reports.Monday’s protestsPolice fired tear gas at several locations as protesters rallied into the night, setting fires and besieging police stations.
Rank #1: Pro Tips for Better Amazon PPC and Product Targeting with Liran Hirschkorn. In Episode 3 of the Serious Sellers Podcast, we’re really excited to have Liran Hirschkorn, one of our great Amazon Seller Secrets Revealed contributors and Amazon selling pro, back to share eye-opening insights on how to make the most of Amazon advertising! With the new changes implemented by Amazon in the last several months, mastering Amazon PPC has never been more critical for sellers who want to create and maintain a lucrative Amazon business. Since Amazon introduced the new Product Targeting ad feature in Seller Central, sellers now have a better opportunity to target whole categories or individual ASINs in their ad campaigns. In episode 3 of the Serious Sellers Podcast, Bradley and Liran discuss the following topics: How Bradley and Liran Met Product Targeting Ads Available to All Sellers How to Use Product Targeting Ads To Improve Sales Are Amazon’s Suggestions for Product Targeting Relevant? Using Tools Like ASIN Grabber to Get Top 100+ Competitors Category Targeting VS ASIN Targeting The Power of the “Frequently Bought Together” Section How to Use the Search Term Report for Better PPC Results Targeting Specific ASINs for Product Targeting Ads The Cost of Product Targeting Ads Targeting Non-Optimized Product Listings with Ads for Increased Sales Using PPC in Your Product Launch Strategy What Is Your Strategy for Boosting Sales Without Search Volume Data? How to Reach Liran for More Amazon Training Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insights to become a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes or on Google Play Music! Want to absolutely start crushing it on Amazon and make more money? Follow these steps and helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales at a low price! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Ready to Get Serious About Your Amazon FBA game? The Helium 10 Elite plan offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Transcript: Bradley Sutton: We’ve got the amazing Liran Hirschkorn, who’s going to give you some amazing strategy, especially in regards to PPC and product targeting. Bradley Sutton: All right. How’s it going everybody? Welcome to another episode of the Serious Sellers Podcast. We have a very special guest. One of my buddies, Liran, who I met at a conference in Florida. I believe, where did we meet originally, Liran? Liran Hirshkorn: I think this was at the Seller Con conference. Bradley Sutton: That’s right. Seller Con in Orlando and then we hooked up later and we had some great fun that we won’t mention in Louisiana. We were getting a little bit too much fun, I think Liran, over there on Bourbon Street. So that was–those were some good times. If people don’t think we Amazon sellers know how to party, then you need to come to a conference with us and we’ll show you otherwise. Liran Hirshkorn: I won’t say what we did, but beads were part of the equation. Bradley Sutton: Indeed. Indeed the beads. You guys can use your imagination. Anyways, Liran, you are knowledgeable in so many aspects of Amazon and you’re so respected in the game. So there’s so many different topics that we could talk about today, but there’s just a couple of things I wanted to focus on to get your strategies for 2019. And the very first thing I want to talk about is PPC. One thing that is pretty new to everybody is the product targeting ads. Do you think that this is pretty huge deal that now it’s opened up to all sellers? Liran Hirshkorn: Yes. I think it’s a huge deal that it’s open up to all sellers and I think there’s a–it’s a huge deal in terms of the differences between the way you could do this previously if you’ve had access to AMS. And the reporting and the targeting versus what’s available to us now. So I’m really excited to talk about it because I do think it presents a tremendous opportunity for sellers in a way that you can have controls that you didn’t have before. Bradley Sutton: Yeah. So just for those who are brand new, maybe to Amazon and don’t understand what product targeting ads are. Can you briefly explain that for the newbies out there? Liran Hirshkorn: Yes. So essentially, all a product targeting ad is basically the ability to put your ad on a specific ASIN, [or] on somebody else’s product detail page. But not in that space that is very crowded that says something like, sponsored ads related to this product with 10, 20, 30 different like ads scrolling there. More prominent placement a lot of times, right under the bullet points and being able to specifically target ASINs where you cannot do that within sponsored product ads. Bradley Sutton: Okay. Thank you for that. So what are some ways that people can leverage this and allow it to help grow their business? Like what kind of strategies do you think are going to work? I know this is kind of brand new, it hasn’t been that much testing yet, but what do you think are going to be the main strategies on how people can leverage this? Liran Hirshkorn: Yes. So, let’s talk about, you know, why this is so much better than the sponsored product ads type of targeting. So with sponsored product ads–if you’re running auto campaigns, if you’re running manual campaigns–most of your impressions are not coming from, you know, search results pages. They’re actually coming from other people’s detail pages. While it gives you the opportunity to get a lot of impressions and clicks, it doesn’t give you a lot of control. Meaning, when you see those detail pages that have sponsored products related to this item, I can’t necessarily control whether my product shows up on somebody else’s detail page or not. As long as Amazon thinks it’s relevant as part of my keyword targeting, they’re going to show it there. It’s not really something that I can negate. We’ve all seen search term reports, especially for a lot of auto campaigns that show us ASINs, but you can’t really negate those ASINs. The problem is that, you know, if I just came out with a barbecue glove, I probably don’t want to have–and I’m probably not going to win a lot by showing my ad on somebody else’s page who’s got a similar product at maybe 15% lower price than mine. Or maybe I have 10 reviews for my product, and they have a thousand reviews for my product. I don’t control that, so I’m probably not going to get great conversions out of that. But I do want to have my ad on people that I have a competitive advantage on: better price, better reviews, better product differentiation, etc. The product targeting platform allows you to do all of that. So, let’s talk a little bit about how you set it up and what are some of the options. So, the first thing is that this is kind of like a hidden thing. This is within your regular manual campaigns, so you won’t see this anywhere else. But if you go into setting up a regular manual campaign in Seller Central, once you hit manual, you’ll see two different options. You’ll see keywords or product targeting. The product targeting allows you to target both categories where–so if I have a barbecue glove product, I can tell Amazon, you know, show my ad on a bunch of different ASINs in the, you know, kitchen category, right? Or it would probably be more specific than that, but show my ads on a whole bunch of products in this category. I can also give Amazon a specific list of ASINs. Amazon also gives me usually a suggestion for ASINs. I can hit apply all if I wanted to and put my ad and bid there. Again, the nice thing about this is that I control the categories that I choose to bid up to have my ad on. I can control the ASINs and I can also control the bids. Bradley Sutton: Hey, quick question for you. You mentioned about the suggested ASINs. Now in your experience, you know, before, I mean, I’m assuming this is similar to like a suggested keywords, you know, that they tell you to do, you know, regular sponsored ads too. In your experience, are they suggesting great ASINs? Like would they have been the ones that you would have chosen or, what’s the percentage of the ones that they suggest that you actually use? Liran Hirshkorn: Some of the ones that they suggest I think are good. Some of the ones are not relevant at all. I think it depends ultimately on sort of your philosophy and how you want it to set things up. You know, for example with sponsored ads, some people it might take like, you know, a thousand keywords, throw it in, get the data, see what happens, right? And that’s one strategy. This is kind of the same thing. You could just–if you want to just set up a quick campaign, you could just hit, like apply all, get the data and then optimize. Or, what I like to do is, yeah, I like to choose the ones. I think are going to be the best. I also like to do research beforehand. I know Helium 10 allows me to do some of this, and find all the ASINs that I want to target. Some advanced tips. This is something I did recently for a good friend of mine, helping set up his campaigns for product targeting was I did some keyword searches, you know, on what would be–where would his top competitors show up. And I looked at all the ASINs on the first page. One of the things that I did that’s may be sort of a hidden tactic is I used RevSeller to actually pull all the variation ASINs. So you know, typically I would only see what’s in stock. What I did was I pulled all the variation ASINs to also target those. So when those come back into stock, if they do, I may be one of the few sellers targeting those ASINs because other people may have missed them if they were out of stock and maybe I can get some cheaper clicks that way. So I really literally extracted using RevSeller, extracted all the ASINs on the listing, brought it into excel, copied and pasted and move that into the product targeting ads. Bradley Sutton: Oh, that’s pretty cool. I’m actually going to have to bring that up with our development team. I didn’t even know that was kind of a possibility. I know in our–in Black Box we actually show all of the ASINs that aren’t even in stock, but, since we have that information–that’s something cool because we actually have, I don’t know if you’ve used it, the ASIN Grabber. Liran Hirshkorn: Yes. Bradley Sutton: And you know Paul Miller, our mutual friend actually. He’s one of the reasons why we met. He came to me with a similar question, you know, this is a month ago and he’s like, “Hey, I want to pull all the top like, you know, two pages of ASINs just so I can drop it into a product targeting campaign.” And I was like, “Yeah, ASIN grabber. You just click it once and it’ll pull all the ASINs from the top two and then you can just paste it into there. So I know he’s using a similar technique as far as that goes. Now, is the only way you can utilize this by pasting the ASINs or is there a such thing as like an auto campaign where Amazon just chooses the ASINs to do? Liran Hirshkorn: So, there isn’t sort of an auto campaign where Amazon chooses, but there is a category targeting. So, you know, if I chose to do something like, you know, if barbecue gloves was in this category maybe of outdoor grilling or I don’t know specifically what category it would be, then you’re telling Amazon, go ahead and choose the ASINs yourself. And you can do that too. So my recommendation is actually to do both. To do both on a category level and then to also do it on an ASIN level. And then yeah, if you did want sort of Amazon to also choose specific ASINs outside of that, you can also do it within this report–within these suggestions, right? If you want it to accept some or accept all. But the big benefit is that, you know, allowing you to choose, let’s say a category, might help you discover some ASINs that never came across for you. Or maybe there are, you know–if I’m just doing a keyword search for looking at my competitors, maybe I haven’t thought about complementary products, right? Maybe this is a great way to have complementary products, not just the competitors. So if I have a barbecue glove, maybe I should be advertising that barbecue gloves, not only on my competitors, I should be advertising that on all the grills, right? And all the actual like barbecues that are sold on Amazon, and barbecue mats, right? All the complimentary products–I should test that because very possible somebody is going to say, “Hey, I’m going to buy this barbecue glove.” And then, “Hey, let me click on this ad for the brush because I need that too.” Bradley Sutton: Whoa, hold on. That is just something that’s amazing right there. That just blew my mind, guys. I hope you guys paid attention there because I’d never even thought of that because I think most of us would be like, “Hey, let me just find my direct competitors and put it on there.” But, what’s the figures about the Frequently Bought Together? Like isn’t there a big percentage of products that are bought because of the Frequently Bought Together, right? Liran Hirshkorn: Yeah. I think something like, you know, 15% of sales on Amazon come as a result of being like on other detailed pages. Bradley Sutton: Yeah, and that was the, you know–I know Frequently Bought Together is a big one but Frequently Bought Together is actually farther down the page than some of these product targeted ads that come up right below the buy box. So theoretically speaking, I mean these complimentary products–that’s totally a great one to target. Actually, there’s a new feature in Black Box that we just released that’s perfect for this, where you can enter in an ASIN and it’s going to give to you a full list of the Frequently Bought Together products that come with that ASIN and even the Customer Also Bought products that come with that ASIN. What’s an example of how this Frequently Bought Together can work? Liran Hirshkorn: Think of somebody who–let’s say next week I’m about to bring a new puppy home for my family okay? And I’m going on Amazon right now and I’m shopping for some stuff, right? Bradley Sutton: I hope your daughter’s not listening. She might hold you up to that. Liran Hirshkorn: But, you know, I’m taking her to Disney World this week, so that should be better than a puppy. Bradley Sutton: Okay. There we go. Liran Hirshkorn: So, let’s talk about that, right? I’m going on Amazon and I’m going to do some shopping and I’m probably going to look for maybe a crate and maybe I’m going to do some crat,e training. Right? I probably also need other products, right? I’m going to need a leash. I might need some dog food. I might need some dog toys. I might need a spray that I’m going to put on my furniture, so this new puppy doesn’t chew up my stuff, right? I’m going to need–I might need one of those, you know, baby gate type things, right? If I’m going to keep the dog during the day when I’m at work, like in the kitchen or whatever, right? I’m going to need all these different things. And so I think it would make a lot of sense to put in an ad on a crate for a dog, right? Because they’re going to have that. Now, ultimately it’s something that you’re going to need to test because maybe that will convert well, maybe that won’t convert well. But yeah, I think with this product targeting, you could definitely go beyond, you know, just looking at your competitors, which I think is what most people are currently doing and looking at, you know, complimentary products because I mean, it just makes a lot of sense if I’m buying this, what other products is this person buying? And to put it in, you know, in front of that. And the truth is if they did click on your ad, they are probably interested. If they didn’t convert, maybe that’s more of an issue with your product, right? But if somebody, if you have a crate and somebody clicks on your dog leash, then we can see that they are interested in these complementary products. And you know, many times when somebody is going on Amazon to buy, right? They’re buying or something just like this, I’m not just going to buy one product. They’re going to buy, you know, they’re going on vacation and you know, they need to buy sunglasses and, you know, shorts, right? Or whatever. Bradley Sutton: Yeah. Liran Hirshkorn: So I think it makes a lot of sense. Now with this product targeting, the ability to optimize is tremendous like we’ve never had before because the search term report will show you every single ASINs. So let’s say I just chose this category, right? The search term report and on a category I can choose a bid, a single bid. To me a category is almost like an auto campaign on a regular sponsor ad. Choose a category, it’s almost like telling Amazon auto and then Amazon puts my head on a bunch of different ASIN. The search term report is going to give me all the ASINs where I got clicks and impressions. So if I see, let’s say–so, I’m going to filter that search term report in two ways. One, I’m going to filter all the ASINs that had good results for me. So maybe my target is like 30%. I’m going to look at everything between, you know, 0.1 up to like 30, 40% and I’m going to look at what has been successful. At the same time, I’m going to filter that search term report to see what are all the ASINs that maybe got 10 clicks and no sales, right? And maybe–so let’s talk about what we could do with that. Well, I’ve been on this category, let’s say a dollar and I see that there is an ASIN within that category and the search term report that had, you know, 10 clicks and I got two sales or something. And that’s good. And now what I can do with that is that we can now hold that specific ASIN and then add it to the campaign. So I can target that ASIN specifically. Why? Because now I can control an exact bid for that ASIN. So maybe that ASIN is highly competitive and I need to, you know, raising the bid is going to get me more impressions and it’s converting really well for me and just being itself in the category, right? So it’s almost like extracting something out of an auto campaign where I have one bid for the entire auto campaign and now I can target it specifically like an exact match and optimize a bid around that exact match keyword. The same way I can optimize a bid around this specific targeted ASIN. So what I do is I pull the search term report and you know, no software tool does this yet as far as I know. So this is something you need to do manual. So what I do is I pull that search term report, I pulled that ASIN, and I add it back in manually to the campaign with a specific bid that’s going to be, you know, specifically for that ASIN. And then you kind of monitor your impressions and your ACoS and you can adjust the bid. By the way, kind of an annoying thing that I hope Amazon changes is that the search term report right now, it gives you ASINs in lowercase and if you just copy and paste that ASIN into your campaign, Amazon’s not going to pull it up. So you actually have to change that ASIN from lowercase. Like lowercase b to a capital B, in order for it to pull up. So if it doesn’t pull up for you, change it into a capital. Bradley Sutton: Yeah. So guys, download that report and then you’re using helium 10, use Frankenstein. Frankenstein can change things to capital, lowercase and you can do that with a couple of clicks. Liran Hirshkorn: Okay. Awesome. Bradley Sutton: Yes. Liran Hirshkorn: That’s something I need to do instead of driving myself crazy–manually changing. Bradley Sutton: Here’s the question, you mentioned search term reports and that’s based on the, like if you’re doing the ASIN, in the category, but what about, you know, the original search term reports from like your regular PPC, how they used to show ASINs, right? So before always people would ask, hey, can I take those ASINs and target? I’m like, no, you can’t do that then, you know, way back in the day. But now you can, right? With this? Liran Hirshkorn: Yes. So that’s a fantastic point. That can be a very, very good starting point for targeting ASINs because you know that those ASINs have proven to convert for you and they’ve proven to convert in a crowded field, right? Because you’ve been showing up and sponsored ads related to this product among a lot of other products there versus now you’re going to get more prominent placement. So yeah, I think that’s a great point on where to start pulling ASINs from. Things that have converted for you before, in the auto campaigns where it shows you those ASINs–is great. And then the other thing you could do obviously is, besides for specific targeting, you can now pull the ASINs that are not converting well and you can actually add those as negative targets. And it does actually work in this, in this product targeting campaign where it doesn’t work like you said in the auto campaign. So I think–so this is why I really like this and I’ll give credit to–I heard Sherry [inaudible], I think? She goes by the Urban Cowgirl. Bradley Sutton: Oh yeah. Yeah. Liran Hirshkorn: I heard her recently on a podcast. Talk about how, you know, you really want to gel together the combination of product targeting ads with sponsored ads together. You know, because people don’t necessarily buy in just sort of one search type of transaction, right? So somebody might click on my ad, then they might go again do a keyword search and if the person has seen you a few times, you now have a much better opportunity to convert that buyer. And so your product targeting ads are probably going to ultimately perform better if you are–if you also have, you know, other things built in together with them, like headline ads and like sponsored product ads and have good visibility. So now the customer has seen you, you know, a few times. They’ve seen you on a page. It may be–they may have clicked on it and maybe not. Then they go and do a keyword search and have seen you in headline or you know, sponsored product top of the fold. And you’re able to capture that sale. So, I do think that’s, you know, probably the case and having this combination of visibility in multiple places, it’s really helpful. But the biggest, the biggest benefit of this is that you can choose where to target. So, you know, go after all those, right? If you have, you know, four, four and a half, five stars, go after all those like three star products, right? Go after all those three and a half star product. Go after all the products that are, you know, pricing much higher than you. Go after products that you have a competitive advantage. And you can really capture traffic where you have a lot more control on where you’re targeting versus where we didn’t have this ability before. And even in AMS, you know, I had product targeting ads in AMS. AMS actually was a little bit different because it allowed you to actually put some copy around it, where in seller central you can’t. But the downside of those products targeting ads and AMS product displays is what it’s called, is that you didn’t get the data on. If you targeted 10 ASINs in one campaign, Amazon didn’t give you the data on which of those ASINs were performing well. And so the only way to really optimize was to target one or two or three ASINs in a campaign. And you have to set up a lot of campaigns so that you can see what the overall results of that one specific campaign is. And if you only had one ASIN in that campaign you knew that ASIN was specifically performing well or not. Now, you no longer need to do any of that. You have–Amazon is giving you all the data around these ads. So I think it is a tremendous opportunity also, you know, right now I imagine it’s not being utilized by a lot of sellers yet. And so, you know, ultimately the, the bids, the opportunities are just going to be much better probably than a year or two for now when this is more widely adopted, right? We know that.. Bradley Sutton: What are the bids, like what’s the ACoS compared to a regular, you know, the old ones. And are there cheap bids or how’s that working for you? Liran Hirshkorn: Yes, there, there is opportunity for a lot of cheap bids. At the same time, you know, if you look at, you know, bestsellers in categories. Then you have enough people bidding where the bids are, you know, not necessarily cheap. You could be bidding a dollar, dollar 50 to $2 on some, you know, very competitive terms. At the same time, you’ll have an opportunity to syphon off, you know, a good amount of traffic off of those. And if you can convert, you know, I think you can do very well with it. It’s also again, a great way to build up visibility and traction on a new product. Even if you’d take this as, you know, this is part of my launch strategy, right? So I want to be able to just get as many sales, as many reviews out of the gate. And so maybe your goal up front is not to have a 30% ACoS. Maybe your goal is I need to be able to get my first, you know, a hundred, 200, 300 sales so that I can get, you know, a few reviews on my product, right? So then, then maybe then I can do, you know, a launch or maybe you know, and be able to stick better because I have a few refuse power, right? So, um, so it’s just another area that gives you the ability to get a significant amount of traffic. So I think bids are all over the place, but the more–the better your strategy, the better you can take advantage of it. Just like for example, you know, extracting things that are out of stock. Maybe something’s been out of stock for a few months now. Again, a lot of people who are currently looking or not going to see that, but when that product comes back in stock, and if you do this on a mass scale, some of those products will. Then now you’re able to bid on some things that maybe a lot of people are not, are not bidding up. Bradley Sutton: Interesting. Now here’s a question. I made a video a couple of weeks. I’ve never actually–in any of my old customers from before I worked at Helium10, I still have access to a lot of their Amazon accounts and they allow me to test stuff. But this product targeting something I haven’t tested by. I still went ahead and made a video about how to use Helium10 with this product targeting. So let me, let me, I don’t think you’ve seen it probably. I don’t even know if it’s released, but let me just run it by you just to make sure that it makes sense. So what I was doing or what I was showing in this video was I was using Black Box and then I would run filters. Filter by like let’s say my main keyword, let’s say it was collagen peptide. So I’ll say show me all the listings that have collagen peptides in the title. But then what I would do is I would say selling at least $500 a month or $1,000 a month or whatever. And then I would do one for–once it had zero review, you know? And then I would do once it had only 2.5 stars. And then I would do ones that only had two or three images, you know, it’s like kind of under optimized. Is that a good video you think? I mean is that accurate to like target those kind of products? Those would be prime targets of ones that are obviously getting sales, so they’re obviously getting a lot of page views, but then probably have an ugly listing or something wrong with it that you can come in and maybe steal some of their sales. Liran Hirshkorn: Yeah, absolutely. I think it’s a great strategy. I would filter price also if I could. So, anybody that’s either around us–especially those products, right? On those sort of, you know, if I could do a campaign around sort of inferior product targets to mine, you know, maybe I would have them be around the same price or maybe a dollar or two less. So whenever a certain percentage and higher–and those are all prime targets. You know, so I think that’s all really, really good to target. And then again you want to pull that search term report to optimize the data. And then you know, maybe then you do a separate campaign to target, you know, high traffic opportunities, right? So maybe then you look at everything from collagen peptides that you know is going to have, you know, is going to be on the first page or the first two pages for some of these keywords without necessarily paying attention to what the reviews are, what things are like just to see the traffic that you get and where you can convert and where you’re not converting on those, on those targets. And set up some different campaigns based on the group of ASINs that you’re, that you’re targeting. Bradley Sutton: As a couple more questions I have, we only have a couple more minutes here. But one of these, depending on if you answer yes or no will determine like the next time we have you on the podcast, maybe we can talk about it. But you had mentioned about PPC as being part of your launch strategy. Now let me ask you something. Have you launched products only on PPC? Like without doing a giveaway or something? Liran Hirshkorn: Yes. Bradley Sutton: Okay, that’s a conversation all in itself probably. Liran Hirshkorn: Yes, all its own. And then also, you know, I think there’s a certain life cycle and timing that you want to get right. But, so yeah, so I had some new products this Q4 and one of my concerns was one I only have a certain amount of inventory that I have available for this Q4. I won’t be able to place a reorder and still get more. So I’m a little bit more cautious with the amount of units I want to, I want to give away when I can probably sell them. Two, new products in Q4. Sale velocity is a lot higher and I can–for my competition. It’s going to be harder for me. I’m probably gonna need to do–to give away more units to try to rank and, you know, whether or not that’s going to stay, or maybe without reviews initially off the bat. I have limited amount of time was another factor. So I had some new products that I was able to basically do very well with. I had four new products–this Q4, and I would say three out of four were home runs and when it’s just okay. And none of them for–any of those products, especially because of the timing of when they came in. I didn’t do a launch around those products. I only use PPC. I think one of the benefits obviously of doing this in Q4 is that I could, uh, I could drive a lot of traffic using PPC and I differentiated my products enough where I could still drive sales even without reviews starting out. So I think that can definitely work. I have another new product now that I launched right after–before that I launched in like the first week of January that I have not done a launch so far. It’s selling okay. Not as good as I’d like it to be, but I’m getting traction and I’m tracking my keywords and I am making movements on keyword. My top keyword I think has a few thousand searches a month right now. And I’m like position 14, and all of that is just from PPC and I am targeting that that’s a keyword that is proven to convert well in an auto and broad. And then now I’ve also pulled into an exact match. So I am very specifically targeting this keyword because it’s very relevant to my product. So the answer is yes, I think you can launch just on PPC. My plan with this product is that after I have a certain amount of reviews, then I’m probably going to do a launch on it because I want to, you know, I think you want to make sure that you can stick to landing, right? It’s something that we often talk about and I think having those reviews in place is going to be helpful. So I’m probably going to generate the first few hundred sales on the product just from PPC. My PPC is not profitable at this point. But again, with my first order on a product, I’m more concerned about getting traction, getting reviews, getting ranking than I am about profitability out of the gate. And I think that’s the way you really need to see. You need to see your business as a long term business. I’m setting up this product to make a killing you for 2019 not to make a killing, you know, the first three, six months of 2019. Bradley Sutton: Yeah. All right. That’s just, you’ve given some very valuable information here. I wish we could go on for another half hour, but one last question. I’m assuming you’re a multiple seven figure seller. Would that be a correct statement? Liran Hirshkorn: Yes. Bradley Sutton: And when did you become a seven figure seller? Like what year? Do you remember? Liran Hirshkorn: I believe 2016. Bradley Sutton: Okay. So this was before there was a such thing as exact phrase search volume. So you know, a lot of the newer sellers are just started last year. They think the sky is falling because, oh my goodness, there’s no exact phrase search volume or how can I do my research? So this is from the horses mouth here. Somebody who became a seven figure seller before there is even a such thing as exact phrase search volume. How was your strategy different than, or like you know, let’s say, you know, of course a lot of tools are going to start using historical data, but of course, you know, there, there’s other brand new, you know, there’s going to be the next fidget spinner that there’s not going to be any historical data. There’s going to be iPhone 11 cases that you can’t look at 2018 data. So for the sellers who are really worried about launching in these brand new categories where there’s no historical data, how did you do it in 2016 and 2015 when you didn’t have that metric? Liran Hirshkorn: I would say we used–I use tools that didn’t have accurate search volume data that tried to estimate search volume data. I think what you need to understand is that it’s a level playing fields, right? That’s my biggest concern. My biggest concern is that the seller–that’s my competition has information that I don’t have, which is not the case anymore, right? So one, it’s a level playing field. Two, there were tools that tried to estimate it. We now know that those tools were way off, but that’s what everybody sort of went after and they use sort of–use algorithms that would give you more of a relative information as opposed to accurate information. As well as using common sense, right? I mean, you know, you can see things that the Amazon auto suggest gives you, right. Those are going to be things that are searched more. I know that barbecue gloves is probably a main keyword for barbecue, right? A common sense, you know. I think you have to get away from saying I’m only looking at numbers, but by using common sense, you know, there’s just going to be keyword set. Like, you know, when I started out saying, okay, what am I going to target for PPC? Wasn’t based necessarily on like what the search volume is? Like, what are the top 10 things I think of when I think of this product, right? What are the top 10 ways I would search for this keyword when I look at this product? And then there were some tools again with any accurate information in this per se, but I would use the relative information, the fact that they told me that, why would your gloves has more searches than barbecue grilling gloves? Right? It just kinda makes sense. So I think you want to use common sense, you want to use the top keywords that you would focus on that. If you’re thinking of those keywords and maybe you ask your friend or your spouse or somebody else, then those are the same keywords that your customers are gonna to be using, right? So if you want to try to think of yourself from a customer standpoint. What are the top things that somebody’s searching for? And I would venture to say that if I didn’t have any of these tools, that’s the way I would do it. And those are the keywords that I would go after. Just understanding the niche. You can then go out, and you know, you can look at Google, you can look at some other places on the web where you can sort of see, okay, in Google how many more people are searching for barbecue gloves, some barbecue grilling gloves. They’re still giving you some, some amount of data. At the end of the day, I think it’s using the tools that are out there combined with common sense. And you know, not freaking out. Just think about all the information, you know, Amazon shares with you right? The seller data on having, you know, knowing how much product sells. Like all the information that we currently have is a tremendous opportunity that we don’t have on any other platform. So I think you used the tools that are out there and know that it’s a level playing field and use common sense. Bradley Sutton: All right, man. Thank you so much. You’ve dropped some great knowledge bombs on us today, especially about the product targeting and about some of your strategy. So you actually help people with their PPC, helped them with their Amazon accounts. You have a great training program. Actually, myself and my wife have both taken the Amazing Freedom training. So that’s great. So how can people find out about, you know, if they want to reach out to you to get some help? What’s your contact? Liran Hirshkorn: Sure. So, we have a Facebook group called the Amazing Freedom Amazon Sellers. We do manage PPC. It’s amazingfreedom.com/ppc, and you can always just reach out to me on Facebook. Send me a private message and I’m sure we can connect. Bradley Sutton: All right. Thank you Liran so much and we’ll definitely have you on a future podcast. If you are interested in learning more about any of the topics that Liran Hirschkorn or Bradley Sutton covered, we’d love to hear from you. Let us know what you think in the comments below!
Rank #2: 8 Killer Hacks For Amazon Sellers To Ignite Your Business. If you’re like most Amazon sellers, you’re dreaming of joining the ranks of the coveted 1% of sellers who are already crushing it AND are always generating innovative ways to go even higher. So if you’ve ever wanted to tap into these e-commerce high achievers’ minds and discover what cutting-edge hacks for Amazon sellers they’re using to better manage and level up their own businesses, you cannot miss this next podcast. In episode 34 of the Serious Sellers Podcast, Helium 10’s Director of Success, Bradley Sutton, shares 8 mind blowing hacks from the #1 Amazon mastermind – Helium 10 Elite: 01:30 – Hack 1: Find Out What Amazon Doesn’t Like About Your Title 02:30 – Hack 2: How To Report Black Hat Sellers 03:20 – Hack 3: Bitly Link – Find Key Statistics 04:30 – Hack 4: Quickly Viewing Your Listing On Mobile 04:50 – Hack 5: Locking In Your Canonical URL’s 07:40 – Hack 6: Capitalizing On Amazon Subscribe And Save 11:05 – Hack 7: Split Testing Your Images Before You Launch Your Product 12:20 – Hack 8: Dual Listings (FBA And FBM) – Reaching Non-Prime Members 15:15 – The First Helium 10 Elite In-Person Workshop – Friday May 31 Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insights to become a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes or on Google Play Music! Want to absolutely start crushing it on Amazon and make more money? Follow these steps and access these other helpful resources to get started: Get the Ultimate Resource Guide from Manny Coats for tools and services that help successful Amazon sellers dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to validate how lucrative your next product idea can be with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more affordable Helium 10 tools that can help you to optimize your listings and increase your sales! Sign up today! Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling on Amazon for a while, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Transcript Bradley Sutton: Hey guys, I’m about to give you guys some amazing hacks that have been taken from our Elite workshops that you guys can implement in your Amazon business, and it’s going to help you rise to the top. How’s it going, everybody? Welcome to another episode of The Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton. In this episode, I’m going to give you guys the h-word—hacks, hacks, hacks. All right. These are completely legal things to do on Amazon that can help you, and these have all been taken from either our Elite workshops or our Elite Facebook mastermind group that we have. And so, I just wanted to share a few of these with you guys to give you a little taste of what kind of nuggets you can get by being an Elite member with Helium 10, and if you guys want to just go ahead and skip to a whole two-hour workshop or a webinar that Manny Coats and Kevin King did with some amazing hacks that you could use, you can go to Helium10.com/replay, but right now, let’s go ahead and get into some of these hacks that can help you. Bradley Sutton: All right. Number one, this was taken from all the way back in October 2018 during our monthly workshop that Kevin King did with our Elite members. The question was, “How can you determine what Amazon doesn’t like in your product title” or “What could be hurting you?” All right, here’s what you do. Go to seller central, and go to contact us, products in inventory, product page issue, and then fix product page issue. Once you get there, you’re going to enter your ASIN and you’re going to click search and then you’re going to choose the title. Just screw around a little bit with your title. Just change anything in there and then click anywhere outside the text entry box right there in your fixed product page issue and then what happens is if Amazon, if there are some words that Amazon doesn’t like or some punctuation, it’s going to appear in a red error message on the right of that screen. So if nothing happens, you’re good to go. But if you feel that Amazon and then maybe you have a forbidden word in there or some punctuation or something that Amazon doesn’t like, there’s going to be a message that is going to come up right there. All right. There’s hack number one. Let’s go to another hack. Bradley Sutton: You guys with me so far? Let’s keep going here. Here we go. I get this question a lot actually. People say, “Hey, how do I report bad apples on Amazon or sellers who are doing some Blackhat things like there’s a seller who gets a hundred 5 star reviews in just a couple of days, you know, how do I report them?” Well, here’s an email address that you can use from Amazon. This is taken from our Elite workshop a few months ago and you could report them to email@example.com. So again, if you are suspecting that another Amazon seller is using some Blackhat tactics that are giving them an unfair advantage. This is not to say that Amazon’s going to take action, but they do have an email address that can take care of this. Report them again to firstname.lastname@example.org. Alright? Bradley Sutton: Hack number three. Let’s keep going right here. You guys see bit.ly links out there. Do you guys know what bit.ly links are? It’s those link shorteners that people use, and it’ll say bit dot ly and then there’ll be a forward slash and then it’ll give some random link. Right? Well, if you see a seller who is running some kind of ad on Facebook or on YouTube, you see it in the descriptions. It’s a special link, and you’re just curious what kind of traction they are getting. You can actually find the stats on what’s going on by this. Whatever bit.ly link they have, copy that bit.ly link and paste it into your browser, and all you do at the very end of it is just add a plus sign. All right, add a plus sign and then press enter and it’s going to go ahead and give you the stats on how many clicks they’ve had, et cetera. There’s a little hack right there. Doesn’t have to be about Amazon, but I’m sure a lot of maybe other Amazon sellers might be running bit.ly links or you might see them running some kind of promotion. You’re curious what kind of traction they’re getting. Well, that’s one way that you can get that. All right. Bradley Sutton: Here’s another one from that same Mastermind that we had done for that month. If you’re working on your listing on a desktop or laptop, and you want to see what it looks like on mobile, just go to amazon.com/mobile, and it will show how it looks on mobile without you having to actually go on your phone. Are you guys having fun yet? Let’s keep it going with the hacks. All right. Bradley Sutton: I’ve talked about this before. Canonical URL. Who knows what a canonical URL is? The canonical URL is the URL where Amazon takes five words from your title and puts that in the canonical URL. You’re just browsing around Amazon. You click on a listing, all right? You look at the URL. That’s what the canonical URL is. It’s also what is indexed in Google, okay? Now there’s a couple of ways that this might help you, right? It doesn’t always help on Amazon. Some people say it helps on Amazon; some people don’t. But basically, if somebody clicks on your canonical URL, you get a little bit of ranking juice on Google or another search engine for the words that are in the canonical URL. So one might ask, well how does this help me if Amazon just picks random words to be in my canonical URL. Well, there is a way to actually lock in your canonical URL. What you do is you take five words; it has to be five like complete words, not like a, and, or, the, or other words that Amazon doesn’t like, and then right after that you put a dash. Okay, you put a dash, so five full words and then a dash and then you make that your listing, you wait 24 to 48 hours and your canonical URL should now be those first five words. That means anybody who clicks on your listing, they are clicking on a link that has those five words in it, and especially if that happens on Google, it’s really going to help your index scene for those exact keywords that you want to try and get a five-word phrase or a couple of phrases right in there that you are going to get some love from Google just by having that in your canonical URL. If you don’t have five words followed by the dash, what happens is Amazon just picks any random words from your title. You can also make what we could call a fake canonical URL. Like if you are doing Google ads, you’re doing an ad on Google, you can actually use Helium 10 Gems page. Just make a one-time canonical URL. It’ll still go to your listing. You can put any five words you want. Now, this does not lock your canonical URL. This is not like making Amazon force your canonical to be this. You can do that by that trick I just told you about with the five words and then the dash. But you can make a temporary canonical URL by using Helium10.com/gems and go to where the canonical is. There are five text boxes and you’re going to want to put five of the words that you’re trying to rank for on Google in there, and it’s going to generate a canonical URL that you can now use for targeting. Bradley Sutton: You can put that in your ad on Google, and you will get indexed for that. All right, so there you go. Canonical URL guys, look it up. It’s a great hack that can help you and it doesn’t take much time. And again, this is taken from a Helium 10 Elite workshop that we have done. How about more? Would you guys like some more? What about subscribe and save? Who here does not know what subscribe and save is? This is an option for a lot of consumables on Amazon where on the buy box it’ll say, you know, save 15% and subscribe and save. All right, subscribe and save is big. A lot of people in the DR, the direct response market, all out of Amazon; they also call this continuity, right? The subscription e-commerce market is up more than 100% every year since 2011. A lot of subscription e-commerce is like the Sephora, right? Beauty box by Walmart; Gillette on demand. You know, in 2016, UNILEVER paid $1 billion for that dollar shave club. All right. So it works really well for 25 to 44-year-olds, 60% of the women who really work well with, and the US Northeast. For whatever reason in that area, a lot of people love the subscription model, right? So you know you guys have heard of the dollar shave club, all right, but you would think that that’s the number one source of subscribing or continuity products? Nope, it’s actually Amazon subscribe and save. It has even more overall subscriptions than the Dollar Shave Club, which I just said was bought for $1 billion just a few years ago. So this is something that is definitely an opportunity. All right. How can you take advantage of that? Now? This is not if you are selling, let’s just say a hat on Amazon, unless you’re me, I’m always wearing different hats, right? I might subscribe to somebody who gives me a different cap each month, but if you have like diet pills or you’ve got some kind of vitamin C supplement or maybe some seaweed snacks or shampoo or anything else that’s consumable like that you know people are going to have to order. Make sure to turn on the subscribe and save in your seller central. You go to settings and your seller central on the top right all the way down. You click on Fulfillment By Amazon and then scroll down to where it says subscriptions settings, and there should be a feature there that says subscribe and save if you have it enabled or disabled. And then you click on the link that says add or remove, subscribe and save products. And then basically what you’re going to do is you’re going to add whatever ASIN and you want to get on subscribe and save. One of the previous companies I worked for, I think it was like something crazy, like 25% of their sales. Now, this is a $2 million business. 25% of their sales were coming from subscribing and save orders. This is one of the easiest ways that even myself personally as a buyer, I have five things on subscribe and save right now. I’ve got like some low-calorie carb-free chips, two different kinds. I’ve got toilet paper on subscribe and save and just Amazon charges me once a month and sometimes I don’t even need it, but I’m like, “Ah I forgot to turn this off.” You know, that’s fine. And so you know, I probably wouldn’t have bought it again if it didn’t have that subscribe and save or I would have forgotten about it. I would’ve gotten a different brand or something. Right? But by having that subscribe and save on, you really lock a lot of your customers in and build yourself better brand awareness, some brand loyalty, and it’s a great way to increase the bottom line. Bradley Sutton: Another tool we’ve talked about in previous Elite workshops was pickfu.com. It allows you to split test your images. All right. This is something that’s so important. A lot of sellers think that they know the best, that they know which the main image is going to perform the best because they know their product. But what happens is they’re listing doesn’t perform that well. The reason is that other sellers just don’t think that it’s as great an image as the seller thought it was. All right. So a great way before you launch your product and not having to split test with a live list. They do it beforehand. Do two different kinds of main images or other images and go to pickfu.com and pay to have these sent to actual Amazon buyers, and you’re going to get the demographics and everything on what people think about which picture is the best. They’ll say, “You know, 50% of women love this image, but you know, 85% of men love this one.” And then if your target market is mostly men, you’re probably going to want to follow what that pickfu.com split test showed you. So this is another example of something that came from one of our elite workshops that we give you as a hack. Bradley Sutton: Another thing that I recently posted in the Elite Mastermind group that we have on Facebook is a tip that’s so many sellers don’t even realize. All right, and that’s about fulfilled by the merchant. Later on, I am going to do a possible podcast episode all about this, but in a nutshell, basically what happens is so many sellers only have an FBA listing. They never even touched their inventory. It goes straight from the factory all the way to Amazon. It just sits there, and they’re happy with their prime listing, right? I always suggest dual listing your products, both FBA and FBM—fulfilled by the merchant. Why is there a lot of sellers out there; sometimes they’ll look at their reports, right? And then it says, “Buy box percentage, 93%, and they’re like, “Wait a minute, I’m the only seller on this listing. How do I not have a hundred percent buy box?” Well, what happens sometimes is that there’s a lot of customers out there that don’t have Amazon Prime. I mean, percentage wise, maybe not a lot, but number wise, there’s plenty of customers that do not have Amazon Prime. And for some of these listings where they don’t have prime, it actually will not even show a buy box for the listing. All right? They would actually have to click on more sellers just to be able to add it to the cart for whatever reason. There are other customers, for example, who live in some countries that might not have international prime delivery, where you have something on Amazon Prime, they’re not going to ship it to that country. Well, what happens when you have this? Well, another thing that happens if you have an under $35 product, let’s say you have a $15 product, and there’s a customer that doesn’t have Prime. Well, what happens when they add it to the cart? When they add it to the cart, Amazon is actually adding shipping to that price. So like let’s say the product is 15 bucks, they added to their cart. Now it’s like 23 bucks or something like that, and then what happens at that point, they’re like, “Ah, I don’t really want this product anymore because that’s way too expensive. My budget is 15 bucks,” and they’re going to go find somebody else. Right? Bradley Sutton: Now, if you have a fulfilled by merchant listing in addition to your fulfilled by Amazon—something that you’re going to fulfill yourself out of your garage or using a 3PL (third-party fulfillment), well you can afford to still offer it for that $15 with free shipping because usually you can fulfill that product for about the same price that Amazon would have charged you to fulfill it themselves. So then, for all those customers who don’t have Amazon Prime and that you might have lost a sale to another customer because they would have to pay 23 bucks if they buy brought it from you, well now you don’t lose those sales anymore. This is not a great big number, guys. The last company I worked for, it increased their bottom line about two to three percent but that company, we’re talking about $3 million a year over all of the sales. Bradley Sutton: Now, that’s two to three percent of that? Right? It adds up. Even if you’re only doing like five or six figures, think about what an extra two to three percent adds to your bottom line and also increases the amount of customers that you can reach. So that’s a very simple little hack or trick. Try to offer if you have the ability; dual listings, FBM and FBA, and again, this was something that we talked about in Elite Mastermind group that we have. This week, we are actually having an Elite workshop. We have Elite workshops in-house right here in California where we invite some influencers out this month. We have Barcus from Six Leaf. We’ve got Michelle who is ChatBot Queen who knows all about Many Chat, and they’re having an in-person intimate workshop with about 50 of our Elite members free of charge. If you’re an Elite member, you get to come here free of charge and have an intensive workshop that goes throughout the whole day about some different things. Bradley Sutton: Barcus is going to be talking about launches at Instagram ads and of course Michelle is talking about chatbots or going to have another one in July that’s going to be all about PPC and some really great hacks. I give more hacks in these little workshops as well. Guys, there could be one thing you heard today or one thing that you hear in Elite workshop that can do wonders for your bottom line, and you never know when these things you know could come up. It could be in one of our monthly workshops that we do with Kevin King. It could be in these in person workshops that we do at our headquarters, but don’t miss out. Also Elite members get the highest access to our tools right now, right this second. You know, by the time you guys are listening to this, other people might have access to it, but right now, our Elite members have had access into old new tool that we had. Bradley Sutton: That is a game changer for product research. Our Elite members were just talking about, I think it was Giovanni who was just saying, oh my goodness, this new method of product research is insane with like seven As. That’s literally a quote from the Elite Mastermind Facebook group that we have. He’s got access to this, and nobody else even knows it exists, but now because our Elite members, they get special access to Helium 10 as well, and also expanded email. They get multi accounts. There’s a lot of benefits guys, so again, two links that I want you guys to write down. If you’re just ready to go ahead and upgrade to Helium 10 Elite; it’s a $397 per month, and you can do so at helium10.com/elite. If you’re not interested in signing up for Elite right now, but you want to have about 25 other hacks and tips, just like the ones I just gave you in this episode, well go to this link. It’s a Webinar that Manny Coats and Kevin King did, giving you some of these hacks and a lot of great stuff completely free. There’s no obligation here, but you guys can see that replay at helium10.com/replay. But guys, I highly recommend Elite membership. It is our most advanced level of membership and our most advanced training that we have available, and it literally can mean thousands and thousands, if not tens of thousands, of dollars to your bottom line by implementing some of these tips and strategies that we go over in the workshops in our private Facebook group. So guys, thank you for listening. I hope you had a great time and I will see you at the next Helium 10 Elite workshop.
Rank #1: TAS 453: How To Start Selling on Amazon with Zero Money and Profit FAST!. Have you ever wondered what it would take to start consulting for businesses and help them list their products on Amazon? How would you even start that kind of consulting business? What would you charge? How would you grow a team around that business model? On this episode of The Amazing Seller, you’ll hear from special guest, Kathleen Kobel. Kathleen takes the time to answer all these aspects of starting a consulting business and helping businesses get started on Amazon. If you want to know what it's like or steps you can take toward helping businesses in your area list on Amazon, make sure to listen to this episode! This could be a perfect first step for someone like you to get started! Taking the leap to get started on a new project. What is it that gives people the confidence and boldness to put themselves and their services out there in the marketplace? Are some people born with it and others not? On this episode of The Amazing Seller, you’ll hear from Scott as he sits down with Kathleen Kobel to discuss how she got started consulting for businesses looking to expand to the ecommerce realm. Kathleen was able to approach businesses with confidence after she took the small step that was given to her in her 9 to 5 job. From Kathleen’s story, sellers like you can come away with the lesson that it takes little steps along the way to build up your confidence. So what’s that one step that you can take today that will move you closer to your goal? Get more helpful lessons from Kathleen’s story on this episode! Honesty and integrity go a long way! What are the values that you deem important when working with a team member or contractor? Do you want them to produce high-quality work more than anything or are there other aspects that are important to you? On this episode of The Amazing Seller, Kathleen Kobel talks about her consulting business and why she sometimes turns down prospective clients. You can get the sense when listening to Kathleen talk about her business that she really values honesty and integrity. Because of these values that Kathleen holds, she will let a prospective client know if she thinks that their product won’t be successful on Amazon’s platform. To hear more about Kathleen’s story and how she operates her business, make sure to catch this episode! Where to start connecting with local businesses. If you’d like to ease your way into running an ecommerce business by first approaching brick and mortar businesses to see if they’d let you list their products on Amazon, you might wonder where to start making those connections. On this episode of The Amazing Seller, Scott and Kathleen talk about some helpful places to start connecting with local businesses. Scott mentions the local chamber of commerce get-togethers as a good starting place and even hosting a meetup for local businesses to teach them about the benefits of selling on Amazon. If you are considering making consulting the first step in your journey as an ecommerce seller, then you don’t want to miss this valuable episode! Helping others get started on Amazon can make you hungry for success! What fires you up and keeps you reaching for success? Is it a goal you have in mind? Is it a certain level of wealth you’d like to live with? On this episode of The Amazing Seller, Kathleen Kobel shares her story and how helping others get started on Amazon made her hungry for her own shot at ecommerce success. Whether it’s Kathleen’s taste of building a successful brand on Amazon or your goals of making enough to cover your mortgage payment, whatever it is, you’ve got to identify your “Why” that one thing that keeps you motivated. Get more helpful insights and lessons from Kathleen’s story on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:30] Scott welcomes Kathleen to the podcast. [6:00] Kathleen shares her story and how she got started selling on Amazon. [9:00] What was it like competing in the health supplement space on Amazon? [11:30] How the idea came to Kathleen to start consulting with other sellers. [16:30] How can people get started consulting with brick and mortar stores? [20:30] What should new consultants charge when starting out? [23:30] Kathleen talks about turning away some clients. [27:00] How does Kathleen help a seller get their account setup? [31:30] The difficulty of convincing sellers to use Amazon’s platform. [38:30] Kathleen talks about the team she has built. [41:00] How you can connect with local business owners to help them sell their products. [43:30] Kathleen talks about the desire to start her own brand. [48:30] How to connect with Kathleen. [56:00] Closing thoughts from Kathleen. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/start Shark Tank www.Meetup.com http://www.kobelconsulting.com/
Rank #2: TAS 377: (Hot Seat) Can I Make My Product Successful on Amazon or Should I Quit? (Know Your Numbers). How can you learn from another Hot Seat session with Chris and Scott on this episode of The Amazing Seller? This Hot Seat session could include the one crucial piece that you need that will help push you and your brand over the top on your journey toward success. On this episode, Chris and Scott talk about cost evaluations, how to increase sales, how to improve your ranking, the consistency of demand, PPC impressions, and so much more! As always, Chris and Scott bring their combined knowledge and experience to pressing issues and topics that sellers like you are considered about. Don’t miss this informative episode! Counting the Cost Where are you in your product research phase? Have you taken the time and properly evaluated all the costs that are involved with creating, shipping, and listing your potential product? Don’t get blindsided by unexpected costs down the road! Make sure you take the time and go through the steps that Scott has highlighted for the TAS community. There is nothing worse than getting your product listing up and running and THEN realizing that you have underestimated the costs involved. To make sure this doesn't happen to you, make sure to catch this episode of The Amazing Seller! Racking Up Sales Do you know what it will take to get your ecommerce business up and running? Are you aware that you won’t break even right away? Have you prepared your mindset for a long term outlook? On this episode of The Amazing Seller, Scott and Chris stress how important it is to NOT expect instant success in the sale of your product. Don’t lose money unnecessarily but understand that it will cost money for your product to get started and gain momentum. To make sure you are headed in the right direction when it comes to costs and expectations, don’t miss this helpful episode! What is YOUR PPC Strategy? When it comes to using the Amazon tool “Pay Per Click,” do you have an effective strategy? Do you have an appropriate expectation of the data rate you should be getting from PPC? How do you know when you should adjust your approach? On this episode of The Amazing Seller, Scott and Chris breakdown their approach to using PPC in the most effective way possible. Don’t waste your resource and don’t pull your efforts prematurely! Listen to what Scott and Chris have to say and what they’ve experienced as the best approach to using this tool so you can maximize your efforts as you grow your business. To find out more about PPC, make sure to listen to this episode! Test Your Price Point Do you have you Amazon product listed at the right price point? How do you know? Have you spent time and resources testing your product’s price point? Is NOW the right time for you consider testing your price point? On this episode of The Amazing Seller, Scott and Chris go over their approach to testing and evaluating the right price point for selling a product on Amazon. If you are evaluating your approach and want to make sure you are leaving every stone turned over, you might want to consider testing your product’s price point. Find out how you can test it effectively on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:00] Chris reads the email for this Hot Seat session. [7:00] Make sure you understand your costs! [15:00] How to get SALES and get ranked. [24:00] The consistency of demand. [27:00] PPC impressions. [31:00] Scott talks about a successful keyword strategy. [36:00] Testing the price point. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/js www.theamazingseller.com/buildlist
Rank #1: #208: Building a seven figure REPLENS business on Amazon. Today we meet a JimCockrumCoaching.com student who has gone on to become a leader in our community. Jimmy and his wife Brittany have built a robust team and healthy seven figure amazon business using primarily a simple "REPLEN" strategy that Jimmy shares with us in this episode. It's a great story! NOTE: Jimmy will also be at TheProvenConference.com event in Sept 2019 as a presenter! Tell him thanks for this great episode if you make it to our event! All show notes are at SilentJim/com/podcast You Tube link: https://youtu.be/UIr0qQ9BV5kJimCockrumCoaching.com - where Jimmy got his start ProvenAmazonCourse.com/replens - Jimmy's replen training course. Get on the waiting list! ProvenAmazonCourse.com (includes PPI, PPL and other courses discussed in this episode) TheProvenConference.com (our upcoming event) Jimmy's free webinar mentioned at the end of the episode (learn the basics of Keepa): https://www.facebook.com/ryanereger/videos/10162040666370494/
Rank #2: #39: This simple Amazon search that reveals 1,000's of profitable products!. Imagine having product after product on Amazon selling steadily at great profits WITHOUT competitors swooping in to crash the pricing! On today's show Jim invited Teresa Rose, one of the best JimCockrumCoaching.com coaches to the studio to teach us all how to use simple Amazon searches to uncover countless hidden gold mines of opportunity! We are taking all the guess work and mystery out of sourcing on today's show and we have hundreds of success stories and loads of examples to prove it! You'll love this one! As always, get all show notes at SilentJim.com Brett and I talking wholesale PPI episode 32 http://www.JimCockrumCoaching.com/ My Silent Team Facebook group Merchant Words The Wholesale Strategy videos from Teresa are in this course! Proven Amazon Course Our episode Step Away from the Keyboard SSMR episode 11