Cover image of Content Inc with Joe Pulizzi
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Rank #109 in Management category

Business
Careers
Management

Content Inc with Joe Pulizzi

Updated 5 days ago

Rank #109 in Management category

Business
Careers
Management
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Read more

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

iTunes Ratings

33 Ratings
Average Ratings
31
2
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
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Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
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I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

iTunes Ratings

33 Ratings
Average Ratings
31
2
0
0
0

Wonderful, brief show!

By PharmacyJoedotcom - Jan 23 2016
Read more
Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

Valuable Insights In Under 5 Minutes!

By SeanHenri - Sep 01 2015
Read more
I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.
Cover image of Content Inc with Joe Pulizzi

Content Inc with Joe Pulizzi

Updated 5 days ago

Read more

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Rank #1: Episode 3: The Content Marketing Mission Statement

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Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success. Ensure your content team has clarity and consistency with their content by developing a content marketing mission statement. 

Dec 08 2014

7mins

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Rank #2: Episode 5: 8 Content Steps To Making Millions

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In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc., Joe Pulizzi breaks down the eight steps needed to successfully build an audiene with content marketing and turn that audience into business growth. 

Dec 15 2014

11mins

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Rank #3: Episode 4: The Risk of Being A Full-Time Employee

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The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

Dec 09 2014

6mins

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Rank #4: Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}

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What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money. 

Jan 13 2015

8mins

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Rank #5: Episode 171: Getting Uncomfortable With Your Content

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Jan 24 2017

3mins

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Rank #6: Episode 60: Building An Audience Persona Now

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Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way. 

Jun 23 2015

6mins

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Rank #7: Episode 76: 7 SEO Questions You Need To Ask Today

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Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model. 

Aug 18 2015

8mins

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Rank #8: Episode 12: 4 Ways To Dominate Your Market With Publishing

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It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you there. In this episode of Content Inc., Joe Pulizzi breaks down the four ways you can dominate your marketing by publishing quality and useful content for your target audience. Become the leading authority on your topic or in your industry by being helpful. Choose a media platform and own it. Watch your business become the dominate player in your field. 

Jan 06 2015

8mins

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Rank #9: Episode 98: 3 Ways To Break Content Insanity

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Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of Content Inc., Joe Pulizzi shares three ways you can get more focused with your content marketing efforts and create content that is original and innovative. Don't go insane trying to copy what others are doing. Become the original content creator that really taps into the audience of your industry. 

Nov 03 2015

6mins

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Rank #10: Episode 117: Falling For The Social Media Trap

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Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move. 

Jan 11 2016

4mins

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Rank #11: Episode 13: Why You Need To Care About Content Competition {with Jay Baer}

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Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts. 

Jan 12 2015

6mins

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Rank #12: Episode 73: Three Ways to Buy Your Company Patience

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It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc., Joe Pulizzi shares three ways you can possibly buy time while implementing a content marketing program for your company. If you are not ready to give up the good content fight, then perhaps one of these ideas is perfect for you! 

Aug 10 2015

6mins

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Rank #13: Episode 163: Caught In A Content Comfort Zone

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Nov 28 2016

3mins

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Rank #14: Episode 152: Great Content Starts With Belief

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Sep 12 2016

3mins

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Rank #15: Episode 166: Building Your Body of Work

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Dec 19 2016

5mins

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Rank #16: Episode 97: 5 Thoughts to Change Your Content Marketing

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In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet, most of these same content marketers admit that they are not being successful with their efforts. In this episode of Content Inc., Joe Pulizzi breaks down the 5 key items that need to be considered to create a successful content marketing program. If you are struggling with content marketing success, listen to this episode!

Nov 02 2015

6mins

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Rank #17: Episode 116: Your 6 Step Goal Setting Process

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In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement. 

Jan 05 2016

6mins

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Rank #18: Episode 142: Two Mistakes Most Marketers Are Making With Content

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Jul 04 2016

3mins

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Rank #19: Episode 11: Why It's Time To Ditch The Office

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Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc., Joe Pulizzi discusses why now is the time to consider ditching the traditional office and creating a virtual working model for your business. Joe cites this one decision as perhaps the best decision they made at Content Marketing Institute. By choosing the right talent, having less meetings and the ability to be agile, becoming virtual could put you ahead of your competition. 

Jan 05 2015

7mins

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Rank #20: Episode 75: Create Less Content Every Day

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For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy. 

Aug 17 2015

5mins

Play