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(799)

Rank #87 in Business category

Business News
Management & Marketing
Training

Marketing School - Digital Marketing and Online Marketing Tips

Updated 20 days ago

Rank #87 in Business category

Business News
Management & Marketing
Training
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

799 Ratings
Average Ratings
731
29
10
12
17

Pure GOLD! Can you pls pls pls talk about Hemp CBD mktg?

By selahabrams - May 15 2019
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Awesome - love the brevity! Can you pls pls pls address restricted products like Hemp CBD? Goog/FB have no love for us 😫😫

Extremely valuable!

By alexpalase - Apr 05 2019
Read more

Thanks for the consistent knowledge!

iTunes Ratings

799 Ratings
Average Ratings
731
29
10
12
17

Pure GOLD! Can you pls pls pls talk about Hemp CBD mktg?

By selahabrams - May 15 2019
Read more

Awesome - love the brevity! Can you pls pls pls address restricted products like Hemp CBD? Goog/FB have no love for us 😫😫

Extremely valuable!

By alexpalase - Apr 05 2019
Read more

Thanks for the consistent knowledge!

Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Updated 20 days ago

Rank #87 in Business category

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Rank #1: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers [00:40] Make sure you’re using the right tags. [00:43] There are tools like RiteTags to help you with this. [01:04] Promote your Instagram on your other social accounts. [01:10] Get the most engaged people to follow you. [01:18] The more engaged your followers, the more viral your post will end up being. [01:28] Eric finds the most engaged users in his industry and engages them on social media. [01:52] Start doing stories and when people watch, get them to go to your website. [02:13] Instagram Pods are a way of getting people together and like each other’s posts. [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company). [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump. [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes. [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva. [04:25] You also need to have the right content that caters to your target audience. [04:32] Also, consider buying another Instagram account. [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field. [05:20] That’s it for today! [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Mar 23 2018
5 mins
Play

Rank #2: The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

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In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully [00:35] The #1 thing is not a marketing tactic, it’s people. [00:50] Without a great team, you are not going to grow your business. [01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting. [01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him. [02:16] Bill Gates said the first 20 people at Microsoft built the company. [03:03] If an employee isn’t a cultural fit, they aren’t going to stick around. [03:15] Only hire people who are smarter than you and from whom you can learn. [03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit. [03:47] Always test people out. [03:56] Make sure multiple people on your team interview each person. [04:11] Make sure they lay out a plan of action for their first few weeks or months at the company. [05:05] Do indirect reference checks (basically, be a detective). [05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information. [06:15] You have to have each person ask different types of questions in the interviews. [06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview. [06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves. [07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries. [07:48] That’s it for today! [07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Oct 11 2018
8 mins
Play

Rank #3: The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807

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In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google) [00:45] The best alternative is Growth Hacking. [01:07] Amazon’s version of growth was undercutting everyone on prices. [01:20] Zappos version of growth was giving free fast shipping. [01:33] You have to get creative and figure out what others in your industry aren’t doing yet. [01:40] Eric and Neil know someone who does $150 Million in business a year. [01:55] His businesses come from channel partnerships or affiliate marketing. [03:17] If you are just starting out, focus on channel partnerships and affiliate marketing. [04:28] Neil uses push notifications to get more traffic to his website. [04:45] It’s a simple way to get more repeat visitors. [05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel. [05:40] Leverage what you have already. [06:04] Neil considers free tools a marketing play. [06:18] He gets over 5000 brand queries per day just because of his free tools. [06:35] That’s it for today! [06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! [08:00] This live event is the ultimate growth hack. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Oct 16 2018
9 mins
Play

Rank #4: Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

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In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective [00:40] Make the most of what you have already. [01:25] Upgrade posts and content. [01:45] Remove the dates from URLs. [01:55] Making URLs more generic is beneficial for your Google ranking. [02:33] Shorten URLs to increase your traffic. [02:57] Neil has deleted content before. [03:15] Pruning your content could negatively affect your traffic. [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there. [04:45] Speed up your site. [04:50] GTMetrix will help you see how fast your site is. [05:08] You may find that there are useless tags slowing down your load times. [05:28] The best hack is building a brand. [05:37] This is the most reliable long-term tactic. [06:15] That’s it for today! [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Aug 29 2018
6 mins
Play

Rank #5: One Simple Hack That Will Make Your Content Spread Like A Wildfire | Ep. #797

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In episode #797, Eric and Neil discuss a simple hack that will make your content spread. Tune in to hear how you can increase your subscribers, readers, followers, etc. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That Will Make Your Content Spread Like A Wildfire [00:38] This is about content collaborations (specifically on YouTube). [01:01] Eric has 11,000 subscribers on YouTube and they pick up 20-30 new subs per day. [01:15] So, they made a video for a channel with 40,000 subs and vice versa. [01:25] They gained 150 subs from this collaboration. [01:56] This also works with webinars. [02:15] ConvertKit grew through collaborations and webinars. [02:50] Even podcasts are a great way to collaborate. [03:30] Think about what you can offer and make sure it’s a win for both sides. [03:42] You can also pay people for the privilege of collaborations or promotions. [04:15] This helped Neil boost his fan base. [04:16] That’s it for today! [04:20] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Oct 06 2018
5 mins
Play

Rank #6: 7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757

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In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of [00:35] 1: Supermetrics is top of mind for Eric, because they are putting together reports for an all-hands meeting and it helps to make powerful reports. [01:11] 2: Clickflow is Eric’s tool, but Neil likes it because it allows you to do A/B testing. [01:58] 3: Bonjouro allows you to customize and personalize videos to your customers. [02:30] 4: Profit Well helps you find the lifetime value of your customer. [03:33] 5: LTV Plus has agents that can man your chatbots. [04:23] 6: AimTell creates push notifications that helps bring traffic to your website. [05:00] It also helps send notifications to those who did not purchase anything. [05:22] 7: Answer Force provides an agent to man your phone lines. [05:54] This is helpful if you are in a service business. [06:06] That’s all for today! [06:11] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Aug 27 2018
6 mins
Play

Rank #7: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere. [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there. [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast. [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word. [01:46] Go to Jobs.problogger.net and hire a writer. [02:12] Use short and to the point paragraphs; this makes it easier to skim. [02:27] Use subheadings in your posts. [02:32] You need to have an intro with a hook. [02:55] A strong headline is key to getting readers. [03:22] Copyblogger will give you some examples of great headline formulas. [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page. [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer. [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else. [05:01] If you’re producing content, use the content re-usage workflow as a framework. [05:28] Content marketing is a 12-18 month journey from inception to results. [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get. [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information. [06:35] That’s it for today! [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Mar 02 2018
7 mins
Play

Rank #8: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Straightest Road to Success [00:33] The key to success is experimentation! [00:51] A lot of people forget to build out an experimentation framework. [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run. [02:38] Each group needs to run experiments every week. [02:46] GrowthHackers created North Star, which helps you track experiments over time. [03:00] Northstar is a free service. [03:18] Try Google Experiments as another tracker. [03:34] Build experimentation into the fabric of your company. [04:00] It’s ok if experiments fail! [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace. [04:50] Read Crazy Egg to learn more about experimentation. [05:01] That’s all for today! [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Apr 26 2018
5 mins
Play

Rank #9: 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth  | Ep. #811

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In episode #811, Eric and Neil discuss 7 marketing tools that will skyrocket your growth. Tune in to hear which tools you should be using. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] 7 Ecommerce Marketing Tools That'll Skyrocket Your Growth [00:41] 1: HelloBar helps you collect emails and emails help you build and control your audience. [01:01] 2: Cart Abandonment Software (ReJoin, etc.) are helpful. [01:25] This will help you increase your sales by 10%. [01:43] 3: Skubana is inventory management software. [02:18] They have a “god mode” that allows you to use one system to track everything and they won’t take a percentage of your revenue. [02:40] 4: Izooto will help you track people who visited your site, but didn’t make a purchase. [03:15] It’s a great way to increase conversions through directed push notifications. [03:35] 5: Jungle Scout helps you find products that are on the uptick. It tracks sales numbers. [04:15] 6: Bounce Exchange is very expensive, but it’s the most complex service for ecommerce. [04:30] It helps track shopping carts from device to device. [05:04] 7: Intercom is a chat bot and can integrate with other apps, like Stripe. [05:24] They have chat agents available 24/7. [05:36] Bonus: LandBot is a great landing page tool. [05:45] It’s another chat bot. [05:49] That’s all for today! [05:53] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Oct 19 2018
6 mins
Play

Rank #10: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential [00:40] It’s important to figure out who your target audience is and where they “hang out”. [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this. [01:30] It’s important to see how people are using things. [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up. [02:00] Similar Web will also tell you about email lists. [02:38] Neil likes to hit up websites directly. [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight. [03:54] Podcasting is underpriced attention. [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used. [04:24] What’s old sometimes becomes new again. [04:35] Direct mail is making a bit of a comeback. [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists). [05:45] You can do outreach to the blogs to work out custom deals. [05:59] Only pay out Net 30 or Net 60. [06:10] That’s it for today! [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Mar 01 2018
6 mins
Play

Rank #11: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Compete in a Saturated Market [00:38] Neil recently released version 2.0 of UberSuggest. [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money. [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million. [01:39] Google does over 100 Billion in ad revenue. [01:50] I found their models were all wrong, so I just released it all for free. [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing. [03:00] Most people don’t use all the features from each service, so take the best ones. [03:40] The main differential in Neil’s product is that it is user-friendly and free. [04:15] Learn from what other people are doing. [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software. [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region. [05:28] That’s it for today! [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Oct 28 2018
6 mins
Play

Rank #12: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't)  | Ep. #781

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In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) [00:35] The number one search engine in the world is Google. [00:45] The second search engine is YouTube. [01:45] YouTube can suck you in for hours without you realizing. [02:08] Neil recently sent an email out about whether he boosted others’ traffic. [02:20] He received thousands of replies and is responding to all of them. [02:45] Most of the respondents have said that Eric has, indeed, helped them boost their traffic with his podcast, videos, and blogs. [0322] Based on their YouTube comments, Eric and Neil find they get a higher rate of interaction with YouTube. [03:45] Google is now putting more resources into YouTube. [04:22] If you are going to go on YouTube, upload the same content to Facebook and LinkedIn. [04:41] Include keywords in your title and description. [04:42] Make sure to upload a transcript (use Rev). [05:32] Eric has watched a Fortnite player for forty minutes; he finds it entertaining. [06:02] Growth Everywhere is rebranding to “Level Up”, in honor of Eric’s gamer background. [06:16] That’s all for today! [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Sep 20 2018
7 mins
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Rank #13: 7 Content Marketing Hacks You Aren't Leveraging (But Should) | Ep. #829

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In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line. [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow. [02:05] 3: Use push notifications and get people to opt-in through their browser. [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy. [03:35] 5: Make sure you are putting your name in the title tag. [04:45] 6: Remember your root domain. [05:12] Leverage internal linking. [05:20] 7: Use MobileMonkey to blast out your latest blog posts through Facebook Messenger. [05:54] That’s all for today! [06:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Nov 07 2018
7 mins
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Rank #14: Don't Fall in Love With an Idea | Ep. #633

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In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Don't Fall in Love With an Idea [00:35] Most startups start with a totally different idea than what they are doing presently. [00:54] Don’t fall in love with an idea, fall in love with an industry. [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely. [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest. [02:53] Stay in your lane. [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown. [04:02] You need to love what you do, but make sure you love the industry. [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success. [05:23] It’s like WOW: you need to keep levelling up. [06:00] That’s all for today! [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Apr 25 2018
6 mins
Play

Rank #15: The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

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In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips!  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish [00:38] Neil thinks he’s published 6,000-7,000 blog posts. [00:57] Neil always has a simple checklist for writing blog posts. [01:12] When using BuzzSumo, you need to look at what has worked in the last year. [01:33] Go after social traffic and search traffic (SEMrush). [01:52] Come up with better headlines, outline the post, then complete it. [02:11] Go above and beyond and be super thorough. [02:21] Add custom images from stock photos or graphs. [02:31] Email everyone you link out to in your post. [03:00] Reach out to everyone who shared similar articles and direct them to your article. [03:38] Take the article and put it into Ahrefs and see who links to it. [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier. [04:39] Blogging Checklist is a great plug-in for WordPress. [04:55] Have a word count, image count, source count, etc. and put it on the checklist. [05:24] Think about how to upgrade or repurpose your content. [05:43] That’s it for today! [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Feb 14 2018
6 mins
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Rank #16: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities | Ep. #785

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In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities [00:40] As long as Eric has known Neil, he has responded to every email. [01:15] Neil says he’s OCD and can’t help it, which is why all of his emails get answered and his inbox is empty. [02:45] Neil also had a long email signature for a while, that he only recently cut out. [03:04] Neil put the Gmail app on his phone. [03:20] Whenever you open up an email, deal with it then and there. [03:30] Neil checks his email every hour for five to ten minutes. [03:50] Eric also builds in time to check his emails. [04:33] Neil woke up to 190-something emails this morning. [04:53] If you email Neil, he responds personally. [05:04] If you submit a support inquiry, it goes to his team. [06:18] Respond, otherwise you are leaving money on the table. [06:45] Be transparent in all your interactions and make sure the email signature matches who sent the email. [07:04] That’s it for today! [07:07] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Sep 24 2018
8 mins
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Rank #17: How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

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In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money [00:38] Niche down! [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies). [01:08] You can charge more because you’re niching down and have specialized skills. [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific. [02:38] Drip just rebranded to be e-mail marketing for e-commerce. [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis. [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen. [03:50] Apple started with a single computer and now have a whole line of products. [04:08] When you’re working in a niche, your conversion rates will go up. [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service. [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies. [05:55] You can’t be everything to everyone! [06:01] That’s all for today! [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Feb 27 2018
6 mins
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Rank #18: How SEO Is Dying and What You Should Focus on Next | Ep. #541

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In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company.  Time-Stamped Show Notes: [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next [00:34] SEO the way you’re used to it, is changing. [00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands. [01:30] The end result is that you will most likely be sent to the top paid result. [02:13] You have to focus on where your audience’s attention is. [02:45] How can you market to people and grab their attention? [02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc. [03:40] By experimenting, you will learn what is working for you. [04:17] Leverage paid ads, social media marketing, or business development. [04:35] Run one or more experiments per week. [05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels. [06:14] You can re-target people based on the content that they visited. [6:55] That’s it for today! [06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Jan 23 2018
7 mins
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Rank #19: How to Craft an Irresistible Hook | Ep. #791

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In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Sep 30 2018
7 mins
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Rank #20: Why Copying Your Competition Doesn't Work Anymore | Ep. #824

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In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore [00:37] In marketing, things change constantly. [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death. [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service. [03:10] Every few months, Google rolls out algorithm updates. [03:30] SEO from 10 years ago won’t work today. [04:15] If you look at Drift or Intercom, they didn’t copy the competition. [04:41] Drift always changes how they launch new features. [05:15] Product Hunt didn’t work for Neil as well as it did for Drift. [05:40] Always look for new channels and make sure you’re taking an omni-channel approach. [06:12] That’s it for today! [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Nov 02 2018
7 mins
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