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Rank #29 in Management & Marketing category

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Marketing School - Digital Marketing and Online Marketing Tips

Updated about 1 month ago

Rank #29 in Management & Marketing category

Business
Business News
Management & Marketing
Training
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

815 Ratings
Average Ratings
745
31
10
12
17

Powerful

By BigDsa - Jun 11 2019
Read more
I work in a large marketing group and learn something every show. I love the quick focused episodes. Grow your marketing knowledge on everything from SEO to Email.

Timely information to grow your reach

By oifusmca152a - Jun 10 2019
Read more
As I listened to this episode I was sending a bcc email at my day job with a 27 word title because our marketing team said compliance would approve it. Thank god I can use real techniques for my business! Thanks for the knowledge guys!

iTunes Ratings

815 Ratings
Average Ratings
745
31
10
12
17

Powerful

By BigDsa - Jun 11 2019
Read more
I work in a large marketing group and learn something every show. I love the quick focused episodes. Grow your marketing knowledge on everything from SEO to Email.

Timely information to grow your reach

By oifusmca152a - Jun 10 2019
Read more
As I listened to this episode I was sending a bcc email at my day job with a 27 word title because our marketing team said compliance would approve it. Thank god I can use real techniques for my business! Thanks for the knowledge guys!
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Updated about 1 month ago

Rank #29 in Management & Marketing category

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Rank #1: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018
5 mins
Play

Rank #2: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

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Mar 02 2018
7 mins
Play

Rank #3: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018
5 mins
Play

Rank #4: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Mar 01 2018
6 mins
Play

Rank #5: 3 Tips For Better Subject Lines | Ep. #1044

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In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 3 Tips For Better Subject Lines
  • [00:35] Salesloft has people sending millions of emails out.
  • [01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
  • [01:50] This casual subject line mimics more casual emails you might receive from friends.
  • [03:15] “Hey, Jane” performs better than just “Jane”.
  • [04:00] The more “human” the subject line, the better.
  • [04:15] Emails need to be under a certain word count to be successful.
  • [04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
  • [05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
  • [06:20] The more your list engages, the better your open rates, deliverability, etc.
  • [06:35] That’s it for today!
  • [06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jun 10 2019
8 mins
Play

Rank #6: Don't Fall in Love With an Idea | Ep. #633

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In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Fall in Love With an Idea
  • [00:35] Most startups start with a totally different idea than what they are doing presently.
  • [00:54] Don’t fall in love with an idea, fall in love with an industry.
  • [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
  • [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
  • [02:53] Stay in your lane.
  • [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
  • [04:02] You need to love what you do, but make sure you love the industry.
  • [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
  • [05:23] It’s like WOW: you need to keep levelling up.
  • [06:00] That’s all for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Apr 25 2018
6 mins
Play

Rank #7: The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

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In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 14 2018
6 mins
Play

Rank #8: How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

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In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
  • [00:38] Niche down!
  • [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
  • [01:08] You can charge more because you’re niching down and have specialized skills.
  • [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
  • [02:38] Drip just rebranded to be e-mail marketing for e-commerce.
  • [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
  • [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
  • [03:50] Apple started with a single computer and now have a whole line of products.
  • [04:08] When you’re working in a niche, your conversion rates will go up.
  • [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
  • [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
  • [05:55] You can’t be everything to everyone!
  • [06:01] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 27 2018
6 mins
Play

Rank #9: How SEO Is Dying and What You Should Focus on Next | Ep. #541

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In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next
  • [00:34] SEO the way you’re used to it, is changing.
  • [00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
  • [01:30] The end result is that you will most likely be sent to the top paid result.
  • [02:13] You have to focus on where your audience’s attention is.
  • [02:45] How can you market to people and grab their attention?
  • [02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
  • [03:40] By experimenting, you will learn what is working for you.
  • [04:17] Leverage paid ads, social media marketing, or business development.
  • [04:35] Run one or more experiments per week.
  • [05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
  • [06:14] You can re-target people based on the content that they visited.
  • [6:55] That’s it for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Jan 23 2018
7 mins
Play

Rank #10: Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

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In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective
  • [00:40] Make the most of what you have already.
  • [01:25] Upgrade posts and content.
  • [01:45] Remove the dates from URLs.
  • [01:55] Making URLs more generic is beneficial for your Google ranking.
  • [02:33] Shorten URLs to increase your traffic.
  • [02:57] Neil has deleted content before.
  • [03:15] Pruning your content could negatively affect your traffic.
  • [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
  • [04:45] Speed up your site.
  • [04:50] GTMetrix will help you see how fast your site is.
  • [05:08] You may find that there are useless tags slowing down your load times.
  • [05:28] The best hack is building a brand.
  • [05:37] This is the most reliable long-term tactic.
  • [06:15] That’s it for today!
  • [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 29 2018
6 mins
Play

Rank #11: The Simplest Way to Make 6 Figures as a Marketer | Ep. #572

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In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset.

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer
  • [00:37] Go work for someone!
  • [00:56] Working for someone was educational and lucrative for Eric.
  • [01:45] Don’t switch jobs too frequently, because you will be seen as a job hopper.
  • [02:10] However, switching companies can be more lucrative (raises, better benefits).
  • [02:28] The easiest way to make 6 figures is to do a tear-down of a website.
  • [02:52] Break down in Google Docs or Word where they can improve and how to fix it.
  • [03:20] Email the document to the founder and CEO in separate chains.
  • [04:29] There’s a good chance they will find you valuable and pay you just to solve the problems you outlined.
  • [04:55] Eric used this method and emailed the CEO of Zynga.
  • [05:19] It doesn’t matter if you’ve been marketing for 20 years or 1 year, identifying a problem and pointing out the solution is an easy way to prove yourself valuable and put you on the road to 6 figures.
  • [05:52] Eric recommends chasing opportunity rather than salary, in most instances.
  • [06:10] You don’t have to build a product, you could always do performance marketing.
  • [06:35] That’s all for today!
  • [06:39] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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  • What should we talk about next? Please let us know in the comments below.
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Feb 23 2018
7 mins
Play

Rank #12: Where Content Marketing Is Heading in 2019 & Beyond | Ep. #989

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In episode #989, we discuss where content marketing is heading. Tune in to hear what we think are the most important facets of content marketing.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where Content Marketing Is Heading in 2019 & Beyond
  • [00:45] As of a year ago, Neil starting writing blog posts again.
  • [01:10] People used to post content just on their website.
  • [01:25] People will now start to post in multiple locations.
  • [02:05] You can’t just rely on social media channels, you have to take an omni-channel approach.
  • [02:25] Referrals are a great way to do link-building.
  • [03:25] Translations of your content helps build traffic.
  • [03:40] Infographics will boost your visibility.
  • [04:05] There are so many countries you can target, so translations will help you expand your reach.
  • [05:30] Someone who reads your blog is 74% more likely to convert.
  • [06:15] Just create more content!
  • [06:18] That’s it for today!
  • [06:58] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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Apr 16 2019
7 mins
Play

Rank #13: To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625

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In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma
  • [00:50] People have different concepts of how marketing works.
  • [01:02] Your tactics all depend on what your business is, what its status is, etc.
  • [01:37] Pick a tactic that is working the best for you and focus all your energy on that.
  • [01:55] Once that tactic is operating to its best abilities, add in other tactics.
  • [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
  • [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
  • [04:10] Steve Jobs said that he is better at saying “no” than other people.
  • [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
  • [04:55] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Apr 18 2018
5 mins
Play

Rank #14: A Simple Way To Come Up With The Most Effective Marketing Ideas | Ep. #742

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In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas
  • [00:40] Spy on your competition!
  • [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running.
  • [01:30] This also shows you which ads have been used for the longest period of time.
  • [01:43] Go to your competitors’ web sites.
  • [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow.
  • [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns.
  • [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not.
  • [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them.
  • [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand.
  • [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions.
  • [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running.
  • [04:52] Go to niche marketing conferences and pick up new marketing tactics.
  • [05:14] Everyone is friendly and will prove helpful.
  • [05:25] These conferences are a great place to pick up new hacks from reliable sources.
  • [06:04] War Room is a good example of a niche conference.
  • [06:24] That’s all for today!
  • [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
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Aug 12 2018
7 mins
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Rank #15: 7 Dead Simple SEO Tactics That Still Work Today | Ep. #721

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In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today
  • [00:33] #1: Upgrade your content.
  • [00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content.
  • [01:01] #2: Google Correlate.
  • [01:04] It’s a great tool for keyword research.
  • [02:06] #3: The Skyscraper Technique.
  • [02:15] Go out and look for top five posts about a certain keyword.
  • [02:30] Make content that improves upon the original resource.
  • [02:41] #4: Infographics.
  • [02:50] KissMetrics was popular because of their use of this visual content.
  • [03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material.
  • [03:43] #5: Use Google Search Console.
  • [03:50] Look at top pages and top keywords that are ranking.
  • [04:00] Add any keywords you don’t have.
  • [04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords.
  • [04:50] #7: Go out and look at what content you can delete.
  • [05:25] You can drive traffic this way or possible even lose traffic.
  • [05:40] Neil thinks you should keep old content and just add updated versions.
  • [05:46] That’s it for today!
  • [05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Jul 22 2018
6 mins
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Rank #16: A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873

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In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)
  • [00:40] Get your employees and team members to promote your products and content on social media.
  • [02:04] You are earning views without having to pay for them.
  • [02:25] Trade social media favors.
  • [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
  • [04:30] This tactic has helped put people on the map.
  • [05:01] That’s all for today!
  • [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Dec 21 2018
5 mins
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Rank #17: How to Convert Your Visitors Into Repeat Visitors | Ep. #604

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In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
  • [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
  • [00:48] Most people will have this percentage of repeat visitors.
  • [01:12] Collect email addresses and re-market to them.
  • [01:30] People on your email list will be the highest converting channel.
  • [01:36] Emails account for 30% of Overstock’s sales.
  • [01:55] Made a lead magnet.
  • [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
  • [02:40] Use multiple channels; try push notifications.
  • [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
  • [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
  • [03:24] You can use RSS to blog.
  • [03:50] It’s a quick and easy way to blast everything.
  • [04:10] Neil write his emails manually, which may make his blasts more successful.
  • [04:30] Tailor your titles and content to each outlet (email, social, etc.).
  • [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
  • [05:14] The goal is to engage with people as many times as possible.
  • [05:55] Check out Neil’s guides on Quicksprout.
  • [06:12] If you Google online marketing, Neil is always one of the top results.
  • [06:38] Don’t forget about retargeting!
  • [06:50] That’s all for today!
  • [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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  • What should we talk about next? Please let us know in the comments below.
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Mar 27 2018
7 mins
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Rank #18: How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564

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In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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  • What should we talk about next? Please let us know in the comments below.
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Feb 15 2018
7 mins
Play

Rank #19: 7 Examples of Really Smart Marketing That You Should Copy | Ep. #1030

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In episode #1030, we discuss really smart marketing techniques you should copy. Tune in to hear which ideas are worth emulating.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Examples of Really Smart Marketing That You Should Copy
  • [00:35] 1: Native advertising.
  • [00:45] We previously talked about Audi having a partnership with the studio that created The Avengers.
  • [01:14] 2: Giveaways.
  • [01:30] Giving away small things for free can bring in users and their contact info.
  • [02:00] 3: A 30 day challenge.
  • [02:15] It’s a way of engaging people.
  • [02:42] 4: A free book funnel.
  • [02:50] Give away a book, charge for shipping, then up or downsell.
  • [03:25] 5: Superhuman.
  • [03:31] It’s a great email tool that helps you quickly create an email campaign.
  • [04:20] 6: Sell through live video.
  • [04:30] Live pitches work.
  • [04:55] 7: Minimum viable content.
  • [05:15] Create content, see what sticks.
  • [05:32] That’s it for today!
  • [05:38] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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May 27 2019
6 mins
Play

Rank #20: One Simple Hack That'll Make Your Leads More Valuable | Ep. #653

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In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
  • [00:33] Lead scoring is getting more details, a number, or ratio on your leads.
  • [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
  • [01:09] You want to give your sales team leads that they can close.
  • [01:29] Hubspot will lead-score for you.
  • [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this).
  • [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
  • [02:28] Eric loves using ClearBit to do some of this work.
  • [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
  • [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
  • [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
  • [04:38] Conversational bots always help drive people to the right funnel.
  • [05:09] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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May 15 2018
5 mins
Play

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