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Rank #63 in Business category

Business
Education
Marketing
How To

Marketing School - Digital Marketing and Online Marketing Tips

Updated 1 day ago

Rank #63 in Business category

Business
Education
Marketing
How To
Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

iTunes Ratings

871 Ratings
Average Ratings
785
35
15
16
20

They are literally geniuses!!!

By Jesse 1246289525 - Aug 16 2019
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These guys are so ahead of the marketing arena! Thanks for all the content guys!!

Good stuff!

By Sumbitchazztrix - Jun 28 2019
Read more
Good little insights that are easy to digest and apply.

iTunes Ratings

871 Ratings
Average Ratings
785
35
15
16
20

They are literally geniuses!!!

By Jesse 1246289525 - Aug 16 2019
Read more
These guys are so ahead of the marketing arena! Thanks for all the content guys!!

Good stuff!

By Sumbitchazztrix - Jun 28 2019
Read more
Good little insights that are easy to digest and apply.
Cover image of Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Updated 1 day ago

Rank #63 in Business category

Read more

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Rank #1: How to Generate Traffic From Instagram When You Have No Followers | Ep. #600

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In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 23 2018
5 mins
Play

Rank #2: 7 Social Media Predictions That'll Come True in 2019 | Ep. #946

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In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019
  • [00:35] 1: Live is going to get bigger this year.
  • [00:58] 2: We’re going to see social networks pushing for more video content.
  • [01:22] 3: Monetization is going to get better.
  • [01:38] 4: The podcast market is going to get much bigger.
  • [01:50] China’s podcast marketing is making millions of dollars.
  • [02:18] 5: Comments are going to increase the virality of posts.
  • [02:35] Social networks are going to rank things by the number of comments a given post has received.
  • [03:40] Neil considers podcasts to be “social”.
  • [04:03] 6: All social algorithms will start to behave the same way.
  • [04:25] 7: A lot more people are going to go to YouTube to market.
  • [04:46] That’s it for today!
  • [04:50] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 04 2019
5 mins
Play

Rank #3: 7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

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In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer.
  • [00:44] Staying open-minded and learning continually!
  • [01:37] The running of constant tests; the best way to improve and succeed.
  • [02:41] Writing practice and developing the ability to compellingly communicate your ideas.
  • [03:52] Data is way more important than any gut feeling you have!
  • [04:33] Patience is virtue; allow time to get to your goal.
  • [05:41] Keeping up to date with technology and where it is headed.
  • [06:47] Do not underestimate the power of relationships! 
  • [08:01] That’s it for today!
  • [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Sep 16 2019
8 mins
Play

Rank #4: 7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949

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In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
  • [00:35] 1: UberSuggest.
  • [00:42] The app now has a traffic analyzer.
  • [01:15] 2: Meet Edgar.
  • [01:30] This tool helps you schedule and share content.
  • [01:40] 3: Exit Intel.
  • [01:45] This tool is similar to Bounce Exchange, but it’s free.
  • [02:30] 4: Lead Quizzes.
  • [02:38] Drive people through the quiz flow and you can collect additional lead info.
  • [02:50] 5: Hole.io or Segment.
  • [02:55] These two tools are CDP’s.
  • [03:37] 6: Clickflow.
  • [03:45] Clickflow helps you A/B test your content.
  • [03:55] 7: Outgrow.
  • [04:10] This tool allows you to make calculators, which helps drive leads.
  • [04:31] Bonus: Datanyze.
  • [04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
  • [05:27] That’s it for today!
  • [05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 07 2019
6 mins
Play

Rank #5: How to Market When You’re a Nobody | Ep. #966

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In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market When You’re a Nobody
  • [00:40] Eric and Neil are technically “nobodies”.
  • [01:06] Look to see who is getting traction.
  • [01:20] BuzzSumo will help you figure out what’s hot in your field.
  • [01:35] You can also cross-link with popular people and sites.
  • [02:30] When Eric first started in marketing, he began emailing Neil trying to connect/cross-link with his site.
  • [03:30] Most people do not know us!
  • [03:42] The more people who don’t know you, the more people you can convert.
  • [04:00] Consider all the outlets you can use (podcasts, videos, etc.).
  • [04:30] Neil’s audio engineer badgered Larry King, until he gave him an interview and it turned into a begrudging mentorship.
  • [04:44] That’s it for today!
  • [04:46] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 24 2019
5 mins
Play

Rank #6: How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579

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In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 02 2018
7 mins
Play

Rank #7: How This One Simple Marketing Tool Will Power Up Your Sales | Ep. #943

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In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales
  • [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people.
  • [00:46] We’re not sure if it breaks the TOS of LinkedIn.
  • [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people.
  • [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules).
  • [01:33] If you’re in another country, this may not matter.
  • [02:14] It’s so easy to create a digital marketing business, that you may have a lot of competitors.
  • [02:25] In order to beat them, you need to stay top of mind.
  • [02:47] Dux Soup Turbo integrates with Zapier.
  • [03:02] This helps you add them to your CRM.
  • [03:45] You need to have personalized messages, which Dux Soup allows you to do.
  • [04:10] That is it for today!
  • [04:13] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 01 2019
5 mins
Play

Rank #8: The Straightest Road to Success | Ep. #634

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In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Apr 26 2018
5 mins
Play

Rank #9: How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578

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In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 01 2018
6 mins
Play

Rank #10: The Majority of Your Customers Won't Come From Marketing (It Will Come From This) | Ep. #851

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In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This)
  • [00:50] Create a good product or service and you will gain customers from word of mouth.
  • [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising.
  • [03:10] They recently announced a new product.
  • [03:22] That was enough marketing for them. The buzz has already begun.
  • [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them.
  • [04:45] They love to use celebrity marketing to do the talking for them.
  • [05:05] Be remarkable and people will talk about you.
  • [05:20] That’s it for today!
  • [05:25] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Nov 29 2018
6 mins
Play

Rank #11: 7 Dead Simple Social Media Marketing Tactics That Still Work Today | Ep. #960

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In episode #960, we discuss 7 simple tactics that always work. Tune in to hear how you can use social media marketing to your advantage.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Dead Simple Social Media Marketing Tactics That Still Work Today
  • [00:45] 1: Post your content repeatedly on social media.
  • [00:55] Share a few times in the first 24 hours and you’ll get more hits than you normally would.
  • [01:30] 2: Push things to your email list.
  • [01:53] 3: Post a portion of your post on LinkedIn.
  • [02:01] Make sure to link to your site so people can finish the post.
  • [02:10] 4: Repurpose your content.
  • [02:30] Make sure things are formatted for the sites you are using.
  • [02:48] 5: A week after you’ve posted something, post the entirety of it to social media (like Facebook).
  • [03:43] 6: Go back to basics.
  • [03:59] Look at your engagements ( using TubeBuddy or similar) to get a sense of what performs well.
  • [04:25] Create posts based around your most successful topics.
  • [04:56] 7: Make sure you keep your paragraphs short.
  • [05:22] Short sentences and paragraphs will get you more reach.
  • [05:30] That’s all for today!
  • [05:33] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Mar 18 2019
6 mins
Play

Rank #12: How to Compete in a Saturated Market | Ep. #819

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In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Compete in a Saturated Market
  • [00:38] Neil recently released version 2.0 of UberSuggest.
  • [01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
  • [01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
  • [01:39] Google does over 100 Billion in ad revenue.
  • [01:50] I found their models were all wrong, so I just released it all for free.
  • [02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
  • [03:00] Most people don’t use all the features from each service, so take the best ones.
  • [03:40] The main differential in Neil’s product is that it is user-friendly and free.
  • [04:15] Learn from what other people are doing.
  • [04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
  • [05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
  • [05:28] That’s it for today!
  • [05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Oct 28 2018
6 mins
Play

Rank #13: The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563

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In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Feb 14 2018
6 mins
Play

Rank #14: How to Create a Marketing Plan for 2019 | Ep. #856

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In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Create a Marketing Plan for 2019
  • [00:48] Traction is a great resource to use and live by.
  • [01;05] Use each quarter to plan for the next one.
  • [01:55] Use Zoom to meet with your remote team.
  • [02:10] Scale up everything that worked.
  • [02:35] Think about how to increase lifetime value of customers.
  • [03:45] Think about something extreme you can do.
  • [03:53] Take something that is working and double down on it.
  • [04:07] Think about what to eliminate.
  • [04:31] What ideas can you use from other industries and apply it to your business?
  • [04:56] What can you steal from competitors?
  • [05:12] That’s it for today!
  • [05:49] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Dec 04 2018
6 mins
Play

Rank #15: How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576

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In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
  • [00:38] Niche down!
  • [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
  • [01:08] You can charge more because you’re niching down and have specialized skills.
  • [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
  • [02:38] Drip just rebranded to be e-mail marketing for e-commerce.
  • [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
  • [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
  • [03:50] Apple started with a single computer and now have a whole line of products.
  • [04:08] When you’re working in a niche, your conversion rates will go up.
  • [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
  • [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
  • [05:55] You can’t be everything to everyone!
  • [06:01] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 27 2018
6 mins
Play

Rank #16: My Failed Attempt at SEO | Ep. #808

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In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Failed Attempt at SEO
  • [00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
  • [00:55] He made a website called Lightshow Videos.
  • [01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
  • [01:20] However, it doesn’t matter where you rank if you don’t get any volume.
  • [01:40] Neil’s first site was a job board.
  • [01:47] He realized the sites that had the most amount of traffic, had the most pages.
  • [02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
  • [02:05] He then started getting thousands of visitors per month.
  • [02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
  • [03:00] Eric once made a website about getting rid of pimples.
  • [03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
  • [03:30] Traffic slowly increased, but then remained stagnant.
  • [03:50] Eric learned that you get what you pay for: quality matters!
  • [04:22] Don’t get too greedy with link building.
  • [04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
  • [04:41] Then he moved on to online casinos.
  • [05:00] Neil would dominate rankings by backlinking to popular sites.
  • [05:30] He was getting results, but it would only last for a couple of months.
  • [05:55] The point is: Aim for long-term success.
  • [06:09] That’s all for today!
  • [06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Oct 17 2018
7 mins
Play

Rank #17: How SEO Is Dying and What You Should Focus on Next | Ep. #541

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In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next
  • [00:34] SEO the way you’re used to it, is changing.
  • [00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
  • [01:30] The end result is that you will most likely be sent to the top paid result.
  • [02:13] You have to focus on where your audience’s attention is.
  • [02:45] How can you market to people and grab their attention?
  • [02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
  • [03:40] By experimenting, you will learn what is working for you.
  • [04:17] Leverage paid ads, social media marketing, or business development.
  • [04:35] Run one or more experiments per week.
  • [05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
  • [06:14] You can re-target people based on the content that they visited.
  • [6:55] That’s it for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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  • What should we talk about next? Please let us know in the comments below.
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Jan 23 2018
7 mins
Play

Rank #18: 7 Unconventional Ways to Generate More Leads | Ep. #951

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In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
  • [00:36] 1: Have a customer data platform, like Segment.
  • [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
  • [01:40] 2: Make sure you are getting all the information you need.
  • [01:57] Lead Quizzes makes it easier to capture leads.
  • [02:21] 3: Personalization.
  • [02:30] Drift allows for personalization in chats.
  • [03:00] 4: MaxMind.
  • [03:15] Include city and location within your copy.
  • [03:50] 5: Mad Kudu is a lead-scoring tool.
  • [04:15] 6: Clearbit allows you to pre-populate information in forms.
  • [04:30] 7: Live chat is a great resource.
  • [05:15] Check out Subscribers.com.
  • [05:24] That’s it for today!
  • [05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Mar 09 2019
6 mins
Play

Rank #19: Don't Fall in Love With an Idea | Ep. #633

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In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Fall in Love With an Idea
  • [00:35] Most startups start with a totally different idea than what they are doing presently.
  • [00:54] Don’t fall in love with an idea, fall in love with an industry.
  • [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
  • [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
  • [02:53] Stay in your lane.
  • [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
  • [04:02] You need to love what you do, but make sure you love the industry.
  • [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
  • [05:23] It’s like WOW: you need to keep levelling up.
  • [06:00] That’s all for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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  • What should we talk about next? Please let us know in the comments below.
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Apr 25 2018
6 mins
Play

Rank #20: Low Hanging Fruit - SEO Tactics That Easy And Effective | Ep. #759

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In episode #759, Eric and Neil discuss easy SEO tactics. Tune in to hear some of the easiest things you can do to improve your traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Low Hanging Fruit - SEO Tactics That Easy And Effective
  • [00:40] Make the most of what you have already.
  • [01:25] Upgrade posts and content.
  • [01:45] Remove the dates from URLs.
  • [01:55] Making URLs more generic is beneficial for your Google ranking.
  • [02:33] Shorten URLs to increase your traffic.
  • [02:57] Neil has deleted content before.
  • [03:15] Pruning your content could negatively affect your traffic.
  • [03:57] When pruning, look at what the post is doing for you. If it isn’t performing well, it won’t hurt to delete, but it’s better to fix what’s there.
  • [04:45] Speed up your site.
  • [04:50] GTMetrix will help you see how fast your site is.
  • [05:08] You may find that there are useless tags slowing down your load times.
  • [05:28] The best hack is building a brand.
  • [05:37] This is the most reliable long-term tactic.
  • [06:15] That’s it for today!
  • [06:19] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

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Aug 29 2018
6 mins
Play

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