Cover image of The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today
(509)

Rank #107 in Management & Marketing category

Business
Education
Management & Marketing
Training

The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

Updated about 1 month ago

Rank #107 in Management & Marketing category

Business
Education
Management & Marketing
Training
Read more

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Read more

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

iTunes Ratings

509 Ratings
Average Ratings
477
15
8
7
2

So inspiring for a “little guy” like me!

By Bballqueen14 - May 30 2019
Read more
This Podcast is so informative! The value gained from each episode is awesome!!! It is organized and well planned. There is value in every second. No small talk or filler. Just amazing information. Plus Rick is really nice. :) You’ll like him. You’ll think, “Rick and I should be business partners, and buddies.” Lol.

Match made in heaven!

By Katie&Floyd - May 23 2019
Read more
This podcast has truly changed my way of thinking about paid traffic! Thank you so much sharing your knowledge and bring relatable guests on the show!! So inspiring

iTunes Ratings

509 Ratings
Average Ratings
477
15
8
7
2

So inspiring for a “little guy” like me!

By Bballqueen14 - May 30 2019
Read more
This Podcast is so informative! The value gained from each episode is awesome!!! It is organized and well planned. There is value in every second. No small talk or filler. Just amazing information. Plus Rick is really nice. :) You’ll like him. You’ll think, “Rick and I should be business partners, and buddies.” Lol.

Match made in heaven!

By Katie&Floyd - May 23 2019
Read more
This podcast has truly changed my way of thinking about paid traffic! Thank you so much sharing your knowledge and bring relatable guests on the show!! So inspiring
Cover image of The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

Updated about 1 month ago

Rank #107 in Management & Marketing category

Read more

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Rank #1: #3: What's Working Right Now with Facebook Ads

Podcast cover
Read more

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

Jan 04 2015
17 mins
Play

Rank #2: #81: The #1 Factor In Successful Facebook Ads

Podcast cover
Read more

Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising.

It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this.

Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you.

Also!

I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend?  Click here to register for a day/time that works best for you.

Apr 06 2016
13 mins
Play

Rank #3: #4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

Podcast cover
Read more

In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

In this Episode You'll Hear

  • How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.
  • Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.
  • How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.
  • The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.
  • Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).
Jan 08 2015
23 mins
Play

Rank #4: #100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel

Podcast cover
Read more

Today we’re celebrating a huge milestone on The Art of Paid Traffic…

Our 100th episode!

I’m super pumped about this and I want to start by thanking you for listening.

Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!

When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…

What’s the easiest (& fastest) way to create a high-converting sales funnel?

This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”

And I’m going to walk you through this same exercise here in episode 100.

You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.

I can’t wait to share this with you, so let’s dive into our 100th episode.

On today’s show you’ll learn:

  • Why starting with a game plan is essential for tracking the success of your funnel
  • How to identify every step of your high-converting sales funnel by working backwards from your goal
  • Which parts of your funnel might be optional, depending on the type of traffic you’re targeting
  • The exact numbers you should be tracking within each step of your sales funnel
  • Which metrics to focus on so you can maximize your ROI on FB Ads
  • A checklist of tools, assets and details you need to fully finish your high-converting funnel
  • My favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnels
  • And a whole lot more…

How to Enter The 100th Episode Contest: For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…

  • What you do (what’s your niche and business?)
  • Why you’re a good fit for this coaching/strategy session with me
  • What you hope to get out of the session

Once your video is finished, be sure to complete these two steps:

  1. Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast Contest
  2. Post the link to your video in the comments below, here on this page, rickmulready.com/100

Those are the ground rules…  

Here are a few hints to help you make your entry exceptionally compelling:

  • In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable.
  • This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects.  But if video production is your jam, then go for it! Do whatever helps you express yourself the most.
  • My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together.

Enrollment for The FB ADvantage Is Re-Opening!I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.  

I’ve made some changes to the program so it’s a bit different than what it’s been in the past.  

The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!

To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching...

How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday

There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:

How to Create An Automated System that Gets Leads & Sales Every Day with Facebook Ads

Aug 31 2016
24 mins
Play

Rank #5: #90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

Podcast cover
Read more
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna

Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing?

With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and….

It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success.

Sometimes you just have to find a path and run with it.  For me, that’s been Facebook ads and paid traffic.

For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships.

Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals.

Now, Rachel’s realized a new passion of her own -- online courses.

She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs.

And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them.

In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions.

Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions.  She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate.

You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them.

On Today’s Episode, You’ll Learn:

  • Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products
  • Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small)
  • The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked
  • Which paid traffic strategies work for promoting someone else’s product
  • Where to connect with your audience and leads so they get the most value from launch content and decide to buy
  • How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success
  • A creative way to get on your favorite course creator’s radar
  • Rachel’s secret sauce when it comes to coaching leads during a launch
  • And a lot more…

PLUS, Rachel created a special bonus just for AOPT listeners!

If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below.

To download the Guide just text AOPT90 to 44222.

Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products

Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products.

To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick

(Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)

Jun 22 2016
57 mins
Play

Rank #6: #129: Biggest Landing Page Mistakes (And How to Avoid Them)

Podcast cover
Read more

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

Mar 22 2017
31 mins
Play

Rank #7: [Case Study] Overcoming Obstacles to Her First ($30K) Course Launch

Podcast cover
Read more

On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success.

Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level.

Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time.

Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today.

This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • The moment that first pushed Jennifer towards the life she really wanted to live and the steps she took to transition to an online business
  • How she was able to sell program at $5,000, and why having a small group of students register for the first launch has been a huge benefit to her
  • What struggles she faced in taking her business online, and what the process of creating and launching her first course looked like
  • One important thing she decided early on to get really intentional about
  • How Jennifer emailed a list she hadn’t reached out to in 6 months, and what her messaging and offer to them looked like
  • Who she attracted to purchase her first course and the changes she’s making next time to target a different audience
May 29 2019
52 mins
Play

Rank #8: #143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

Podcast cover
Read more

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.
In addition, you’ll also learn: 
  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

Jun 28 2017
53 mins
Play

Rank #9: #5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

Podcast cover
Read more

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.

To do this, she used a 2-step Facebook ads strategy that you'll learn today.

We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business.  She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.

In this Episode You'll Learn:

  • Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
  • The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
  • How you can do this as an evergreen product or during a launch cycle
  • How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.
Jan 12 2015
17 mins
Play

Rank #10: #190: Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads

Podcast cover
Read more

On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales.

If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything else will be easier or unnecessary. That’s really what we’ll be talking about here as it applies to Facebook ads.

Specifically, you’re going to hear why taking the time to fully understand your target audience on a holistic level before running your ads is critical to setting yourself up for success with your Facebook ads.

On the Show Today You’ll Learn:

  • What things you need to know about your customer to effectively market to him or her
  • The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?
  • 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business
  • What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy
  • Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer
May 09 2018
36 mins
Play

Rank #11: #91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More...

Podcast cover
Read more

I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode.

These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you.

After having countless conversations with listeners and students, I know that one of the biggest challenges these days is simply keeping up with all the updates to features and policies on Facebook.

Facebook’s policies, specifically their Ads policies, are constantly changing. And while I still recommend that you check in and keep up with any updates every few weeks, I’m happy to answer your questions and provide some perspective as often as I can.

Before I jump into what you’ll learn on today’s show, I want to invite you to send your own questions my way for a chance to be featured on our next Q&A episode.

Ask your questions in the comments below or click here to visit my contact page and submit your question there.

Alright, let’s get into it because we cover a ton in this show:

On Today’s Episode, You’ll Learn:

  • How to simultaneously track leads and conversions using the new Facebook Pixel
  • Why you need original content on your landing pages if you want to remain in compliance with FB Ads policies
  • How to accurately track multiple “lead” conversions without with Standard Events and Custom Conversions
  • How to handle completely confusing ad disapprovals
  • Where to send people for maximum conversions after they click your Facebook Ad
  • Money-saving strategies for targeting saved audiences
  • My answer to one of your top questions about outsourcing Facebook Ads management the right way
  • The power of repurposing Facebook Live broadcasts as Video ads
  • And a lot more…

Got A Question You Want Answered On the Podcast?

Ask your questions in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Jun 29 2016
26 mins
Play

Rank #12: #167: The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon

Podcast cover
Read more

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.

Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…

Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…

You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

On the Show Today You’ll Learn:
  • Why Jarrod saw Facebook as the best option to identify and target his ideal customer, and the first types of ads he used to test Facebook
  • The reasons Ethan was brought onboard to help – and the advantages to having an expert manage your ad campaigns
  • What approach to take should your Facebook ads be shut down for any reason
  • Strategies to use when comes to video engagement audiences, lookalike and  overlap audiences
  • Mindset shifts for business owners to make in order to be able to focus on their core competencies!

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

Dec 01 2017
57 mins
Play

Rank #13: #128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

Podcast cover
Read more

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:
  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.

Thanks for listening...

Mar 15 2017
31 mins
Play

Rank #14: 5 Proven Growth Strategies You Can Do TODAY to Grow Your Business

Podcast cover
Read more

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.

You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.

Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. What he talks about today aren’t just theories; they have been well tested and they work, and not to mention, they are super actionable strategies that cost nothing, or very little, to use.

Stay tuned until the end of the episode and you’ll also hear a very special prize announcement from David that you are not going to want to miss!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • How KingSumo started out of a personal need for running viral giveaways
  • What David’s framework for testing looks like and why he likes using one month as a timeframe for new strategies
  • Which metrics are measured and looked at to determine if the strategy is working
  • The advantages of getting into a marketing channel early
  • 3 steps David takes to use YouTube to leverage their competitors
  • How he measures the quality of traffic coming in from YouTube
  • The strategy David uses to generate $1 cold leads, with no retargeting
  • Why giveaways are a great way to grow a business, even for companies with a small marketing budget  
  • What David is doing on LinkedIn to get 3-10x the number of clicks as Twitter, all organically and with half the number of followers
  • How they decide where to focus their attention and why they’re able to do such a good job with this
Sep 12 2018
49 mins
Play

Rank #15: #160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan

Podcast cover
Read more

On today’s episode, I’m chatting with my buddy Noah Kagan.

If you’d know who he is, you’re in for a treat...

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.

Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...

  • why Noah is no longer getting a $1 cost for email signups from his Facebook ads
  • how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
  • and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like...

...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.

This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

On the Show Today You’ll Learn:
  • How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
  • Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
  • How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
  • What a Proactive Dashboard is and how it can be used to find new opportunities
  • How Leading Indicator Goals can empower your team and grow your business
  • What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
  • How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
  • And more...

Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.

We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.

Can’t wait to share that one with you…

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

You can learn more and grab your spot at rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Oct 27 2017
53 mins
Play

Rank #16: #175: Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast

Podcast cover
Read more

On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera.

The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer.

We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook.

As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads.

 This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today.

On the Show Today You’ll Learn:
  • The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business
  • What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget
  • Why to use the conversion objective instead of one for just traffic
  • Ways to use free content to position yourself as an authority – and amplify you’re advertising
  • The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!
Jan 24 2018
51 mins
Play

Rank #17: #83: How to Create High Converting Instagram Ads

Podcast cover
Read more

On the show today we're talking about a topic everyone's been
asking about -- Instagram Ads.  And joining me to talk some IG
ads is Ethan Sigmon from Social Insight.

I ran a bunch of Instagram ads during my recent re-launch
for The FB ADvantage and they actually performed well for me.
And one thing I found interesting was the ads that performed better
were from warm traffic.  Not that this was a super surprise
but the cold traffic ads were really bad.

I’ve heard about similar results from several people over the
past few months but as you’ll hear today, Ethan shares his own
results when it comes to targeting cold and warm traffic on
Instagram.

We also get into the size and types of images that are getting
the best results with Instagram ads.

On Today's Episode, You'll Learn:
  • Ad copy tips and strategies for improving your conversion
    rates
  • What you need to think about for your landing page when it
    comes to Instagram ads
  • Why the aesthetic of Instagram can be the difference
    between profitable ads and poorly performing ones
  • Ethan shares a landing page tip that has increased his
    conversion rate by 35%
Apr 27 2016
32 mins
Play

Rank #18: #183: How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness

Podcast cover
Read more

Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up.

Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton out of really smart ways that he’s marketing and selling his products with Facebook.

Today we talk about everything from how to create an e-commerce business, ways to come up with product ideas and what’s working for Mike now when it comes to his Facebook ads strategy.

We’ll also talk about what are some pitfalls you absolutely need to be aware of if you’re getting into the e-commerce space, and he shares what his Facebook ads “Marketing Trifecta Sales Funnel” looks like. Mike also explains why he clears his email list on a daily basis, and a whole lot more!

On the Show Today You’ll Learn:

  • What Mike realized about affiliate marketing and the importance of ethics and values
  • How his attitude, perspective, and focus has changed over the last 15 years he’s been doing affiliate marketing
  • His mindset around sourcing products and ways you can improve the products that you’re offering
  • What their email follow-up process looks like and how they’re getting an open rate of about 35%!
  • Why Mike feels that Facebook Messenger is the future and how he's leveraging it in his businesses
Mar 21 2018
1 hour 2 mins
Play

Rank #19: The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt

Podcast cover
Read more

On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager.

He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it.

Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up

• Why lead cost is the most important metric that he measures

• Where SEO fits into his organic and paid strategies

• What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them)

• The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers

• What his longer form ads consist of and what the targeting looks like for them

• Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience

• His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past

• A “sneaky hack” of his that’s simple, but so good (and easy to do)!

Mar 27 2019
49 mins
Play

Rank #20: #157: How to Get Started with Facebook Ads As a Total Beginner + Other Q&A

Podcast cover
Read more

Facebook ads Q&A part II!

On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.

Today I dive into the following:

  • What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market
  • How to start a Facebook ads agency (from scratch) in a specific niche
  • How to map out a simple sales funnel
  • The simplest and most effective way to get started with Facebook ads retargeting
  • And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.

On the Show Today You’ll Learn:

  • 8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal)  
  • Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic
  • Simple ways to get started with Facebook ads retargeting
  • How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers yet
  • What the updates to Facebook’s bidding options mean for you and how to navigate these changes
  • What will happen to the cost of Facebook ads heading into the holiday and why this shouldn’t stop you from advertising!

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.  

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.   

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. 

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.  

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot.

And that link is rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Win a 30 Minute Strategy Call With Me!

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about.

Thanks, in advance!

Oct 11 2017
31 mins
Play

Similar Podcasts