Rank #1: #4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting
In Today’s episode: we’re talking with Joey Kissimmee. Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes. I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting). If you haven’t already listened to that, definitely have a listen. Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website. He’s been really smart about this and his results show it. We’re going to break it all down for you today, discuss his exact strategy as well as his results. In this Episode You'll Hear How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day. Which website custom audiences duration is working the best for Joey after testing several different combinations. Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations. How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads. The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion. Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).
Rank #2: #172: 2017 Facebook Ads Lessons + What to Expect In 2018
For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this… With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand. A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible. On the Show Today You’ll Learn: Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of it Advanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near future The two social platforms making improvements that will become bigger players in online marketing for 2018 Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.
Rank #3: #100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel
Today we’re celebrating a huge milestone on The Art of Paid Traffic… Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening. Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you! When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students… What’s the easiest (& fastest) way to create a high-converting sales funnel? This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!” And I’m going to walk you through this same exercise here in episode 100. You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day. I can’t wait to share this with you, so let’s dive into our 100th episode. On today’s show you’ll learn: Why starting with a game plan is essential for tracking the success of your funnel How to identify every step of your high-converting sales funnel by working backwards from your goal Which parts of your funnel might be optional, depending on the type of traffic you’re targeting The exact numbers you should be tracking within each step of your sales funnel Which metrics to focus on so you can maximize your ROI on FB Ads A checklist of tools, assets and details you need to fully finish your high-converting funnel My favorite quick tips to help you work through the most common roadblocks people experience when optimizing their funnels And a whole lot more… How to Enter The 100th Episode Contest: For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me… What you do (what’s your niche and business?) Why you’re a good fit for this coaching/strategy session with me What you hope to get out of the session Once your video is finished, be sure to complete these two steps: Post the video on YouTube with a description that includes: rickmulready.com The Art of Paid Traffic Podcast Contest Post the link to your video in the comments below, here on this page, rickmulready.com/100 Those are the ground rules… Here are a few hints to help you make your entry exceptionally compelling: In your video, I want you to do more than just tell me about yourself. Really show me what you’re about. Get as creative and expressive as you feel comfortable. This isn’t a “technology” contest, though – I’m not going to pick somebody just because they used a lot of fancy video effects. But if video production is your jam, then go for it! Do whatever helps you express yourself the most. My team and I will select one winner based on your initiative, your willingness to put yourself out there, your enthusiasm, and your ability to communicate clearly what you do and what you want to get out of this time together. Enrollment for The FB ADvantage Is Re-Opening! I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot. I’ve made some changes to the program so it’s a bit different than what it’s been in the past. The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you! To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching... How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday There wi
Rank #4: #175: Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast
On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer. We cover a lot of things that are considered foundational principles (conversions, objectives, re-targeting strategies and more), but they are essential for anyone wanting to be successful marketing a business on Facebook. As I talk about often, a lot of this hinges on how well you really understand your target audience. It’s about having those conversations with your ideal customer, listening to what he or she says, and then using that information in your Facebook ads. This is another episode that can really benefit you, regardless of the industry you’re in. You also don’t need to have a business that operates only locally to gain value from what Mike and I talk about today. On the Show Today You’ll Learn: The mindset you need to take when starting to run Facebook ads and how Mike approaches Facebook marketing for his business What you should (and shouldn’t) be doing when it comes to Facebook advertising on a limited budget Why to use the conversion objective instead of one for just traffic Ways to use free content to position yourself as an authority – and amplify you’re advertising The reasons that sending leads to your main website, instead of a dedicated sales page, might not be such a bad idea – despite what traditional marketing principles say!
Rank #5: The Key to Successful Facebook Ads in 2017
Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017. Really, this is the key to any paid traffic whenever you’re running it. You see, paid traffic is a mindset. It’s a mindset of being willing to put in the work to test to find what works. It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it. I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing. Don’t be locked into one specific way to do things. You’ve gotta test different things to get data to tell you what’s working and what’s not. In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.
Rank #6: #143: How to Setup Your Facebook Ads for Success (June 2017 Edition)
On today’s episode of The Art of Paid Traffic podcast, I dive into: How to Set Up Your Facebook Ads For Success -- June 2017 edition. My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates. This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc… We’ll also discuss how to integrate split testing into your setup. In addition, you’ll also learn: Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing What effect Facebook’s frequently changing ad policies will have on your copy Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns Landing pages, pixels, and more... Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.
Rank #7: #109: The Critical Work Needed for Successful Facebook Ads
Hard work is, well, just that -- hard work. It's stuff we don't always like doing yet the reward on the other side is often the greatest. We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing results from our efforts. I get it, I'm like that too sometimes. It's a mindset I often see when I work with students who want to use Facebook ads for their business. They dive right into Ads Manager and Power Editor. They take time to understand the technical side of setting up their Facebook Ads. But when their ads start running, they expect to see dollar signs flying right out of the gates. Yes, the power of Facebook Ads does make it possible to see pretty fast results. But first, it requires some critical “pre-work”. This is the stuff that needs to happen before you even begin setting up your ad campaign. On this episode of The Art of Paid Traffic, I cover all aspects of that “pre-work” and explain the three critical elements of a successful Facebook Ads campaign. I break down the details of exactly what you need to spend time on if you want your Facebook Ads to be successful. You'll learn the ins and outs of the “hard work” most people miss, or simply don’t want to do, before they start running their Ads. The hard work that will drive a successful campaign. The good news is that a big part of what makes this work seem daunting for people, is just the fact that it’s brand new and feels unfamiliar. So, what do you say we fix that today? Let’s get into it so you can get using Facebook Ads the right way... ...to see real results that grow your business each and every day. On Today’s Show You’ll Learn: The step-by-step system to quickly grow your business with Facebook ads Why most people think Facebook Ads will make money magically start flowing into their bank accounts...and why (unfortunately) they’re wrong Which types of offers work best as part of a Facebook Ads strategy What you need to do to convert your Facebook audience into high-quality leads How the 3 critical elements can help you convert leads into a long term customers A game plan you can leverage to see almost immediate results with your Facebook Ads And a lot more…
Rank #8: #90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing? With all the content out there telling you to grow a massive list, build courses, promote on this social platform and that one over there during a launch and…. It’s no wonder so many people end up totally overthinking and completely complicating things to the point of paralysis on the path to success. Sometimes you just have to find a path and run with it. For me, that’s been Facebook ads and paid traffic. For others, like my friend Rachel Luna, it’s generating revenue through honest affiliate partnerships. Rachel is a best selling author, former U.S. Marine and the founder of RachelLuna.Biz. For the past 7 years, she’s been coaching people to get clear on their passion, take consistent action and achieve purpose-driven goals. Now, Rachel’s realized a new passion of her own -- online courses. She leveled up her own business by investing in online courses and she’s created an entirely new income stream promoting other people’s programs. And while she doesn’t necessarily call herself an “affiliate marketer”, Rachel is living proof that you can make A LOT of money promoting products you believe in, even if you didn’t create them. In fact, in the past 18 months alone she’s added $90K+ in revenue to her business, just from from affiliate commissions. Here in Episode 90 of The Art of Paid Traffic, Rachel shares a case study of she runs such successful affiliate promotions. She really pulls back the curtain on what it takes to accomplish big wins as an online program affiliate. You’ll hear how she sort of stumbled into affiliate marketing, ran with it and saw big success in doing so. And, we cover all the bases when it comes to her biggest challenges and successes so you can learn from them. On Today’s Episode, You’ll Learn: Exactly how Rachel earned an additional $90,000 in 18 months promoting other people’s products Why segmenting your list is so important when you’re promoting a launch (and why this is especially true when your list is small) The exact strategy Rachel used to earn $54K in 2 1/2 weeks with affiliate commissions, while her site was totally down due to being hacked Which paid traffic strategies work for promoting someone else’s product Where to connect with your audience and leads so they get the most value from launch content and decide to buy How Rachel’s helped other entrepreneurs and online marketers repeat her process and see success A creative way to get on your favorite course creator’s radar Rachel’s secret sauce when it comes to coaching leads during a launch And a lot more… PLUS, Rachel created a special bonus just for AOPT listeners! If you want an action plan to get started with affiliate marketing, set profit goals, craft your story and create your communication plan, I’d highly recommend taking advantage of the limited time access to The Profit without Products Starter guide below. To download the Guide just text AOPT90 to 44222. Until July 5th, Check Out Rachel’s Brand New Course Profit Without Products Rachel’s experience as an affiliate for several of her favorite online courses led her to create her own course, Profit Without Products. To learn more about and get Rachel’s Profit Without Products course, simply click here: profitwithoutproducts.com/rick (Note: I’m a proud affiliate of Rachel’s course so when you enroll using my link I get a small commission. Thanks in advance!)
Rank #9: #132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns. On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page. We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more... On Today’s Show You’ll Learn: Facebook’s new (free) targeting research tool to hone in your ideal audience. How accurate the Facebook demographics targeting is and where the data comes from. How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget? How to duplicate ads while ensuring the social proof carries with the ad. How to target your local market if it’s small (without getting an error from Facebook) The platform I recommend if you’re looking to launch a paid online course And more... When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! During this FREE training, you'll learn: The EXACT 6-step formula for automating leads and sales every day with Facebook ads. How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES. My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers. You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return. Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events. You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic. Register to join us at http://rickmulready.com/fbads1. FBA Live!
Rank #10: #110: Are You Choosing the "Right" Facebook Ads Objective?
When you want to create a successful Facebook ads campaign, what do you do? Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up Power Editor or Ads Manager to start creating your campaign… It’s at this point you’re faced with your first (critical) decision of actually getting your ad up and running. ...selecting your “Campaign Objective”. With the Objective, you’re essentially letting Facebook know what kind of results you’re looking to achieve with your Ad campaign. You’re selecting an objective that aligns with your goals. But with all the options Facebook makes available, not to mention the optimization settings, it’s not surprising that a ton of people tend to get tripped up by this step. And, I gotta say, getting this step “right” is vital to the success of your Facebook Ads. Because in most cases, the options you choose for the objective and optimization have massive impact on your campaign’s overall results. This week’s episode of The Art of Paid Traffic is dedicated to helping clear up any confusion you might have around choosing the best objective for your Facebook ads campaign. On Today’s Show You’ll Learn: The ins and outs of each campaign objective Facebook currently allows you to select when you’re setting up your Ads How to select an objective that fits your overall goal for the campaign Which category of objectives you should focus on when you go to setup a new campaign in Ads Manager or Power Editor Where your budget is being spent when your Ad is up and running How to optimize your ads so that Facebook’s algorithm works for you The objective and optimization settings I suggest for most people’s businesses and marketing goals And a lot more…
Rank #11: #108: How to Write Better Copy by Hacking Your Ideal Customer
We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners. For some people it’s systems… For others it’s strategy… For me, it’s copywriting. If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting. In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show. Because whether it’s ad copy, sales page copy, or emails -- I know writing tends to be one of the biggest sources of frustration for me in my business, and also for many of my students. That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast. Hattie and I have been working together in my business for a little while now. I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person. Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world -- Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few. She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program. I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you. On Today’s Episode You’ll Learn: Best practices for writing ad copy, sales copy, emails and more Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy The questions to ask if yourself to understand what your ideal customer is thinking What you should do if you don’t know the answers to those questions 7 words that make Hattie cringe when she’s reading other people’s copy Where you can find entire communities full of your ideal customers How those communities can help you write copy that attracts the exact people you want to work with And a lot more…
Rank #12: How a Former Teacher Generated $300k in 3 months
Today’s guest is a student of mine who is sharing an amazing story of how she was able to leave her full-time job of teaching in December 2017, after almost 8 years in the classroom, due to the tremendous success of her online business. Kayse Morris got started on what was then a side hustle 6 years ago by selling her teaching resources on Teacher Pay Teachers. After making $600 in her first year of doing it, in three years she had tripled her salary from teaching and generated 6-figures online. In this episode Kayse shares why she then decided to give up a stable teaching job and make the leap into full-time entrepreneurship. In her words, she’s doing what she loves now, and it’s been a “wild ride!” Her first launch in October 2018 generated $127,000 in revenue, selling a $397 product, and quite literally changed her life in the process. Kayse didn’t stop there though, and just a few short months later she made improvements and launched a second time with a $597 product, resulting in another $180,000 in revenue. You’re going to hear the lessons Kayse has learned along her journey, the strategies she used for both launches, what her biggest fears were, the big mindset shifts she has made since leaving her job, and so much more. Kayse’s story is so motivating, because she figured out a lot of how to run her business on her own, and she is now showing others how they too can leave their jobs by turning their passions into successful online businesses. She is someone who knows her audience very well, leads with value and the impact she wants to have first, and the financial results followed. I feel like we just scratched the surface with this conversation, which is why I’ll be excited to bring Kayse back to share more of her experiences with you on the podcast! Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • How Kayse was able to 10x the revenue from her side hustle in just 3 years, and her early attempts to build an email list • The way she grew her email list from 13,000 people to 21,000 during her first launch - in just one week using an organic strategy • The ad strategy Kayse used that resulted in a cost per lead of just over 30 cents on that first launch, with an ad spend of just $10 per day • How she developed her course, after years of validating it, and why knowing her ideal audience inside-out was so key in her success • What shifts she made for her second launch in order to attract the right students and cultivate a true sense of community • The ad strategy she used for the second launch and other things she did differently for it, including using affiliates
Rank #13: #114: 3 Ingredients of a High Converting Offer
On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with… ...how to create and sell high-converting offers. Since almost the very beginning of my entrepreneurial journey, I’ve been working with James as my coach -- and we’ve focused a ton on creating and communicating offers that convert. During our conversation, you’ll see how focusing on this topic is really what’s allowed me grow and scale my business to where it is today. I’m super pumped to have James back on the show, because the guy is a master when it comes to putting together a clear, actionable plan. And not just any plan. A plan you can actually follow to achieve real results in your business. It’s why James has played a big role in helping a ton of today’s most successful entrepreneurs and online marketers take their success to a whole new level. The stuff James and I cover in this episode has the power to totally simplify process of growing and scaling your business with high-converting offers. You may even want to listen to this one a couple of times because it’s absolutely packed with value. I can’t wait to share it with you! On Today’s Episode, You’ll Learn: All the essential pieces of a high-converting offer How James helped me gain clarity and develop a plan I could follow to grow and scale my business Several examples of how some of today’s most successful business owners have developed and sold high-converting offers Why your customers have the answers about the high-converting offer you should create Which offers are easiest to sell and which are easiest to scale The thing most people are missing when it comes to creating and communicating high-converting offers And a LOT more…
Rank #14: #81: The #1 Factor In Successful Facebook Ads
Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising. It's this factor that differentiates those who are successful with their ads and those who aren't, and the cool thing is anyone can do this. Included in today's episode are stories of people who are succeeding, why they're succeeding, as well as a personal challenge to you. Also! I'm doing 3 free LIVE online trainings over Tuesday April, 12th and Wednesday April 13th all about How to Create An Automated Facebook Ads System That Gets Leads & Sales Every Day. Want to attend? Click here to register for a day/time that works best for you.
Rank #15: #75: How Much Should You Spend On Your Paid Ads?
On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads. Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.
Rank #16: #160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan
On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat... Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out. In this episode, we dive into a bunch of different topics, including... why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!) and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus. We also cover so much more in this episode. Things like... ...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience. You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today. On the Show Today You’ll Learn: How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?” Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards. What a Proactive Dashboard is and how it can be used to find new opportunities How Leading Indicator Goals can empower your team and grow your business What he’s doing on YouTube (for free!) to see significant bumps in views of older videos How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos And more... Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area. We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars. Can’t wait to share that one with you… FBA Live Announced for December 2017! I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns. So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event. The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners. If you’re already one of my students, you’re going to get a big-time discount off the cost
Rank #17: #157: How to Get Started with Facebook Ads As a Total Beginner + Other Q&A
Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156. Today I dive into the following: What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market How to start a Facebook ads agency (from scratch) in a specific niche How to map out a simple sales funnel The simplest and most effective way to get started with Facebook ads retargeting And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost. On the Show Today You’ll Learn: 8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal) Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic Simple ways to get started with Facebook ads retargeting How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers yet What the updates to Facebook’s bidding options mean for you and how to navigate these changes What will happen to the cost of Facebook ads heading into the holiday and why this shouldn’t stop you from advertising! FBA Live Announced for December 2017! I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego. FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns. So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event. The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners. If you’re already one of my students, you’re going to get a big-time discount off the cost of the event. Again, so that we can have the biggest impact on working with you, spots are going to be limited. I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot. And that link is rickmulready.com/earlyinterest. I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward. Win a 30 Minute Strategy Call With Me! All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them. To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about. Thanks, in advance!
Rank #18: 3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham
I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. In this episode Mel and I will be talking about a topic that’s been touched on before on the podcast, but never to this extent. We’re are looking at discussing market sophistication and market saturation, and the need for us to all be aware that not every person in our target audiences is at the same place in his or her business journey. Mel’s background is as a CPA, but as he says, he’s an “entrepreneur by exhilaration,” started his first business venture at the age of 11 years old doing magic shows for kids (and making $50 per half hour in the process)! His mission now is to help others discover how to build their own expert business and become an authority brand and thought leader. In this episode you’ll hear how he did this for himself as a CPA and set himself from his many competitors, which I thought was very relevant as the online space as well can be a very crowded niche. Mel shares his expertise on thought leadership, and what really makes a leader. Regardless of where you are in your business though, there’s a need to have conversations with your audience where they are at, and Mel gives the framework for how we can do this, the right way, in this episode. You’re going to hear his advice for someone just starting out with an online business, where a lot of us are going wrong, and what we should be appealing to in our audience and what to have in place of each level of market saturation. When it comes to market sophistication, messaging is key and you absolutely need to know who you want to serve, and how to serve them one you’ve identified where they are at in their journey. As Mel says, society is starved for a new way of thinking and doing things, but more importantly, they’re starved for hope. Your audience can see the possibilities for their future and where they want to be through you, and by positioning yourself the right way you will be help to help more people in the process. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What really makes us an “expert” – and why it’s not just about the amount of letters that come after our name • How to get through the imposter syndrome, or feeling that we aren’t the ones to be teaching other people our content • What “market saturation” means and the 5 levels of it that exist • The most powerful level of market saturation and how we can target his aspect of our clients in the most effective way • The power of visual learning tools and how to use them to speak directly to your ideal audience • Why being the loudest in your niche and “casting a wide net” isn’t the best way to market yourself, and what you should be focusing on instead • Where to find the right audience to speak your message to, and what to do once you locate them • The ways Mel does his targeting and tests his messaging to different parts of his audience • What I have done in the past to figure out why my clients have purchased products
Rank #19: #16: How to Quickly Get Found on Google & Improve SEO Using AdWords
In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google. The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords. In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share. On today's episode with Joel, you're going to learn: The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly. Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords. We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google. And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients
Rank #20: The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt
On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success. Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product. Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content. In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager. He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it. Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)! Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: • What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up • Why lead cost is the most important metric that he measures • Where SEO fits into his organic and paid strategies • What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them) • The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers • What his longer form ads consist of and what the targeting looks like for them • Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience • His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past • A “sneaky hack” of his that’s simple, but so good (and easy to do)!