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The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

Updated 9 days ago

Business
Education
Management & Marketing
Training
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Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, affiliate marketing and more. Everything that’s working right now (and not working) to help you create an effective sales machine for your business so you know exactly where your next lead and sale are going to come from.

Read more

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, affiliate marketing and more. Everything that’s working right now (and not working) to help you create an effective sales machine for your business so you know exactly where your next lead and sale are going to come from.

iTunes Ratings

548 Ratings
Average Ratings
511
17
9
9
2

Practical tips that can be applied today

By Jason Mefford - Aug 03 2019
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Rock is amazing. I love how authentic he is and the practical tips I get each week

Subscribe !!!!

By 913SCM - Jul 27 2019
Read more
Rick does a great job. Amazing podcast for online marketing.

iTunes Ratings

548 Ratings
Average Ratings
511
17
9
9
2

Practical tips that can be applied today

By Jason Mefford - Aug 03 2019
Read more
Rock is amazing. I love how authentic he is and the practical tips I get each week

Subscribe !!!!

By 913SCM - Jul 27 2019
Read more
Rick does a great job. Amazing podcast for online marketing.
Cover image of The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

The Art of Paid Traffic | Proven Online Marketing Strategies You Can Implement Today

Updated 9 days ago

Read more

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best online marketing tips, tactics and strategies for growing and scaling your business. Discover how to create freedom in your business through online marketing and advertising without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, affiliate marketing and more. Everything that’s working right now (and not working) to help you create an effective sales machine for your business so you know exactly where your next lead and sale are going to come from.

Rank #1: #2: How to Set Up Your Facebook Ads For Success

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Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.

Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor.  And depending on where you are in the world, you’ve very likely already received these updates.

In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible.  You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.

Jan 04 2015
14 mins
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Rank #2: Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now

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On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).

This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!

How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies. 

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:
  • How people overcomplicate their ad strategies and what a simpler campaign set up will do for you
  • My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads
  • One of the best things you can do to set your ads up for success – and the tools I use to do it in my business
  • Recommendations and best practices for running multiple ad sets
  • Where people are getting confused around objectives and when it can help to use other objectives instead of conversions
  • A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!
Aug 07 2019
24 mins
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Rank #3: Quick Tip: Two Facebook/IG Ads Updates You Need to Know

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Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about two Facebook/IG ads updates you need to know.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/

Aug 09 2019
10 mins
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Rank #4: One of the BEST Things You Can Do to Lower Your Facebook Ad Costs

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Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.

When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.

It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.

Jul 17 2018
12 mins
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Rank #5: #1: Introduction to The Art of Paid Traffic Podcast

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The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

Jan 04 2015
9 mins
Play

Rank #6: #143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

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On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.
In addition, you’ll also learn: 
  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

Jun 28 2017
53 mins
Play

Rank #7: #198: Who Am I to Be Running Facebook Ads for Other People, with Monica Louie

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If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.

We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.

She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Monica first started charging clients for her services and the way she was able to get over the “who am I to be running Facebook ads for other people?” mindset
  • What her pricing packages, fees and tiers look and the criteria she uses when considering which clients to take on
  • The strategies she uses for lowering her clients’ cost per click on their ads
  • How her team is structured, the roles of each person and areas of responsibility
  • Why documenting your processes and systems will making hiring and expanding your team so much easier
  • Whether to hire for skills, experience or personality
  • What tools her team uses to communicate, the books she’s reading right now to become a better leader and much more!
Jul 04 2018
52 mins
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Rank #8: #185: How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu

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Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  

He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

On the Show Today You’ll Learn:
  • How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce site
  • The way he discovered the power of custom audiences and the importance of testing
  • What Charlie feels differentiates Digitsu from the competition
  • How he realized the key to Facebook marketing was using the pixel
  • Why they go big with their free content and offer a lot more than just a PDF to people opting in
  • How’s he’s using video to build engagement audiences
Apr 04 2018
47 mins
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Rank #9: The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt

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On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager.

He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it.

Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up

• Why lead cost is the most important metric that he measures

• Where SEO fits into his organic and paid strategies

• What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them)

• The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers

• What his longer form ads consist of and what the targeting looks like for them

• Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience

• His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past

• A “sneaky hack” of his that’s simple, but so good (and easy to do)!

Mar 27 2019
49 mins
Play

Rank #10: Facebook Ads "Back-to-Basics" Q&A -- Custom Audiences Style

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I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.

In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The minimum audience size I recommend to target and why’s it’s necessary
  • What is the ideal list upload size to create a lookalike audience and what I would be testing and considering here

  • If the Facebook pixel also works for Instagram engagement

  • Whether or not you need a new pixel for each Facebook account you manage

  • What you can’t do when using an email list to create a custom audience

  • How often you need to re-upload your custom audience list

  • What is the ideal length of time to re-target traffic to your website

  • If there is a cap for the number of audiences you can create in Facebook
Jul 25 2018
30 mins
Play

Rank #11: #160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan

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On today’s episode, I’m chatting with my buddy Noah Kagan.

If you’d know who he is, you’re in for a treat...

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.

Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...

  • why Noah is no longer getting a $1 cost for email signups from his Facebook ads
  • how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
  • and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like...

...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.

This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

On the Show Today You’ll Learn:
  • How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
  • Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
  • How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
  • What a Proactive Dashboard is and how it can be used to find new opportunities
  • How Leading Indicator Goals can empower your team and grow your business
  • What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
  • How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
  • And more...

Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.

We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.

Can’t wait to share that one with you…

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

You can learn more and grab your spot at rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Oct 27 2017
53 mins
Play

Rank #12: How a Former Teacher Generated $300k in 3 months

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Today’s guest is a student of mine who is sharing an amazing story of how she was able to leave her full-time job of teaching in December 2017, after almost 8 years in the classroom, due to the tremendous success of her online business.

Kayse Morris got started on what was then a side hustle 6 years ago by selling her teaching resources on Teacher Pay Teachers. After making $600 in her first year of doing it, in three years she had tripled her salary from teaching and generated 6-figures online.

In this episode Kayse shares why she then decided to give up a stable teaching job and make the leap into full-time entrepreneurship. In her words, she’s doing what she loves now, and it’s been a “wild ride!”

Her first launch in October 2018 generated $127,000 in revenue, selling a $397 product, and quite literally changed her life in the process. Kayse didn’t stop there though, and just a few short months later she made improvements and launched a second time with a $597 product, resulting in another $180,000 in revenue.

You’re going to hear the lessons Kayse has learned along her journey, the strategies she used for both launches, what her biggest fears were, the big mindset shifts she has made since leaving her job, and so much more.

Kayse’s story is so motivating, because she figured out a lot of how to run her business on her own, and she is now showing others how they too can leave their jobs by turning their passions into successful online businesses. She is someone who knows her audience very well, leads with value and the impact she wants to have first, and the financial results followed.

I feel like we just scratched the surface with this conversation, which is why I’ll be excited to bring Kayse back to share more of her experiences with you on the podcast!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How Kayse was able to 10x the revenue from her side hustle in just 3 years, and her early attempts to build an email list

• The way she grew her email list from 13,000 people to 21,000 during her first launch - in just one week using an organic strategy

• The ad strategy Kayse used that resulted in a cost per lead of just over 30 cents on that first launch, with an ad spend of just $10 per day

• How she developed her course, after years of validating it, and why knowing her ideal audience inside-out was so key in her success

• What shifts she made for her second launch in order to attract the right students and cultivate a true sense of community

• The ad strategy she used for the second launch and other things she did differently for it, including using affiliates

Mar 20 2019
1 hour 2 mins
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Rank #13: #42: Anatomy of Killer Landing Pages with Unbounce's Oli Gardner

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Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:
  • The elements every highly converting landing page should have.
  • The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
  • Oli’s recommendation for how to properly optimize a landing page.
  • He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
  • Landing page designs that he’s liking (and not liking) these days.
  • And a whole lot more...
Jun 08 2015
23 mins
Play

Rank #14: The Key to Successful Facebook Ads in 2017

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Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

Jan 13 2017
17 mins
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Rank #15: #3: What's Working Right Now with Facebook Ads

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Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

Jan 04 2015
17 mins
Play

Rank #16: #75: How Much Should You Spend On Your Paid Ads?

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On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.

Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.

Feb 17 2016
29 mins
Play

Rank #17: #97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?

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If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.

It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.

Well, Google Tag Manager (GTM) may be just the solution you’re looking for.

In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.

And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.

Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales.  He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.

My goal for this episode is to help you decide if GTM is right for you and your business.  

Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels. 

The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:

  • Remember to change a standard event code if a client updated or tested something as simple as a Thank You page
  • Add Google Analytics code + FB Pixel + additional “tags” or “pixels” to track and target multiple audiences across multiple platforms
  • Seamlessly continue accurately tracking everything when a client created new offerings or changed anything in their funnel

Now, Deacon relies on GTM to keep everything running smoothly.

During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.

On today’s show you’ll learn:

  • The basics of what GTM is and how it actually works
  • Who should consider using GTM in their business
  • How GTM can save you a bunch of time
  • How Deacon saves a ton of time by setting up “triggers” in GTM
  • The most useful Facebook Advertising workarounds Deacon has found since starting to use GTM
  • Specific “pain points” that GTM solves for Deacon and for other marketers whose time and attention is stretched thin
  • Why the future of online marketing is headed in a direction that will probably require us all to implement “tag management” systems
  • And a whole lot more...
Aug 10 2016
25 mins
Play

Rank #18: #132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)

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If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:
  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...
When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode… Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:
  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!
Apr 12 2017
28 mins
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Rank #19: #61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris

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On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:

  • Primary objective: Get 500 new email subscribers for less than $1 each.
  • Spend $500 on ads in 14 days.
  • Make sure all new subscribers were interested in the topic of list building (his core topic).
  • Get 50% of them to install his List Goal browser extension.

Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.

He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."

Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...

He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.

Nov 02 2015
47 mins
Play

Rank #20: #96: Lessons from Over $2M Spent on Facebook Lead Ads

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If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.

And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.

(For the record, I’d fall into the “hard-core fan of video ads” category.)

And then there are the Ad types that haven't exactly produced killer results.

One type that I, personally, haven’t loved is Facebook Lead Ads.

Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.

But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.

So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.

Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.

Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.

When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.

The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.

My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.

Let’s dive in...

 

On Today’s Episode, You’ll Also Learn:
  • Why AdEspresso users have spent more than $2 million on FB Lead Ads
  • Lead Ads versus website conversion campaigns -- which is more effective?
  • The most important elements of a FB Lead Ad
  • Why Massimo believes it’s best to target warm leads with FB Lead Ads
  • What placement works best with FB Lead Ads -- Mobile or Desktop?
  • The “sweet spot” number of questions to ask in your Lead Ad that will help you lower your cost per lead
  • Which types of businesses are seeing the best results from FB Lead Ads
  • How to fit Lead Ads into your current sales funnel
  • What Massimo is most excited about when it comes to Facebook Ads
  • And a lot more...

And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.

This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.

Grab your free FB Lead Ads Checklist by clicking the image below:

Aug 03 2016
36 mins
Play

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