Cover image of WFA's Better Marketing Pod with David Wheldon

WFA's Better Marketing Pod with David Wheldon

Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those s... Read more

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Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainabil... Read more

9 Aug 2023

38mins

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Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and ... Read more

20 Jul 2023

47mins

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Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard a... Read more

17 May 2023

34mins

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Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marke... Read more

12 Apr 2023

36mins

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Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety... Read more

8 Mar 2023

27mins

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Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic ... Read more

9 Feb 2023

30mins

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Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons f... Read more

14 Dec 2022

41mins

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Ep. 21: On brand building within the football industry with Roel De Vries

Ep. 21: On brand building within the football industry with Roel De Vries

David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the... Read more

10 Nov 2022

39mins

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Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies

Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate... Read more

3 Oct 2022

40mins

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Ep. 19: On using creativity to transform the industry with David Droga

Ep. 19: On using creativity to transform the industry with David Droga

WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest... Read more

26 Jul 2022

53mins

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