Rank #1: 37: Digital Marketing, Art or Science?, with Vicky Sarmiento
This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing.
Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager at Feedmob, where she spearheads branding, content and digital campaign strategies for the company.
Jan 30 2019
Rank #2: 46: Product Marketing is Underappreciated, with Greg Powell
Product Marketing is The Glue That Holds Your Company Together. It connects your brand, your product, and your marketing but is frequently misunderstood. Neglecting product marketing is the number one way smart people fail. Join the If You Market podcast as we discuss Product Marketing in all it's glory with Greg Powell, Head of Brand and Product Marketing at Fundbox.
Jun 04 2019
Rank #3: #59: The Non-Marketing Side of Marketing, with Meg Goetsch
Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories.
Meg Goetsch is an Industry-recognized leader in operations, specializing in scaling high growth businesses. She has founded marketing and sales operations departments as MongoDB and JW player. She also co-founded the the MongoDB Women’s Group, co-founded the Women in Revenue Marketing networking group based in NYC and is an active mentor.
Nov 19 2019
Rank #4: #58: Outbound Marketing & SDRs, with Aaron Ross
This week on the If You Market podcast we talk with the inventor of the sales assembly line, Aaron Ross, about Outbound Marketing and SDRs.
- 4 Sales Roles
- Farm League for Sales
- Is the SDR in Sales or Marketing?
- Seeds, Nets, & Spears
- Not all leads are created equal
- Who is Responsible?
- Predictable Revenue Podcast
- Book: From Impossible to Inevitable
- Lead Type vs Lead Source
Aaron Ross, author of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce add an extra $100M+. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.
Nov 05 2019
Rank #5: #53: Know Your Enemy, with Eric Hawes
This week on the If You Market podcast we talk with Eric Hawes about Competitive Analysis and how it affects the product development and product launch. Among other bits of wisdom Eric says how you fit in a market comes down to price, value, and trust. Also understand the cost to enter a market before you jump in. Eric Hawes is an industry leader in Product Line Management, Merchandising, Sourcing & Development, Innovation, Ecommerce and Professional League Licensing within all apparel and accessory soft-good categories.
Aug 27 2019
Rank #6: 36: Content Marketing to Fuel Demand Generation, with Kelley Noblet
This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution.
Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prior to her role in content marketing, Kelley spent over 10 years managing demand generation programs. Her background in demand generation gave Kelley an understanding of the complex content needs for potential buyers, customers and sales professionals. Kelley holds a bachelor’s degree in English and Spanish from the University of Connecticut, and a master’s degree in Integrated Marketing Communication from Emerson College. Kelley lives in southern NH with her husband and two daughters.
Jan 15 2019
Rank #7: 45: Integrated Marketing Strategy, with Amy Wang
On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns. Amy covers everything from the basics to specific tips for getting the best ROI. We also touch on Costco food, Sean Connery impersonations, and naval blockades. Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator.
May 21 2019
Rank #8: 44: Demand Generation Simplified, with Jack Kosakowski
This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation.
Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just starting out or with an underdeveloped brand, and gives his thoughts on getting back to basics. We had some sound issues with Sky's mic, but Jack has so much to offer you don't want to miss this one.
May 07 2019
Rank #9: #52: 5 Step Product Launch Process, with Yoni Solomon
Yoni Solomon is Head of Product Marketing at G2 (formerly G2 Crowd). We talk about the importance of Product Marketing and Yoni gives us his 5 step product launch process. Yoni has spent nearly a decade launching and enabling new products, features, partnerships, and acquisitions for Chicago's top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago).
Aug 13 2019
Rank #10: #56: Common ABM Mistakes, with Kate Athmer
If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain.
Oct 08 2019
Rank #11: #57: Your Website Redesign Will Fail, with Brian Massey
This week on the If You Market podcast we talk with Brian Massey about website redesign, why your redesign will likely fail and how to build a successful website.
Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization and he has learned what works on the web through thousands of website tests. His rare combination of interests, experience, and neuroses was developed over 20 years as a computer programmer, corporate marketer, and entrepreneur.
Oct 22 2019
Rank #12: #60: The Convergence of TV and Digital, with Kenneth Kinney
We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital. We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years.
Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV.
He has lead national campaigns working with brands including Acxiom, AT&T, Citi, Chase, Target, GM, American Express, and over 50 colleges and universities.
Kenneth is also the host of “A Shark’s Perspective” podcast on marketing. His personal passions include swimming/diving with sharks, martial arts, super heroes, and all things marketing.
Nov 26 2019
Rank #13: 40: Stop Wasting Content, with Alex Navarro
This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content.
Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow their email lists and social media followers, get found on Google, increase leads, and sell more.
Mar 12 2019
Rank #14: 48: Brand Identity Impact, with Rani Sweis
This week we talk with Rani Sweis, CEO of AtticSalt Branding about the importance of Brand Identity. Rani's background in acting gives him unique insight on the similarities between character development and brand identity and how otherwise similar companies can have drastically different advertising outcomes based on the brand, or character, they have established. Among many tips, he warns against hiring a graphic designer and getting a new logo to solve your brands problems, and he tells us what you should be doing instead. We also find out his favorite ice cream is peanut-butter chocolate.
Jun 18 2019
Rank #15: 43: The CUSTOMER ADVOCACY is Always Right, with Meaghan Sullivan
This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea.
Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond closing the sale and hitting her numbers. She later transitioned into Customer Marketing and Advocacy where the emphasis is on the customer (customer community, sharing the customers’ success and story) as a way of validating solutions, products, and services. Meaghan is currently the Senior Customer Marketing Manager at BetterCloud. Here she focuses on putting the customer in the spotlight and working with the sales organization in order to enable the customer to be successful and celebrate their success with the marketplace. #ifyoumarket
Apr 23 2019
Rank #16: 39: Content Delivery, with Laura Hall
This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good.
Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of Technology and a "retiree" jacket from Atlanta's roller derby league.
Feb 26 2019
Rank #17: #54: The Continuous Connected Company, with Tom O'Malley
This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company. Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing.
Sep 10 2019
Rank #18: 35: Happy New Year!
This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019.
Jan 01 2019
Rank #19: 41: Account Based Marketing, with John Dering
This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing tech stack while refining the ABM strategy that has made Demandbase the leader in Account-Based Marketing.
Mar 26 2019
Rank #20: 38: Startup Marketing, with Ryan O'Hara
This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Startup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success.
Ryan O'Hara has been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016. He's had prospecting campaigns featured in Fortune, Mashable, and TheNextWeb.
Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting Podcast.
Feb 13 2019