Cover image of Marketing Technology Podcast by Marketing Guys

Marketing Technology Podcast by Marketing Guys

The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys... Read more

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Ranked #1

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The Art of Pricing in Marketing - Interview with Dan Balcauski

The Art of Pricing in Marketing - Interview with Dan Balcauski

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Techno... Read more

6 Jul 2023

26mins

Ranked #2

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Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful ... Read more

27 Jun 2023

20mins

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Ranked #3

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Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero

Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero

On this episode of the Marketing Technology Podcast, host  Elias Crum (CEO of Martech & Sales tech agency Marketing ... Read more

21 Jun 2023

18mins

Ranked #4

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The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai

The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe... Read more

14 Jun 2023

19mins

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Ranked #5

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How to do Personas right - Jim Kraus, President of the Buyer Persona Institute

How to do Personas right - Jim Kraus, President of the Buyer Persona Institute

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and M... Read more

7 Jun 2023

23mins

Ranked #6

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Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)

Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B... Read more

4 Jun 2023

17mins

Ranked #7

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Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero

Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach a... Read more

31 May 2023

18mins

Ranked #8

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How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal

How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful?... Read more

5 May 2023

18mins

Ranked #9

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Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago

Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering conf... Read more

1 May 2023

16mins

Ranked #10

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Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)

Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation soluti... Read more

24 Apr 2023

19mins

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