Copenhagen & Chile: Integrating nation brand values and investment attraction
Asbjorn Overgaard Christiansen of Copenhagen Capacity joins Costanza Cea, the Director of Marca Chile, to discover how they're connecting values and social entrepreneurship to drive investment in the country. See acast.com/privacy for privacy and opt-out information.
21 Jul 2021
Auckland & Copenhagen: Tech, talent, and sustainable futures
Shelley Watson is back for episode 3 to compare notes with Asbjørn Overgaard Christiansen, Managing Director of Copenhagen Capacity, on developing a place brand strategy for a city and its municipalities. Shelley and Asbjørn will be talking talent and tech attraction and strategies for a more sustainable future. See acast.com/privacy for privacy and opt-out information.
23 Jun 2021
New Zealand & Auckland: Understanding the relationship between city and nation brands
Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets. See acast.com/privacy for privacy and opt-out information.
12 May 2021
Costa Rica & New Zealand: Building a values-based nation brand strategy
Daniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working with politicians and the private sector, and ideas for measuring place brand effectiveness. See acast.com/privacy for privacy and opt-out information.
14 Apr 2021
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