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The Unconventional RD Podcast

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

Weekly hand curated podcast episodes for learning

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Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

061 - The 3 Blogging Business Models... Which one describes YOU?

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I'm BACK from a mini podcasting hiatus! Hooray!

Find out where I've been the last 2 months, then dive into a discussion about:

  • The 3 types of blogging business models that wellness professionals can use.
  • Why it is ESSENTIAL to know which model you fit into BEFORE you create any content.
  • How BLOGGING can be used to mega-expand your audience (and revenue) for each business model.

I know you'll love this one!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode061

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Jun 21 2021

30mins

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060 - Quick Tips for Maximizing Ad Revenue on Your Website

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Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course! 

In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website.

From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode060

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Apr 19 2021

31mins

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059 - How I Built My Evergreen Sales Funnel {Tech, Costs, & More!}

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As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel. 

In this episode, I'm sharing:

  • Exactly what my funnel looks like behind the scenes.
  • What tools I'm using to make it happen.
  • How much money it cost to set up this funnel.
  • How I hope going evergreen will transform my business (and income).
  • Advice for people interested in creating their own sales funnels.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode059

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Apr 05 2021

34mins

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058 - Selling Digital Goods on RD2RD - Megan Boitano

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If you’ve been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD.

It’s basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff!

It’s just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it.

And TODAY, I’m lucky enough to be chatting with the founder of RD2RD, Megan Boitano.

Megan shares with us:

  • The origin story of RD2RD
  • How she took it from just a great idea to an actual functioning website (and how she got her first users)
  • How the real-life growth of the company compared to her original expectations
  • What she’d do differently if she had to start over

Plus:

  • How selling on RD2RD can benefit nearly any dietitian, whether you’re an entrepreneur or working full time
  • Why buying resources on RD2RD is better than just trying to find stuff via Google searches
  • The secrets to being one of the top-selling vendors on the site
  • Plus helpful resources for people interested in getting started on RD2RD

I just had such a great time chatting with Megan. I hope you enjoy this interview!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode058

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Mar 29 2021

1hr 1min

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057 - How to Get Your Name in the Media and Grow Your Brand - Bonnie Taub-Dix

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If you’ve ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you.

Today I’m talking with dietitian and media expert Bonnie Taub-Dix.

In this episode, you'll learn:

  • How traditional media differs from “social media”
  • Ways dietitians can be featured in traditional media
  • How to turn media features into business opportunities
  • Whether you need any special experience to start working with the media
  • How to stand out amongst the crowd and become a go-to resource
  • Bonnie’s best tips for getting into media work

I don’t have much experience in this realm, so it was really helpful to hear all of Bonnie’s real-life tips, stories, and advice!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode057

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Mar 15 2021

57mins

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056: NEWS - Core Web Vitals Updates, Google Web Stories, The Rise of Social Audio, & More!

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Today we're talking about the latest digital marketing news :)

Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

In today's episode, we cover:

  • Changes in how Core Web Vitals are measured (and why you should care)
  • New types of video now included in Google Short Videos
  • 40% reduction in featured snippets since Feb 19th
  • Improved Google Web Stories metrics in Google Search Console
  • How the passage-based ranking roll out impacted search results
  • The rise of "social audio"
  • Spotify experimenting with podcast monetization
  • LinkedIn developing a freelancer marketplace
  • Easier ways to share Amazon Associate links on mobile

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode056

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Mar 08 2021

38mins

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055 - The RD Link: Connecting Dietitians with Brands - Jenna Gorham

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This week I’m chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands. 

So if you’ve ever thought about working with brands, this is the episode for you!

In today's episode, you'll learn:

  • How Jenna came up with the idea for The RD Link
  • How she actually built the platform
  • How dietitians and brands can connect with each other
  • Ideas for utilizing brand work in your business
  • How to stand out when reaching out

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode055

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Feb 22 2021

37mins

Play

054 - 10 Tips to Take Your Sales Page from Ho-Hum to Hella Good!

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I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel. 

And as a part of that process, I made some MAJOR changes/upgrades to my sales page. 

I mean, my previous sales page is what I would describe as "fine"... but this new one is simply fabulous. 

And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good. 

So in this episode, I'm walking you through 10 tweaks that will instantly improve your sales page. 

This is a super fun and actionable episode, so grab some pen and paper before pressing play :) 

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode054

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Feb 16 2021

35mins

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053 - The Power of Storytelling for Your Business - Tamara Melton

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Have you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling??

Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian.

She’s here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people’s interest more effectively, and ultimately increase conversions as well.

In today’s episode you’ll learn:

  • What storytelling means in the context of business and entrepreneurship.
  • Examples of how online business owners can (and should) be using stories.
  • Why telling a story can sometimes be difficult for us, and how understanding what makes a good story can make it a bit easier.
  • How to tell whether storytelling is having a positive impact on your business.
  • A bunch of really helpful resources for learning how more about storytelling!

Let’s get into it!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode053

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Feb 08 2021

55mins

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052: How to Legally Protect Your Online Business at Any Stage - Sam Vander Wielen

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This is a podcast first! In this episode, I’m speaking with a real life attorney, Sam Vander Wielen :)

Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected.

In this episode you'll learn:

  • How to choose the right entity structure for your business.
  • What to do to stay legally protected from day one.
  • The benefits of being taxed as an s-corp.
  • What else you need to do to get your ducks in a row.
  • The legal policies you need on your website.
  • What to focus on as you grow your team and offer more services.

Get out some paper for this one, you’ll want to take some notes!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode052

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Jan 25 2021

1hr 2mins

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051: How to Become a CEU Provider for Dietitians

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Have you ever wondered what it takes to become a CEU provider for dietitians?   (You probably have because this question comes up A LOT in The Unconventional RD Facebook group!)   In the episode, I'll walk you through:
  • The benefits of becoming a CEU provider.
  • The different types of activities you can get approved.
  • How live events differ from self-study events.
  • Exactly what you need to do to complete the CEU application process for each type.
  • Plus behind the scenes insights and tips from my own experiences.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode051

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Jan 18 2021

45mins

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050: Using Virtual Summits to Grow Your Audience - Susannah Juteau

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This week’s episode is a REALLY good one.

I’m chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list.

Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele.

And the best part is - you can do ALL of this too, even if you are starting from absolute zero with no email list or audience of your own.

In this episode you'll learn:

  • What virtual summits are.
  • How they can help grow your business.
  • Whether summits should be free or paid.
  • How many speakers are usually involved.
  • How to coordinate all the interviews.
  • The tech behind running a summit.
  • Tips for getting attendees.
  • How to leverage your new-found audience to grow your business.

Get some pen and paper out for this one, I know you’re going to want to take notes!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode050

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Jan 11 2021

51mins

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049: How to Start Emailing Your List

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Is email marketing on your "to do" list for 2021??

If so, then this episode will be right up your alley.

I’m giving you ideas for easily dipping your toes into email marketing.

We’re NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here.

We’re simply talking about BROADCAST emails - emails that regularly go out to everyone on your list.

So if you haven’t sent any emails to your list yet, I hope this is the motivation you need to stop over complicating everything and just get started!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode049

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Jan 04 2021

30mins

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048: How Examine.com Became One of the Biggest Nutrition Websites on the Internet - Kamal Patel

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Okay, I am REALLY excited for this episode.

I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables.

Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast.

In this episode you'll learn:

  • How the idea for Examine came about.
  • What the Examine.com team looks like.
  • How the business runs behind the scenes.
  • How their monetization strategies have evolved over time.
  • What they did after being hit by a major Google algorithm update.
  • Where they see things going in the future.
  • The biggest lessons learned from running a hugely popular website over the last 9 years.

I just love hearing about the origin stories of some of the biggest nutrition businesses. I hope you enjoy it too!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode048

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Dec 14 2020

1hr 4mins

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047: 7 Digital Marketing Trends to Watch in 2021

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With 2020 coming to a close, it's time to set our sights on the upcoming year.

In this episode, I'm sharing 7 digital marketing trends to watch in 2021. 

After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape.

Cheers to a happy and prosperous new year!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode047

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Dec 07 2020

58mins

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046: How to Start a Nutrition Nonprofit - Ashley Carter and Jasmine Westbrooks

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Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day?

In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange.

In this episode, you'll learn:

  • How Jasmine and Ashley came up with their nonprofit idea
  • How a nonprofit differs from a for-profit business
  • The specific steps to found a nonprofit
  • Creative ways to raise money for your cause
  • How to pivot your fundraising due to the pandemic
  • Ashley and Jasmine's best advice for aspiring nonprofit founders

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode046

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Nov 23 2020

52mins

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045: 10 Simple Opt-In Ideas to Rapidly Grow Your Email List

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Do you have an email list, but feel frustrated with slow growth?

Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP.

These are tried and tested strategies being used in the internet marketing world right now. 

After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did!

Want to learn more about using email to grow your business? Check out my email marketing course!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode045

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Nov 16 2020

45mins

Play

043: NEWS - The Future of Google Search, Podcast Manager Analytics, New FB Group Admin Tools, & More!

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Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :)

Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

In today's episode, we cover:

  • The latest announcements from Google Search
  • What's going on with Google indexing bugs
  • New opportunities for Web Stories
  • New SEO analytics in Google Podcast Manager
  • The release of Google Analytics 4
  • Experimenting with Microsoft Clarity
  • The renaming of G-Suite
  • New upcoming tools for Facebook group admins
  • Increased time limits for IG live

Let me know what you think about this new format! I had a lot of fun putting this one together <3 

(This concept was inspired by one of my favorite podcasts, Authority Hacker, who also publishes episodes on current events!)

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode043

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Nov 02 2020

1hr 1min

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042: The Story Behind a Successful $60k+ Course Launch - Melissa Groves Azzaro

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ARE YOU READY TO BE SERIOUSLY INSPIRED???

Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch. 

You'll learn:

  • How Melissa became interested in online courses.
  • The exact steps she took to create and launch her course.
  • The tech and time investment involved.
  • Where the majority of Melissa's sales come from.
  • How she launched the course multiple times, improving after each launch.
  • How to know if/when YOU might be ready to launch an online course.
  • Top 3 recommendations for dietitians interested in creating online courses TODAY.

After this episode, I hope you are super-energized about the world of online business and inspired to possibly create a course of your own.

{Remember, if Melissa can do it, SO. CAN. YOU.}

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode042

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Oct 26 2020

1hr 4mins

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041: 16 Highly Effective Black Friday Sales Tactics to Use in Your Business

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If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!

We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales. 

Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode041

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Oct 19 2020

49mins

Play

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A space for fellow entrepreneurial RDs to be inspired, learn and thrive!

By Natalienbutler - Jan 12 2020
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If only I had learned all that Erica is teaching now way back when I was learning to be an RD!! I’ve had a somewhat similar journey, always with an entrepreneurial drive to “buck the system,” but solopreneuring can feel isolating and exponentially challenging in ways. It is freeing and inspiring to a part of Erica’s community, to learn her hard lessons and apply it to my own business without having to make the same mistakes or reinvent the wheel. She is refreshingly transparent and authentic and I know if we lived close, we’d be fast friends.

A must for wellness professionals in the online space

By Caitlin Rise - Jan 12 2020
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I am an RD that is very quiet and inactive in Ericas online community, but I have been watching her grow and really appreciate her brand transparency. I listened to her opening podcast on a walk for my dog and quickly dedicated time to binge the other two opening episodes. She serves her audience well, and is extremely relatable! Two thumbs up! From the PCOSfertilitynutritionist!