You can say "marketing is an investment!" as often as you like - you'll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use "unit economics" to make your case: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

You can say "marketing is an investment!" as often as you like - you'll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkthrough by Ash and Flo to learn how to use "unit economics" to make your case: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s13e2-unit-economics" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S13E2 - Unit economics

So you're halfway through your consulting firm's marketing plan for the year - and suddenly, things shift. Now, you have to react, re-plan, and course-correct. How, exactly, do you do that? Ash and Flo share a framework of steps you can take, and even through in the odd book recommendation: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!

So you're halfway through your consulting firm's marketing plan for the year - and suddenly, things shift. Now, you have to react, re-plan, and course-correct. How, exactly, do you do that? Ash and Flo share a framework of steps you can take, and even through in the odd book recommendation: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes for this episode at <a href="https://unbillable-hrs.com/s13e1-changing-course" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S13E1 - Changing course

So, you've just been tasked with building a marketing team... from scratch? Then this episode is for you (especially if you're being asked questions like "what roles should we create?", or "who should we hire first?")! Ash and Flo will walk you through their simplified framework - and even give you some role descriptions in the show notes: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

So, you've just been tasked with building a marketing team... from scratch? Then this episode is for you (especially if you're being asked questions like "what roles should we create?", or "who should we hire first?")! Ash and Flo will walk you through their simplified framework - and even give you some role descriptions in the show notes: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s12e15-building-teams" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S12E5 - Building Teams

It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!

It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes for this episode at <a href="https://unbillable-hrs.com/s12e4-fixing-events/" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

*fixed* S12E4 - Fixing events

It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota   Pls. find the shownotes to this episode at unbillable-hrs.com!

It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s12e4-fixing-events/" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S12E4 - Fixing events

Let's discuss CRM software! And, like, the real questions: What to look for in it? How to choose one for your firm? And what to be aware of before buying and implementing one? In this part two of our "sales" mini-series, Mark Wainwright walks Ash and Flo through all of the above:  Episode guest: Mark Wainwright, founder, Wainwright Insight. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes for this episodes at unbillable-hrs.com

Let's discuss CRM software! And, like, the real questions: What to look for in it? How to choose one for your firm? And what to be aware of before buying and implementing one? In this part two of our "sales" mini-series, Mark Wainwright walks Ash and Flo through all of the above:  Episode guest: <a href="https://www.linkedin.com/in/markhwainwright/" rel="nofollow" target="_blank">Mark Wainwright</a>, founder, <a href="https://www.wainwrightinsight.com/" rel="nofollow" target="_blank">Wainwright Insight</a>. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes for this episodes at <a href="https://unbillable-hrs.com/s12e3-systematizing-sales-2-2" rel="nofollow" target="_blank">unbillable-hrs.com</a>

S12E3 - Systematizing sales, continued (CRM systems, yay!)

Does your firm run a systematic sales process? And if so – do you fully understand it? If the answer is “uh… not sure” (or even “no”), then this episode with consultancy sales expert Mark Wainwright is for you: Lots of highly practical tips in this one!Episode guest: Mark Wainwright, founder, Wainwright Insight. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

Does your firm run a systematic sales process? And if so – do you fully understand it? If the answer is “uh… not sure” (or even “no”), then this episode with consultancy sales expert Mark Wainwright is for you: Lots of highly practical tips in this one! Episode guest: <a href="https://www.linkedin.com/in/markhwainwright/" rel="nofollow" target="_blank">Mark Wainwright</a>, founder, <a href="https://www.wainwrightinsight.com/" rel="nofollow" target="_blank">Wainwright Insight</a>. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s12e2-systematizing-sales-1-2/" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S12E2 - Systematizing sales

"Ok, but... which channels should our firm be on? Like, LinkedIn... Instagram... what else?" - It's a question we sure here a lot, and one which came up again during our recent live show recording. So, Ash and Flo revisit it once again, and give their answer (which, spoiler alert, is all about changing the question!). Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

"Ok, but... which channels should our firm be on? Like, LinkedIn... Instagram... what else?" - It's a question we sure here a lot, and one which came up again during our recent live show recording. So, Ash and Flo revisit it once again, and give their answer (which, spoiler alert, is all about changing the question!). Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S12E1 - Picking channels

How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience! Episode guest: Luk Smeyers, founder, The Visible Authority. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience! Episode guest: <a href="https://www.linkedin.com/in/luksmeyers/" rel="nofollow" target="_blank">Luk Smeyers</a>, founder, <a href="https://www.thevisibleauthority.com/" rel="nofollow" target="_blank">The Visible Authority</a>. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s11e5-bizdev-2022" rel="nofollow" target="_blank">unbillable-hrs.com</a>.

S11E5 - Bizdev 2022

*** JOIN OUR LIVE SHOW! REGISTER NOW FOR THE SESSION ON MAY 30th, 1.00 pm CET ***   Whether you believe in the "marketing funnel" or not - Ash and Flo think it's still a helpful, practical concept... and they're also convinced most consulting firms could improve theirs. How, exactly? Well... here are their tips: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

*** <a href="https://unbillable-hrs.com/ubhrs-live/" rel="nofollow" target="_blank">JOIN OUR LIVE SHOW! REGISTER NOW FOR THE SESSION ON MAY 30th, 1.00 pm CET</a> *** Whether you believe in the "marketing funnel" or not - Ash and Flo think it's still a helpful, practical concept... and they're also convinced most consulting firms could improve theirs. How, exactly? Well... here are their tips: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s11e3-marketing-plays/" rel="nofollow" target="_blank">unbillable-hrs.com</a>.

S11E4 - Funnel repairs

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).Care to give it a try? Then listen in right away - or read a bit more about the project here:https://unbillable-hrs.com/

We've been speaking a lot about why marketing is so critical to consultancy growth... so let's move on - and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which "marketing play" is the best one for your consultancy. PLEASE NOTE: We'll be hosting a live show on May 20th, 1pm CET - more info on that coming very, very soon on www.unbillable-hrs.com! Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

We've been speaking a lot about why marketing is so critical to consultancy growth... so let's move on - and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which "marketing play" is the best one for your consultancy. PLEASE NOTE: We'll be hosting a live show on May 20th, 1pm CET - more info on that coming very, very soon on <a href="http://www.unbillable-hrs.com" rel="nofollow" target="_blank">www.unbillable-hrs.com</a>! Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S11E3 - Marketing plays

You manage projects, right? So how's your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

You manage projects, right? So how's your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and how you can do better to save yourself some headaches. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S11E2 - (Re-broadcast) Stakeholder management

"What does marketing even do (for the firm)?" might NOT the be the question consulting executives will ask you explicitly, like, in your face. But it IS a question many of them still have - so marketers better have their answer ready. Ash and Flo have some tips for how to structure yours, and chat about why you should give it constantly: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

"What does marketing even do (for the firm)?" might NOT the be the question consulting executives will ask you explicitly, like, in your face. But it IS a question many of them still have - so marketers better have their answer ready. Ash and Flo have some tips for how to structure yours, and chat about why you should give it constantly: Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S11E1 - The answer

Getting your marketing strategy right can make or break your firm ... so let's ensure you're getting it right! Ash and Flo have created this "listicle" epsiode to give you the 10 capabilities - or "mechanisms" every consulting firm should have within its marketing function. So, uh... go take a listen, and then build those you don't have yet? Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

Getting your marketing strategy right can make or break your firm ... so let's ensure you're getting it right! Ash and Flo have created this "listicle" epsiode to give you the 10 capabilities - or "mechanisms" every consulting firm should have within its marketing function. So, uh... go take a listen, and then build those you don't have yet? Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S10E5 - Must-have mechanisms

Ash and Flo revisit the - highly important - issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations ... Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

Ash and Flo revisit the - highly important - issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations ... Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S10E4 - Marketing marketing (again)

Helping a firm grow some serious "strategic marketing fangs" isn't for the faint of heart. Ash and Flo discuss the phases you'll have to push through if you're to build a strategic marketing capability for your firm - and share tips for how to do it. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

Helping a firm grow some serious "strategic marketing fangs" isn't for the faint of heart. Ash and Flo discuss the phases you'll have to push through if you're to build a strategic marketing capability for your firm - and share tips for how to do it. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S10E3 - Teething issues

Bob Buday has been "doing" thought leadership efforts for 35 years and has been involved in some of the most impressive successes in the field. He also just published a book about the discipline - which gave Ash and Flo permission to invite him for an interview 😉. Listen in to hear to him share some of his best insights ... and have pen and paper ready, because you will be taking notes! Episode guest: Bob Buday, founder, Buday Thought Leadership Partners, and author, “Competing on Thought Leadership.” Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

Bob Buday has been "doing" thought leadership efforts for 35 years and has been involved in some of the most impressive successes in the field. He also just published a book about the discipline - which gave Ash and Flo permission to invite him for an interview 😉. Listen in to hear to him share some of his best insights ... and have pen and paper ready, because you will be taking notes! Episode guest: <a href="https://www.linkedin.com/in/bob-buday-81b45/" rel="nofollow" target="_blank">Bob Buday</a>, founder, <a href="https://budaytlp.com/" rel="nofollow" target="_blank">Buday Thought Leadership Partners</a>, and author, “Competing on Thought Leadership.” Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s10e2-leading-thoughts/" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S10E2 - Leading thoughts

"Link marketing to revenue" is much easier said than done - - - so, how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into "phases" and progress from measuring cost and efforts to conversions, to business metrics. An episode for all of us who struggle with "measuring success!" Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

"Link marketing to revenue" is much easier said than done - - - so, how can you work towards it? Listen to Ash and Flo discuss how you should break your measurement efforts into "phases" and progress from measuring cost and efforts to conversions, to business metrics. An episode for all of us who struggle with "measuring success!" Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s10e5-measuring-success" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S10E1 - Measuring success

Quick: How can you help the practice create better content, more consistently, and at higher frequency? Don't have an answer? Don't worry! We went and asked SGP Lab's Stephen G. Pope, who makes a living building modern "content engines" for clients... and he had a ton of tips (including for the future of Thought Leadership, TikTok, and more!). Episode guest: Stephen G. Pope, founder, SGP Labs, and host, the Stephen G. Pope Youtube channel. Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota   Pls. find the shownotes to this episode at unbillable-hrs.com!

Quick: How can you help the practice create better content, more consistently, and at higher frequency? Don't have an answer? Don't worry! We went and asked SGP Lab's Stephen G. Pope, who makes a living building modern "content engines" for clients... and he had a ton of tips (including for the future of Thought Leadership, TikTok, and more!). Episode guest: Stephen G. Pope, founder, <a href="https://www.sgplabs.com/" rel="nofollow" target="_blank">SGP Labs</a>, and host, the <a href="https://www.youtube.com/c/StephenGPope" rel="nofollow" target="_blank">Stephen G. Pope Youtube channel</a>. Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Pls. find the shownotes to this episode at <a href="https://unbillable-hrs.com/s9e5-content-creation" rel="nofollow" target="_blank">unbillable-hrs.com</a>!

S9E5 - Content creation

To SEO, or not to SEO? Ash and Flo chat about “search”, and discuss the role of SEO, PPC, etc. in firm marketing, plus some ideas for how to view and use search marketing. Oh, and: They go a bit off script, too … you’ve been warned!   Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota

To SEO, or not to SEO? Ash and Flo chat about “search”, and discuss the role of SEO, PPC, etc. in firm marketing, plus some ideas for how to view and use search marketing. Oh, and: They go a bit off script, too … you’ve been warned! Voices, production, etc. by Ash and Flo. Creative and design advice by <a href="https://www.calmar-creativ.com/" rel="nofollow" target="_blank">@calmar.creativ</a> Into, outro voiceover by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a> Music also by <a href="https://linktr.ee/iamthedakota" rel="nofollow" target="_blank">@iamthedakota</a>

S9E4 - Firm SEO

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: <a href="https://unbillable-hrs.com/" rel="nofollow" target="_blank">https://unbillable-hrs.com/</a>

unbillable hours - a podcast about better professional services marketing

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