In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions. What you will learn: The value and challenges of adopting AI for the pharmaceutical industry The concept and methodology of the core model for content design How to prioritize user needs and business objectives in content creation The impact of content design on user engagement and business outcomes Techniques for channel-agnostic content development and distribution

In this episode, Noz Urbina and <a href="https://www.omnichannelx.digital/speaker/halland_are/" rel="nofollow" target="_blank">Are Halland</a> explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions. What you will learn: <ul><li>The value and challenges of adopting AI for the pharmaceutical industry</li> <li>The concept and methodology of the core model for content design</li> <li>How to prioritize user needs and business objectives in content creation</li> <li>The impact of content design on user engagement and business outcomes</li> <li>Techniques for channel-agnostic content development and distribution</li></ul>

Ep. 25 – Strategic content design for people and machines w/ Are Halland

Alissa Briggs

In this episode, we hear from Alissa Briggs, Design Leader at Autodesk. Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value. What you will learn: Align marketing and product messaging for a seamless customer experience. Overcome organizational silos to scale your business through effective collaboration. Use design thinking for impactful product transformations. Harness customer-centricity to drive growth and expand business value. Gain insights into Autodesk's shift from point solutions to a holistic ecosystem. Master collaboration and governance for omnichannel customer experience excellence. 

In this episode, we hear from <a href="https://www.omnichannelx.digital/speaker/briggs_alissa/" rel="nofollow" target="_blank">Alissa Briggs</a>, Design Leader at Autodesk. Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value. What you will learn: <ul><li>Align marketing and product messaging for a seamless customer experience.</li> <li>Overcome organizational silos to scale your business through effective collaboration.</li> <li>Use design thinking for impactful product transformations.</li> <li>Harness customer-centricity to drive growth and expand business value.</li> <li>Gain insights into Autodesk's shift from point solutions to a holistic ecosystem.</li> <li>Master collaboration and governance for omnichannel customer experience excellence. </li></ul>

Ep. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa Briggs

Jael Schultz

Audrey Hamoy

In this episode, we hear from Audrey Hamoy and Jael Schultz from American Express.  Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels.  They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how to kickstart your journey to better omnichannel communication. What you will learn: How to master the art of cross-channel communication consistency How to leverage documentation for efficient decision-making How to boost process efficiency through regular collaboration and meetings How to choose accessible documentation tools for enhanced team usage How to embrace the journey, not the destination, in omnichannel communication.

In this episode, we hear from <a href="https://www.omnichannelx.digital/speaker/hamoy_audrey/" rel="nofollow" target="_blank">Audrey Hamoy</a> and <a href="https://www.omnichannelx.digital/speaker/schultz_jael/" rel="nofollow" target="_blank">Jael Schultz</a> from American Express.  Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels.  They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how to kickstart your journey to better omnichannel communication. What you will learn: <ul><li>How to master the art of cross-channel communication consistency</li> <li>How to leverage documentation for efficient decision-making</li> <li>How to boost process efficiency through regular collaboration and meetings</li> <li>How to choose accessible documentation tools for enhanced team usage</li> <li>How to embrace the journey, not the destination, in omnichannel communication.</li></ul>

Ep. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey Hamoy

Rahel Anne Bailie

In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP. In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality. Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.   As professionals in the digital space, the time has come to contribute to the organisational strategies that include sustainability for content assets. From how we create, produce, and deliver content and how we store and search that content, to how we design the user experiences, can make a contribution to those initiatives.  Presenter Rahel Bailie runs through a baker’s dozen ways to look at in the quest to become carbon neutral – for the good of the company as well as the good of the planet.   What you will learn: How to find carbon reduction areas in the content lifecycle Easy ways to gain efficiencies while reducing the carbon footprint Ideas for getting closer to net zero while improving the user experience

In this episode, we hear from <a href="https://www.omnichannelx.digital/speaker/bailie_rahel-anne/" rel="nofollow" target="_blank">Rahel Anne Bailie</a>, Executive Consultant at ICP. In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality. Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet. As professionals in the digital space, the time has come to contribute to the organisational strategies that include sustainability for content assets. From how we create, produce, and deliver content and how we store and search that content, to how we design the user experiences, can make a contribution to those initiatives.  Presenter Rahel Bailie runs through a baker’s dozen ways to look at in the quest to become carbon neutral – for the good of the company as well as the good of the planet. What you will learn: <ul><li>How to find carbon reduction areas in the content lifecycle</li> <li>Easy ways to gain efficiencies while reducing the carbon footprint</li> <li>Ideas for getting closer to net zero while improving the user experience</li></ul>

Ep. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne Bailie

Thomas Molenaar

In this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals.  Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations. Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation. This episode serves as a roadmap for those at the beginning stages of their own omnichannel journey, providing a firsthand account of the hurdles and steps involved. 

In this episode, we hear from <a href="https://www.omnichannelx.digital/speaker/thomas-molenaar/" rel="nofollow" target="_blank">Thomas Molenaar</a>, Head of Marketing at Dechra Pharmaceuticals.  Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations. Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation. This episode serves as a roadmap for those at the beginning stages of their own omnichannel journey, providing a firsthand account of the hurdles and steps involved.

Ep. 21 – Omnichannel first steps at Dechra Pharmaceuticals w/ Thomas Molenaar

Dana Rock

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.   These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.  In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together. In part one, we covered two principles: Make it make sense Make it emotional    In this session, part 2, you'll hear the next two principles: Make it memorable (or intentionally forgettable) Make it personal

Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  <ul><li>expectations, </li> <li>feelings, and </li> <li>our memories. </li> </ul> These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.  In this two-part episode, we will explore four experience design principles, informed by scientific research, which you can use to rethink your approach and connect the bits together. In part one, we covered two principles: <ul><li>Make it make sense</li> <li>Make it emotional</li> </ul> In this session, part 2, you'll hear the next two principles: <ul><li>Make it memorable (or intentionally forgettable)</li> <li>Make it personal</li></ul>

Ep. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana Rock

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.  Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  expectations,  feelings, and  our memories.   These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. 

In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications.  Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our  <ul><li>expectations, </li> <li>feelings, and </li> <li>our memories. </li> </ul> These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas.

Ep. 20 – Science-backed principles for human-centric experience design – part 1 w/ Dana Rock

Yanko Ivanov

In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.  He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data

In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge.  He and <a href="https://omnichannelx.digital/speaker/urbina/" rel="nofollow" target="_blank">Noz Urbina </a>define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data

Ep. 19 – AI, ontologies, and componentized content – Yanko Ivanov

Kristina Halvorson

In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.

In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and <a href="https://omnichannelx.digital/speaker/urbina/" rel="nofollow" target="_blank">Noz Urbina </a>discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of a business.

Ep. 18 – The State of the Content Strategy – Kristina Halvorson

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.  She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it. 

In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA.  She and <a href="https://omnichannelx.digital/speaker/urbina/" rel="nofollow" target="_blank">Noz Urbina </a>discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.

Ep. 17 – IKEA, and their human-centric approach to the Metaverse – part 2 - Timi Stoop-Alcala

World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.

Ep. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-Alcala

Mariah Obiedzinski

In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.  Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results. “The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentiment over time.”

In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats.  Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results. “The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user experience top-notch at every point you can will drive that brand stickiness and loyalty generating even more positive sentiment over time.”

Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski

Yuri Vedenin

How can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products. Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from research.

How can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products. Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from research.

Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin

Carrie Hane

What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.

What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.

Ep. 13 – Content Models vs Domain Models – Carrie Hane

In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users.   What are “immersive experiences” in the digital channel space?   “These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on purpose! When it comes to immersive experiences, they run the gambit across a lot of different channels on content or design.”

In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users. What are “immersive experiences” in the digital channel space? “These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on purpose! When it comes to immersive experiences, they run the gambit across a lot of different channels on content or design.”

Ep. 12 – Immersive digital experiences and products – Preston So, Oracle

David Thomas

Dylan Thomas

In this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations.    “If you make assumptions, this book is for you.”    And don't we all make assumptions? This book is truly meant for everyone as we all have our cognitive biases, but this book may resonate most with designers, content strategists, and others who build websites, products, and apps for people. This is especially true as the book brings up processes they can use in their work to mitigate design bias.

In this episode, we hear from <a href="https://omnichannelx.digital/speaker/thomas_david/" rel="nofollow" target="_blank">David Dylan Thomas</a> Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations. “If you make assumptions, this book is for you.” And don't we all make assumptions? This book is truly meant for everyone as we all have our cognitive biases, but this book may resonate most with designers, content strategists, and others who build websites, products, and apps for people. This is especially true as the book brings up processes they can use in their work to mitigate design bias.

Ep. 11 – Who is Design for Cognitive Bias for? – David Dylan Thomas

Christophe Trappe

In this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content.   We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.Forging New RelationshipsAs content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through livestreaming, you can build audience trust and participation in real time. Livestreams, Content Creation, and YouLivestreamed content can be used to build content among many different channels, and this can start from the beginning of the content creation process. For example, instead of private informational interviews with subject matter experts, why not livestream your discussion for your target audiences? From there, that content can be published as a podcast, turned into articles, email campaigns, and other formats. 

In this episode we talk with Christoph Trappe, Chief Content Officer at <a href="https://www.christophtrappe.com/" rel="nofollow" target="_blank">The Authentic Storytelling Project</a>. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content. We went offline for a long time during the pandemic. This episode was pre-recorded in 2021.Forging New Relationships As content marketers, how do we continue to build authenticity and sincerity in our audience relationships? One way to do this is by incorporating livestreaming in your omnichannel strategy. Through livestreaming, you can build audience trust and participation in real time. Livestreams, Content Creation, and You Livestreamed content can be used to build content among many different channels, and this can start from the beginning of the content creation process. For example, instead of private informational interviews with subject matter experts, why not livestream your discussion for your target audiences? From there, that content can be published as a podcast, turned into articles, email campaigns, and other formats.

Ep. 10 – How to join the livestream & podcast revolution – Christophe Trappe

Cruce Saunders

In this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.The difference between omnichannel, multichannel, and cross-channelWe begin by defining the aspects of omnichannel, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow. Cruce describes omnichannel as “…a service-oriented approach to publishing in which any future channel may be added without impacting the overall process of creating, managing, and delivering the content.” Too many organizations compound efforts when attempting to scale delivery, but by deploying better practices centered around content intelligence, they reduce ongoing internal effort, and open up content to reach more endpoints.What’s holding organizations back from delivering omnichannel experiences?Delivering omnichannel experiences requires not just structured content, but also a structured and improved content creation process. “Omnichannel content derives from content that is structured. [The content model] structures the authoring process, which then structures the management and delivery process. Today, all of those things are disconnected.” Cruce shares common blockers organizations face and the importance of structured content. Structured content he sees as the key to delivering the next-generation of customer experiences, and calls on practitioners to dive into the change process. “It’s 2020, we need to get over our allergy to these concepts that are foundational and fundamental to the future.” You can listen to this podcast here or Spotify or Apple Podcasts.

In this episode, we hear from Cruce Saunders, the founder, and principal at <a href="https://omnichannelx.digital/sponsor/a/" rel="nofollow" target="_blank">[A]</a> (<a href="https://www.simplea.com/" rel="nofollow" target="_blank">simplea.com</a>). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences.The difference between omnichannel, multichannel, and cross-channel We begin by defining the aspects of <a href="https://omnichannelx.digital/what-is-omnichannel-the-omnichannelx-conference/" rel="nofollow" target="_blank">omnichannel</a>, multichannel, and cross-channel content. Hear how they differ and why they shouldn’t hinder workflow. Cruce describes omnichannel as “…a service-oriented approach to publishing in which any future channel may be added without impacting the overall process of creating, managing, and delivering the content.” Too many organizations compound efforts when attempting to scale delivery, but by deploying better practices centered around content intelligence, they reduce ongoing internal effort, and open up content to reach more endpoints.What’s holding organizations back from delivering omnichannel experiences? Delivering omnichannel experiences requires not just structured content, but also a structured and improved content creation process. “Omnichannel content derives from content that is structured. [The content model] structures the authoring process, which then structures the management and delivery process. Today, all of those things are disconnected.” Cruce shares common blockers organizations face and the importance of structured content. Structured content he sees as the key to delivering the next-generation of customer experiences, and calls on practitioners to dive into the change process. “It’s 2020, we need to get over our allergy to these concepts that are foundational and fundamental to the future.” You can listen to this podcast here or <a href="https://open.spotify.com/show/76bD9HefL0VIDYcesSr3xm" rel="nofollow" target="_blank">Spotify</a> or <a href="https://podcasts.apple.com/es/podcast/omnichannel-by-omnichannelx/id1484505628?l=en" rel="nofollow" target="_blank">Apple Podcasts</a>.

Ep. 9 – Activating omnichannel with content intelligence – Cruce Saunders

Sarah Richards

In this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all under a unified umbrella discipline. It is a research-driven approach to passing content requirements, planning, content strategy and copywriting through a design thinking and service design lens. It’s based on a research and human-centric approach which puts user needs at the center of all content decisions. Rather than considering producing a deliverable or format in a channel as a goal – for example, creating a webpage or video – the goal is satisfying the requirements laid out in a user story.  In our conversation, we discuss how content design came to be and how Sarah both needed it and used it to reset the conversation with the entire organisation of UK government about what a content professional is and does, and how the inter-team dynamics need to work to make sure that content is meeting the user's real goals. Finally, we discuss the many resources that Sarah publishes where you can learn more. Oh, and Noz gets his first job-title change in over a decade!

In this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all under a unified umbrella discipline. It is a research-driven approach to passing content requirements, planning, content strategy and copywriting through a design thinking and service design lens. It’s based on a research and human-centric approach which puts user needs at the center of all content decisions. Rather than considering producing a deliverable or format in a channel as a goal – for example, creating a webpage or video – the goal is satisfying the requirements laid out in a user story.  In our conversation, we discuss how content design came to be and how Sarah both needed it and used it to reset the conversation with the entire organisation of UK government about what a content professional is and does, and how the inter-team dynamics need to work to make sure that content is meeting the user's real goals. Finally, we discuss the many resources that Sarah publishes where you can learn more. Oh, and Noz gets his first job-title change in over a decade!

Ep. 8 – Content design: Resetting the conversation around content – Sarah Richards

In this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for understanding market trends around content management, planning, measurement, and distribution.

In this episode, Programme Director <a href="https://omnichannelx.digital/speaker/urbina/" rel="nofollow" target="_blank">Noz Urbina</a> interviews <a href="https://omnichannelx.digital/speaker/mark-grannan/" rel="nofollow" target="_blank">Mark Grannan</a>, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on <a href="https://omnichannelx.digital/what-is-omnichannel-the-omnichannelx-conference/" rel="nofollow" target="_blank">omnichannel</a> and focuses especially on platform and systems, making him a valuable resource for understanding market trends around content management, planning, measurement, and distribution.

Ep. 7 – Agile CMS Forrester Research’s omnichannel approach for a new era – Mark Grannan

Omnichannel by OmnichannelX

Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?

Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And customers can’t tell really good stories if they haven’t good experiences across all stages of the customer lifecycle and across all channels. So, who could be a better interviewee for the Omnichannel Podcast?

Ep. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina Balarin

Margot Bloomstein

Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Margot:@mbloomstein

Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on <a href="https://www.omnichannelx.digital" rel="nofollow" target="_blank">https://OmnichannelX.digital</a> Twitter:<a href="https://twitter.com/omnixconf" rel="nofollow" target="_blank">@OmniXconf</a> Margot:<a href="https://twitter.com/mbloomstein" rel="nofollow" target="_blank">@mbloomstein</a>

Ep. 3 – Interview with Margot Bloomstein on Trust and Digital Transformation – Margot Bloomstein

Enterprise or start-up – brands need to differentiate &amp; engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.

Enterprise or start-up – brands need to differentiate &amp; engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.

Ep. 5 – Stories as a Service – An Omnichannel Marketing Strategy – Gina Balarin

Ryan Skinner

An interview with Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come. Twitter:@OmniXconf

An interview with Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intelligence now to keep ahead of the curve in years to come. Twitter:<a href="https://twitter.com/omnixconf" rel="nofollow" target="_blank">@OmniXconf</a>

Ep. 2 – Featured Speaker Interview – Ryan Skinner, Forrester

Marie Girard Podcast

Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material. Twitter:@OmniXconf

Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Service user interfaces with text inside the applications, Documentation and help, Technical support and knowledge bases, and Training material. Twitter:<a href="https://twitter.com/omnixconf" rel="nofollow" target="_blank">@OmniXconf</a>

Ep. 1 – Omnichannel strategy implementation at IBM – Marie Girard

The best episodes for anyone looking to learn more about topics such as happiness, fulfillment, depression and psychology/mental health in general. With interviews with industry experts, personal stories of individuals, this topic has lessons applicable to everyone. Add episodes you're interested into your queue below!

Best Episodes on Mental Health, Emotions & Thoughts

The best podcast episodes on non-current politics. Covering topics such as universal basic income, democracy, poverty & justice and more. For anyone interested in learning more about politics that affect that world, not just now, but in the longer term. Add episodes you're interested into your queue below!