David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?

57: Big Ideas and why do so few brand have them?

CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.

56: Competitive Point of Difference

Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.

55: Paralympics 2012 - inspired marketing

How some brands used the Prince Harry naked photo episode in Las Vegas to effect

54: Prince Harry and Las Vegas

What naked footballers in ads can teach us all about successful communication

53: Naked Footballers

Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool

52: Interrogation As An Innovation Tool

In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?

51: Olympic Gold vs Bronze Medal

The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say

50: Is Marketing Strategy Dead?

Product Placement is allowed, but is it a good thing for brands to do?

49: Is product placement on TV good for brands?

Steve Jobs was a master story teller. Should you be too?

48: Is story telling important for brands

All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner 2010 + 2011. http://www.MarketingMixMan.com

You a topless car wash can teach us all about marketing

47: Topless Car Wash: learnings

You need to know these 7 key online trends to ensure your digital and social media strategy is the right one

46: 7 online trends you need to be aware of

Do you need to be young to understand and implement digital marketing?

45: Can only the young do digital marketing?

5 traits that make a great marketing leader

44: 5 traits of great marketing leaders?

7 top tips on how to better connect with bloggers in your category

43: 7 Tips to connect with bloggers

Why does having an enemy help you win? 3 approaches that will work

42: Winning by having an enemy?

Can you price cut your way out of tough times?

41: Price your way out of though times?

Can you cost cut your way out of tough times?

40: Cost cut out of though times?

Why is it important to think about TV versus THE TV that sits in the corner of the lounge?

39: TV versus THE TV. Implications?

What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?

38: What reality TV shows teach us about winning

This is an excellent (five star) podcast. So far, as of 1-10-08, the podcast has primarily concerned itself with business marketing, with a focus on what I would call emotional marketing, i.e., how does your product make the viewer (user) feel. It is direct and to the point. Gary Bembridge, the host comes across as being extremely professional and knowledgeable.Content: *****Audio Quality: *****Length: *****Overall Value: *****

Excellent Podcast Covering the Field of Marketing

All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner 2010 + 2011. <a href="http://www.MarketingMixMan.com" rel="nofollow" target="_blank">http://www.MarketingMixMan.com</a>

Marketing Mix Man Podcast

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