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Create Tomorrow, The WGSN Podcast

WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

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36. Diversity, Desire and Teledildonics – Inside the Consumer Sex Revolution

At WGSN we have published a number of reports recently about the shifts and strategies in selling sex on Insight, sexual wellness on Beauty and inclusive sex tech on our recently launched Consumer Tech platform.  It's always been a hot topic but what's exciting is that the sexual conversation is expanding and there's a shift towards more open, honest and diverse conversations, depictions and explorations of sex and sexuality from a multiplicity of viewpoints. 

42mins

14 Oct 2021

Rank #1

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35. Creating a Sustainable Fashion Week with Cecilie Thorsmark

This week WGSN CEO Carla Buzasi speaks to Copenhagen Fashion Week CEO Cecilie Thorsmark who, as leader of this sustainably focussed fashion week, is on a mission to change the way the entire fashion industry thinks about its impact on the environment and the wider world around them.  Cecilie has be consulting with the wider industry around her mission to drive genuine change in both the fashion week she runs but also with the hope that systems that are put in place in Copenhagen can be translated for other fashion weeks elsewhere in the world. 

26mins

24 Sep 2021

Rank #2

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34. Into the Metaverse

In July 2021 Mark Zuckerberg declared that the future of Facebook is the metaverse, but as a concept it’s not new, having first been coined in the 1992 sci-fi novel, Snow Crash by Neal Stephenson. It now yields nearly 6m results in Google Search, though it's far from universally defined. At WGSN we introduced the concept of the metaverse in Future Innovations 2022, calling it a shared virtual space that can be roamed widely. We then published a Research Radar, exploring its potential as a successor to the internet, poised to become the future of all digital media and commerce. In this episode we’ll be discussing the signs that brands and consumers are moving towards this future immersive phygital world. We explain how brands can enter it and look at the parties transforming it and the potential it holds for the future.

32mins

11 Sep 2021

Rank #3

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33. The Future of Social Robots with Carla Diana

This week, WGSN Executive Editorial Director Bethan Ryder speaks to author, designer and educator Carla Diana & WGSN's head of Consumer Tech Sarah Housley about the future of social robots. According to consultancy firm Frost and Sullivan the global robotics market will reach $38.3bn by 2024. What's more the global adoption rate of robotics and automation in digital supply chains is set to increase from 39% in 2020 to 73% in 2025. During the pandemic, robots moved from manufacturing lines to service roles; in China the need for touch free services has given the unmanned economy a significant boost and sales of robots are growing at more than twice the rate of global trajectories.

33mins

26 Aug 2021

Rank #4

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32. Introducing Consumer Tech at WGSN

This week we are welcoming a new member of the WGSN team as we embark on the next chapter of the company. Having made our name forecasting trends for fashion, beauty, interiors, food & drink and consumer lifestyles, we now turn our attention to the exciting world of consumer tech. Joining Carla Buzasi, CEO of WGSN, is our Director of Consumer Tech Lisa Yong who speaks about why this rapidly changing industry is so important no matter what design world you work in, plus new trends on the horizon and how she and the team predict what will happen next.

27mins

16 Aug 2021

Rank #5

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31. Challenging Masculinities – Redefining Identities

The wider concept of gender identity has altered in the public conscious over the past decade, with a more positive understanding emerging that gender is fluid and not a binary thing. This has been powered by the internet and social media, which has given voice to LGBTQ+ communities and activists. Education is more accessible and as a consequence notions of masculinity are also being viewed as a spectrum rather than a hackneyed set of strongman stereotypes. 

33mins

4 Aug 2021

Rank #6

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30. The Growing Appetite for Plant-Based Products with Bryt Life Foods

Over the past year as the pandemic took hold globally, consumer awareness of their own health and wellbeing, and also the food that we are putting into our bodies played a massive role in dealing with the global health crisis and propelled the plant based food industry even higher in market share. The growth rate in the US more than doubled in 2020 as sales surged 27% to $7 billion dollars according to the Plant Based Foods Association and the Good Food Institute. Joining WGSN President and CEO Carla Buzasi to talk about the growing craving for all things plant based is Lita Dwight, the founder of Bryt Life Foods alongside WGSN’s very own Kara Nielson, who heads up our food and drink platform.

29mins

15 Jul 2021

Rank #7

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29. The Pandemic Pet Boom – Giving Brands Paws For Thought

This episode explores how the COVID-19 pandemic has created a pet boom, with humankind across the globe seeking solace affection and touch from furry friends. In the US, 69% of consumers own an animal and 37% have adopted one in the last six months according the Bank of America. The Washington Post reported that by mid-July shelters, non-profit rescues, private breeders and pet stores all reported more consumer demand than there were dogs and puppies to fill it.

37mins

1 Jul 2021

Rank #8

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28. Reimagining our Relationship with Nature with Superflux

WGSN Creative Director Lisa White is joined by Anab Jain and Jon Ardern, co-founders of Superflux, a studio that creates speculative worlds and tells future stories that help explain where civilization might be going and what we can do to influence these potential outcomes. Their byline is brilliant at explaining their mission in just seven words: Translating future uncertainty into present-day choices.

36mins

11 Jun 2021

Rank #9

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27. Material Gains for the Future with Mylo

This week WGSN CEO Carla Buzasi speaks to the CEO and Founder of fashion-textile disruptor Bolt Threads, Dan Widmaier. Joining them is WGSN's Head of Materials and Textiles, Helen Palmer. The conversation focusses around Bolt Threads' revolutionary new non-leather, Mylo and explores innovation, industry change and sustainability in textiles and beyond.

25mins

29 May 2021

Rank #10