Ranked #1

#7: How Do Cult Brands Cultivate Loyalty? (Part 2)
#7: How Do Cult Brands Cultivate Loyalty? (Part 2)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create ... Read more
29 Oct 2021
•
15mins
Ranked #2

#6: How Do Cult Brands Cultivate Loyalty? (Part 1)
#6: How Do Cult Brands Cultivate Loyalty? (Part 1)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create ... Read more
14 Oct 2021
•
14mins
Ranked #3

#5: Why Do Loyalty Programs Fail?
#5: Why Do Loyalty Programs Fail?
Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain wh... Read more
23 Sep 2021
•
14mins
Ranked #4

#4: What Are Cult Brands?
#4: What Are Cult Brands?
Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loy... Read more
9 Sep 2021
•
19mins
Ranked #5

#3: How Are Brands Constructed?
#3: How Are Brands Constructed?
Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perce... Read more
26 Aug 2021
•
12mins
Ranked #6

#2: What Is Branding?
#2: What Is Branding?
Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not th... Read more
12 Aug 2021
•
9mins
Ranked #7

#1: What Is The Purpose of Business?
#1: What Is The Purpose of Business?
I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or ... Read more
12 Aug 2021
•
8mins
Ranked #8

Introduction: What Is This Podcast and Who Am I?
Introduction: What Is This Podcast and Who Am I?
Welcome to the Make Business Matter Podcast! This podcast is the podcast of The Cult Branding Company. In this introduc... Read more
8 Aug 2021
•
3mins