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OwlTail

Is now Fathom

Make Business Matter

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director o... Read more

Popular All episodes

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Ranked #1

#7: How Do Cult Brands Cultivate Loyalty? (Part 2)

Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create ... Read more

29 Oct 2021

•

15mins

Ranked #2

#6: How Do Cult Brands Cultivate Loyalty? (Part 1)

Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create ... Read more

14 Oct 2021

•

14mins

Ranked #3

#5: Why Do Loyalty Programs Fail?

Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain wh... Read more

23 Sep 2021

•

14mins

Ranked #4

#4: What Are Cult Brands?

Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loy... Read more

9 Sep 2021

•

19mins

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Ranked #5

#3: How Are Brands Constructed?

Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perce... Read more

26 Aug 2021

•

12mins

Ranked #6

#2: What Is Branding?

Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not th... Read more

12 Aug 2021

•

9mins

Ranked #7

#1: What Is The Purpose of Business?

I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or ... Read more

12 Aug 2021

•

8mins

Ranked #8

Introduction: What Is This Podcast and Who Am I?

Welcome to the Make Business Matter Podcast! This podcast is the podcast of The Cult Branding Company. In this introduc... Read more

8 Aug 2021

•

3mins

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