
#7: How Do Cult Brands Cultivate Loyalty? (Part 2)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the remaining four principles Cult Brands use to cultivate loyalty.
15mins
29 Oct 2021
Rank #1

#6: How Do Cult Brands Cultivate Loyalty? (Part 1)
Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the first three principles Cult Brands use to cultivate loyalty.
14mins
14 Oct 2021
Rank #2

#5: Why Do Loyalty Programs Fail?
Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain why most loyalty programs fail and how you can create true loyalty.
14mins
23 Sep 2021
Rank #3

#4: What Are Cult Brands?
Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them.
19mins
9 Sep 2021
Rank #4
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#3: How Are Brands Constructed?
Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perceives it to be. Join me as I discuss the three elements that contribute to how a brand is perceived: vision, culture, and customer.Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception about the company. That perception is the brand.
12mins
26 Aug 2021
Rank #5

#2: What Is Branding?
Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.
9mins
12 Aug 2021
Rank #6

#1: What Is The Purpose of Business?
I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or revenue; that’s just a byproduct.
8mins
12 Aug 2021
Rank #7

Introduction: What Is This Podcast and Who Am I?
Welcome to the Make Business Matter Podcast! This podcast is the podcast of The Cult Branding Company. In this introductory episode, I introduce myself and tell you what this podcast is all about.
3mins
8 Aug 2021
Rank #8