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Make Business Matter

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. Find out more at makebusinessmatter.com

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Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

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#7: How Do Cult Brands Cultivate Loyalty? (Part 2)

Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the remaining four principles Cult Brands use to cultivate loyalty.

15mins

29 Oct 2021

Rank #1

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#6: How Do Cult Brands Cultivate Loyalty? (Part 1)

Cult Brands—those brands that have mastered the art of building meaningful relationships—use seven principles to create a following of passionate fans. Join me, Aaron Shields, as I explore the first three principles Cult Brands use to cultivate loyalty.

14mins

14 Oct 2021

Rank #2

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#5: Why Do Loyalty Programs Fail?

Most loyalty programs don’t work, yet many companies still continue to use them. Join me, Aaron Shields, as I explain why most loyalty programs fail and how you can create true loyalty.

14mins

23 Sep 2021

Rank #3

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#4: What Are Cult Brands?

Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them.

19mins

9 Sep 2021

Rank #4

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#3: How Are Brands Constructed?

Brands are coauthored experiences with a customer. It isn’t just what a company says it is, it’s what the customer perceives it to be. Join me as I discuss the three elements that contribute to how a brand is perceived: vision, culture, and customer.Leadership creates a vision that inspires employees whose behaviors—through direct interaction and marketing— translate your brand to your customers. These elements influence each other and collectively create a perception about the company. That perception is the brand.

12mins

26 Aug 2021

Rank #5

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#2: What Is Branding?

Most people thinking branding is making logos and taglines. Logos and taglines are part of the brand identity but not the brand itself. Join me as I answer, “What is branding?” and explore how branding is a coauthored experience between you and your customers.

9mins

12 Aug 2021

Rank #6

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#1: What Is The Purpose of Business?

I answer the question: What Is The Purpose of Business? Hint: It’s not what most people think: it’s not about profit or revenue; that’s just a byproduct.

8mins

12 Aug 2021

Rank #7

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Introduction: What Is This Podcast and Who Am I?

Welcome to the Make Business Matter Podcast! This podcast is the podcast of The Cult Branding Company. In this introductory episode, I introduce myself and tell you what this podcast is all about.

3mins

8 Aug 2021

Rank #8