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The Sponge Podcast

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.Each episode is an in-depth conversation about a chapter from Ambi'... Read more

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Ready for a long life

Ready for a long life

Thinking about the future can be very stressful and intimidating but it's important in today's time.In today’s episode o... Read more

20 Oct 2022

7mins

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Ep. 28: One Final Squeeze!

Ep. 28: One Final Squeeze!

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-... Read more

12 Aug 2019

14mins

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Ep. 27: The Self-Driven Driver

Ep. 27: The Self-Driven Driver

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week... Read more

5 Aug 2019

16mins

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Ep. 26: Value Quality Over Cost

Ep. 26: Value Quality Over Cost

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi ta... Read more

29 Jul 2019

18mins

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Ep. 25: Decisions Made Rapidly

Ep. 25: Decisions Made Rapidly

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality ... Read more

22 Jul 2019

20mins

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Ep. 24: You're Fired!

Ep. 24: You're Fired!

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive tr... Read more

15 Jul 2019

17mins

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Ep. 23: Doodh Si Safedi Customer Focus

Ep. 23: Doodh Si Safedi Customer Focus

“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pio... Read more

8 Jul 2019

19mins

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Ep. 22: Lights, Camera, Action!

Ep. 22: Lights, Camera, Action!

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associate... Read more

1 Jul 2019

20mins

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Ep. 21: Failing to Try Versus Failing

Ep. 21: Failing to Try Versus Failing

"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is di... Read more

24 Jun 2019

19mins

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Ep. 20: A Giant Learns to Dance

Ep. 20: A Giant Learns to Dance

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his ... Read more

17 Jun 2019

13mins

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