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Pushing Send

Most emails are delete worthy. Yet, others command our attention during the course of a busy day. Why...and more interestingly, how? Pushing Send dives into the stories behind people who send great emails. Each episode explores their strategies—plus the human side to how they connect and engage with readers. The goal of Pushing Send is to share inspiring stories about various approaches to email. If you’re an entrepreneur, marketing professional, or anyone using email in order to grow a business... you'll certainly hear something to help create even better emails yourself.

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EP43: Tara McMullin - Falling In Love With Email Again

Tara McMullin is a popular small business strategist with over a decade of experience guiding small businesses to think bigger. She is the founder of What Works. She’s also the host of the What Works podcast. She has mastered email marketing as a key part of her own business growth. Key Points From This Episode:Tara's approach to email marketing today is similar to it was in 2009 with a lot more information behind it.The one mistake she made early on was using email as a delivery system instead of using a relational approach. She now uses the relational approach with no tricks or gimmicks. A huge part of her marketing strategy is getting back to thinking about the human on the other side of the email and the experience that they're having. At one point, Tara got really burnt out and she refocused on building something she was more proud of that had a positive impact on people.  During this dry period of really focusing on optimizing her email list, Tara McMullin fell in love all over again with what she originally loved about using email to build a relationship with her audience.She uses a system of over-correcting and then pulling back and finding her equilibrium again, which was very helpful.The format of her newsletter is a personal letter at the top, an article/blog post and then at the bottom of the newsletter is the latest podcast. Tara's future thinking perspective often places her at the beginning of changing times and not just reacting to what is happening. She focuses on figuring out ways to connect with people and ask them to subscribe in ways that make me know that they want to hear from her.Tweetables:  I'm looking at email as a way to communicate directly with the people who are most invested and as a way to start a conversation to create that ongoing engagement and nurturing. @TaraGentile (03:47)You're trying to build a sense of investment in what you're doing and also helping your subscribers create a sense of investment in themselves and their own goals, That's the lens that you have to look at everything through. @TaraGentile (05:40)It took me really from 2017 through most of 2019 to really get a handle on how I wanted to approach email and approach my content in a way that really prioritized the relationship and also was something that I thought could serve the business too. @TaraGentile (10:13)Instead of reacting to what's happening right now, I'm always thinking about all right, what's going to be happening six months from now or a year from now. So I tend to be on the beginning of a change @TaraGentile (17:30)Links Mentioned in this Episode:Tara McMullin on TwitterTara McMullin on LinkedInWhat Works NetworkWhat Works Podcast

24mins

15 Jun 2021

Rank #1

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EP42: Jackie Bledsoe - The Author vs. The Email Marketer

Jackie Bledsoe is an author and speaker who went from only publishing content on his blog to building a thriving email list of subscribers that are highly engaged. He shares his story and how life is different because of email. Plus, he explains some of the challenges he's faced along the way and how he builds a relationship with his subscribers. Key Points From This Episode:Jackie wishes he began collecting emails sooner to build his list and can see a connection between his flow of business and how that relies upon on his commitment to email. He has found that his off-the-cuff emails do the best, even only publishing weekly. Everyone who joins Jackie's list goes through a welcome or indoctrination series. Watching others, listening to them and trying to emulate successful marketers is how Jackie learned how to grow his business using email. He was blown away by the power of email after doing his first campaign based on a series of emails. Jackie writes his emails like he is speaking to one person and he has seen powerful connection with the people he is serving. He believes email marketing has been a main engine to open the doors for writing books, speaking on stage and launching products that change lives. Being consistent and authentic is what Jackie says has really created a solid connection with his audience no matter where he is writing.Tweetables: I can say that our business has ebbed and flowed based on my level of commitment to communicating via email to our audience.  @jbledsoejr (2:00)How can I most effectively do this? What is it? How do I do it? What can I test? And it kind of started from there. It was no big aha moment. I just started watching others, listen to them, and trying to emulate what they were doing.  @jbledsoejr (06:33)Getting somebody to sign up, sitting in writing an email that actually got engagement, and then getting write in an email that ended up with money in my bank account.  @jbledsoejr (09:03)It was just amazing to me how people, once they allowed me into their inbox, now allow me into their world by being transparent, sharing their troubles, their successes.@jbledsoejr (11:17)The power of building a business with email marketing as one of its main engines, you know, it's opened the door for us, to write books and speak on stages and launch products and impact lives.  @jbledsoejr (11:46)Being consistent with them every week, me being authentic, makes them turn around and write those emails that are very transparent and open that they probably, they wouldn't put on a Facebook post comment stream. @jbledsoejr (16:21) Links Mentioned in this Episode:Jackie Bledsoe on TwitterJackie Bledsoe on LinkedInJackieBledsoe.comMichael HyattLamar TylerJeff Goins

23mins

8 Jun 2021

Rank #2

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EP41: Jen Boulden & Amanda Steinberg - Email Behind Movements

How two of the most successful women at the helm of email newsletter media companies think about email. Jen Bolden sold IdealBite to Disney in 2009 and Amanda Steinberg sold DailyWorth in 2018.  They co-founded HigherU, where they set emerging impact entrepreneurs for success in order to create a more just, humane, and sustainable world. Jen and Amanda are incredible examples of how we can utilize email in genuine and authentic ways to cultivate an audience and rally them around our mission and our purpose.Key Points From This Episode:When Jen started IdealBite, she created emails as a way to share ideas about how people can make the world more sustainable. The strategy was based after Daily Candy. Amanda started DailyWorth with email as the strategy from day one because it was highly scalable with really low overhead. Jen helped mentor Amanda in the early days of DailyWorth with tips on paid growth, barters,  and understanding the importance of how you are perceived in the world. Both Jen and Amanda discuss what they would have done differently with their newsletters before they were sold. When Jen and Amanda created HigherU.com, they knew how to grow and scale a business where you need to have people who are very passionate and buy in. They love email for movement marketing and they have a formula for transforming people on your email list to clients, sales donors, etc. Doing the work is a key part of their formula and really staying true to one's unique self and mission. Pursuing 5,000 mission-aligned emails is important because you have to have a big enough audience to generate enough income from a very small percentage of it. Tweetables:It was a hundred percent like just get it into their inbox, let them have an amazing experience. Let them walk away feeling satisfied because they just learned something. @JenBoulden (02:40) What we know how to do is go from small to big.  It's very much about what we've done, but it's about teaching others how to do it. @AmandaSteinberg (14:49) Email allows for just a much more natural flow of a real genuine quote-unquote relationship. @JenBoulden (17:07) In order to build a movement, you have to have a big enough audience where you can generate enough income from a very small percentage of it. @AmandaSteinberg (23:04) Links Mentioned in this Episode:HigherUJen Boulden on TwitterJen Boulden on LinkedInAmanda Steinberg on TwitterAmanda Steinberg on LinkedInMailchimpDaily CandyDanny LevyMarianne Williamson Tory Burch fellow

24mins

1 Jun 2021

Rank #3

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EP40: Amy Blaschka - Launching an Email Newsletter in 2021

Amy Blaschka is a contributor to Forbes.com and a social media ghost writer launched her own email newsletter, Illuminate Me this year. She shares how she got started and why she chose a specific tool for her email newsletter. Plus she talks about the specific workflow she uses to write her newsletter each week.Key Points From This Episode: Amy started her email newsletter to have some fun and because she can connect directly and that someone is willingly allowing you into their inbox. It took her a while to start a newsletter because she had seen so many bad newsletters and she wanted to do something that reflected her values and talent.  She does not charge for her newsletter because she wants to get to know her audience a little more and to plant the seed to give herself options for the future. Amy chose Sub Stack as a platform because she has the option to convert it to a paid newsletter or to keep it free. She feels like her work with her newsletter, her contributions as a writer for Forbes and social media are all interconnected and she is intentional about creating this connection. Amy sends her newsletter every Sunday morning and she always points people back to her Forbes article and something that will showcase the same theme in a different way. She maps them out a month ahead.She believes If anybody is looking to up kind of their level of content, make sure there's one clear takeaway, you know, and that brief is better.Amy shares her view on being present on several different platforms. Tweetables: I think what's special about email is there's an intimacy, that you are one-to-one with your audience. So you're sending something that lands directly in their inbox. If somebody signs up for your newsletter, they actually want to hear from you. @AmyBlaschka (01:34)I feel like you need to establish yourself, your credibility, your competency, your value to somebody before you have any ask of them. @AmyBlaschka (07:27)I know people that have paid ones and, you know, I think you're going to have a smaller list because you're asking people to fork over money right. For that. But, you know, I think before you can do that, you have to demonstrate your value. @AmyBlaschka (11:43)  If anybody is looking to up kind of their level of content, I would say, we'll make sure there's one clear takeaway, you know, and that brief is better.  @AmyBlaschka (18:12) Links Mentioned in this Episode:Illuminate Me NewlsetterAmy Blaschka on LinkedInAmy Blaschka on TwitterAmy Blaschka on InstagramAmyBlaschka.comSubstackForbes.com

24mins

25 May 2021

Rank #4

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EP39: John Vuong - Learn What Your Subscribers Need

John Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. John is sharing how he developed his perspective on email strategy and his approach as a local, boutique SEO agency owner. Key Points From This Episode:John learned how to engage with his audience from his personal work experience and engaging with thousands of business owners over the course of many years. He feels like his job as a marketer is to educate and inform and then when the client is ready, they'll reach out if it is a good fit. John believes you should give as much as you can, stay authentic and not be pushy.Figuring out upfront if you are going to be a good fit for your client is important. This includes understanding the business by asking the right questions and listening. You need to understand what your customers are actually using to communicate with your ideal tribe.John stays away from drip email campaigns and uses a vetting process as he proceeds in his relationship with potential clients.He believes that people, take a step back, talk to your 10, most loyal, ideal, the best type of clients, and really uncover how they love being communicated with why they chose you. Then, try to attract more of those types of clients. John wants to be there for his client when they are ready and wants them to feel like they are in total control of the process. Tweetables:The more you're out there being consistent, more informative and more genuine, and you're actually adding value. People all see that you want to help. The more you give the more you're going to receive in return.  @JohnVuongCan (04:07)I know I can help the best. Everyone else, I want to help educate and push them along so that they can further their business to better benefit on whatever software, skill or relationship that they're looking for. @JohnVuongCan (07:17)You have to understand what your customers actually are using to then communicate with your ideal tribe because not everyone is going to be using that platform.  @JohnVuongCan (10:40)There's always something new and flashy and people read up on something that will save them so much more time, get way better click-through rates or better prospects, but ultimately it's the quality of leads and the conversion rate if it's working for you, why change it? @JohnVuongCan (14:53)Links Mentioned in this Episode:John Vuong on TwitterJohn Vuong on LinkedInLocal SEO Search Inc.

20mins

18 May 2021

Rank #5

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EP38: Lauren Meyer - Email Deliverability Made Easy

Lauren Meyer is one of the foremost experts on email deliverability and she breaks down this complex topic so we can understand and then take action on it. Here she is sharing some very practical ways we should think about email deliverability, regardless of the specific size of our email list.Key Points From This Episode:The goal of an email is not just to get someone to sign up, but to consistently send emails that are valuable to them. Ultimately it's in the eyes of the recipient as to what is valued, what's spam, and what smart, not spam.Lauren feels like you should look at analytics, but also determine the frame of mind of your audience and what their motivation is to open an email. She feels like you need to come to people with the right attitude, ask the right questions, and be thoughtful. Email deliverability can be an issue for everyone, no matter their list size. It's important to find an ESP that has other good customers and policies in place. The best way to monitor your deliverability is to do so over time. Lauren shares several things that you should be looking at. Lauren suggests looking at what you're changing, what you're doing as well as how your audience tends to react to that as the best way to spot deliverability issues.Your job is to really align with the mailbox providers. Make their job easier to say that your messages truly deserve to hit the inbox every time. Because once you've built up that really good sender reputation, it's a lot easier for you to go to the inbox. Tweetables:And so I think people need to realize that the goal of an email is not just to get someone to sign up, but  to consistently send emails that are valuable to them. @LaurenEmailGeek (02:25)What does the recipient actually think of this mail? Do they like it? Do they want to receive it in the future? Do they want to engage with it or do they just want to get it out of their way and never think about it again?  @LaurenEmailGeek (03:41)I think that's where it really takes a mix of being able to look at your analytics, being able to kind of step back as well. And just kind of have that emotional intelligence to say, is this an email that I might want to receive? @LaurenEmailGeek (06:11)Understanding your own program, just really what are your goals with email and, and how can you best serve those by finding an ESP that really fits your needs. And just focusing on what you know, and what you can work on. @LaurenEmailGeek (13:18)The most damaging reaction that a recipient can have to, your message is to mark it as spam. @LaurenEmailGeek (15:04)Links Mentioned in this Episode:Lauren Meyer on TwitterLauren Meyer on LinkedInSocket Labs

23mins

11 May 2021

Rank #6

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EP37: Ryan Jenkins - Generation Z + Email

Ryan Jenkins is a professional speaker and generational expert. He has been  keynote speaker for clients such as State Farm, Salesforce.com, and The Home Depot  He shares how he has used email to grow his business and what he's learned about Generation Z and their approach to email. Key Points From This Episode:Email has been the bedrock for Ryan's business and he feels like it is here to stay for a while.Ryan doesn't use pop-ups or opt-ins on his website because he hasn't been looking to grow a massive list, because his audience is small, but now that he is publishing his third book, he does wish. that he had a larger list.  When speaking at events, he asks for email addresses in a variety of ways and he shares how and what tools he uses.Ryan talks about how he serves two different audiences at the same time and what he hopes everyone does who lands on his site.Ryan shares the resources he's used to learn about email during his career. Gen Z is now moving into the workplace and you'll be surprised to see how they prefer to communicate. He also digs into some tools that are now being used to interview job candidates.It is important to start helping Gen Z to experience connection and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another.Tweetables:I'm constantly trying to figure out how do I make this effortless and seamless for the audience and what can I add? What can I give them that's going to be super valuable and just make it as easy for them to engage with as possible?  @TheRyanJenks (09:24)I don't really differentiate between who it is. I'm trying to drive them towards the, the contact form where I can also flush out some more of the details and I can evaluate if this is a legitimate lead.  @TheRyanJenks (13:05)72% of generation Z want to communicate via face-to-face at work. And that blows people away. And that's according to our research and other research has it as high as 75%. @TheRyanJenks  (16:54)We have to keep a very watchful eye on Gen Z and help them right. Start helping them to experience what that is and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another. @TheRyanJenks (25:22)Links Mentioned in this Episode:Ryan Jenkins WebsiteRyan Jenkins on TwitterRyan Jenkins on LinkedInSlackHubspotCanvasSimple Texting

27mins

4 May 2021

Rank #7

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EP36: Franz Sauerstein - The Email Marketing Story of a German eCommerce Consultant

Franz Sauerstein is a sought-after email marketing strategist for e-commerce brands in Europe. He's learned how to navigate the pitfalls that often come with following best practices. Today he shares how he's experimented with email marketing, then used what he learned to help his clients scale their businesses.Key Points From This Episode:Franz explains that if weren't for email he wouldn't have a business. He cultivated each of his customers from writing them personally. He still uses this practice with brands he really wants to work with. Using segmenting and treating each industry separately has been a powerful tool when Franz works with clients. Business really picked up when he began using a marketing funnel versus only relying on social. People felt like they had gotten to know him through his emails and a working relationship came naturally.Franz talks about how one of the challenges he faced was experimenting with everything he learned from the experts at the time and that it could be really difficult to filter out what would really work.Bryan and Franz discuss how there is no one size fits all strategy and what works for one market might not work in another. Franz talks about what he's learned from US marketing trends and what can translate over to be used in Germany and what he's learned from the pros in Germany, as well. Tweetables:If I want to work with a brand, I will try several things to get on their radar before getting on a call with them, I will tear down their website, review it, give them feedback and show them what they could do better.  @FranzSauerstein (02:28)The single best thing I've done to extract the maximum value out of my email list is really to think about what I'm sending them and rethinking it like quarterly. @FranzSauerstein (00:01)Start with a baseline because, you know, okay, I haven't changed this variable and I haven't changed the rest of the variables. So there must be something I can do to improve this. @FranzSauerstein (12:42)There's a reason the greatest direct response copywriters worked in the US and figured out how copy works and why we still use those principles and refine them. So it's like, yes, it's different. But it's also the same."  @FranzSauerstein (14:52) Links Mentioned in this Episode:Franz Sauerstein on TwitterXciting WebdesignXingBrennan DunnDripFacebookTik TokJonathan StarkKai DavisKai Cuts

19mins

27 Apr 2021

Rank #8

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EP35: Kim Jimenez - Email Brings Profitability Over Popularity

Kim Jimenez is a digital marketing strategist and educator who works with online creators to build their businesses. Today she shares how she has used email to grow her business, even during the COVID-19 pandemic. Here's Kim Jimenez.Key Points From This Episode:Kim discusses her perspective on profitability over popularity and how staying true to the foundations of business is important to her. She discusses how her company leverages search, lead magnets and advertising to build her email list. Kim feels like getting to know her subscribers and adapting to trends has helped her list continue to grow. Once you get to know your subscribers, you can craft your message to them specifically and meet their needs. Kim learned the hard way about making assumptions about what she thought her customers wanted and learning that she needed to steer away from what she would want to what they would want. She believes that 2020 changed the game in so many different ways, but it also made real lasting, sustainable marketing principles that are timeless way more valuable.Kim is moving forward with the goal of serving her existing customers even better. Tweetables: I realized that I could kill myself trying to promote a product on social media and growing a huge audience and battling the algorithm and creating content every single day, or I could be more strategic and focus on the foundation of entrepreneurship.. @KimAnnJimenez (2:21) Adapting right to all the different trends and getting to know our people. Honestly, I think has been one of the things that has kept us consistent and helped us just continually grow. @KimAnnJimenez (9:22)Through time, you start getting to know who that person is and you can craft your message to attract that kind of person. @KimAnnJimenez (12:46)We don't want to go down that path again of like putting so much energy and effort into something that A isn't, what people want and B is just not going to be sustainable, profitable, et cetera, for the business.   @KimAnnJimenez (16:57)I think that 2020 changed the game in so many different ways, but it also made real lasting, sustainable marketing principles that are timeless way more valuable.   @KimAnnJimenez (20:25) Links Mentioned in this Episode:Kim Jimenez on FacebookKim Jimenez on YoutubeKim Jimenez on InstagramKim Jimenez on TwitterKim Jimenez on PinterestKim + CoFrank KernMarie Forleo

23mins

20 Apr 2021

Rank #9

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EP34: John Meese - From Small to BIG Email Newsletters

John Meese is a serial entrepreneur, new author and the current dean of PlatformUniversity.com.  He has a wide range of experience with email and he's learned some interesting things along the way, including a few tricks that might help you with your email content.Key Points From This Episode:John discusses how social platforms have not been around as long as email and they don't see the kind of consistent results that email has. Remembering that there is a human on the other side that receives an email allowed John to develop a natural connection that led to his initial success. John admits that when he went from running two anonymous blogs to one under his name, there was a lot of fear that came with that. He pushed through that fear because he knew he genuinely wanted to help people. When writing emails, he tries to write them as if he is having a natural professional conversation with a colleague. John shares what he's learned along the way about both small email lists and large email lists. He believes that email is at the center of every business strategy. Teach It Forward, is an example of an automated newsletter sequence that John created as part of Platform University is some of the best content he believes he's ever written.Tweetables:Each person, each email subscriber, each email address on my list was a real person on the other side. And that really helped, I think create just a natural connection that allowed me to get some initial success. Even when I had a really small audience.  (3:20) There was an element of when I started creating content online of building an email, that's actually seeing subscribers. There was an element of fear that came with that. I'm like, Oh my gosh, what if I misstep? (06:32) As I stayed focused on the fact that I was talking to real people, as if I was having a conversation with them, then it took a lot of the fear out of it made it more personal. (07:01)A business at its core is really a collection of products and services that act as real solutions to real problems for real people. (08:54)You've got to stay connected to the real people on the inside of that email list. And I've seen a lot of people who manage big email lists really forget that. (14:39)Links Mentioned in this Episode: John Meese on LinkedInPlatform UniversitySurvive and ThriveTeach It Forward NewsletterJeff WalkerWordpressMichael HyattPlatformBryan Harris

22mins

13 Apr 2021

Rank #10