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IRI Growth Insights

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper... Read more

Ranked #1

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The Role of E-Commerce in Impulse Snacking

The Role of E-Commerce in Impulse Snacking

Confession time: just the thought of snacking makes us a little hungry! We’re clearly not alone, as snacking and snack o... Read more

27 Sep 2019

20mins

Ranked #2

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Evolution of and Opportunities for Cannabis in the CPG Marketplace

Evolution of and Opportunities for Cannabis in the CPG Marketplace

Whether you are a retailer or CPG manufacturer, cannabis will impact your business. BDS Analytics estimates that the mar... Read more

1 Jan 2020

25mins

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Ranked #3

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COVID-19’s Impact on CPG and Retail

COVID-19’s Impact on CPG and Retail

IRI has been publishing weekly COVID-19 Thought Leadership reports and also recently hosted a webinar with FMI: Consumer... Read more

16 Apr 2020

42mins

Ranked #4

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Leveraging Deli to Grow Total Store Sales

Leveraging Deli to Grow Total Store Sales

If you’re involved in retail food sales, you’ll want to listen to this episode of IRI Growth Insights. Deli has been exp... Read more

18 Dec 2019

21mins

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Ranked #5

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COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19 has completely upended the way we live from day to day. Consumers have been rushing to stock up on needed suppl... Read more

27 Mar 2020

29mins

Ranked #6

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Understanding CPG and Retail Supply Chain in a COVID-19 World

Understanding CPG and Retail Supply Chain in a COVID-19 World

Just about every shopper has an out-of-stock story to share, and the upheaval of COVID-19 still hasn’t run its course. J... Read more

7 Apr 2020

38mins

Ranked #7

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Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers

Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers

The way we shop and eat today is increasingly complex. Technology continually influences consumers’ expectations, and th... Read more

25 Feb 2020

23mins

Ranked #8

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Healthy Trends from the Dairy Case

Healthy Trends from the Dairy Case

The emergence of Greek yogurt was the biggest disruption to the dairy case since pasteurized milk. In the 10 years since... Read more

14 Jan 2020

23mins

Ranked #9

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Convenience Store Trends and Truths Shaping CPG

Convenience Store Trends and Truths Shaping CPG

While mainstay categories of tobacco, tobacco-less products, beverage alcohol and energy drinks are still the top seller... Read more

10 Mar 2020

21mins

Ranked #10

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How to Advertise During a Pandemic

How to Advertise During a Pandemic

Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their su... Read more

14 Apr 2020

33mins

Ranked #11

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The Business Case for Cannabis

The Business Case for Cannabis

Both consumer products manufacturer and retailers agree that cannabis products, including hemp-derived CBD, will impact ... Read more

28 Jan 2020

23mins

Ranked #12

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Maximizing Ad Spend with Multi-Touch Attribution

Maximizing Ad Spend with Multi-Touch Attribution

Which media touch point inspires a consumer to buy? Is it a mobile ad, a billboard, how about in-store merchandising? IR... Read more

11 Feb 2020

28mins

Ranked #13

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Fresh Perspectives: COVID-19 Impact on Fresh

Fresh Perspectives: COVID-19 Impact on Fresh

Shelves empty of toilet paper and hand sanitizer have been emblems of CPG retail during COVID-19, but they tell just par... Read more

17 Apr 2020

33mins

Ranked #14

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CPG Retail Lessons from Italy

CPG Retail Lessons from Italy

While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challe... Read more

21 Apr 2020

31mins

Ranked #15

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Important update on the 2020 IRI Growth Summit in the U.S.

Important update on the 2020 IRI Growth Summit in the U.S.

We have been closely monitoring and evaluating the rapidly evolving global COVID-19 virus outbreak to ensure we are taki... Read more

18 Feb 2020

19mins

Ranked #16

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Advertising Lessons from Past Crises

Advertising Lessons from Past Crises

Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent... Read more

23 Apr 2020

26mins

Ranked #17

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As the Advertising World Turns – Your Audience is More Important Than Ever

As the Advertising World Turns – Your Audience is More Important Than Ever

From day time radio dramas in the 1930s to TV ads in the ‘50s, “winning” was determined by understanding your audience m... Read more

24 Mar 2020

37mins

Ranked #18

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How Brands Can Win in Economic Upheaval

How Brands Can Win in Economic Upheaval

Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel... Read more

22 May 2020

32mins

Ranked #19

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America is Cooking and Meat Sales are Up

America is Cooking and Meat Sales are Up

With stay-at-home directives still in place, Americans are cooking! Meat, a key element of many meals, is enjoying excep... Read more

20 May 2020

26mins

Ranked #20

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Reimagining Service Retail Post-COVID-19

Reimagining Service Retail Post-COVID-19

In grocery retail, two of the highest service-level departments are in-store bakeries and delis, both of which have seen... Read more

18 May 2020

31mins

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