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IRI Growth Insights

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Weekly hand curated podcast episodes for learning

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The Role of E-Commerce in Impulse Snacking

Confession time: just the thought of snacking makes us a little hungry! We’re clearly not alone, as snacking and snack options continue to increase across the U.S. Consumers are now snacking up to six times per day, and there is a snack for every taste bud, whether you prefer high-protein, antioxidants or the spicy stuff. And, while snacking has long been considered an impulse buy, e-commerce doesn’t support that “in the moment” purchase.  Sally Lyons Wyatt, Executive Vice President and Practice Leader for IRI’s Client Insights Division (and IRI’s resident snacking expert) talks about the reported demise of impulse snacking. While snacking may have morphed into more of a planned purchase for many consumers, retailers and CPG companies have plenty of opportunities to turn both planned and unplanned snacking purchases into “on demand” ones while also building interesting experiences for consumers. Tune in and find out why snacking still rules!


27 Sep 2019

Rank #1

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Evolution of and Opportunities for Cannabis in the CPG Marketplace

Whether you are a retailer or CPG manufacturer, cannabis will impact your business. BDS Analytics estimates that the market for cannabis products will reach $45 billion by 2024. Listen to learn why legal cannabis is the biggest CPG market disruptor, what retailers and manufacturers must build into their cannabinoid plans, and why your organization might already be two years behind the market. This episode features Jessica Lukas, SVP of Commercial Development, BDS Analytics, and Chris von der Linden, EVP, Market and Shopper Intelligence, IRI.


1 Jan 2020

Rank #2

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COVID-19’s Impact on CPG and Retail

IRI has been publishing weekly COVID-19 Thought Leadership reports and also recently hosted a webinar with FMI: Consumers Face the Reality of COVID-19: Observations and Implications for CPG and Retail. IRI Growth Insights host Joan Driggs was recently invited to participate in Joe Tarnowski’s ECRM podcast, based on IRI’s COVID-19 Thought Leadership. For this podcast, entitled COVID-19’s Impact on CPG and Retail, Joan and Joe discussed another of topics, including: What we can learn from recessions and other crises that can inform CPG retail. The opportunity for smaller brands and private label products to gain new buyers. And whether the rise in e-commerce will have staying power.


16 Apr 2020

Rank #3

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Leveraging Deli to Grow Total Store Sales

If you’re involved in retail food sales, you’ll want to listen to this episode of IRI Growth Insights. Deli has been experiencing an unusual phenomenon of seismic shifts and stagnant sales, and they don’t go hand-in-hand. While Deli is its own department, the changes taking place are causing ripple effects throughout the store. Featuring IRI’s Jonna Parker, Principal, Fresh Center of Excellence and Jim Carlson, Consultant and Team Leader, Client Insights, tune in to learn how Deli is impacting your business.


18 Dec 2019

Rank #4

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COVID-19’s Impact on CPG Retail (March 24, 2020)

COVID-19 has completely upended the way we live from day to day. Consumers have been rushing to stock up on needed supplies and they’re increasingly being told to stay home. Not only are CPG and grocery retail critical to survival, they’re also working tirelessly to ease anxiety and best serve consumers. Hear IRI’s KK Davey, President, Strategic Analytics, discuss this fast-moving pandemic including what we can learn from other hard-hit areas, lessons from past recessions, shifting shopper behaviors and how retailers are responding.


27 Mar 2020

Rank #5

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Understanding CPG and Retail Supply Chain in a COVID-19 World

Just about every shopper has an out-of-stock story to share, and the upheaval of COVID-19 still hasn’t run its course. Join IRI’s Theresa Scheingraber and Scott Love, Principals, Retail Client Solutions to learn the supply chain realities and opportunities presented by the pandemic – now, as the virus recedes, and what life will look like as we emerge from COVID-19.


7 Apr 2020

Rank #6

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Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers

The way we shop and eat today is increasingly complex. Technology continually influences consumers’ expectations, and there are nearly infinite choices for where and how we shop, especially for fresh. Shoppers are looking for solutions – they want positive experiences when they shop, and that includes the right assortment, services and convenience. CPG and retail marketers have the opportunity to use their greatest asset – the entire store – to drive bigger baskets and swing the pendulum to growth. Join IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence as they discuss actionable strategies for grocery retailers and manufacturers to win back share without breaking operational budgets.


25 Feb 2020

Rank #7

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Healthy Trends from the Dairy Case

The emergence of Greek yogurt was the biggest disruption to the dairy case since pasteurized milk. In the 10 years since Greek yogurt’s big splash, the dairy case has evolved at an increasingly rapid pace. Whether or not your focus is dairy, you can’t ignore the major trends impacting the dairy case, including the rise of products that promote digestive health, advancements in reduced sugar, and plant-based product trends. Melissa Rodriguez, principal, client insights, Dairy here at IRI, shares her insight into some of the key trends shaping today’s – and tomorrow’s – dairy case, including how manufacturers and retailers should be responding to shoppers.  


14 Jan 2020

Rank #8

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Convenience Store Trends and Truths Shaping CPG

While mainstay categories of tobacco, tobacco-less products, beverage alcohol and energy drinks are still the top sellers in convenience stores, learn how fresh foods, CBD/cannabis and new technologies will keep the momentum going for this fast-growing and fast-serving retail channel, according to IRI’s Larry Levin, EVP, Market and Shopper Intelligence.


10 Mar 2020

Rank #9

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How to Advertise During a Pandemic

Unprecedented times call for changes to marketing and optimization. It’s critical for CPG manufacturers to show their support and what they stand for to consumers in order to win their loyalty. New buying habits are creating a shift in brand and category that’s never been seen before. IRI’s Senior Vice President of Omni Channel Media, Jennifer Pelino gives an update on the state of the industry and tips on how to advertise during a pandemic.


14 Apr 2020

Rank #10

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The Business Case for Cannabis

Both consumer products manufacturer and retailers agree that cannabis products, including hemp-derived CBD, will impact the entire CPG marketplace. Some companies have already jumped into the CBD marketplace, while others are waiting for more guidance from the Food and Drug Administration before moving. But even companies that are sure they won’t be competing with their own cannabis products need to know how they’ll be impacted and what other opportunities sales of cannabis might create for them. Jessica Lukas, SVP of Commercial Development, BDS Analytics and Chris Von Der Linden, EVP, Market and Shopper Intelligence, talk about the spectrum of involvement, from first movers to those who can benefit just by being in the same retail space with cannabis products.


28 Jan 2020

Rank #11

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Maximizing Ad Spend with Multi-Touch Attribution

Which media touch point inspires a consumer to buy? Is it a mobile ad, a billboard, how about in-store merchandising? IRI’s Tanya Shuckhart, Dir., Analyst Relations, Global Marketing and Vijoy Gopalakrishnan, Product Development Lead, IRI’s Media Center of Excellence, delve into Multi-Touch Attribution to learn how reliable and valid data, proprietary algorithms and reporting can define and measure a shopper’s path to purchase, helping marketers measure and improve their marketing mix. Tune in and you’ll also learn how to make a perfect old fashioned. Cheers ensue.


11 Feb 2020

Rank #12

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Fresh Perspectives: COVID-19 Impact on Fresh

Shelves empty of toilet paper and hand sanitizer have been emblems of CPG retail during COVID-19, but they tell just part of the story. IRI’s Sally Lyons Wyatt, EVP, Center-of-Store and Produce, and Jonna Parker, Principal, Fresh Center of Excellence, bring their Fresh Perspectives to IRI Growth Insights to talk about how COVID-19 is vastly different from past recessions or weather-related crises, the interesting ways the fresh side of the industry is responding, and what the future looks like in terms of what’s available and how consumers will be purchasing fresh items.


17 Apr 2020

Rank #13

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CPG Retail Lessons from Italy

While the U.S. has looked to past crises, including hurricanes and recessions, to learn how to address CPG retail challenges associated with COVID-19, our best bet is to watch as the pandemic evolves in Italy, which is a few weeks ahead of the U.S. IRI Growth Insights welcomes Livio Martucci, VP of the Analytics and Shopper Behavior Insights Team at IRI in Italy for a discussion on consumption trends throughout the rise of COVID-19, changing shopping behavior and what the new normal will look like.


21 Apr 2020

Rank #14

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Important update on the 2020 IRI Growth Summit in the U.S.

We have been closely monitoring and evaluating the rapidly evolving global COVID-19 virus outbreak to ensure we are taking the necessary measures to protect the health and wellbeing of all our Summit attendees. After careful consideration, IRI has made the difficult but important decision to cancel the 2020 IRI Growth Summit originally scheduled for March 30 – April 1, 2020, in Orlando, Florida. IRI made this decision to ensure we are putting our clients’ and employees’ safety and wellbeing first, being sensitive to our client’s and partners’ current travel restrictions, and doing our part to try to prevent the spread of the COVID-19 virus.Every year, we look forward to hosting our customers, partners, friends and employees at the IRI Growth Summit to talk about the future, examine business challenges and opportunities, unveil the latest innovations, and get inspired together as an industry and community.We are evaluating options to reschedule the event for later this year and will announce those plans as soon as possible. 


18 Feb 2020

Rank #15

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Advertising Lessons from Past Crises

Today’s podcast delves into key advertising learnings from the 1990’s Oil Price Shock, SARS, in 2002-2003 and the recent recession from 2008. We talk about the Flanker Strategy and the importance of marketing agility during these unprecedented times.


23 Apr 2020

Rank #16

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As the Advertising World Turns – Your Audience is More Important Than Ever

From day time radio dramas in the 1930s to TV ads in the ‘50s, “winning” was determined by understanding your audience more than your competitors. That hasn’t changed but the marketing world sure has. We are in the digital and direct to consumer (or DTC) era which sometimes leaves CPGs on the bottom shelf. IRI’s Tanya Shuckhart, Dir., Analyst Relations, Global Marketing and Nishat Mehta, President of IRI’s Media Center of Excellence uncover the nuances of why online behavior may not be a good indicator of your audiences’ future CPG purchases.


24 Mar 2020

Rank #17

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How Brands Can Win in Economic Upheaval

Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;  Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.


22 May 2020

Rank #18

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America is Cooking and Meat Sales are Up

With stay-at-home directives still in place, Americans are cooking! Meat, a key element of many meals, is enjoying exceptional sales. Tune in to listen to learn from Chris Dubois, Senior Vice President of the Protein Practice at IRI, about the truth behind reported meat shortages, updates on pricing, and some inspiration on what to cook for dinner tonight.


20 May 2020

Rank #19

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Reimagining Service Retail Post-COVID-19

In grocery retail, two of the highest service-level departments are in-store bakeries and delis, both of which have seen dramatic sales declines with the onset of COVID-19. Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence and special guest Anne-Marie Roerink, President of food retailing research company 210 Analytics for their visionary insights into grocery delis and bakeries of the future.


18 May 2020

Rank #20