Cover image of The Real-World Branding Podcast

The Real-World Branding Podcast

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand develop... Read more

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Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo

Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo

On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Social... Read more

25 Jan 2023

33mins

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Owning the Next 6 Weeks and M&A Brand Identity Decisions

Owning the Next 6 Weeks and M&A Brand Identity Decisions

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing ... Read more

10 Nov 2022

24mins

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10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast

10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast

As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quanti... Read more

15 Sep 2022

24mins

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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands

From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands

Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which t... Read more

14 Sep 2022

39mins

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Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands

Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as G... Read more

26 Jul 2022

37mins

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Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roo... Read more

25 May 2022

27mins

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Full M&A Branding Playbook

Full M&A Branding Playbook

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio v... Read more

21 Oct 2021

24mins

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M&A Branding Playbook – Part 3

M&A Branding Playbook – Part 3

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio vers... Read more

13 Oct 2021

11mins

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M&A Branding Playbook – Part 2

M&A Branding Playbook – Part 2

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks f... Read more

6 Oct 2021

11mins

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M&A Branding Playbook – Part 1

M&A Branding Playbook – Part 1

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playboo... Read more

29 Sep 2021

6mins

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