Carolyn Feinstein

Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Varo Bank. We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom .  She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Carolyn Feinstein.

Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Varo Bank. We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom . She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Carolyn Feinstein.

13. Varo Bank - Staying curious ft. Carolyn Feinstein

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right.  She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Noémie Ellezam.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right. She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Noémie Ellezam.

12. Société Générale - Trust is key ft. Noémie Ellezam

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust?  All of this and much more on today's show! We are joined by:  Derik Sutton, VP of Marketing, at Autobooks Alisa Copeman, MD Marketing, Payments at Barclays  Erin Renzas, SVP Marketing, Checkout.com  This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust? All of this and much more on today's show! We are joined by: <ul> <li>Derik Sutton, VP of Marketing, at Autobooks</li> <li>Alisa Copeman, MD Marketing, Payments at Barclays </li> <li>Erin Renzas, SVP Marketing, <a href="http://Checkout.com" rel="nofollow" target="_blank">Checkout.com</a></li> </ul> This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.

11. Roundtable - B2B is the new B2C

Adrian Farina

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it.  He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Adrian Farina.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it. He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Adrian Farina.

10. Visa -  Led by purpose ft. Adrian Farina

Steven Kalifowitz

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at Crypto.com. We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'.  He highlights the importance of asking a lot of questions, and not putting yourself into a straightjacket when it comes to marketing, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Steven Kalifowitz.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at <a href="http://Crypto.com" rel="nofollow" target="_blank">Crypto.com</a>. We take a look at his journey from HBO producer to CMO at <a href="http://Crypto.com" rel="nofollow" target="_blank">Crypto.com</a>, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'. He highlights the importance of asking a lot of questions, and not putting yourself into a straightjacket when it comes to marketing, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Steven Kalifowitz.

9. Crypto.com - Value is what you make of it ft. Steven Kalifowitz

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get performance marketing right?  We’re going to speak to companies that invested in performance marketing, what they’ve learnt, and the role that it plays in their business growth. We also look behind the scenes of 11:FS’ own performance marketing to share our insights. All of this and much more on today's show! We are joined by:  Christoffer Pettersson, Head of Growth, Minna Technologies Bethany Wilson, Paid Media Director, FNBO  Harry Eddowes, Performance Marketing Manager, 11:FS  This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Bethany Wilson, Christoffer Pettersson, and Harry Eddowes.

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get performance marketing right? We’re going to speak to companies that invested in performance marketing, what they’ve learnt, and the role that it plays in their business growth. We also look behind the scenes of 11:FS’ own performance marketing to share our insights. All of this and much more on today's show! We are joined by: <ul> <li>Christoffer Pettersson, Head of Growth, Minna Technologies</li> <li>Bethany Wilson, Paid Media Director, FNBO </li> <li>Harry Eddowes, Performance Marketing Manager, 11:FS</li> </ul> This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guests: Bethany Wilson, Christoffer Pettersson, and Harry Eddowes.

8. Roundtable - How do fintechs use performance marketing for growth?

Jim Marous

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to the top of the marketing world, and how he keeps staying focused and always learning.  He highlights the importance of surrounding yourself with partners with the same goals as you, how to satisfy the followers you already have rather than spending all of your energy on finding new ones, and why this is part of the key to success. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Jim Marous.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to the top of the marketing world, and how he keeps staying focused and always learning. He highlights the importance of surrounding yourself with partners with the same goals as you, how to satisfy the followers you already have rather than spending all of your energy on finding new ones, and why this is part of the key to success. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Jim Marous.

7. The Financial Brand - The speed of change ft. Jim Marous

Welcome to the third roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at moving from startup to scaleup marketing. What we look at the best ways to focus your marketing efforts when you're smaller with limited resources, and how to scale your marketing effectively as your business grows into a medium sized business, through to a large corporate. How do you evolve the shape of your marketing team, ways of working, and brand story? We’re going to speak to companies effectively evolving through this process, find out how they do it, and what that really means. All of this and much more on today's show! We are joined by:  Sam Golden, Head of Marketing, Flock AJ Coyne, UK Marketing Lead, Klarna Emma Mayer, VP Marketing, Truelayer  This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: AJ Coyne, Emma Mayer, and Sam Golden.

Welcome to the third roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at moving from startup to scaleup marketing. What we look at the best ways to focus your marketing efforts when you're smaller with limited resources, and how to scale your marketing effectively as your business grows into a medium sized business, through to a large corporate. How do you evolve the shape of your marketing team, ways of working, and brand story? We’re going to speak to companies effectively evolving through this process, find out how they do it, and what that really means. All of this and much more on today's show! We are joined by: <ul> <li>Sam Golden, Head of Marketing, Flock</li> <li>AJ Coyne, UK Marketing Lead, Klarna</li> <li>Emma Mayer, VP Marketing, Truelayer</li> </ul> This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guests: AJ Coyne, Emma Mayer, and Sam Golden.

6. Roundtable - Moving from startup to scaleup marketing

Chris Pitt

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Chris Pitt, CEO at First Direct. We take a deep dive into what makes makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry.  He highlights the importance of driving change by getting people on board- not just telling them what to do, how to revert your attention back onto the customer rather than than the stakeholders, and how to try to be the boss you'd like to have. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Chris Pitt.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Chris Pitt, CEO at First Direct. We take a deep dive into what makes makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry. He highlights the importance of driving change by getting people on board- not just telling them what to do, how to revert your attention back onto the customer rather than than the stakeholders, and how to try to be the boss you'd like to have. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Chris Pitt.

5. First Direct: Understanding your brand ft. Chris Pitt

Welcome to the second roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what it really takes to build a finance brand. Money and trust go hand in hand. So how do you build a brand in fintech and financial services and build trust, without defaulting to cold and corporate? And why do so many fintechs - and banks - start looking and sounding the same?  We’re going to speak to companies shaping brands for customers not shareholders, how they do it, and what that really means. All of this and much more on today's show! We are joined by:  Abba Newbery, CMO at Habito Will Jones, Head of Design, 11:FS Jasper Martens, CMO at PensionBee Cian Weeresinge, CMO at Wise  This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Abba Newbery, Cian Weeresinghe, Jasper Martens, and Will Jones.

Welcome to the second roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what it really takes to build a finance brand. Money and trust go hand in hand. So how do you build a brand in fintech and financial services and build trust, without defaulting to cold and corporate? And why do so many fintechs - and banks - start looking and sounding the same? We’re going to speak to companies shaping brands for customers not shareholders, how they do it, and what that really means. All of this and much more on today's show! We are joined by: <ul> <li>Abba Newbery, CMO at Habito</li> <li>Will Jones, Head of Design, 11:FS</li> <li>Jasper Martens, CMO at PensionBee</li> <li>Cian Weeresinge, CMO at Wise</li> </ul> This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guests: Abba Newbery, Cian Weeresinghe, Jasper Martens, and Will Jones.

4. Roundtable - What does it really take to build a finance brand?

We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt?Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.

Carla Zakhem-Hassan

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carla Zakhem-Hassan, CMO at Citi. She talks about her experiences as an immigrant in the US, the importance of empathy - as a person and as a marketer - and how it's critical as a marketer to remember that you are working for your customer. She highlights the power of names in a person's identity, and the importance of Citi's recent team up with Mastercard to allow transgender and non-binary customers the ability to put their true name on their bank cards, hopefully the first of many similar initiatives. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Carla Zakhem-Hassan.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carla Zakhem-Hassan, CMO at Citi. She talks about her experiences as an immigrant in the US, the importance of empathy - as a person and as a marketer - and how it's critical as a marketer to remember that you are working for your customer. She highlights the power of names in a person's identity, and the importance of Citi's recent team up with Mastercard to allow transgender and non-binary customers the ability to put their true name on their bank cards, hopefully the first of many similar initiatives. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on <a href="https://twitter.com/FinTechInsiders" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: Carla Zakhem-Hassan.

3. Citi: Working for the customer is critical ft. Carla Zakhem-Hassan

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends.  How do you define good content,  what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show! We are joined by:  Alex Campbell, Senior PR and Comms Manager, Freetrade Luke Richardson, Director of Brand &amp; Comms, Pleo Eric Fulwiler, CCO, 11:FS  This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.

Welcome to the first roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what good content marketing looks like. Content is in the marketing toolkit for most brands, but it’s really hard to get right. We have some great guests that help us unpick this and dive a bit deeper in the quality, quantity, and growing trends. How do you define good content, what does good distribution look like, why is volume of content so important and how do you balance quantity and quality? All of this and much more on today's show! We are joined by: <ul> <li>Alex Campbell, Senior PR and Comms Manager, Freetrade</li> <li>Luke Richardson, Director of Brand &amp; Comms, Pleo</li> <li>Eric Fulwiler, CCO, 11:FS</li> </ul> This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guests: Alex Campbell, Eric Fulwiler, and Luke Richardson.

2. Roundtable - What does good content marketing look like?

David Wheldon

Welcome to the very first episode of the Fintech Marketing Podcast season 2, where your host Eric Fulwiler is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. We kick off with David Wheldon - WFA President Emeritus and Former CMO at RBS - one of the leading voices in fintech both in the UK and worldwide. David Wheldon tells Eric all about the importance of focusing on your customer, the changing perspective of the value of branded content, and how to keep learning and improving. David tells Eric what worked for him, what didn’t go so well and what the future holds for for the world of marketing, as well as what his sources of inspiration are as a financial services marketer. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.  Partner with Visa to do it bigger and faster.  Visit visa.co.uk/fintech.  If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: David Wheldon.

Welcome to the very first episode of the Fintech Marketing Podcast season 2, where your host Eric Fulwiler is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. We kick off with David Wheldon - WFA President Emeritus and Former CMO at RBS - one of the leading voices in fintech both in the UK and worldwide. David Wheldon tells Eric all about the importance of focusing on your customer, the changing perspective of the value of branded content, and how to keep learning and improving. David tells Eric what worked for him, what didn’t go so well and what the future holds for for the world of marketing, as well as what his sources of inspiration are as a financial services marketer. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit <a href="https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html" rel="nofollow" target="_blank">visa.co.uk/fintech</a>. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!Special Guest: David Wheldon.

1. Marketing never stops. Ft.  David Wheldon

Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa. With a mixture of one-on-one interviews and roundtables accompanied by a new host -11:FS Marketing Director, Mariette Ferreira - Fintech Marketing Podcast S2 brings in some of the brightest minds in the industry to discuss all things fintech marketing. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.  Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa. With a mixture of one-on-one interviews and roundtables accompanied by a new host -11:FS Marketing Director, Mariette Ferreira - Fintech Marketing Podcast S2 brings in some of the brightest minds in the industry to discuss all things fintech marketing. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email <a href="mailto:podcasts@11fs.com" rel="nofollow">podcasts@11fs.com</a>!

Season 2 Preview

Raja Rajamannar

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In the final episode in this series, he speaks to Raja Rajamannar, Global CMO at Mastercard. Raja joined in 2013 and immediately shook up the Mastercard brand, making it contemporary and raising it to 12th place in the top 100 brands in the world, by increasing its brand value by 30%, surpassing Coca-Cola, IBM, and Disney. He did this by, among other things, evolving the brand identity by changing the logo and dropping the brand name - to be one of very few brands in the world to be recognised by their logo alone; investing in experiential marketing and customer experiences via their Priceless campaign, including sponsorship of some of the world’s biggest sports and ESports competitions; and their commitment to their new sonic branding. They also discuss Raja’s philosophy on marketing - that experimentation is necessary and not everything will work - but fail fast and fail cheaply and learn from the failings. And above all else, it’s incumbent on markers to be human first, and in no way exploitative, to be a friend to the customer and to help them out whenever possible - and in no time is this more valid than right now in the middle of a pandemic. Let us know what you thought of series 1, we’d love to hear from you to help make the show even better! Find us @11FS or email podcasts@11fs.com --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up!  If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In the final episode in this series, he speaks to Raja Rajamannar, Global CMO at Mastercard. Raja joined in 2013 and immediately shook up the Mastercard brand, making it contemporary and raising it to 12th place in the top 100 brands in the world, by increasing its brand value by 30%, surpassing Coca-Cola, IBM, and Disney. He did this by, among other things, evolving the brand identity by changing the logo and dropping the brand name - to be one of very few brands in the world to be recognised by their logo alone; investing in experiential marketing and customer experiences via their Priceless campaign, including sponsorship of some of the world’s biggest sports and ESports competitions; and their commitment to their new sonic branding. They also discuss Raja’s philosophy on marketing - that experimentation is necessary and not everything will work - but fail fast and fail cheaply and learn from the failings. And above all else, it’s incumbent on markers to be human first, and in no way exploitative, to be a friend to the customer and to help them out whenever possible - and in no time is this more valid than right now in the middle of a pandemic. Let us know what you thought of series 1, we’d love to hear from you to help make the show even better! Find us @11FS or email podcasts@11fs.com --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit <a href="11fs.com/newsletter" rel="nofollow" target="_blank">this link</a> to sign up!  If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on <a href="www.twitter.com/11fs" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 13: Mastercard: Being human in times of crisis ft. Raja Rajamannar Global CMO

Georgie Smallwood

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 11, he speaks to Georgie Smallwood, Chief Product Officer at N26. They discuss the ever changing role of a CPO, and its cross functionality with N26’s marketing team. Georgie takes us through the N26 marketing philosophy: how they are customer centric; the use of personas; and the importance of matching up marketing copy and the product itself to give the customer the best possible user experience. She also breaks down some of N26’s most well known advertising campaigns including the #nobullshit ads in Germany and the 26 Reasons campaign in the UK. Above all, they discuss the emotional relationships that customers have with their money - and the difference in relationship they have with financial services than any other service - and therefore the respect marketers must have for that when developing products and making changes to their services as it’s customers’ money that is at stake. They discuss N26 itself and its transformation over time from a self-confessed tech company to a tech driven bank, and what that has meant for the organisation as a whole. Finally, Georgie fills us in on some upcoming announcements from N26 including bringing an American style rewards programme to their European customers. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 11, he speaks to Georgie Smallwood, Chief Product Officer at N26. They discuss the ever changing role of a CPO, and its cross functionality with N26’s marketing team. Georgie takes us through the N26 marketing philosophy: how they are customer centric; the use of personas; and the importance of matching up marketing copy and the product itself to give the customer the best possible user experience. She also breaks down some of N26’s most well known advertising campaigns including the #nobullshit ads in Germany and the 26 Reasons campaign in the UK. Above all, they discuss the emotional relationships that customers have with their money - and the difference in relationship they have with financial services than any other service - and therefore the respect marketers must have for that when developing products and making changes to their services as it’s customers’ money that is at stake. They discuss N26 itself and its transformation over time from a self-confessed tech company to a tech driven bank, and what that has meant for the organisation as a whole. Finally, Georgie fills us in on some upcoming announcements from N26 including bringing an American style rewards programme to their European customers. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 12: N26: Understanding customers' emotional relationship with finance ft Georgie Smallwood

Laurel Wolfe

Klarna

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 10 he speaks to Laurel Wolfe, VP Marketing at Klarna. Laurel talks about bringing the best creativity and ideas into marketing at Klarna and their drive to create an emotional connection with their customers - which is no mean feat for a digital first fintech brand. She also discusses the importance of having passion for your craft, but equally the value of “done is better than perfect” and the balancing act between creativity and the need for speed of execution. She also debunks the “millennials only” myth surrounding Klarna’s demographic; “Klarna it” becoming a verb and their most recent out of home campaigns, using the slogan “no drama, just Klarna”. They also talk about the super exciting things still to come in 2020 and beyond for Klarna including the reach of their card; their new app allowing US and Australian customers to shop with any retailer; and further international expansion for Klarna as a business and a brand. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 10 he speaks to Laurel Wolfe, VP Marketing at Klarna. Laurel talks about bringing the best creativity and ideas into marketing at Klarna and their drive to create an emotional connection with their customers - which is no mean feat for a digital first fintech brand. She also discusses the importance of having passion for your craft, but equally the value of “done is better than perfect” and the balancing act between creativity and the need for speed of execution. She also debunks the “millennials only” myth surrounding Klarna’s demographic; “Klarna it” becoming a verb and their most recent out of home campaigns, using the slogan “no drama, just Klarna”. They also talk about the super exciting things still to come in 2020 and beyond for Klarna including the reach of their card; their new app allowing US and Australian customers to shop with any retailer; and further international expansion for Klarna as a business and a brand. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 11: Klarna: The Value of Ideas ft. Laurel Wolfe

Sarah Frese

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 9 he speaks to Sarah Frese, Head of Global Product Marketing at Uber Money. Uber Money launched at America's largest fintech event, Money20/20 in Las Vegas last October, and Sarah talks us through its first six months since launch. She explains the role of product marketing at Uber, where Uber Money sits in the global Uber strategy, and their laser focus on their end users. She tells us about understanding their market niche; the importance of their users, which allows them to test, iterate and learn what works best for them; and the value of adapting a global strategy to local markets - of which Uber has many. She also tells us about Uber Money’s overall commitment to financial inclusion around the world, which is their long term strategy and goal. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 9 he speaks to Sarah Frese, Head of Global Product Marketing at Uber Money. Uber Money launched at America's largest fintech event, Money20/20 in Las Vegas last October, and Sarah talks us through its first six months since launch. She explains the role of product marketing at Uber, where Uber Money sits in the global Uber strategy, and their laser focus on their end users. She tells us about understanding their market niche; the importance of their users, which allows them to test, iterate and learn what works best for them; and the value of adapting a global strategy to local markets - of which Uber has many. She also tells us about Uber Money’s overall commitment to financial inclusion around the world, which is their long term strategy and goal. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on <a href="www.twitter.com/11fs" rel="nofollow" target="_blank">Twitter</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 10: Uber Money: Laser focus on the User ft. Sarah Frese

Tessa Pettman

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 8 Eric speaks to Tessa Pettman, Head of Product Marketing at TransferWise. Tessa explains the relatively new role of product marketer in the industry; their relationship with the product developers and the customers and the importance of making sure the customers’ voices are represented in the design. They are also local to the same region of the product being developed, giving them local market knowledge which gives them a competitive edge in an international market. She tells Eric about TransferWise’s approach to marketing: ensuring they’re always human and transparent in their communications; the power of good copy; and making sure they’re always listening to their customers - as their fundamental aim is to help people understand the hidden fees behind what their banks are offering for international transfers. They also talk about the super exciting things still to come in 2020 and beyond for TransferWise, including more product launches in Asia, giving them a foothold in a brand new market, and so much more. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 8 Eric speaks to Tessa Pettman, Head of Product Marketing at TransferWise. Tessa explains the relatively new role of product marketer in the industry; their relationship with the product developers and the customers and the importance of making sure the customers’ voices are represented in the design. They are also local to the same region of the product being developed, giving them local market knowledge which gives them a competitive edge in an international market. She tells Eric about TransferWise’s approach to marketing: ensuring they’re always human and transparent in their communications; the power of good copy; and making sure they’re always listening to their customers - as their fundamental aim is to help people understand the hidden fees behind what their banks are offering for international transfers. They also talk about the super exciting things still to come in 2020 and beyond for TransferWise, including more product launches in Asia, giving them a foothold in a brand new market, and so much more. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 9: TransferWise: Product Marketers and the Customer Voice ft Tessa Pettman

Rachael Pollard

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 7 he speaks to Rachael Pollard, Chief Growth Officer at Starling Bank. She tells Eric about Starling’s evolving brand identity, about the importance of discovering who they are, what they stand for and what they want to become in the future. They discuss the ways in which the fintech is working on growing its brand awareness, including their recent TV advertisements. Rachael talks about the learnings and challenges from the campaign and how it will evolve in the future. She talks about the competition in the fintech space, and how it’s important for Starling to “run its own race” and to attract a different type of audience and community around their brand. She also talks about the emotional connection between customers and brands and how Starling wants to build that connection with their own customers. Finally they discuss the future roadmap for Starling and the things they have lined up for 2020 and beyond. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up!  If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter:  where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 7 he speaks to Rachael Pollard, Chief Growth Officer at Starling Bank. She tells Eric about Starling’s evolving brand identity, about the importance of discovering who they are, what they stand for and what they want to become in the future. They discuss the ways in which the fintech is working on growing its brand awareness, including their recent TV advertisements. Rachael talks about the learnings and challenges from the campaign and how it will evolve in the future. She talks about the competition in the fintech space, and how it’s important for Starling to “run its own race” and to attract a different type of audience and community around their brand. She also talks about the emotional connection between customers and brands and how Starling wants to build that connection with their own customers. Finally they discuss the future roadmap for Starling and the things they have lined up for 2020 and beyond. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit <a href="11fs.com/newsletter" rel="nofollow" target="_blank">this link</a> to sign up!  If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on <a href="www.twitter.com/11fs" rel="nofollow" target="_blank">Twitter</a>:  where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 8: Starling: The challenges of an evolving brand identity ft. Rachael Pollard

This podcast is engaging, fast paced and gets to the point. Eric does a great job hosting and asks the right questions we all want answers to.

Unique content, great questions

We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt? Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.

Fintech Marketing Podcast by 11:FS

Yael Wissner-Levy

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers. Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and behavioural economics, which allows them to rethink the traditional insurance model and to build a community around their brand. This includes publishing all of their metrics, to donating any unclaimed policies to designated charities, as well as taking a stand on the big issues of the day, from coverage of firearms following the Las Vegas massacre, to climate change. Lemonade are clearly not afraid to punch above their weight - something they demonstrate by taking on Deutsche Telekom - the German telecoms giant who tried to restrict their use of magenta in their branding, and utilised their community to back them up with #FreethePink. Yael concludes by telling us about the future roadmap for Lemonade and their expansion into new products and geographies. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 4 we pivot slightly into the world of insurtech as Eric speaks to Yael Wissner-Levy VP of Comms at Lemonade, the pioneering US insurtech that’s reinventing the world of insurance and what it means to consumers. Yael tells Eric about Lemonade’s commitment to their mission of full transparency, social good and behavioural economics, which allows them to rethink the traditional insurance model and to build a community around their brand. This includes publishing all of their metrics, to donating any unclaimed policies to designated charities, as well as taking a stand on the big issues of the day, from coverage of firearms following the Las Vegas massacre, to climate change. Lemonade are clearly not afraid to punch above their weight - something they demonstrate by taking on Deutsche Telekom - the German telecoms giant who tried to restrict their use of magenta in their branding, and utilised their community to back them up with #FreethePink. Yael concludes by telling us about the future roadmap for Lemonade and their expansion into new products and geographies. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 5: Lemonade: A fully transparent business model Ft. Yael Wissner-Levy

Revolut

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 3 Eric speaks to Global Director of Marketing and Comms at Revolut, Chad West, who outlines Revolut’s marketing playbook that helps them with their international expansion, but at the same giving them flexibility and adaptability for each market, and each new product they release, including crypto-currency, stock-trading and insurance. He also talks about being incredibly passionate about data and data driven decision making, analysing each campaign and learning as you go - but also the value in taking some risks on campaigns in order to generate data. Even when campaigns don’t go to plan, the data and insights are still valuable and can allow you to learn and iterate. He also tells Eric about his plans for Revolut to become a verb and some exclusive announcements around their new savings product and also the launch of Revolut Junior, just a few weeks ago. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 3 Eric speaks to Global Director of Marketing and Comms at Revolut, Chad West, who outlines Revolut’s marketing playbook that helps them with their international expansion, but at the same giving them flexibility and adaptability for each market, and each new product they release, including crypto-currency, stock-trading and insurance. He also talks about being incredibly passionate about data and data driven decision making, analysing each campaign and learning as you go - but also the value in taking some risks on campaigns in order to generate data. Even when campaigns don’t go to plan, the data and insights are still valuable and can allow you to learn and iterate. He also tells Eric about his plans for Revolut to become a verb and some exclusive announcements around their new savings product and also the launch of Revolut Junior, just a few weeks ago. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 4: Revolut: Risk-Taking Marketing ft. Chad West

Ordinarily this show follows Eric on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. However, given the situation in the world right now, it seemed only prudent that we discuss Covid-19 and the impact it’s having, not only on FS marketing but  on marketing overall, both within financial services and without, as messaging, tone and approaches are evolving all the time. To dig into this with us we have not one but three awesome guests to give us a varied perspective on this all-encompassing topic: We have:  Alex Frean - Head of Corporate Affairs, Starling Bank  DuBose Cole - Head of Strategy, VaynerMedia  Lianna Brinded - Head of Yahoo Finance UK   Eric and our panel lift the lid on the biggest trends or changes in marketing that we’ve seen since the pandemic began. We look at what good campaigns and messaging look like at the moment; and on the flip-side, what bad looks like, both from within financial services and beyond, in the UK and around the world. We also ask whether the reaction to the pandemic will change marketing and brands’ perceptions for a long time after it’s over?  --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter  where you can join the conversation, alternatively email podcasts@11fs.com!

Ordinarily this show follows Eric on a mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. However, given the situation in the world right now, it seemed only prudent that we discuss Covid-19 and the impact it’s having, not only on FS marketing but  on marketing overall, both within financial services and without, as messaging, tone and approaches are evolving all the time. To dig into this with us we have not one but three awesome guests to give us a varied perspective on this all-encompassing topic: We have: <ul> <li>Alex Frean - Head of Corporate Affairs, Starling Bank </li> <li>DuBose Cole - Head of Strategy, VaynerMedia </li> <li>Lianna Brinded - Head of Yahoo Finance UK </li> </ul> Eric and our panel lift the lid on the biggest trends or changes in marketing that we’ve seen since the pandemic began. We look at what good campaigns and messaging look like at the moment; and on the flip-side, what bad looks like, both from within financial services and beyond, in the UK and around the world. We also ask whether the reaction to the pandemic will change marketing and brands’ perceptions for a long time after it’s over? --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on <a href=" www.twitter.com/11fs" rel="nofollow" target="_blank">Twitter</a>  where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 6: Coronavirus and the Evolution of Marketing

Valentina Kristensen

OakNorth

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 6 we get back to fintech as Eric speaks to Valentina Kristensen, Director of Growth and Comms at OakNorth. She tells us that, as the daughter of an entrepreneur, with a love for small businesses, OakNorth was the perfect fit for her, championing the growth of small businesses into well known chains across the UK and beyond. Valentina tells us about her experience at OakNorth from an agency secondment to leading the communications team as OakNorth hit its billion dollar valuation and began its US expansion. OakNorth are famous for their lack of public facing marketing, and Valentina talks us through why that is; the importance for the business of return on investment and value for money in their marketing; and why for them quality is more important than quantity. She and Eric dig deep into the importance of collaboration between sales and marketing teams to hone marketing messaging, to pitch to the right audience and to ultimately drive the growth of the business. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!

Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 6 we get back to fintech as Eric speaks to Valentina Kristensen, Director of Growth and Comms at OakNorth. She tells us that, as the daughter of an entrepreneur, with a love for small businesses, OakNorth was the perfect fit for her, championing the growth of small businesses into well known chains across the UK and beyond. Valentina tells us about her experience at OakNorth from an agency secondment to leading the communications team as OakNorth hit its billion dollar valuation and began its US expansion. OakNorth are famous for their lack of public facing marketing, and Valentina talks us through why that is; the importance for the business of return on investment and value for money in their marketing; and why for them quality is more important than quantity. She and Eric dig deep into the importance of collaboration between sales and marketing teams to hone marketing messaging, to pitch to the right audience and to ultimately drive the growth of the business. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! <a href="http://11fs.com/newsletter" rel="nofollow" target="_blank">11fs.com/newsletter</a> If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: <a href="http://www.twitter.com/11fs" rel="nofollow" target="_blank">www.twitter.com/11fs</a> where you can join the conversation, alternatively email podcasts@11fs.com!

Episode 7: OakNorth: Value for Money in Marketing ft Valentina Kristensen

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