Cover image of DemandGen Radio

DemandGen Radio

Learn the top marketing methods and technologies for driving growth. Hosted by David Lewis, digital marketing pioneer and Partner at BDO Digital, Demand Generation Group.

Podcast cover

#263 Lead Management Strategies that Drive Revenue

#263 Lead Management Strategies that Drive Revenue

If you want to drive growth at your organization, you must master lead management. In this episode, David interviews A... Read more

3 Feb 2023

17mins

Podcast cover

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue

The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisor... Read more

19 Jan 2023

15mins

Similar Podcasts

Podcast cover

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]

#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]

How can marketers ensure they get credit for all their hard work? In this episode, David continues reading excerpts fro... Read more

12 Jan 2023

10mins

Podcast cover

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to r... Read more

6 Jan 2023

18mins

Most Popular Podcasts

Podcast cover

2022 Recap: Building a Marketing Department from Scratch

2022 Recap: Building a Marketing Department from Scratch

2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and m... Read more

22 Dec 2022

15mins

Podcast cover

#258 The Value of a Marketing Operations Expert

#258 The Value of a Marketing Operations Expert

In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Za... Read more

16 Dec 2022

43mins

Podcast cover

Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack

Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack

In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities avai... Read more

8 Dec 2022

32mins

Podcast cover

#257 Blazing New Trails with Innovation and Confidence

#257 Blazing New Trails with Innovation and Confidence

Coming up with (and sharing) new ideas requires stepping outside of your comfort zone. In this episode, David intervie... Read more

1 Dec 2022

41mins

Podcast cover

#256 Marketing for Credit Unions: Using MarTech to Put Members First

#256 Marketing for Credit Unions: Using MarTech to Put Members First

Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Offic... Read more

18 Nov 2022

42mins

Podcast cover

#255 How B2Bs Can Leverage Account-Based Marketing

#255 How B2Bs Can Leverage Account-Based Marketing

B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews... Read more

11 Nov 2022

41mins

“Podium: AI tools for podcasters. Generate show notes, transcripts, highlight clips, and more with AI. Try it today at https://podium.page”