Cover image of The B2B Roundtable Podcast

The B2B Roundtable Podcast

Get actionable B2B marketing and sales tips and advice to help you drive growth. Host Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, account based mark... Read more

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The Power of Brand Activism: How Businesses Can Use It for Good

The Power of Brand Activism: How Businesses Can Use It for Good

Customers care more about the values of the companies they buy than ever before. It’s more than your purpose. It’s more ... Read more

24 May 2021

27mins

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Mean people suck in marketing and what to do about it with Michael Brenner

Mean people suck in marketing and what to do about it with Michael Brenner

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks an... Read more

7 Nov 2019

18mins

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How to stop the hustle and establish work-life boundaries

How to stop the hustle and establish work-life boundaries

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in s... Read more

20 Jun 2019

23mins

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How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront

How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront

Marketing and sales alignment working together as one team is really about the customer. Why? Because today, buyers are ... Read more

5 Jun 2019

24mins

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Bring more innovation to your demand generation now

Bring more innovation to your demand generation now

Do you routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve... Read more

26 Mar 2019

24mins

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Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com

Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and servi... Read more

30 Jan 2019

27mins

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How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio

How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. N... Read more

9 Jan 2019

22mins

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Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out.... Read more

13 Nov 2018

19mins

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Transform Your Customer Journey and Accelerate Growth with Kia Puhm, CEO of DesiredPath

Transform Your Customer Journey and Accelerate Growth with Kia Puhm, CEO of DesiredPath

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your s... Read more

30 Oct 2018

18mins

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Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner

Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner

Learn how to help empathy drive sales [and marketing] success by helping customers on their buying journey by being more... Read more

12 Feb 2018

32mins

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