Cover image of SaaS Half Full

SaaS Half Full

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Ful... Read more

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Ranked #1

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Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly

Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly

SaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's... Read more

13 Jul 2022

31mins

Ranked #2

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State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

State of B2B SaaS Investing with Mike Fitzgerald, High Alpha

There’s been a shift in the SaaS economy, and in this episode, Lindsey Groepper speaks with Mike Fitzgerald, Partner at ... Read more

22 Jun 2022

18mins

Ranked #3

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Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

Breaking Up with B2B Marketing Strategies with Justin Keller, Drift

In this episode of SaaS Half Full, Lindsey Groepper speaks with Justin Keller, VP of Revenue Marketing at Drift, about d... Read more

27 Apr 2022

28mins

Ranked #4

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Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

Marketing’s Role in Risk and Compliance with Gina Hortatsos, LogicGate

In this episode of SaaS Half Full, Lindsey Groepper speaks with Gina Hortatsos, CMO at LogicGate, about the importance o... Read more

20 Apr 2022

30mins

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Ranked #5

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Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

Getting the Most Out of Your PR Agency Relationship with Kimberly Jefferson, BLASTmedia

SaaS CMOs: are you leveraging your PR-agency partnership to the fullest? In this episode of SaaS Half Full, Lindsey Groe... Read more

30 Mar 2022

30mins

Ranked #6

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Your First 30 Days as CMO with Rashmi Vittal, Productiv

Your First 30 Days as CMO with Rashmi Vittal, Productiv

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rashmi Vittal, CMO at Productiv. A two-time SaaS CMO, Ra... Read more

9 Feb 2022

30mins

Ranked #7

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Achieving CMO and CFO Alignment with Avnita Gulati, Visa

Achieving CMO and CFO Alignment with Avnita Gulati, Visa

In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strat... Read more

19 Jan 2022

27mins

Ranked #8

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The Most-Downloaded Episodes of 2021

The Most-Downloaded Episodes of 2021

In this episode of SaaS Half Full, Lindsey takes a trip down memory lane sharing the most downloaded episodes of 2021 hi... Read more

22 Dec 2021

11mins

Ranked #9

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Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility

Common Mistakes When Expanding Into Europe, with Alan Gleeson, Agility

In this episode of SaaS Half Full, Lindsey Groepper speaks with Alan Gleeson, the Founder of Agility, a SaaS-marketing c... Read more

1 Dec 2021

29mins

Ranked #10

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Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

Adding Growth Marketing to a PLG Brand with Rachel Hepworth, Co-Marketing Lead, Notion

In this episode of SaaS Half Full, Lindsey Groepper speaks with Rachel Hepworth, Co-marketing Lead at Notion. When Rach... Read more

10 Nov 2021

27mins

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