Cover image of The Optimal Aging Podcast

The Optimal Aging Podcast

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll intervi... Read more

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A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.

A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.

Did you know that in a few years, 20% of Americans will be 65 or older?And 85% of them have at least one chronic health ... Read more

6 Jul 2023

17mins

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Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.

Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.

Can exercise bring hope to people afflicted with something as serious as Parkinson’s disease, a progressive disorder tha... Read more

22 Jun 2023

29mins

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Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'

Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'

Are women over 50 engaged in a war against their bodies?They’ve spent decades being told – by society, the media, their ... Read more

13 Jun 2023

28mins

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Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa Cruz

Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa Cruz

Rocky Snyder has been providing fitness services to the over-50 demographic in Santa Cruz, California, for 30 years. He’... Read more

6 Jun 2023

32mins

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We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)

We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)

Do you ever feel like a broken record when talking about fitness in general, or specifically for people over 50? Like yo... Read more

18 May 2023

18mins

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Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas.

Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas.

People often ask me where I get ideas for content.  It's a good question and I want to talk about it in this week's epis... Read more

12 May 2023

21mins

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How to Stand Out with a 'Fans First' Approach to Fitness over 50

How to Stand Out with a 'Fans First' Approach to Fitness over 50

I just got back last night from the first professional conference I’ve been to since before the pandemic.  You know how ... Read more

4 May 2023

17mins

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Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World.

Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World.

The internet, social media and emails are great ways to spread content about your business, of course. But don’t forget ... Read more

26 Apr 2023

12mins

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Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.

Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.

Fitness industry veteran Rami Odeh shares the story of his physical transformation from an ultramarathon runner to a rip... Read more

19 Apr 2023

33mins

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Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50

Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50

Celebrate our 100th anniversary with 10 inspiring and educational clips from guests about various aspects of marketing f... Read more

13 Apr 2023

28mins

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