Cover image of Better Product

Better Product

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a... Read more

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How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International

Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the... Read more

28 Jun 2022

42mins

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Why Your Positioning Should ‘Pick a Fight and Take a Stand’ with Catherine Spence, Microblink

Why Your Positioning Should ‘Pick a Fight and Take a Stand’ with Catherine Spence, Microblink

One of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about... Read more

21 Jun 2022

38mins

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