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Business
Management
Entrepreneurship

The Smallstarter Business Podcast

Updated 7 days ago

Business
Management
Entrepreneurship
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Tune in to John-Paul Iwuoha's unique podcast for practical tips, advice, and insights that'll improve your chances of starting, growing, or turning around your business. If you're an African entrepreneur, or you do (or plan to do) business in Africa, you'll love how John-Paul thinks and talks about strategy, exploiting business ideas and opportunities, market entry, sales and customer acquisition, growth, expansion, raising capital and funding, developing strong business systems, leadership, and hiring capable and loyal people on your team. John-Paul is a business transformation specialist who has worked with dozens of entrepreneurs and business owners to overcome tough business problems. He has been featured on CNN, The Huffington Post, Business Day, and several local and international media. He was named by LinkedIn as a Global Top Voice on Startups & Entrepreneurship.

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Tune in to John-Paul Iwuoha's unique podcast for practical tips, advice, and insights that'll improve your chances of starting, growing, or turning around your business. If you're an African entrepreneur, or you do (or plan to do) business in Africa, you'll love how John-Paul thinks and talks about strategy, exploiting business ideas and opportunities, market entry, sales and customer acquisition, growth, expansion, raising capital and funding, developing strong business systems, leadership, and hiring capable and loyal people on your team. John-Paul is a business transformation specialist who has worked with dozens of entrepreneurs and business owners to overcome tough business problems. He has been featured on CNN, The Huffington Post, Business Day, and several local and international media. He was named by LinkedIn as a Global Top Voice on Startups & Entrepreneurship.

Best weekly hand curated episodes for learning

Cover image of The Smallstarter Business Podcast

The Smallstarter Business Podcast

Latest release on Jan 22, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

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Rank #1: SBP 041: How To Use The Right Message To Sell Anything

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Nobody can read your mind.

That’s why what you say, and how you say it, matters.

This is especially true when you’re trying to communicate your ideas or trying to convince someone.

Sometimes, it’s what you say and how you say it that makes a customer buy your product.

Sometimes, it’s what you say that makes a person agree to become your supplier, distributor, or employee.

And when it comes to pitching to investors, what you say can make a big difference between getting their money or walking away empty-handed.

That’s why 'messaging' is so powerful.

If you know how to craft the right message for what you want to sell, you may not need to have a big marketing or advertising budget.

Jan 22 2021

35mins

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Rank #2: SBP 040: Should You Give Away Free Samples of Your Product?

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Email is free. How come?

If you’re reading this, it’s likely you don’t pay a dime to Google or Yahoo for mail services.

Yet, both are multi-billion-dollar companies.

If you watch YouTube, it’s free.

If you use Facebook, Twitter, or any other social media, that’s free too.

If you backup your photos and files online, it’s likely you use a free service.

But why?

Why do most of today’s most successful companies give some of their products and services for free?

The answer:

“Free” is a very powerful sales strategy.

It’s a strategy that can significantly attract paying customers, boost your sales, and grow the size of your business.

And that’s why most top companies use it.

You need to listen to this. 👇

In this week’s episode of the Smallstarter Business Podcast, I explain how the concept of ‘free’ works.

You’re going to learn the 5 reasons why giving away a sample of your product or service actually favours you.

But there is a right way and a wrong way to give away free samples.

That’s why I share the 4 specific strategies most top brands use, and the most common mistakes to avoid.

You’re going to love this.

Jan 15 2021

35mins

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Rank #3: SBP 039: How to Keep Going When You Feel Like Giving Up

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Jan 08 2021

36mins

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Rank #4: SBP 038: The Amazing Power of Doing Small Things in Business

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Happy New Year!

I’m very grateful for the gift of a brand new year.

If anything, last year reminded me that life, good health, and family are the most important assets any human can have.

As you prepare for 2021, I’d love to share an important lesson with you.

And I need you to pay close attention to it.

The amazing power of small.

The month of January is notorious for big promises, big goals, and New Year resolutions.

And because it’s the first month of the year, the level of optimism is super-high.

But this year, I want you to try something different.

I want you to try a strategy that has helped to build many of the big brands and multinationals that rule the world today.

I want you to try this because January 2021 is a VERY special month.

It marks, not just the start of a new year, but the start of a new decade.

And the next 10 years could make a lot of difference in your life and business.

The truth is, one year is too short to make any real, big difference in your business.

But one decade will.

That’s because life and business is a marathon.

And to succeed in any marathon, you need the ‘amazing power of small’ to work in your favour.

It’s not a popular strategy.

Most people know it but are not patient to use it.

But this year, I want you to try it.

And you’ll be very surprised at how powerful small things can be.

Jan 01 2021

27mins

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Rank #5: Special Episode: Merry Christmas 2020! 🌟

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Dec 25 2020

4mins

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Rank #6: SBP 037: Why Are You An Entrepreneur?

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How can you tell if someone is a real friend?

How can you really tell if you love someone, or something?

There is only one way to find out:

You have to test it.

Friendships have to be tested to prove their worth.

You will only know your real friends when you are low and desperate for help.

It’s the same thing with love, loyalty, and faith.

It’s also the same thing with entrepreneurship.

So many people are in love with the idea of entrepreneurship.

But why exactly did you become an entrepreneur?

WHY?

The year 2020 has been a big test for almost every entrepreneur.

It’s a year that has tested our faith, love, and loyalty to business and entrepreneurship.

In the end, it’s mostly those people who have a strong purpose that will come out stronger.

That’s why you need to listen to this.

In this week’s episode of the Smallstarter Business Podcast, I explain the concept of “purpose” and how it helps to increase your chance of success in business.

You’re going to learn a lot from this!

Dec 18 2020

33mins

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Rank #7: SBP 036: How Smart Entrepreneurs Plan for A New Year (Part 2)

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Have you set a trap before?

I still remember the first time I set a mouse trap as a little boy.

I put in a small piece of bread and then set the trap in a corner of the house where I had seen the mouse a couple of times.

A trap is an amazing invention.

Once a trap is set, you don’t have to do any more work.

You can go to sleep and the trap does the rest of the job.

And in the morning, I had achieved my goal -- I caught the rat!

There is an important lesson here.

Many people set their goals for a new year as if they’re setting a trap.

They set their goals and then go to sleep.

And this is exactly why most goals are never achieved.

That’s why you should listen to this.

In this episode of the Smallstarter Business Podcast, I look at the 3 big things you need to do to achieve your goals.

Each one has a big role to play.

Each one will boost your chances of achieving your goals.

And each one will give you the control you need to get the future you want.

You’re going to learn something from this.

Dec 11 2020

20mins

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Rank #8: SBP 035: How Smart Entrepreneurs Plan for A New Year (Part 1)

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Every new year comes with great expectations.

We want to do better than we did this year, and be better than we were this year.

That’s why every smart entrepreneur I know consciously plans for the new year.

Planning makes you better prepared for opportunities and challenges.

Planning is a tool used by serious people.

Planning is what makes dreams come true.

In short, without a plan, all you have is a hallucination.

But there is a right way and a wrong way to plan.

And it starts with what’s going on inside your head and how you see yourself within your current circumstances.

That’s why you need to listen to this.

In this week’s episode of the Smallstarter Business Podcast, I reveal the #1 most common quality I’ve noticed in people who hit their goals.

Without this quality, all your planning will be a waste of time.

I also talk about the 2 key questions you should ask yourself as you plan for the new year.

You’re going to learn a lot from this!

Dec 04 2020

31mins

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Rank #9: SBP 034: John-Paul gets interviewed on the Timitude Podcast 🔥

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In this exciting episode of the podcast, I get interviewed by Tim Noxsinz of the Timitude Podcast.

In this episode, I explore several topics that range from my personal career choice and the factors that influenced me into entrepreneurship.  I also talk about my move from engineering into business and finance, and then into full-time entrepreneurship.

Other topics I talk about include the real reason we have a lot of unemployment in Africa, why our education systems don't work, the three stages of business where most entrepreneurs face the biggest challenges, and why everyone should pursue their dreams to avoid the deep feelings of regret that come in old age.

You're really going to enjoy this episode. 💪

Nov 27 2020

1hr 10mins

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Rank #10: SBP 033: 5 Interesting Business Opportunities in Africa in 2021

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I have a quick question for you.

Here it is:

How are you planning for next year?

In my experience working with entrepreneurs, I’ve realised there are two types of people in this world.

There are proactive people.

And there are reactive people.

How people approach a new year can tell you a lot about who they are.

Are you ready for 2021?

Will you be proactive and prepare in advance?

Or will you just react to whatever 2021 throws at you?

2020 has been quite a rough year for many businesses.

And many of the things that caused the crisis this year still haven’t gone away.

That’s why you need to keep your mind and eyes open.

Especially when it comes to business opportunities.

That’s why you should listen to this.

In this week’s episode of the Smallstarter Business Podcast, I discuss 5 interesting business opportunities to keep in mind in 2021.

These business opportunities didn’t suffer as much during the crises of 2020.

And they’re likely to continue flourishing next year.

Nov 20 2020

31mins

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