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smj: school marketing journal

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

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145: Tertiary lessons - interview with Bart Caylor

145: Tertiary lessons - interview with Bart Caylor

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe  What lessons can K-12 school Heads draw from trend... Read more

10 Aug 2023

19mins

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144: Strategic or operational?

144: Strategic or operational?

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe What does it mean to have a strategy in place? On a b... Read more

3 Aug 2023

16mins

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143: The ultimate customer experience – interview with Scott McKain

143: The ultimate customer experience – interview with Scott McKain

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you, as a Head, create distinction to attract ... Read more

27 Jul 2023

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142: Using your expertise as a competitive advantage

142: Using your expertise as a competitive advantage

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every school is looking for a competitive advantage ... Read more

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141: Persona development – interview with Suzanne Willcock

141: Persona development – interview with Suzanne Willcock

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Suzanne Willcock, our Senior Consultant at imageseven... Read more

22 Jun 2023

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140: Look again at your school tours

140: Look again at your school tours

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every aspect of a school tour – from the confirmatio... Read more

15 Jun 2023

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139: Maximising LinkedIn - Interview with Sue Ellson

139: Maximising LinkedIn - Interview with Sue Ellson

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Sue Ellson, an independent LinkedIn Specialist and a... Read more

8 Jun 2023

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138: The benefits of doing less marketing

138: The benefits of doing less marketing

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Every Head has fallen into the trap of biting off mor... Read more

7 Jun 2023

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137: Measuring school experiences - interview with David Willows and Suzette Parlevliet

137: Measuring school experiences - interview with David Willows and Suzette Parlevliet

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe To provide the best experience for families at your s... Read more

25 May 2023

18mins

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136: You're writing, but is anyone reading? - Part 2

136: You're writing, but is anyone reading? - Part 2

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality int... Read more

18 May 2023

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