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Rogue Creators

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.

Weekly hand curated podcast episodes for learning

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Facebook Ads For Beginners - Nathan Otwell

www.GoRogueX.com Sooooo you know you need to be doing facebook ads. It seems super difficult and frustrating. We dive intro this with Nathan Otwell and he talks us through the basics that anyone can do to get results.

38mins

16 Apr 2019

Rank #1

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How to Make Fans of Your Brand - Jeremy Teff of Hickory Design Co.

www.GoRogueX.comWhat makes good design? What makes your customer immediately drawn to your business or product? We chat with Jeremy Teff of Hickory Design Co about building fans of your business through good design.

37mins

19 Mar 2019

Rank #2

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[FOUNDER SERIES] Jon Allen of Onyx Coffee Lab

Go Rogue Podcast Host: Bryan Fittin & Loren Lewis Guest: John Allen On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab [00:01:52] - What are you obsessed with this week? John - Cereal Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC [00:06:15] - Background of Onyx Coffee Lab [00:07:29] - The 1907 [00:10:58] - What was the moment you got into coffee and science and wanted to put the two together? - it was a slow evolution[00:14:08] - How did you develop the culture at Onyx? - it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes [00:17:52] - In coffee culture, what makes Onyx standout? - we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas. [00:23:50] - Advice for doing authentic social media - you have to be authentic, we don’t have a big plan - use the language of the people you are trying to reach - if our core team thinks its funny we post it - we try to promote the staff that has been with us for a long time [00:27:42] - Something people would be surprised to learn about Onyx - leader of full transparency in the coffee industry [00:32:19] - What is next for Onyx? - new cafe in MoMa under construction - growing the roasting business - finding new coffees - vertically integrating..dry mill project in Colombia - new quality standards - pushing more international business [00:38:04] - Rapid Fire Questions Quotes from the Episode: “It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15] “In coffee our philosophy is we’re only as good as our raw product.” [00:20:48] Links: Onyx Coffee Lab - https://onyxcoffeelab.com Social Media: https://www.instagram.com/heybryanhey/ https://www.instagram.com/thislovelylewislife/ https://www.instagram.com/onyxcoffeelab/ https://www.facebook.com/OnyxCoffeeLab/ https://twitter.com/OnyxCoffeeLab 

42mins

24 Oct 2019

Rank #3

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How to Dominate on LinkedIn & NOT Get Left Behind - AJ Wilcox of B2Linked

Go Rogue PodcastHost: Bryan Fittin & Loren LewisGuest: AJ WilcoxOn this episode Bryan and Loren are joined by AJ Wilcox, a certified LinkedIn adspartner[00:01:50] - AJ’s background[00:03:03] - What are you obsessed with this week AJ - Excel macros Loren - Switchfoot feat Lindsey Sterling - Voices Bryan - Parks and Recreation[00:09:04] - Why is it so important to be on LinkedIn and what are common misconceptions?[00:12:23] - What are the effects of video in posts on LinkedIn[00:14:12] - What are the differences of LinkedIn Live[00:16:42] - Where should young businesses be focusing their time on LinkedIn?[00:20:19] - How would you compare Articles on LinkedIn to Medium?[00:23:20] - Why LinkedIn ads and why are they so valuable?[00:26:35] - What tends to work better in regards to video or static?[00:30:20] - Basic general tips for running your first LinkedIn ad?[00:32:06] - Have you seen more traffic on desktop or mobile?[00:39:30] - Rapid Fire QuestionsQuotes from the Episode:“LinkedIn is an especially good source for discovering leads. Hubspot found thatLinkedIn is 277% more effective at generating leads than Facebook and Twitter. Giventhis, it’s no surprise that 79% of marketers see LinkedIn as a very good source ofleads, with 43% of marketers saying they have sourced at least one customer fromLinkedIn. That number increases for B2B marketers, who report that 80% of theirsocial media leads come from LinkedIn.” [00:07:58] “The reason why LinkedIn is so easy to go viral on right now is because only 4% ofpeople out there will post on LinkedIn but 100% of people need people need content intheir news feed.” [00:11:30]“If you have a company page and personal profile that have the same number offollowers. If you post something, the same thing on both, you’ll usually get 10 times theengagement, 10 times the views on your personal post rather than thecompany’s.” [00:17:25]“Always provide value first but make sure that it’s gated, you’re going to get first name,last name, email address...” [00:36:25]Links:Kinsta - https://kinsta.comB2Linked - https://b2linked.comSocial Media:Bryan Fittin https://www.instagram.com/heybryanhey/Loren Lewis https://www.instagram.com/thislovelylewislife/AJ Wilcox https://www.linkedin.com/in/wilcoxaj/ https://twitter.com/wilcoxaj

42mins

12 Dec 2019

Rank #4

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Email Marketing That Works - Blake Puryear

www.GoRogueX.com Do you have an email sequence that walks a customer through an experience with your brand? Blake Puryear from Engine joins us as we break down the importance of the customer journey and how you can get more sales through your email list.

23mins

14 May 2019

Rank #5

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How to Solve Their Problem and Create Superfans - Pat Flynn

Have you ever worked really hard on a product or service, only to have a few sales? Today we talk with Pat Flynn of SmartPassiveIncome.com on how to build a thriving community of superfans who will tell you exactly what they need. After the interview, Bryan and Loren dive into practical ways you can reach your community where they live. Thanks for joining us!www.GoRogueX.com

23mins

13 Jun 2019

Rank #6

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How Much Content Should I Post?

Go Rogue PodcastHost: Bryan Fittin & Loren LewisOn this episode Bryan and Loren discuss, How much content should you post?[00:01:34] - How much content should you post - as much quality content as possible[00:02:34] - What are you obsessed with this week? - Bryan - Peter McKinnon, youtuber, film maker, photographer - Loren - Lindsay Sterling, violinist[00:07:36] - Content Pyramid - Document your pillar piece of content, repurpose into micro content - Distribute across all social channels - Listen to your audience[00:10:52] - Establishing Pillar content - Do a Facebook live - Do a podcast - LinkedIn live[00:11:22] - Repurposing micro content - Format correctly for where you are posting[00:15:30] - Captions - Not clickbait - Use something that evokes emotion[00:16:45] - Other repurposed content - Audio gram, use audio from your podcast - Take transcript and repurpose into a blog[00:23:50] - Rapid Fire QuestionsQuotes from the episode:“You should totally do multiple pieces of content....if you’re creating content,batch.” [00:00:49]“When you can create authentic content that’s behind the scenes, that is a day in thelife of the office or whatever you’re doing, it registers with your audience so muchmore.” [00:09:41] “Look for the moments that will resonate with your audience.” [00:13:38]Links:Garry Vee - https://www.garyvaynerchuk.com/the-garyvee-content-strategy-how-togrow-and-distribute-your-brands-social-media-content/Canva - https://www.canva.com/q/pro/?v=13&utm_source=google_sem&utm_medium=cpc&utm_campaign=REV_US_EN_CanvaPro_Branded_Tier1_Core_EM&utm_term=REV_US_EN_CanvaPro_Branded_Tier1_Canva_EM&gclid=Cj0KCQiAk7TuBRDQARIsAMRrfUZWiARYQ0uYeGcEfHZJklmxu3ZB--RpJZuUrMOUI5H-vXEnK1w2N2YaAj05EALw_wcBSocial Media:Bryan Fittin https://www.instagram.com/heybryanhey/Loren Lewis https://www.instagram.com/thislovelylewislife/

26mins

14 Nov 2019

Rank #7

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Social Media Trends You Need to Know for 2020

Go Rogue Podcast Host: Bryan Fittin & Loren Lewis On this episode Bryan and Loren are solo and looking forward to 2020, what are the marketing trends coming in the new year. [00:01:10] - What are you obsessed with this week? Bryan - Onyx branded insulated fellow mug Loren - Markham and Fitz chocolate [00:04:20] - Social media trends for 2020[00:05:13] - Most popular platforms and what to know about them [00:14:11] - What trends are coming in the new year[00:18:57] - Ephemeral content[00:21:34] - Video continues to be king[00:24:18] - Messenger Bots[00:26:06] - Customer service on Social Media platforms [00:33:19] - Final thoughts[00:34:00] - Rapid Fire Questions Quotes from the Episode: “Facebook reaches approximately 97% of people between the ages of 18-37 and each person spends more than 1000 minutes a month on the site.” [00:06:08] [on Tik Tok] “Make sure that you post those 5 videos, don’t do 1 and then stop, you need to do 1 almost every single day or every 48 hours because after that time the algorithm with understand who you are and what you’re presenting and it will let you know what people to get in front of.” [00:16:56] “By 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. If you are not currently creating videos, it’s time that you include it in your content strategy. In the near future videos will dominate social media and anyone who doesn’t realize that will have a tough time.” [00:21:41] “You can sometimes get too attached to your “Like” account where it becomes a vanity metric....You really should be focused on the content that you’re producing and are you engaging with your customers.” [00:28:14] “75% of people say they trust their employers to do what’s right more than the government, media or business in general. What a lot of the push was is that employees are looking stay with companies that have genuine purpose and are making a difference within their communities and that have CEO’s that are actively speaking into their social media accounts and showing their value and their purpose.” [00:29:20] Links: Markham and Fitz - https://markhamandfitz.com Social Media: Bryan Fittin https://www.instagram.com/heybryanhey/Loren Lewis https://www.instagram.com/thislovelylewislife/ 

40mins

2 Jan 2020

Rank #8

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[Founder Series] Sam & Anna Russell of The Buttered Biscuit

We interview Sam & Anna Russell of The Buttered Biscuit to learn more about their passions and their heart behind what they do.

55mins

7 Nov 2019

Rank #9

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Tips on Connecting with Your Digital Audience - Brock Short

www.GoRogueX.comSuper pumped to have Brock Short (Brock Entertainment, Brock and Marci in the Morning) back on the show! If you are feeling disconnected from your tribe online, you aren't the only one. We discuss how to stay connected in meaningful ways on social media to build that trust with your people.

34mins

15 Aug 2019

Rank #10

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[Founder Series] Whoa, Wait. Wal-Mart?

www.goroguex.com

40mins

23 Jan 2020

Rank #11

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How to Sell Anything to Anyone with Brad Alexander of Clear Message Marketing

Go Rogue Podcast Host: Bryan Fittin & Loren Lewis Guest: Brad Alexander On this episode Bryan and Loren are joined once again by Brad Alexander, a StoryBrand certified expert. [00:02:47] - What are you obsessed with this week? Brad - Craig DavisonLoren - Whoa Wait WalmartBryan - Pro Church Tools [00:08:09] - StoryBrand’s framework and use[00:13:52] - Curse of knowledge[00:18:02] - What is next in the story form framework - call to action [00:23:02] - Positive and Negative consequences[00:29:02] - Rapid Fire Questions Quotes from the Episode: “StoryBrand takes that framework and helps people apply it to their marketing.” [00:10:36] “Your business lives in a world where all your customers are main characters in their own story.” [00:11:47] “You need to solve people’s problems, not just brag about how good your services are.” [00:13:36] “There is some sort of consequence for not doing business with you, there has to be, otherwise if there’s not there no reason to even do business with you. You just gotta own that.” [00:26:43] “At the fundamental core, you have to figure out {what am I gonna say.}” [00:27:51] Links: Craig Davison - https://craigdavisonart.co.ukWhoa, Wait, Walmart - https://www.instagram.com/whoawaitwalmart/?hl=en Pro Church Tools - https://prochurchtools.comStory Brand - https://storybrand.comBusiness Made Simple - https://www.businessmadesimple.comClear Message Marketing - https://clearmessagemarketing.com Social Media: Bryan Fittin - https://www.instagram.com/heybryanheyLoren Lewis - https://www.instagram.com/thislovelylewislife/ Brad Alexander -brad@clearmessagemarketing.com

31mins

19 Dec 2019

Rank #12

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What to Do When Things Go Wrong - Blake Puryear (Engine ECommerce)

www.GoRogueX.com

14mins

11 Jul 2019

Rank #13

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[Founder Series] Beth Stephens of Soapbox Influence

Enjoy our conversation with Beth Stephens of Soapbox Influence as we dive deep into the essentials of building company culture that invites risk and growth within boundaries and expectations, the importance of LinkedIn for young and established businesses, and building focused routines to boost productivity and satisfaction. www.goroguex.com

40mins

19 Sep 2019

Rank #14

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How To Set Solid Goals For Your Business - Jeremy Teff

How do you set solid goals for your business? Jeremy Teff joins the conversation to explain how important goal setting is for the long term and the short term.www.GoRogueX.com

32mins

18 Jul 2019

Rank #15

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[Founder Series] Tyler Carroll of TC Printing

www.goroguex.com

56mins

3 Oct 2019

Rank #16

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Creative That Actually Works for Your Advertising w/ Nathan Otwell of Shopanova

GoRogue Podcast Host: Bryan Fittin & Loren Lewis Guest: Nathan Otwell On this episode Bryan and Loren are joined once again by Nathan Otwell of Shopanova, and they discuss the creative/content around a Facebook ad. [00:01:14] - Nathan’s background[00:04:25] - What are you obsessed with this week? Nathan - Chief Marketing Officer role at Shopanova Loren - The WitcherBryan - The Witcher [00:09:10] - Facebook ad creation[00:11:19] - What creative aspects work?[00:19:49] - With ads, how do you battle emotions and loss aversion?[00:27:12] - Conversion of simplistic ads vs over produced[00:31:35] - Rapid Fire Questions Quotes from the Episode: “Never assume anything and always test everything.” [00:09:31] “When it comes to videos...always try to educate, always try to engage..” [00:14:33] “People resist buying your product because they’re scared of losing money which is rooted deeply in a psychological phenomena known as loss aversion. [00:18:52] “90% of all snap judgements that we make about products can be traced back to color.” [00:22:50] Links: Shopanova - https://shopanova.com Social Media: Bryan Fittin https://www.instagram.com/heybryanhey/ Loren Lewis https://www.instagram.com/thislovelylewislife/ Nathan Otwell https://www.instagram.com/theangrymarketer/

35mins

9 Jan 2020

Rank #17

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You Need A Bot! - Ross Web of Mindway Media

www.GoRogueX.com Bots are taking over the world! Actually, it's nothing like what Terminator predicted, but it is super exciting stuff. Bots are just another way to meet your customer where they are. Let's keep that conversation going!

45mins

23 Apr 2019

Rank #18

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5 Actionable Steps to Start a Podcast

GoRogue Podcast Host: Bryan Fittin & Loren Lewis On this episode Bryan and Loren are solo in he studio and they discuss 5 actionable steps to starting a podcast. [00:01:21] - Subject of the show and everyone should have a podcast [00:02:28] - What are you obsessed with this week? Loren - The Slash Filmcast Bryan - The Gary Vee Audio Experience, Goal digger podcast, Twenty Thousand Hertz podcast [00:08:09] - You wanna start a podcast [00:11:13] - Understand podcasting is a long game, Define your success [00:13:22] - Plan, Plan, Plan [00:19:46] - Batch record [00:23:40] - Know what makes you unique and be able to communicate that [00:27:28] - If you have a podcast, Re-purpose it, Promote it [00:32:28] - Rapid Fire Questions Quotes from the Episode: “If you’re passionate about something and you can talk about it and enjoy talking about it and connect with others with that or solve problems for people with something you’re passionate about, it’s a win.” [00:01:46] “Are you prepared to do this for the next 5 years? You need to have enough episodes under your belt understand: is your audience receiving this and how do you define success?” [00:09:10] “After podcasting for more than five years I’ve seen many people launch a new podcast but abandon it before they hit the tenth episode if you are truly committed to podcasting as part of your big picture strategy, go into it with the understanding that it could easily take many months before you find your voice, your value proposition and your audience. Stick with it.” [00:09:41] “You would not go on vacation without any cash nor would you stay up all night before a marathon, if you’re going to succeed in creating a great podcast, create a bank of episodes that meet or exceed your expectations for quality and impact. In that way you are always three months ahead such that your only replenishing currently running episodes with future ones. You’ll sleep better.” [00:22:26] Links: GoRogueX Social Media: Bryan Fittin Loren Lewis https://www.goroguex.com https://www.instagram.com/heybryanhey/ https://www.instagram.com/thislovelylewislife/

37mins

16 Jan 2020

Rank #19

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Instagram Stories for Your Business

www.GoRogueX.comInstagram is a hot platform right now and is continuing to grow. Should your business be creating content there? Specifically stories? We dive into the the why's and how's and the tools of IG Stories!

38mins

22 Aug 2019

Rank #20