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Hospitality Marketing

Dedicated to all things hospitality. We focus on the tools, techniques, and news that can effect your hospitality business each week.

Weekly hand curated podcast episodes for learning

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Hospitality Marketing Podcast 227

THh latest in Tools, Techniques, News and live show recap for the Hospitality Industry in less than 30 minutes 00:02 — Our Tool for review is Awario www.awario.com track all information track influencers build influencer list Track sentiment validate geo source of traffic. 00:05 — Our Technique for review is how Awario can help your marketing strategy comp set tracking trending content tracking hire or solicit active influencers 00:09 — Our News features today are; How to get grounded travel bookings to take off again using dynamic content https://econsultancy.com/how-to-get-grounded-travel-bookings-to-take-off-again-using-dynamic-content/ 00:14 — Our Show Recap; 00:01 — Introductions and Bio of cohosts 00:06 — What is the funnel of acquisition and what roles do revenue Management / Marketing / Sales 00:24 — Who should be asked what questions and should the same question be asked in front of all disciplines  01:45 — Speaking the truth to the other disciplines and trust what is being shared is the first step 02:11 — Show Ends Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 34 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 34 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

21mins

17 Dec 2019

Rank #1

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Hospitality Marketing Show 231

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #231 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is snov.io 00:07— Our Technique this week is CRM Workflow 00:15 — News and Show Review Live Show CoHosts Alex Husner Valyn Perini Kat Mohammad Edward StOnge Robert Cole Stephanie Smith Dan Wacksman Stuart Butler Tim Peter Podcasts and Travel Apps? Facebook Is Working on Those What is TRevPAR and why is it important? https://str.com/data-insights-blog/what-is-trevpar Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

25mins

12 Jan 2020

Rank #2

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Hospitality Marketing Show 233

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and compset research 00:16 — News and Show Review CoHosts Edwards StOnge Holly Zoba Tammie Stuart Butler Lily Mockerman Show Notes 00:03 — Soft recap of the HSMAI Marketing Strategy Conference Google wades deeper into Expedia’s territory with new travel and cloud pact with Sabre https://www.geekwire.com/2020/google-wades-deeper-expedias-territory-new-travel-cloud-pact-sabre/ "Now with this deal, Google will be linked to a major technology provider for the travel industry. Sabre is one of three companies along with — Travelport and Amadeus — that control more than 95 percent of the market for global distribution systems, the primary tools used by travel agents for booking trips." Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

25mins

27 Jan 2020

Rank #3

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Hospitality Marketing Show 230

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #230 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is QuuPromote https://quuupromote.co/ Our Technique this week is Getting your content distributed using QuuPromote and others News and Show Review CoHosts Stephanie Smith Robert Cole Tim Peter Stuart Butler Show Notes 00:03 - Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape 00:30 - OTAs: The Most Pervasive Problems in the Online Travel Agency Model 00:45 - Bold and Outrageous Predictions for the Travel Industry in 2020 01:42 - Characters at Disney World Accuse Tourists of Inappropriate Touching Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape https://www.phocuswright.com/Free-Travel-Research/Hotel-Revenue-Management-Opportunities-in-a-Dynamic-and-Challenging-Landscape Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

22mins

4 Jan 2020

Rank #4

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Hospitality Marketing Show 229

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is SocialHP Our Technique this week is Team social posting with SocialHP News and Show Review  CoHosts Kat Mohammad Robert Cole Lily Mockerman Show Notes 00:01 - CCPA: Everything you need to know about California's new privacy law 00:15 - The past 100 years in hospitality 00:36 - Advancing the discussion of convergence 01:20 - team building and training that works 02:00 - Travis Kalanick’s next move is kitchens 02:22 - Show ends  TOPICS - LIVE SHOW #229: Top Story CCPA: Everything you need to know about California's new privacy law Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

21mins

28 Dec 2019

Rank #5

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Hospitality Marketing Show 228

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #228 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is Social Insider Discover in-depth insights for any social media profile Optimize the social media strategy Optimize your clients social media strategy with advanced analytics and competitive benchmarking. Win pitches Win pitches and maximize the revenue per client by driving engagement, improving the content strategy, and creating automated reports with ease.  Measure your clients’ profiles With one dashboard you can measure the performance of your clients' profiles and organize them in projects. See where you stand against top competitors Make better decisions Conduct competitive analysis in minutes across Facebook, Instagram, Twitter, Linkedin, and YouTube. Benchmark your channels Understand why you’re on top, benchmark your channels against top competitors, influencers or the rest of the industry.  Add context to your digital strategy Create head-to-head social media comparisons to add context to your digital strategy. Our Technique this week is how to map out your Compost on social platforms using SocialInsider Determian Who you are competing with in market socially.Find their account names on each platform they are on that you are competing for the same looks for. Create a comps set folder and load all of them into that folder.Review each for things you would have done. List what you should have done and see how they faired.Apply lessons to you event calendar posting and re-flavor the messaging for next time.Look for;Platform of choice for what type of messageFrequencyEngagement (likes / shares / comments) Type of posts got what level of engagementTiming of the post to what it was in reference tooVariations of content associate to what persona's News and Show Review CoHosts Kat Mohammad Lily Mockerman Robert Cole Stuart Butler Tim Peter Edward StOnge Show Notes 00:02 — ‘5-Star Promise’: Hotel industry pledge to improve worker safety gains momentum 00:16 — The Once and Future History of Distribution in 5 Parts 01:00 — Where Airbnb Goes, Hotels Will Follow 01:06 — Brand USA gets refunded and how does that look for other DMO’s Remember — you can find us on Google play / apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

16mins

24 Dec 2019

Rank #6

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Hospitality Marketing Show 235

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://userway.org/ 00:07— Our Technique this week is ADA Compliance and how it benefits you bottom line 00:13 — News and Show Review CoHosts Robert Cole Lily Mockerman Show Notes 00:04 — Corona Virus update on stats 00:11 — The CIO challenge: Modern business needs a new kind of tech leader 00:25 — Do Dual-Branded Hotels Outperform Single-Branded Hotels? 00:38 — OUCH: Marriott Hotel Category Changes 2020 00:46 — Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last 01:01 — Travel suppliers need to be thinking more about "second wallets” 01:15 — Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties 01:20 — How to Spot a Fake Influencer 01:30 — 12 Essential Steps to Creating a Robust Digital Strategy in 2020 01:50 — Avast’s Shutdown of Jumpshot Will Harm the Web and the World 01:55 —  The 10 Best All-Inclusive Resorts in the Caribbean 2020 01:57 — Man Uses Rodents to Scam Hotels Into Offering Free Stays 02:17 — Show Ends Featured news item for the podcast Travel suppliers need to be thinking more about "second wallets" https://www.phocuswire.com/Distribution/Enterprise-Ireland-complete-retailing/44229 Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

28mins

10 Feb 2020

Rank #7

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Hospitality Marketing Show 232

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://woorise.com/ 00:06— Our Technique this week is Strategies in low demand times and no events 00:11 — News and Show Review CoHosts Stuart Butler Edward StOnge Robert Cole Lily Mockerman Show Notes Cleaning up the accesses to all of you platforms— Lorens soapbox of the day Hotels stuck in a market where online travel agency rate issues still burn 'Change can be hard': OYO CEO confirms layoffs Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space GOOGL's Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG / How to Achieve 50% Direct Sales for Your Hotel (or more …) Comfort Inn's 'Boardroom Suite' not what hotel guest expected: 'I walked into this…' 18 Hotels Made Famous by Films How to Achieve 50% Direct Sales for Your Hotel (or more …) https://www.xotels.com/en/marketing/how-to-achieve-50-direct-sales-for-your-hotel Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

22mins

18 Jan 2020

Rank #8

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Hospitality Marketing Show 237

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool(s) for review this week is; https://quokka.io/ 00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest' 00:15 — News and Show Review CoHosts Stephanie Smith Tim Peter Robert Cole Lily Mockerman Dan Wacksman Stuart Butler Show Notes 00:02 — OYO watching the spiral? Google’s Customized Travel Search Features Receive Massive Traffic in the U.S. https://skift.com/2020/02/18/googles-customized-travel-search-features-receive-massive-traffic-in-the-u-s-new-skift-research/ What’s Next in Travel: Nature Treks, Trips to the Past and Conscious Dining https://news.airbnb.com/2020-travel-trends/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

29mins

25 Feb 2020

Rank #9

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Hospitality Marketing Show 236

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tool for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com 00:08— Our Technique this week is "The use of Video Content" 00:13 — News and Show Review Co Hosts Edward StOnge Lily Mockerman Kat Mohammad Robert Cole Stuart Butler Show Notes 00:02 — Travel insights: How people plan a trip from beginning to end — Q — what do we do to try and recapture cancelations? 00:33 — ADA friendly and the real value 00:36 — Today’s Traveler: Infinite Paths to Purchase 00:55 — Coronavirus effects color Hilton’s 2020 outlook 01:06 — Why Airbnb is suddenly struggling to make money — Airbnb has devoured London – and here’s the data that proves it 01:10 — Brand execs say consumers decide brand tipping point 01:41 — Expedia Stock Jumps on Strong Earnings and Cost-Cutting Plan. — Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’ 01:56 — Forbes Travel Guide unveils 70 new five-star hotels after global expansion 02:00 — The FTC is about to crack down on influencers, big time. "This is illegal payola." 02:17 — Show Ends Top Story 1. Travel insights: How people plan a trip from beginning to end https://www.thinkwithgoogle.com/marketing-resources/data-measurement/travel-data-and-insights/ a. Today’s Traveler: Infinite Paths to Purchase https://www.bain.com/insights/todays-traveler-infinite-paths-to-purchase/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

28mins

15 Feb 2020

Rank #10

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Hospitality Marketing Show 234

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #234 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Airdna.com 00:05— Our Technique this week is How to counter dynamic inventory in your market 00:14 — News and Show Review CoHosts Stephanie Smith Kat Mohammad Robert Cole Show Notes 00:01 — HSMAI Marketing Conference Revie 00:15 — AAHOA conference 01:15 — Marriott signed record 815 hotel deals in 2019 / Hilton Opened More Than a Hotel a Day, Achieved 6.6 Percent Net Unit Growth, and Reached 6,110 Properties 01:54 — How to delete what Facebook knows about your life outside of Facebook U.S. AirDNA STR Index: 2019 Year-End Report https://www.airdna.co/blog/us-airdna-str-index-2019-report "All in all, the United States vacation rental market saw a 14.3-point slide in 2019 compared to a 2.48-point rise over the same period in 2018" Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

26mins

1 Feb 2020

Rank #11

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Hospitality Marketing Show 238

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #238 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; Facebook Insights 00:09— Our Technique this week is; Using Facebook Insights (and others) to create personas of guests and filters for targeting ad campaigns 00:12 — News and Show Review CoHosts Robert Cole Kat Mohammad Show Notes 00:02 — Coronavirus impact on Hospitality 00:45 — Expedia cutting 3,000 jobs following ‘disappointing’ year 01:00 — Marriott Reports Q4 Results; Unable to Predict Coronavirus Impact 01:45 — The World’s 50 Most Beautiful Cities, Ranked by Travel Experts 02:05 — Clearview AI has billions of our photos. Its entire client list was just stolen 02:15 — Show Ends Top Story After CDC confirms the first US coronavirus case of 'unknown' origin, it sends out new testing guidelines Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

21mins

29 Feb 2020

Rank #12

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Hospitality Marketing Show 239

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #239 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://geru.com/ 00:09— Our Technique this week is; Budget Stress Testing & Market Scenario Modeling 00:12 — News and Show Review CoHosts Kat Mohammed Tim Peter Robert Cole Show Notes 00:02 — Roberts review of diminished RevPar 00:07 — Does your property have a coronavirus strategy? 02:28 — Show ends Three take-aways: In short, the US hotel industry occupancy percentage growth rate has dropped 50 basis points in each of the past two years.Average daily rate growth has also been cut in half since last year.Unfortunately that combination produces a pathetic 0.74% growth rate in revenue per available room. Bottom line, the industry isn't growing, eliminating any cushion for any looming demand displacement. So with global market volatility imitating a roller-coaster, group events and corporate travel under intense scrutiny, and new COVID-19 cases popping up across the nation... Top Story 1. LIVE BLOG: Impact of coronavirus on the travel industry https://www.phocuswire.com/Coronavirus-impact-travel-industry    [Ongoing Updates - a good link to save] Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

27mins

7 Mar 2020

Rank #13

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Hospitality Marketing Show 250

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #250 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://filmora.wondershare.com/ https://www.designbold.com/ 00:04— Our Technique this week is; “Creating Rich Media to Sell Your Message"  00:10 — News and Show Review Co-Hosts Mellisa Kavanagh Stuart Butler Stephanie Smith Edward StOnge Tristan Heaword Ben Hanley Show Notes 00:02 — Fuel Travel version 4 of their travel propensity for travel. Expedia CEO Details Anti-Google Game Plan https://skift.com/2020/05/20/expedia-ceo-details-anti-google-game-plan/ https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-4-travelers-are-ready-especially-millennials/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

16mins

23 May 2020

Rank #14

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Hospitality Marketing Show 249

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planner* https://www.semrush.com/ https://buzzsumo.com/  Facebook Insights, Bing Keyword Manager, Global Web Index *Free through Google Ad Manager 00:05— Our Technique this week is; “Trend Research, From Insight to Revenue Generation" 00:15 — News and Show Review CoHosts Ben Henley Edward StOnge Tristen Heaword Tim Peter Stuart Butler Lily Mockerman Griffin Sandberg Valyn Perini Show Notes 00:01 — open discussion about how everyone is using Flip.to 00:28 — What will the new hotel look like? 00:53 — France to Build Online Platform to Rival Airbnb, Booking.com Why COVID will Catapult Google Past the OTAs https://www.linkedin.com/pulse/why-covid-catapult-google-past-otas-drew-patterson/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

18mins

18 May 2020

Rank #15

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Hospitality Marketing Show 248

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/ 00:05— Our Technique this week is; ”Survey your CRM and beyond to know how to create your Emergence Budget Marketing Strategy" 00:15 — News and Show Review Cohosts Edward StOnge Tim Peter Melissa Stuart Butler Ben Hendley Tristen Heaword Lily Mockerman Valyn Perini Show notes 00:01 — Introduction of everyone including Melissa 00:11 — Discussion of the impact of travel propensity for millennials based on having been hit with two financial impacts https://www.fueltravel.com/blog/fuel-covid-19-consumer-sentiment-study-volume-3/ 00:23 — how would you spend your stimuli check? Stats about travel or irresponsible 00:27 — Desire travel for travel what is the reality? 01:06 — should we consider the income as a filter of marketing https://enterprisersproject.com/article/2020/4/7-edge-computing-trends-watch-2020 Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

23mins

10 May 2020

Rank #16

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Hospitality Marketing Show 246

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #246 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://socialbee.io/ 00:06— Our Technique this week is; “Keeping relevant, while people have time to engage with what you have to say" 00:10 — News and Show Review CoHosts Tristen Heaword —  Ben Hanley —  Edward StOnge —  Kat Mohammad —  Stephanie Smith —  Griffin Sandberg —  Show Notes 00:01 — Introductions and open discussion with Tris and Ben 00:55 — So long, minibar: How the coronavirus will change hotel stays 01:12 — vouchers, bonds and gift certificates 02:00 — World-Class Hotel Room Views to Inspire You From Home 02:25 — Show ends Should hotels consider resuming Google Ads and other search campaigns? https://www.phocuswire.com/Hotels-Google-Ads-coronavirus Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

20mins

24 Apr 2020

Rank #17

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Hospitality Marketing Show 245

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/ 00:09— Our Technique this week is; “Creating interactive videos that are personalized" 00:13 — News and Show Review CoHosts Griffin Sandberg — Screen Pilot Stephanie Smith Dean Schmit Tim Peter Edward StOnge Lily Mockerman Stuart Butler Show Notes 00:01 — Introduction to Griffin about ScreenPilot 01:19 — Revenue strategists essential during, after pandemic 01:40 — Airbnb Raises Another $1B, One Week After Last Round Expect Hotels to Mimic the Airline Merger Playbook After the Last Recession https://skift.com/2020/04/16/expect-hotels-to-mimic-the-airline-merger-playbook-after-the-last-recession/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

22mins

19 Apr 2020

Rank #18

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Hospitality Marketing Show 244

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/ 00:08— Our Technique this week is; “Surveys, Quizzes, Polls and Contests, Oh My!” Or the art of finding out what our guests are looking forward too and when they might be thinking about it 00:14 — News and Show Review Cohosts James Gancos Robert Cole Stuart Butler Tim Peter Dean Schmit Valyn Perini Edward StOnge Lily Mockerman Show Notes 00::01 — James discusses what The Guestbook 01:16 — Findings From COVID-19 Consumer Sentiment Study 01:40 — Airbnb’s Coronavirus Crisis: Burning Cash, Angry Hosts and an Uncertain Future 01:48 — How a Dallas Skyline Icon Became a Beacon of Hope (and Good Advice) Top Story 1. Findings From COVID-19 Consumer Sentiment Study https://www.fueltravel.com/blog/shocking-results-from-the-covid-19-consumer-sentiment-study/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

23mins

10 Apr 2020

Rank #19

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Hospitality Marketing Show 243

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #243 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week is; https://www.ispionage.com https://awario.com https://www.spyfu.com/ https://ads.google.com/aw/budgetplanner/ https://brandmentions.com/ https://www.socialinsider.io/ https://geru.com/ 00:09— Our Technique this week is; “GameBook” — tracking / analyzing and planning for the emergence of market voice. 00:12 — News and Show Review Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week! 

20mins

6 Apr 2020

Rank #20