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How Fitting

The podcast about creating fashion and growing a business that fits your customer, lifestyle, and values.

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HF#47 Elevating Casual Classics with Morgan Shapero

HF#47 Elevating Casual Classics with Morgan Shapero

In episode 47, Morgan Shapero shares how after over 20 years working as a designer in NYC, she relaunched her own brand ... Read more

5 Jul 2022

58mins

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HF#46 Designing with Compassion and Empathy with Sharae Averhart

HF#46 Designing with Compassion and Empathy with Sharae Averhart

In episode 46, Sharae Averhart, the designer and business owner behind the plus-size petite fashion brand MoraRae, share... Read more

21 Jun 2022

1hr 11mins

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HF#45 Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie

HF#45 Connecting Women To The Tailor-Made Wardrobe of Their Dreams with Nathalie

In episode 45, Nathalie, the founder of Dressarte Paris, shares how a busy lifestyle and an appreciation for custom-made... Read more

7 Jun 2022

1hr 2mins

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HF#44 After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

HF#44 After 5 Years In Business, Here’s What I’ve Learned About Working In Fashion

In this special solo episode, I (Alison Hoenes) share five things I’ve learned about running a fashion business on the 5... Read more

1 Jun 2022

8mins

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HF#43 Designing for Function and Form with Olivia Mason

HF#43 Designing for Function and Form with Olivia Mason

In episode 43, Olivia Mason of Olly Designs talks about how her background as a ballerina and her love of fashion combin... Read more

24 May 2022

52mins

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HF#42 Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui

HF#42 Crafting A New Industry Future Through Artisan Fashion with Nazia Siddiqui

In episode 42, Nazia Siddiqui of Transcend shares her vision for a new normal for the fashion industry focused on ethica... Read more

10 May 2022

54mins

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HF#41 Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray

HF#41 Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray

In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to s... Read more

26 Apr 2022

49mins

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HF#40 Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates

HF#40 Bringing Vintage Beauty to Modern Peculiar Souls with Victoria Cates

In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashio... Read more

12 Apr 2022

52mins

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HF#39 Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk

HF#39 Keeping It Cute, Comfortable, And Socially Conscious For Teen Girls with Rachel Thebault and Neda Talebian Funk

In episode 39, Rachel Thebault and Neda Talebian Funk, the co-founders of Woodley + Lowe, talk about how they keep it cu... Read more

29 Mar 2022

52mins

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HF#38 Using Your Gifts To Create A Brand Image with Marquita Chanel

HF#38 Using Your Gifts To Create A Brand Image with Marquita Chanel

In episode 38, Marquita Chanel of L’Vena Collection shares how she curates her brand image and makes a statement with he... Read more

15 Mar 2022

53mins

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