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Black Dagger Marketing

The Boots to Business Podcast is a show for military veteran online entrepreneurs. Army Special Operations veteran Adam Liette takes you through the steps of building an online business that will give you the financial freedom to transition from active duty or reserve military. Become an online entrepreneur today!

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Email Marketing Software, Ep. 12

Email marketing software is the backbone of your entire email marketing strategy. But, not all are created equal. And with so many on the market, what are the types of things that you should be looking for when selecting your marketing software? Let’s dive into some of the key features that you are likely to encounter in your search on the Boots to Business Podcast.


12 Dec 2018

Rank #1

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What if no one shows up?

Welcome to the Black Dagger Marketing Podcast, episode 38. Today, I’ll be addressing a topic that comes up quite often in groups I frequent. It’s all about the webinar and questions about why people didn’t attend. And what they should do next. 


8 Jan 2020

Rank #2

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Planning for 2020

It’s the time of the year when everyone is prepped to make their transition into 2020. To take on new goals and resolutions for how they’ll work in the new year. It’s no different for me here at Black Dagger. Today, I’ll be talking through the deliberate process that I’ve been going through the past several weeks as I came up with a plan for the coming year. And how I’ll keep myself moving when things get hard.


27 Dec 2019

Rank #3

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Why Email Marketing? Ep. 11

Of all the types of marketing, the one that gets me the most excited is direct marketing, specifically with emails. If you’re sitting there asking “what, isn’t that the most boring of all platforms?” No! Email marketing is dynamic, exciting, and one of the most versatile forms of marketing out there. And even after all these years, it remains one of the most important components to any marketing strategy. Over the next 8 episodes of the podcast, I’m going to take you through what you need to know about email marketing, which will have you ready to start emailing your way to profits and success. Coming up on the Boots 2 Business podcast. Let’s do this!


6 Dec 2018

Rank #4

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New Beginnings, Ep. 33

I recently took some time away from the show to figure out some very important things about myself. In this episode, I take you through my journey to my new place in this world... with a preview of what's to come.


5 Nov 2019

Rank #5

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Who Are You? Ep. 32

Who are you to be doing this? One thing that many struggle with is imposter syndrome, the idea that you aren’t qualified to be doing whatever it is that you’re doing. That you somehow have to ask permission from someone, or get their approval. For many, this can lead to them seeking out confirmation prior to taking action. I’ll be discussing my own struggles with imposter syndrome today on the podcast.


10 May 2019

Rank #6

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Taking The First Step, Ep. 31

We often hear about manifesting or envisioning where we are going to be in 1, 2, or even 5 years. And for most of us, we can do that. But, there is a fundamental flaw in this type of planning; the millions of steps in between where we are starting and where we want to end up. Let’s explore what are some of the first steps you can take today.


9 May 2019

Rank #7

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The Customer Journey

The customer journey and experience matters. This is one of the first major lessons that I learned when starting my journey into online marketing. It’s so easy to focus on the fun things like running Facebook ads or creating sales videos that we often forget this key part of the sales experience. Recently, this came up in a coaching call with a client, so I thought it was a great way to this week. Stay tuned!


3 May 2019

Rank #8

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Starting a Podcast, Ep. 25

Is starting a podcast right for you? It remains pretty common knowledge that all online entrepreneurs need some format for reaching their target consumers. And there are a number of different ways that you can get started in creating your ideal platform. I’ll be discussing the origin of my journey into podcasting, some of the benefits of this platforms, and why it may be the right thing for you.


11 Apr 2019

Rank #9

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Haters and Trolls, Ep. 19

How do you get someone to trust you online? Marketing in this industry can be exceedingly difficult, as there are so many fake actors and charlatans that are out there. But, I know that’s not you. No matter what level you are currently at, you will encounter people that doubt your sincerity and want to think the worst of everyone they meet online… even as the plan their next purchase from Amazon. Today, we’ll be talking about ways to build trust and increase the “real-ness” of your online persona, on the Boots to Business Podcast.


14 Feb 2019

Rank #10

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The Making Of... Ep. 18

What makes an entrepreneur? I’ve been incredibly blessed to live an interesting life that has taken me through many different changes. Each adventure being more incredible than the one before. And it’s helped me to develop the identity that I have. One that is unique and special in this industry. And you have the same type of experiences! Today I’ll be sharing my origin story, and how I came to be an online entrepreneur. Up next, on the Boots to Business Podcast!


6 Feb 2019

Rank #11

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Email Sequences, Ep. 17

You’ve gotten people on your email list… now what? There are a number of different ways that you can converse with your audience to nurture the relationship and increase the likelihood of making the sale. And most of these ways will require more than just one email. This is where we really begin to explore the concept of sequencing your emails to make this biggest impact. Let’s introduce a couple of popular methods to creating sequences, and how you can be deliberate in your approach on the Boots to Business podcast.


21 Jan 2019

Rank #12

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Getting to the Inbox, Ep. 16

Do you ever check all those emails in your SPAM or Promotions folders? I didn’t think so. And this is why so many people dismiss email marketing. Because so many emails go directly there. But what if you do a couple of quick steps to increase your chance of actually ending up in the inbox? Let’s explore getting to the inbox on the Boots to Business podcast!


14 Jan 2019

Rank #13

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Your Best Year Ever!

It’s finally here! A new year is upon us and many are tempted to go immediately into resolution mode. Those “soon to be forgotten” promises that we make to ourselves each and every year. But, what if this is going to be a year of massive transformation for you? Get started with your transition and best year ever today. We’ll talk about what I’m doing and how you can make your own goals for this coming year on the Boots to Business Podcast.


2 Jan 2019

Rank #14

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You Are Exceptional, Ep. 10

What does it mean to be exceptional? It’s so easy to dismiss your own accomplishments as normal. While what you have done may seem impossible and incredible to another person. Let’s talk about exceptionalism, and finding ways to express the lessons in your life to motivate others.


27 Nov 2018

Rank #15

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Knowing Your Customer… Ep. 9

Consumer Research. This phrase is bandied about throughout marketing literature. And there is a certain amount of value to researching your customer. But where does it begin and end? There are so many ways that we can approach research our customer. Some through automated tools that look at a group of consumers to identify their traits. But some of the most valuable research that you will ever conduct is the hard, qualitative research. And I think that many focus so much on potential consumers, that they forget about those that are already committed to and love their brand. What can you learn from them? Today, I’m going to talk about ways that you can continue to learn more about your customer, even after they have purchased or you have made that initial contact with them.


20 Nov 2018

Rank #16

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Entrepreneur Core Competencies, Ep. 8

In business school, one of the things that was stressed when analyzing a company was their core competency. That one thing that the company was able to do better than other companies, and gave them a competitive edge. But what about core competencies for individuals? Each of us has that one thing that we are better at that anyone. The thing that sets us apart and we are specialized in. Focusing on a core competency is not as simple as continuing to develop your skills, but learning that you need to find ways to deflect tasks that take away from your ability to focus on your core competency. And it’s easy to find yourself trying to take on everything. As I would find out during my early days of entrepreneurship.


12 Nov 2018

Rank #17

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The Power of Language, Ep. 7

Words mean things. This was our unofficial motto when I was a Psychological Operations. One of the mystical “secrets” to good marketing is the power of copywriting. Copy is, simply put, the words that you will use to try to influence and sell to your target audience. Getting started in copywriting isn’t difficult. Rather it can be very helpful to take the deliberate steps to beginning to refine your ability to talk about your brand. We cover copywriting consistency, tricks to capture a natural voice, and getting started writing headlines. And I introduce a new segment on the show where I share books, podcasts and other resources that will be valuable in your entrepreneurial journey! This week we are talking about “Dotcom Secrets” by Russell Brunson


6 Nov 2018

Rank #18

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10 Tips for Military Transition, Ep. 6

Your transition away from the military… Few phrases conjure up as much joy, excitement, fear, and unease. Because it’s a time in your life were you are literally walking away from everything that you have known for the last several years (and for some several decades). While we (service members) are required to go through a transition program, the details that you are given are not applicable to everyone in the room. And can set you about even more confused than when you started. I was thankful that I was able to transition on my own terms thanks to the work that I had done in the months leading up to transition leave. But that didn’t make it easy. My mind was in so many different places at one time that it was hard to just focus on the ONE THING that I needed to do to get my new career started. And that’s what this episode is about. I can’t give you all the particulars on the ONE THING you need to do… but I can help to get those distractions out of the way. The life-moments that can rob you of the energy, motivation, and creativity needed to launch your new life. As I get ready to complete my transition, here are 10 things that I have learned that made (or would have made 😀) the transition easier.


30 Oct 2018

Rank #19

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Humans are more important than hardware, Ep. 5

Humans are more important than hardware. This simple lesson is the cornerstone of all military special operations. Because we know that the investment that we make into people, into our force, is the most valuable way that we can allocate resources. Building your own personal knowledge base and experience as you build your online business will be imperative! How are you going to become the leader you need to be and build your team?


19 Oct 2018

Rank #20