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Branch Metrics Podcast

Talking #MobileFirst #MobileOnly #Deep Linking and #Mobile Growth. We cover Linking (Deep Links, Deferred Deep Links, Contextual Links), the platforms that support them (iOS, Android, Facebook, Twitter...), and Mobile Growth strategies (onboarding, organic user growth, virality, app store optimization and more...).Answering questions from Twitter #AskAlex @branchmetrics

Weekly hand curated podcast episodes for learning

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On Deep Linking, Deferred Deep Linking, & Contextual Linking

What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

2mins

21 Jul 2015

Rank #1

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On canOpenURL:() and Universal Links

Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it?Learn more at https://branch.ioPlaylist: #MobileFirst Minipods https://soundcloud.com/branchmetrics/sets/mobile-first-minipodsFind us on Twitter @branchmetrics #AskAlex

6mins

22 Jul 2015

Rank #2

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Top Strategies for Driving Mobile Growth & Revenue

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile.We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. On our second episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices-Real-world strategies for winning growth campaigns, and what to avoid-Tactics on how to succeed in the mobile ecosystem

32mins

7 Jun 2018

Rank #3

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Optimize Web and App Strategies to Achieve Higher ROI

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile.Join us for a 30-minute interview with Amanda Goetz, the VP of Consumer & Product Marketing over at The Knot. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. We’ll have plenty of time to take questions live - register today to secure your spot.On our first episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices-Real-world strategies for winning growth campaigns, and what to avoid-Tactics on how to succeed in the mobile ecosystem

30mins

14 May 2018

Rank #4

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On Deep Views: Breaking Down App Store Barriers

Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the deep-linked content within the app itself.

4mins

12 Aug 2015

Rank #5