Cover image of Integrate & Ignite | Marketing Insights to Inspire
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Business
Management
Marketing

Integrate & Ignite | Marketing Insights to Inspire

Updated 6 days ago

Business
Management
Marketing
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The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.For more information and Show Notes, go to www.avocetcommunications.com

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The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.For more information and Show Notes, go to www.avocetcommunications.com

iTunes Ratings

60 Ratings
Average Ratings
55
5
0
0
0

Great show!

By JRichardsonIV - Apr 22 2020
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Lori does a great job connecting with her guests. Every episode I’ve listened to has been engaging and filled with great content!

Awesome Podcast!!

By FoodFan101 - Jan 02 2018
Read more
so Helpful! love listening.

iTunes Ratings

60 Ratings
Average Ratings
55
5
0
0
0

Great show!

By JRichardsonIV - Apr 22 2020
Read more
Lori does a great job connecting with her guests. Every episode I’ve listened to has been engaging and filled with great content!

Awesome Podcast!!

By FoodFan101 - Jan 02 2018
Read more
so Helpful! love listening.
Cover image of Integrate & Ignite | Marketing Insights to Inspire

Integrate & Ignite | Marketing Insights to Inspire

Latest release on Sep 29, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: Episode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto

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“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.”

Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writespodcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers.

Listen And Learn:

  • Making messages and content relevant.
  • What you need to know about GDPR regulations.
  • How email marketing approaches differ between B2B and B2C.
  • Giving people a compelling reason to join your email list and keeping them there.
  • Optimizing an impactful email marketing strategy.
  • Effective audience and behavioral segmentation in an email marketing campaign.

TO LEARN MORE ABOUT, NETSUITE CLICK HERE.

TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.

Sep 11 2019

32mins

Play

Rank #2: Episode 291: Elevating Your Brand’s Purpose with Adrian Gershom of c|change

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“Listening, humility, and vulnerability are essential ingredients for marketing.”

Adrian Gershom is vice president of marketing and digital strategy at c|change, a Chicago-based consultancy that accelerates the sales and marketing of future-focused B2B companies. He works with clients that range in size from startups to Fortune 500 companies to understand and address how to make sales and marketing more measurable and effective. A particular area of focus is the role that culture and values play in separating organizations with highly effective sales and marketing teams from those that are merely average. Adrian is keenly interested in using business as a force for good and works to grow the number of certified B Corps as a B Local Leader in the state of Illinois.

Listen & Learn:

  • Breaking down the journey to uncovering your brand’s purpose.
  • The mistake many marketers make in focusing on the brand promise and forgetting about a brand’s purpose.
  • The five steps to finding your brand’s purpose.
  • Why the marketing team should be deeply involved with HR and employee onboarding.
  • Why listening, humility, and vulnerability are essential ingredients for marketing.
  • How sharing your story breathes humanity into your brand and connects with customers.

TO LEARN MORE ABOUT, C|CHANGE, CLICK HERE.

TO FIND ADRIAN GERSHOM ON LINKEDIN, CLICK HERE.

Feb 20 2020

23mins

Play

Rank #3: Episode 315: Activating the Conversation Funnel with Karen Kelly of Tapple

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“By allowing the consumer to initiate that communication, that outreach, it is so powerful because when they’ve chosen to engage, they are already interested.”

Karen Kelly is a former JWT advertising executive whose award-winning brand campaigns span from Domino’s Pizza to Rolex. In 2010, Karen launched one of Boston's most profitable photography studios from scratch, crafting the original “For Life” industry brand. She has been honored to headline national media conferences and to have co-created three sold-out Boston workshops on Sales, Branding, and The Client Experience in 2016, 2017, and 2018. Today, Karen is the CMO of Tapple, a mobile-first technology platform used to engage audiences, gather first-party data, and drive conversions at live and virtual events.

Listen & Learn:

  • How to segment your audience in real-time.
  • Creating conversions all along the funnel.
  • How to present consumers something fun, quick, and personalized to drive an incentive.
  • Why personalization is key to digital marketing.

TO LEARN MORE ABOUT TAPPLE, CLICK HERE.

TO FIND KAREN KELLY ON LINKEDIN, CLICK HERE.

We can help you close the gap between awareness and consideration and acquisition. Call LORI JONES today at 303-678-7102 to learn more.

May 26 2020

25mins

Play

Rank #4: Episode 198: Managing and Thriving in a Multi-generational Workplace with Robby Riggs of Sana Sano Consulting

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“Leadership isn’t generational, it’s relational.”

Robby, the founder of Sana Sano Consulting, is a high-performing transformation leader with experience driving change initiatives from startups to Fortune 100 companies. He has shepherded clients through re-orgs, technology implementations, talent evaluation, strategic planning, and multiple acquisitions. He believes in the power of real teams and is passionate about bringing people together to achieve more. He is an engaging, off-the-charts presenter and teacher, sought after in both organizations and at the university level. Robby's first book, Counter Mentor Leadership, which he co-authored with his father, teaches leaders how to be effective in the chaotic, four-generation workplace.

Listen And Learn:

  • The complexities of managing and leading the four generations currently in the workplace.
  • Why engaged organizations are safer, and have better employee retention and better bottom line growth.
  • The benefits of Counter Mentor Leadership.
  • Why it’s important to be a “next-level communicator,” especially in times of change.
  • The four most dangerous words a leader can say.

TO LEARN MORE ABOUT SANA SANO CONSULTING, CLICK HERE.

TO FIND ROBBY RIGGS ON LINKEDIN, CLICK HERE.

Aug 14 2018

33mins

Play

Rank #5: Episode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands

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“(It’s about) giving your customers somewhere to come back to.”

Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps into her experience across distinct industries to blend customer engagement, loyalty, unique promotions, and partnership opportunities to support revenue-driving initiatives.

Listen & Learn:

  • The loyalty programs that have helped differentiate Gaiam in the marketplace.
  • Creating micro-moments to highlight the brand experience.
  • How to create customers for life.
  • Strategies to surprise and delight customers.
  • The many touchpoints customers need along the funnel before making a buying decision.
  • Why there is no one-size-fits-all approach when it comes to the customer journey.

TO LEARN MORE ABOUT GAIAM, CLICK HERE.

TO FIND BRITTANY VRIESMAN ON LINKEDIN, CLICK HERE.

Strategies to surprise and delight customers. Call Lori Jones today at 303-678-7102 to learn more.

Mar 17 2020

26mins

Play

Rank #6: Episode 105: Focusing on Customer Outcomes, with Sarah Brown of ServiceRocket

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Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support. At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Workplace by Facebook, contributing to ServiceRocket's partner strategy and content and enabling companies to implement, adopt and get the most out of Workplace. Sarah launched and currently co-hosts ServiceRocket's Helping Sells Radio podcast, which made the iTunes "New and Notable” and "What’s Hot” lists in the Technology category in 2016.

In 2014, Sarah founded Flatirons Tech, a diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. Sarah currently sits on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech. In 2015, Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she received ServiceRocket's "Share The Knowledge" Award. In 2016, she was also named to Amity's "Customer Success A-List" and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. In May 2015, May 2016 and again in April 2017, Sarah received the Top 100 Customer Success Influencer award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.

Listen and Learn:

  • How to increase revenue in today's subscription-based economy
  • The importance of customer experience in the B2B Industries 
  • Why the top of the funnel is an investment

TO LEARN MORE ABOUT SERVICEROCKET CLICK HERE.

TO FIND SARAH ON LINKEDIN, CLICK HERE.

Oct 24 2017

32mins

Play

Rank #7: Episode 314: Integrating Social Marketing Into Your Full-Funnel Approach with Casey Carroll of Action Advertising Agency

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“Targeted AI is like a laser-guided nuclear bomb.”

Casey Carroll is the founder of Action Advertising Agency, a Washington state-based firm that works with small- to medium-size businesses nationwide to double (or even triple) profits through both innovative and exclusive advertising campaigns. His passion is for conversion and sales, and he proudly goes against the norm by focusing on just two things: cost per acquisition and return on ad spend. Casey has helped dozens of clients double their monthly collections (some much more) and to turn their ineffective acquisition strategies into profit powerhouses. He is a sought out speaker and has been on numerous interviews as he helps audiences scale their business.

Listen & Learn:

  • Targeted AI’s impact on revenue and profitability.
  • The importance of LinkedIn in the B2B environment.
  • Why it’s more important to test for avatars and the messaging-offer than for red versus green.
  • The steps a brand should take to determine their correct social marketing mix.
  • Attracting buyers at the right stage of the conversion funnel.
  • The myths surrounding where you should be finding your audience.

TO FIND CASEY CARROLL ON LINKEDIN, CLICK HERE.

We focus on the right part of the funnel at the right time using the right platform. Call LORI JONES today at 303-678-7102 to learn more.

May 19 2020

29mins

Play

Rank #8: Episode 114: Be Risk Friendly, with Sarah Jones of Introverted Alpha

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SHOW NOTES

Sarah Jones is the founder of Introverted Alpha, the premier dating coaching company for introverted men.  With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women.  Sarah has loved introverted men all her life, and she naturally brings out their best. She has been featured in Business Insider, Forbes, Entrepreneur, Ramit Sethi's GrowthLab, Entrepreneur on Fire, So Money, and many more.

Listen and Learn:

  • How feeling invincible can be detrimental to your business
  • Why your team is your environment
  • What Sarah's favorite book on business is
  • Why you need a genuine and refreshing approach

TO FIND SARAH ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT INTROVERTED ALPHA, CLICK HERE

Nov 08 2017

31mins

Play

Rank #9: Episode 160: Anticipating Need, with Kerry Bianchi of Visto

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SHOW NOTES

As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”

Kerry brings to Visto over 25 years of experience in media, advertising, and consulting. Prior to Visto, she was at E*TRADE Financial overseeing the company’s paid media, agencies, martech, and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day. 

Listen and Learn:

  • How to anticipate a client's needs
  • Why working at an agency makes a marketer more well rounded
  • The balance between being right and being right now
  • How to create valuable content 

TO FIND, KERRY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT VISTO, CLICK HERE.

Apr 24 2018

32mins

Play

Rank #10: Episode 111: Changing the Status Quo, with Liza Adams

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SHOW NOTES

Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters teamwork, collaboration, and innovation that challenges the status quo. Liza’s unique go-to-market insights from having in-depth experience as a software/hardware vendor, service provider, integrator partner, and customer have been instrumental in business success. She is passionate about measuring and achieving results, developing talent, and making an impact towards a greater good.

Liza has over 25 years of experience in B2B technology and has a Bachelor of Science in Electrical Engineering from the Missouri University of Science and Technology. She is currently the Vice President of Solutions & Segment Marketing at Brocade Communications, a $2.5B data center, wireless, software, and storage networking company based in San Jose, CA. Liza and her team of subject matter experts drive content development and campaign execution globally across the customer infinity loop along with human-centric, be-there-be-useful, as well as marketing automation and digital approaches.

Prior to Brocade, she held marketing leadership roles at Juniper Networks, Virtela (now part of NTT Com), Level 3 Communications, TeleChoice, WorldCom, and WilTel. Liza has been instrumental in transforming marketing into a growth engine for businesses leading go-to-market strategy, demand generation, product and solution marketing, brand and communications, and sales and field enablement. Liza and her teams are known and have been recognized for launching some of the world’s first networking and cloud services, repositioning companies and products to lead in high-growth areas, developing and executing innovative go-to-market approaches to strategically position companies with C-level and P&L customer contacts, and contributing significant revenue influence from marketing,

Listen and Learn:

  • Why leaders need to think big, start small, and move fast
  • What is the law of thirds
  • How to be a leader who inspires and amazes people
  • Why you need to fail fast
  • How perfection can get in the way

TO FIND LIZA ON LINKEDIN, CLICK HERE.

Nov 02 2017

37mins

Play

Rank #11: Episode 109: A Clear Vision, with Jane Park-Gonzales of Belle Destination Weddings & Events

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SHOW NOTES

Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth!  She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag,  studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree from the Art Institute of California.

Jane returned to Maui when she was 23 and fell into Event Planning by chance.   She founded Belle Destination Weddings & Events in 2008, finding a need for a planning company that created truly soulful experiences for couples traveling to Hawaii for their wedding celebrations.  Belle is the anti-cookie cutter planning firm, taking the mundane and cliche out of events and providing their couples and their guests with unforgettable memories that truly stand out.

Listen and Learn:

  • Why it's ok to get help from the experts 
  • What the benefits of having a working partnership are
  • Why owning your own business is not for the faint of heart
  • How to use a "restart button" to stay inspired 
  • The importance of process and systems

TO LEARN MORE ABOUT BELLE DESTINATION WEDDINGS & EVENTS, CLICK HERE.

Oct 31 2017

35mins

Play

Rank #12: Episode 103: Mission, Vision, and Values, with Dug McGuirk of Palm Healthcare

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SHOW NOTES

Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida.

His greatest passion is to help human beings achieve their full potential to live their dreams. His training and experience have given him keen insights and skills to support his clients to “Feed their Passion, and Starve their Fear”.

Listen and Learn:

  • Why an organization is a family
  • That the bigger the company the harder the communication is
  • How to have a flexible approach 
  • How to create raving fans, both internally and externally  
  • The importance of allowing people to be vulnerable 

TO LEARN MORE ABOUT PALM HEALTHCARE, CLICK HERE.

TO FIND DUG ON LINKEDIN, CLICK HERE.

Oct 20 2017

40mins

Play

Rank #13: Episode 229: Bonding vs. Silos with Paul Duncan of Pie Consulting & Engineering

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“Our value proposition really has nothing to do with a specific delivery, but rather on the WHY and the HOW we deliver the service to (our customers).” 

Paul Duncan co-founded Pie Consulting & Engineering in 1999. As president and CEO, he is the managing partner and leads all aspects of the business including oversight of the corporate office in Colorado and regional offices in Minnesota, Texas, Florida, and California. He has consulted on projects nationwide with services on large commercial property, apartment complexes, specialized building performance testing, as well as large residential developments. Under his leadership, Pie has experienced an average annual growth of greater than 15 percent since 2010 including record performance in each of these years. He attributes the company’s strong performance to building a strong company culture based on values, and having an excellent technical staff and outstanding employees who share the same vision of making a difference for others.

Listen And Learn:

  • His insights into working across multiple generations in the marketplace.
  • The company’s four core values.
  • The four topics his team addresses in every daily huddle.
  • How he has integrated a business development staff across all boundaries within the company.
  • How he deploys Emotional Intelligence and Competitive Intercept™ to build brand loyalty.

TO LEARN MORE ABOUT PIE CONSULTING & ENGINEERING, CLICK HERE.

TO FIND PAUL DUNCAN  ON LINKEDIN, CLICK HERE.

Oct 25 2018

30mins

Play

Rank #14: Episode 228: Demystifying I.T. with Rick Gemereth of Lionel, LLC

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“I.T. needs to look at things horizontally; we cannot operate in a vertical because I.T. touches all the departments.”

Rick Gemereth is the chief information officer and senior vice president for Lionel, the iconic American designer and importer of toy trains and model railroads, based in Concord, NC. Rick provides corporate technology leadership and oversees many of the company’s business processes, including ERP and financial systems integration, as well as many other technologies used to streamline the business. Rick’s core focus at Lionel is aligning information technologies with the culture of the workforce in pursuit of the business vision. He is a proven manager who orchestrates solutions that improve the productivity and quality of life for the employees and the customers, and ultimately have a direct impact on the financial success of the organization.

Listen And Learn: 

  • How he continues to market the I.T. department inside the organization so he can extend its reach.
  • Ways he has kept a multi-generational, nearly 120-year-old brand relevant and vibrant.
  • The importance of focusing on the memories the brand creates.
  • How technology has reinvigorated the Lionel brand.
  • Why it’s important to “simplify and standardize.”

TO LEARN MORE ABOUT LIONEL LLC, CLICK HERE.

TO FIND RICK GEMERETH ON LINKEDIN, CLICK HERE.

Oct 23 2018

30mins

Play

Rank #15: Episode 256: The 7 Critical Principles of Effective Digital Marketing with Kasim Aslam of Solutions 8

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“You should know your customer so deeply that you could play them in a movie and win an Oscar.” 

Kasim Aslam, a self-described “digital ninja,” is the founder and chief strategist of Solutions 8. His background is in custom application architecture and development. He has built custom web and software applications for organizations in a myriad of sectors such as the banking industry including the largest privately owned bank in the United States, the healthcare industry including the oldest TPA in the country, and the nonprofit industry as a consultant for a branch of The Gate’s Foundation. Kasim has been a technology spokesperson for Intel and has worked on a contract basis for the United States Army. He has been published in numerous publications, including CRM magazine, Search Engine Journal, and Social Media Today. Kasim has lectured on the topics of Search Engine Optimization, marketing automation, and digital marketing, and has served as a guest speaker alongside Mavenlink CEO Ray Grainger on project management for small businesses. He is the author of the Amazon bestseller, The 7 Critical Principles of Effective Digital Marketing, and his company is a Digital Marketer Certified Partner, a Google Partner, and was recently named a Top 10 Agency by Expertise.com.

Listen And Learn:

  • About the 7 critical principles of effective digital marketing.
  • Why empathy is the most powerful facet of marketing.
  • How to create buyer personas that hit at the heart of customer behavior.
  • The importance of giving value first…and last.
  • Always learn, apply, and innovate.
  • How to create “living plans.”

TO LEARN MORE ABOUT SOLUTIONS 8, CLICK HERE.

TO FIND KASIM ASLAM ON LINKEDIN, CLICK HERE.

Mar 27 2019

24mins

Play

Rank #16: Episode 192: Simple Storytelling and Growing Your Brand with Sandro Roco of Bombfell

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"Whatever your brand principles are, you have to repeat them till you are blue in the face, and then repeat them even more.”

Sandro Roco is the director of strategic initiatives at Bombfell, a stylish subscription service that helps men keep their wardrobes updated and relevant. He was the second hire on the company’s business team back in a time where, as he says, “paper clips and chewing gum were our primary tools for keeping things together.” Over the years, he has served in various different roles throughout the company, including marketing, customer experience, operations, and data analytics. He deploys a variety of digital, offline, PR, and OOH strategies and helped lead the company’s 20X growth between 2014-2017.

Listen And Learn:

  • How simple storytelling can grow a brand.
  • The importance of customer reviews and the power of influencers.
  • The value of strategic partnerships.
  • The integrated strategies needed to drive e-commerce traffic.
  • Why customer retention and reactivation is just as important as customer acquisition.

TO LEARN MORE ABOUT  BOMBFELL, CLICK HERE.

TO FIND SANDRO ROCO ON LINKEDIN, CLICK HERE.

Jul 31 2018

31mins

Play

Rank #17: Episode 237: MarTech Tools with Anita Brearton of CabinetM

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“Why are you managing 21st century tools with a 20th century technology?”

Anita is the founder and CEO of CabinetM, a marketing technology management company. CabinetM’s platform makes it easy to find and manage marketing technology. She has spent most of her career as a high tech marketer working for companies from inception to M&A and IPO, and has had extensive experience addressing the marketing challenges that come with fast-growing businesses. In addition to her marketing roles, Anita ran FashionPlaytes, a B2C commerce and gaming company, and co-led Boston Golden Seeds an angel investment group that invests in women-led businesses. She continues to be an active member of the Boston start-up ecosystem as a MassVentures board member, MassChallenge judge, and start-up investor and mentor.

Listen And Learn:

  • The unique strategic, operational, and marketing challenges facing high-growth, early-stage businesses.
  • Strategies for full-market penetration.
  • How to make sense of the enormous database of MarTech products available.
  • How the “landscape has exploded.”
  • How to choose the right MarTech tool for you.

TO LEARN MORE ABOUT CABINETM, CLICK HERE.

TO FIND ANITA BREARTON ON LINKEDIN, CLICK HERE.

Nov 13 2018

22mins

Play

Rank #18: Episode 101: Communicating the Brand, with Kelly Conroy of Kneaders Bakery & Cafe

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SHOW NOTES

Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to the food industry including Subway Restaurants.

Conroy supervised the advertising strategy for 4,800 locations within 41 markets throughout the United States. As Director of Marketing for Kneaders, Conroy manages all marketing and promotional campaigns at the local and national level for the brand’s 57 locations throughout seven states. His focus on clean, quality images, accompanied by his genuine approach to branding, has contributed to the 100% growth in total sales the brand has experienced over the past three years.  

Listen and Learn:

  • How to get buy-in from your internal team
  • The importance of the in-store experience
  • How to define your brand essence
  • Why PR is an essential part of branding
  • What a customer has in heart and why that matters

TO LEARN MORE ABOUT KNEADERS BAKERY & CAFE, CLICK HERE.

TO FIND KELLY ON LINKEDIN, CLICK HERE.

Oct 18 2017

41mins

Play

Rank #19: Episode 265: How to Deliver Joy Along the Supply Chain with Jonée Woodard of Perfectly Posh

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“Keeping the Perfectly Post brand simple and ‘intentionally shallow’ is the key to the company’s success.”

As Perfectly Posh's chief operating officer, Jonée is responsible for the acquisition, presentation, operation, and improvement of the systems that create and deliver Perfectly Posh's product and brand experience to Influencers and consumers. Prior to joining Perfectly Posh, Jonée worked as the senior VP of operations for another global direct selling beauty brand. In addition, her career in electronic manufacturing, operations, and finance have allowed her to develop strong, cross-collaborative teams. Her experience includes transforming struggling operations into hyper-growth, globally scalable companies in direct sales, driving Inventory and manufacturing improvements at an electronics startup for the surveillance and security industry, as well as driving transformational process improvements as distribution center GM for 3PLs and traditional retailers.

Listen And Learn:

  • Why operations needs to work hand-in-glove with marketing.
  • Insights into effective supply chain strategic planning.
  • Supply chain best practices and the C-suite.
  • How keeping the Perfectly Post brand simple and “intentionally shallow” has been the key to the company’s success.
  • Implementing robust fulfillment functionality.
  • Putting systematic processes in place that can flex up and down based on growth.

TO LEARN MORE ABOUT PERFECTLY POSH, CLICK HERE.

TO FIND JONEE WOODARD ON LINKEDIN, CLICK HERE.

Jun 26 2019

23mins

Play

Rank #20: Episode 202: The Romance of the Brand with Ryan Martin of W.H. Ranch Dungarees

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“The brand is a souvenir of a lifestyle.”

In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focused on creating “Heirloom Quality” jeans. For him, this concept conveys the generations of knowledge, five to be precise, that have been passed on to him that are used on every single product from W.H. Ranch Dungarees.

Listen And Learn:

  • How he combines old world and new world approaches to build his brand.
  • How focusing on the romanticism of the brand has created a loyal customer following.
  • The importance of aspirational branding.
  • Utilizing brand ambassadors to create and push out content.
  • His strategy for staying true to the brand and delivering on its promise.

TO LEARN MORE ABOUT W.H RANCH, CLICK HERE.

Aug 23 2018

34mins

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