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Customer Equity Accelerator

Ideas for Executives to Accelerate Customer-Centric Growth Hosted on Acast. See acast.com/privacy for more information.

Ranked #1

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Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

This week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Harts... Read more

14 Nov 2019

35mins

Ranked #2

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Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retai... Read more

13 Sep 2018

32mins

Ranked #3

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Ep. 57 | Book Summary: Measure What Matters by John Doerr

Ep. 57 | Book Summary: Measure What Matters by John Doerr

This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silico... Read more

7 Feb 2019

29mins

Ranked #4

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Ep. 64 | Classifying CDPs with Jimi Li from Valence

Ep. 64 | Classifying CDPs with Jimi Li from Valence

This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valen... Read more

28 Mar 2019

39mins

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Ranked #5

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Ep. 40 | Customer-centric research with EA’s Jodie Antypas

Ep. 40 | Customer-centric research with EA’s Jodie Antypas

This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In thi... Read more

27 Sep 2018

53mins

Ranked #6

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Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty

Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty

This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill Manoff joins us to discuss the digital evolution ... Read more

13 Dec 2018

35mins

Ranked #7

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Ep. 103 | Customer Tribes with Tim Ash

Ep. 103 | Customer Tribes with Tim Ash

This week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the top... Read more

2 Jan 2020

33mins

Ranked #8

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Ep. 90 | Black Friday with Pete Fader

Ep. 90 | Black Friday with Pete Fader

Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their f... Read more

26 Sep 2019

47mins

Ranked #9

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Ep. 33 | Visual Data Disasters with Alberto Cairo

Ep. 33 | Visual Data Disasters with Alberto Cairo

Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visua... Read more

9 Aug 2018

49mins

Ranked #10

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Ep. 32 | Getting Your Message Through with Lea Pica

Ep. 32 | Getting Your Message Through with Lea Pica

What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning ... Read more

2 Aug 2018

49mins

Ranked #11

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Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo

Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo

This week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief An... Read more

14 Feb 2019

34mins

Ranked #12

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Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)

Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)

This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with ... Read more

16 May 2019

23mins

Ranked #13

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Ep. 73 | Marketing Analytics Evolution with Jim Sterne

Ep. 73 | Marketing Analytics Evolution with Jim Sterne

This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Pra... Read more

30 May 2019

37mins

Ranked #14

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Ep. 53 | 2019 Predictions for Customer-Centric Marketing

Ep. 53 | 2019 Predictions for Customer-Centric Marketing

This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenst... Read more

10 Jan 2019

31mins

Ranked #15

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Ep. 47 | Black Friday with Pete Fader

Ep. 47 | Black Friday with Pete Fader

Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their f... Read more

15 Nov 2018

47mins

Ranked #16

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Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley

Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley

This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accele... Read more

6 Jun 2019

36mins

Ranked #17

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Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms

Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms

This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intellige... Read more

4 Apr 2019

39mins

Ranked #18

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Ep. 95 | Designing Data for Business Decisions

Ep. 95 | Designing Data for Business Decisions

This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for anal... Read more

31 Oct 2019

17mins

Ranked #19

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Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bono... Read more

6 Sep 2018

30mins

Ranked #20

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Ep. 77 | Five Questions Marketers Need to Answer

Ep. 77 | Five Questions Marketers Need to Answer

This week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accel... Read more

27 Jun 2019

18mins

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