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Business
Marketing
Entrepreneurship

Customer Equity Accelerator

Updated 9 days ago

Business
Marketing
Entrepreneurship
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Ideas for Executives to Accelerate Customer-Centric Growth

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Ideas for Executives to Accelerate Customer-Centric Growth

iTunes Ratings

14 Ratings
Average Ratings
14
0
0
0
0

Mandatory

By Pblockchain - Aug 30 2019
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For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

The best

By Mark C - Toronto - Jul 14 2019
Read more
I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.

iTunes Ratings

14 Ratings
Average Ratings
14
0
0
0
0

Mandatory

By Pblockchain - Aug 30 2019
Read more
For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

The best

By Mark C - Toronto - Jul 14 2019
Read more
I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.
Cover image of Customer Equity Accelerator

Customer Equity Accelerator

Latest release on Oct 22, 2020

Read more

Ideas for Executives to Accelerate Customer-Centric Growth

Rank #1: Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

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This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  

"When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

May 07 2020

31mins

Play

Rank #2: Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

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This week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Hartsoe in the Accelerator. This unique brand has remained on the cutting edge for 25 years. How do they do it? Sumo explains the innovation mindset that permeates the company and its multiple brands. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 14 2019

35mins

Play

Rank #3: Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2

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Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 13 2018

32mins

Play

Rank #4: Ep. 57 | Book Summary: Measure What Matters by John Doerr

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This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under Andy Grove. The root of Measure What Matters is actually the codification of Intel’s management strategy. Over the years, Doerr applied it successfully to the young start-ups he mentored, including Google. Now in Measure What Matters, he shares how any business can understand and apply the same techniques for focused, high-performance growth.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 07 2019

29mins

Play

Rank #5: Ep. 64 | Classifying CDPs with Jimi Li from Valence

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This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs). Jimi outlines how various tools migrated to the CDP space and why one tool might be a solid technical fit for a smaller company but not the right fit for an enterprise with a more customized tool stack. Listen in to hear how he frames which CDPs could be right for your company.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 28 2019

39mins

Play

Rank #6: Ep. 40 | Customer-centric research with EA’s Jodie Antypas

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This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the customer-centric research work her innovative team delivers drives real world performance for Electronic Arts.  She talks also talks about methods to use and how to integrate with product teams to maintain the essence of the brand while navigating customer-centric behavior and motivations.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 27 2018

53mins

Play

Rank #7: Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty

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This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill Manoff joins us to discuss the digital evolution of fashion and beauty. Jill talks about why Gucci is one of the most digitally savvy brands; how deep transparency into the workings of the brand drives loyalty; and why the department store paradigm has turned upside down.  Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 13 2018

35mins

Play

Rank #8: Ep. 103 | Customer Tribes with Tim Ash

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This week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the topics of conversion rate optimization, neuromarketing, and behavioral economics. Tim explains why neuroscience is really behind customer choices and why connecting with your customer tribes is a smarter way to communicate. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 02 2020

33mins

Play

Rank #9: Ep. 90 | Black Friday with Pete Fader

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Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 26 2019

47mins

Play

Rank #10: Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo

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This week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief Analytics Officer of Banorte Bank. Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14 2019

34mins

Play

Rank #11: Ep. 33 | Visual Data Disasters with Alberto Cairo

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Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it?  This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent.  Please help me spread the word about Customer Centric analytics. Rate and review my podcast on iTunes and write to Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 09 2018

49mins

Play

Rank #12: Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it)

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This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and switching costs on loyalty. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

May 16 2019

23mins

Play

Rank #13: Ep. 32 | Getting Your Message Through with Lea Pica

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What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling the most valuable position by some CAOs. We must turn insights into effective action to drive quick wins within any customer-centric organization. This week learn how to get your message through with presentation and data storytelling expert Lea Pica. Lea provides a series of tips and shortcuts to make your customer data come to life.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 02 2018

49mins

Play

Rank #14: Ep. 73 | Marketing Analytics Evolution with Jim Sterne

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This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly.  Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

May 30 2019

37mins

Play

Rank #15: Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1

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Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator.      Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 06 2018

30mins

Play

Rank #16: Ep. 53 | 2019 Predictions for Customer-Centric Marketing

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This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenstacks to the death of channel and too many customer insights, I’ll make the call on five customer-centric topics for this year plus two emerging trends I have my eye on. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10 2019

31mins

Play

Rank #17: Ep. 47 | Black Friday with Pete Fader

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Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday and its partner Cyber Monday as a marketing strategy are almost 100% wrong. In this episode host Allison Hartsoe talks with Professor Fader about why these strategies are so wrong and what high-value strategies retailers should be thinking about instead. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!   Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 15 2018

47mins

Play

Rank #18: Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley

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This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand.  A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you this week in the Accelerator. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 06 2019

36mins

Play

Rank #19: Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms

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This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are all about rapidly building a single source of insight. By definition, insight means continuous learning in a looped system. Hear Michael talk about how companies can benefit from a data system that makes recommendations to you.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 04 2019

39mins

Play

Rank #20: Ep. 95 | Designing Data for Business Decisions

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This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production, designing for analytics is all about the right way to support decision making.   Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 31 2019

17mins

Play

Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M

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This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of momentum, it’s influence on elections, and how momentum can impact the growth trajectory of a business.

"There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact." - Mike Berland

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Oct 22 2020

31mins

Play

Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO

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This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of podcast interviews, dozens of consulting engagements, the Ambition Data team has put all our learnings into one solution while providing the personal guidance you love to achieve customer-centric change.

"We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them." - Allison Hartsoe

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Oct 08 2020

9mins

Play

Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

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This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success.

"At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen Qiu

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Sep 24 2020

36mins

Play

Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

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This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers.

"Trust builds loyalty and loyalty builds customer lifetime value." - Jeff Nemeth

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Sep 10 2020

34mins

Play

Ep. 121 | How Loyalty Programs Accelerate Recovery

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This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that  keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."  - Len Llaguno

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Aug 27 2020

37mins

Play

Ep. 120 | Should you discount during COVID?

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This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Aug 13 2020

26mins

Play

Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

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This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.

"Generally speaking what you don’t know that someone else knows about you can be very powerful."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Jul 30 2020

30mins

Play

Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes

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This week Brent Dykes, author of “Effective Data Storytelling:  How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement.

"Data is just one pillar. Combine the narrative and visuals to create change."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Jul 16 2020

39mins

Play

Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

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This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.

"Leaders succeed when there is accountability and ownership behind personalization efforts."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Jul 02 2020

26mins

Play

Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

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This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions.

"Actionable insights spring from high quality technology."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Jun 18 2020

16mins

Play

Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

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This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions.

"Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Jun 04 2020

27mins

Play

Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

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This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.  

"What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

May 21 2020

38mins

Play

Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

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This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  

"When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

May 07 2020

31mins

Play

Ep. 112 | How to manage through the COVID-19 crisis

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**SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis.  His process adapted from the military includes 4 steps:  Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top.

"The COVID-19 crisis can be an opportunity to emerge as a better business."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Apr 23 2020

37mins

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Ep. 111 | How to grow your business using a North Star

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This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?

"There is no reason to accept a 90% failure rate among entrepreneurs."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Apr 21 2020

33mins

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Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO

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This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode.

"We want to create value for the community through data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Apr 09 2020

44mins

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Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift

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This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy.   

“Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Mar 26 2020

27mins

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Ep. 108 | Customer-Centric Culture Transformation with Dr. Rachel Headley

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This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation.

"If you think change is just going to suck for three years then you need to update your transformation model." - Dr. Rachel Headley

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Mar 12 2020

38mins

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Ep. 107 | Customer-Centric Subscriptions with Trade Coffee’s Mike Lackman

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This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be more skeptical of subscriptions. To be customer-centric is to deeply consider the incremental value for the customer and respect the dollars given in return.

"The pipes to create subscriptions are way easier, but running a good subscription model is still really hard." - Mike Lackman

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Feb 27 2020

30mins

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Ep. 106 | Secret Customer Scores with Wharton’s Sarah Toms

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Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all.  

"Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine." - Sarah Toms

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Feb 13 2020

20mins

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iTunes Ratings

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Mandatory

By Pblockchain - Aug 30 2019
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For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

The best

By Mark C - Toronto - Jul 14 2019
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I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.