Introducing Hillsong: A Megachurch Shattered
Introducing Hillsong: A Megachurch Shattered
If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. ... Read more
13 Oct 2022
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31mins
Ep.6: Life After LuLaRoe
Ep.6: Life After LuLaRoe
For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of s... Read more
29 Mar 2022
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27mins
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Ep.5: The Psychology of MLMs
Ep.5: The Psychology of MLMs
This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recr... Read more
22 Mar 2022
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32mins
Ep.4: Building the Anti-LuLaRoe Movement
Ep.4: Building the Anti-LuLaRoe Movement
How did the anti-LuLaRoe movement start? Much of the pushback began with women sharing their stories online after recei... Read more
15 Mar 2022
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28mins
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Ep.3: Targeting Women, Targeting Moms
Ep.3: Targeting Women, Targeting Moms
LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by tout... Read more
8 Mar 2022
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30mins
Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality
Ep.2: #BecauseofLuLaRoe: The Dream Vs. Reality
LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively ... Read more
1 Mar 2022
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33mins
Ep 1: The Promise of LuLaRoe
Ep 1: The Promise of LuLaRoe
Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom... Read more
22 Feb 2022
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32mins
Introducing: The Rise and Fall of LuLaRoe
Introducing: The Rise and Fall of LuLaRoe
In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have the... Read more
8 Feb 2022
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2mins
