Ranked #1
Episode 30: Who’s Buying Your Brand and How to Grow It
Episode 30: Who’s Buying Your Brand and How to Grow It
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target bran... Read more
1 Jul 2019
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37mins
Ranked #2
Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and... Read more
17 Jun 2019
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38mins
Ranked #3
Episode 5: Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
Episode 5: Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
Can you imagine your life without your smartphone? What about the computer you use at work? Or your TV at night? All of ... Read more
22 Jan 2018
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37mins
Ranked #4
Episode 2: Navigating Change in the U.S. FMCG Industry
Episode 2: Navigating Change in the U.S. FMCG Industry
Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s shaping the U.S. fast-mo... Read more
4 Dec 2017
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50mins
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Ranked #5
Episode 12: A Look at the Growing World of Streaming and Over-the-Top Video
Episode 12: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into th... Read more
23 Jul 2018
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53mins
Ranked #6
Episode 22: The Business of Sustainability
Episode 22: The Business of Sustainability
While we’ve been tracking sustainable intentions and spending trends among consumers for some time, this episode explore... Read more
6 May 2019
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50mins
Ranked #7
Episode 10: Understanding Advanced Audience-Based Buying and Addressable TV
Episode 10: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Rec... Read more
25 Jun 2018
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45mins
Ranked #8
Episode 14: What it Takes to Be a Brand in Today's Market
Episode 14: What it Takes to Be a Brand in Today's Market
On this episode, we’re exploring what it takes to be a brand in today’s marketplace, as well as how brand marketers can ... Read more
20 Aug 2018
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52mins
Ranked #9
Episode 19: The Business of Podcasting
Episode 19: The Business of Podcasting
Big things are happening in the podcast space. But are podcasts ready for prime time from a business perspective?On this... Read more
1 Apr 2019
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53mins
Ranked #10
Episode 4: A Look at What's Driving Modern Health and Wellness
Episode 4: A Look at What's Driving Modern Health and Wellness
Americans are striving to be healthier—and that means they’re growing more concerned about everything from the ingredien... Read more
8 Jan 2018
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34mins
Ranked #11
Episode 11: Meeting Today’s Multicultural Consumers
Episode 11: Meeting Today’s Multicultural Consumers
This episode explores the multicultural consumer of today. We learn what drives African Americans, Asian Americans and U... Read more
10 Jul 2018
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1hr 5mins
Ranked #12
Episode 8: Navigating Big Data
Episode 8: Navigating Big Data
With consumers generating so much data, brands and marketers have their work cut out for them. Fortunately, tools like d... Read more
29 May 2018
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55mins
Ranked #13
Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and at... Read more
24 Jun 2019
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50mins
Ranked #14
Episode 27: How Digital is Evolving Video Content
Episode 27: How Digital is Evolving Video Content
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP ... Read more
10 Jun 2019
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27mins
Ranked #15
Episode 18: Getting Into the Game with Sports Marketing
Episode 18: Getting Into the Game with Sports Marketing
For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights ho... Read more
5 Nov 2018
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45mins
