Episode 30: Who’s Buying Your Brand and How to Grow It
This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data.
1 Jul 2019
Episode 28: What’s on Tap for the Alcoholic Beverage Industry?
Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice. Our guests include Danny Brager, who leads Nielsen’s beverage alcohol practice, Danelle Kosmal, a VP in Nielsen’s beverage alcohol practice, and Matthew Crompton, client service director for Nielsen CGA, which measures on-premise consumption of alcohol at bars, restaurants, nightclubs and other on-premise establishments.
17 Jun 2019
Episode 5: Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
Can you imagine your life without your smartphone? What about the computer you use at work? Or your TV at night? All of these devices—and countless others—help Americans connect with content in more ways than ever before. And they're using these devices more than ever. Even though there's only 24 hours in a day, U.S. adults spend about 11 hours a day with our devices—that's more time than was spent two years ago.At the same time, media devices are increasingly digitally connected. In fact, 87% of American households now own at least one smartphone. And when it comes to digital devices, it’s impossible to ignore the generation driving many of the trends around these devices—Millennials.In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices. Our guests on this episode include Peter Katsingris, our SVP of Audience Insights, and Ronjan Sikdar, VP, Product Leadership, as well as three members of our Millennials on Millennials program, led by Janel Koval: Alex Berg, Casey Brown, Rob Leon.
22 Jan 2018
Episode 2: Navigating Change in the U.S. FMCG Industry
Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s shaping the U.S. fast-moving consumer goods (FMCG) industry. The way consumers shop is changing, and that change is being driven by much more than just e-commerce. In fact, in the third quarter, e-commerce accounted for about 8% of total retail sales in the U.S. That will certainly change over time, but so will other things.In this episode of The Database, a podcast from Nielsen, a group of experts weigh in on the various changes that are taking place across the FMCG space, highlighting their effect on sales as well doorways to growth opportunities. Our guests on this episode include Jordan Rost, VP of Consumer Insights, Sarah Schmansky, Director in Nielsen’s Fresh Growth & Strategy Team, Matt Lally, Manager in Nielsen’s Fresh Growth & Strategy Team, and Ameneh Atai, SVP of Business Development for the Nielsen Marketing Cloud.
4 Dec 2017
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Episode 12: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video viewing landscape.Our Nielsen guests on this episode include Peter Katsingris, SVP of Audience Insights, Brian Fuhrer, SVP of Product Leadership, Sal Tuzzeo, VP of U.S. Media Communications, and Gorki Delossantos, Director of U.S. Media Communications.
23 Jul 2018
Episode 22: The Business of Sustainability
While we’ve been tracking sustainable intentions and spending trends among consumers for some time, this episode explores what impact these trends have on businesses. Our guests are George Callard, chief legal officer at Nielsen, Julia Wilson, VP, Vice President, Global Responsibility & Sustainability, Tessie Petion, Head of ESG Research, Americas, HSBC Securities, and Evan Harvey, Global Head of Sustainability, Nasdaq.
6 May 2019
Episode 10: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that’s how the process works online.Our guests include George Tsivin, SVP of Product Leadership at Nielsen, Thomas Eaton, SVP at Nielsen Catalina Solutions, James McNamara, SVP of Client Strategy at Nielsen, and Jason Burke, VP of Strategy at clypd.
25 Jun 2018
Episode 14: What it Takes to Be a Brand in Today's Market
On this episode, we’re exploring what it takes to be a brand in today’s marketplace, as well as how brand marketers can use consumer data and technology to their advantage when it comes to engagement and campaign execution. We’ll also explore the private-label space, where the tides have been shifting away from multinational brands in recent years.Our guests in this episode include Leslie Wood, Chief Researcher at Nielsen Catalina Solutions, Linghan Wang, Senior Manager of Research and Development at Nielsen Catalina Solutions, Brett House, VP of Product Marketing and Strategy at Nielsen, and Lauren Fernandes, Manager of Strategy and Analytics at Nielsen.
20 Aug 2018
Episode 19: The Business of Podcasting
Big things are happening in the podcast space. But are podcasts ready for prime time from a business perspective?On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.Our Nielsen guests on this episode include Bruce Supovitz, SVP of National Audio Services, Nielsen Audio, Tony Hereau, VP Client Analytics, Nielsen Audio, Brendan Monaghan, CEO of Megaphone, Damian Garbaccio, EVP, Nielsen Media, James McNamara, SVP, Nielsen, and Rachel Lowenstein, Associate Director at Mindshare.
1 Apr 2019
Episode 4: A Look at What's Driving Modern Health and Wellness
Americans are striving to be healthier—and that means they’re growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being.Health and wellness means something different for everyone. For example, 63% of us are trying to eat healthier. For 47 million households, it means managing an ailment with diet. It’s also about the ingredients we buy. For example, 20% of Americans say that probiotics are important to them.In this episode of The Database, a podcast from Nielsen, we’re delving into what’s driving the changes we see in health and wellness, talking about what modern health looks like for different generations and illuminating areas where manufacturers and retailers can capitalize on whitespace opportunities. Our guests on this episode include Kirsten Londono, SVP of Nielsen’s Growth & Strategy team, Matt Lally, Manager in Nielsen’s Fresh Growth & Strategy Team, and Alexander Gillett, CEO of HowGood.
8 Jan 2018
Episode 11: Meeting Today’s Multicultural Consumers
This episode explores the multicultural consumer of today. We learn what drives African Americans, Asian Americans and U.S. Hispanics to spend, what categories they outspend the general population, why they’re such important consumers for brands to pay attention to and how marketers can reach and engage these shoppers. Our guests on this episode include Cheryl Grace, SVP of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen; Mariko Carpenter, VP of Strategic Community Alliances, Nielsen; Stacie de Armas, VP of Strategic Community Alliances, Nielsen; Vanna Tran, Director of Multicultural Growth and Strategy, Nielsen; Andrew Mccaskill, SVP of Communications for Diversity & Inclusion, Nielsen; Gorki Delossantos, Director of U.S. Media Communications, Nielsen; and Wilburt Carpenter, Manager of Events and Industry Partnerships and Co-lead of the SABLE employee resource group, Nielsen.
10 Jul 2018
Episode 8: Navigating Big Data
With consumers generating so much data, brands and marketers have their work cut out for them. Fortunately, tools like data management platforms, data visualization and artificial intelligence can help businesses avoid feeling inundated and unsure how to put big data to work—no matter how big it gets.This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it. Our guests include Nancy Neumann, SVP, Nielsen Marketing Cloud; Mike Higgins, SVP of Technology, Nielsen Rhiza; Ronjan Sikdar, Team Lead for Nielsen Rhiza; Pete DiMaria, Head of Content Architecture and Discovery, Nielsen Gracenote; and Markus Cremer, Head of Applied Research, Nielsen Gracenote.
29 May 2018
Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food
In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen’s Pet vertical, James Restivo, the Commercial Lead for Nielsen’s pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen’s Media Communications team.
24 Jun 2019
Episode 27: How Digital is Evolving Video Content
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Nielsen Media, and Sal Tuzzeo, VP, Communications, Nielsen Media, delves into the growth of stand-alone streaming services, how linear options are keeping pace, the myriad ways in which video is available to consumers and how content creators are experimenting to deliver on evolving consumer demands.
10 Jun 2019
Episode 18: Getting Into the Game with Sports Marketing
For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights holders and others, sports are also big business. This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans’ access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today’s fans. Our Nielsen guests on this episode include Jon Stainer, Managing Director, Sports - Americas; Max Barnett, Global Head of Digital, Sports; and Kathy Lubner, VP, Research, Sports.
5 Nov 2018