25. Managing & Leading a Marketing Team. Why Personality & Working Styles Matter
25. Managing & Leading a Marketing Team. Why Personality & Working Styles Matter
Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a div... Read more
16 Jun 2021
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29mins
24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content
24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content
In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand &... Read more
9 Jun 2021
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18mins
23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist
23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist
In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pr... Read more
2 Jun 2021
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37mins
22. Managing a Big Workload as a Content Writer. How I Get Into The Zone, Context Switching & Proofreading Hacks
22. Managing a Big Workload as a Content Writer. How I Get Into The Zone, Context Switching & Proofreading Hacks
In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place... Read more
26 May 2021
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32mins
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21. Are Content Calendars a Waste of Time? Content Tools & Processes. SEO Tools You Should Be Using
21. Are Content Calendars a Waste of Time? Content Tools & Processes. SEO Tools You Should Be Using
Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a... Read more
19 May 2021
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22mins
20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning
20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning
Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out the... Read more
22 Sep 2020
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41mins
19. Adjusting Your Social Media & Content Campaigns During COVID-19 With Data Analyst Simon Kemp
19. Adjusting Your Social Media & Content Campaigns During COVID-19 With Data Analyst Simon Kemp
If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episo... Read more
19 May 2020
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47mins
18. Dare to Niche Down - Martha Moger of The Stitch Writer
18. Dare to Niche Down - Martha Moger of The Stitch Writer
Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners.... Read more
12 May 2020
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28mins
17. Don’t Think About Creating Content, Think About What Experiences You’re Creating for Your User - Justin Champion of HubSpot Academy
17. Don’t Think About Creating Content, Think About What Experiences You’re Creating for Your User - Justin Champion of HubSpot Academy
Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Conte... Read more
14 Apr 2020
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45mins
16. Content Is Easier When You Know Who You're Delivering To - Marie Shields of Moss Marketing
16. Content Is Easier When You Know Who You're Delivering To - Marie Shields of Moss Marketing
Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR ... Read more
7 Apr 2020
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46mins
