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The Strength Story

Helping powerlifting coaches market themselves and grow their business.

Weekly hand curated podcast episodes for learning

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Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

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Specializing and finding business opportunities with Pei Gan

Need some support marketing you coaching business? Go to: www.thestrengthstory.comTodays guest is Pei Gan:@powerlifting_physio@pb_physiowww.pbphysiotherapy.com.au


6 Jul 2021

Rank #1

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Branding, Content and Sales with Business Mentor Rochene Hawley

If today’s episode doesn’t get you fired up about running a coaching business, I don’t know what will.You’ll be getting some solid advice and real talk from business mentor, powerlifting coach, working mother and strength athlete Rochene Hawley.Ro is the owner of Barbell Babes Brigade, Women in Strength and Women Who Lift, and she'll tell exactly you how it is. You can just hear the passion that is radiating from her as we talk about business, marketing and the mindset around it all.Definitely make sure that you go follow her on Instagram: her handle name is @womeninstrength_I also really recommend that you sign up for her newsletter which will deliver some incredible business advice to your inbox.Let’s jump in, I hope you enjoy!


12 Jun 2021

Rank #2

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Social Media and Impostor Syndrome with Bryce Lewis

Being a strength coach is not just about making people stronger…After finishing their certification or degree coaches will often be left with a bunch of questions about the actual business side of things, like for example, how do you market yourself and how do you manage your clients work load without burning out.These questions can be very industry specific and not always so easy to Google an answer to.And when there are lots of things you need to consider and when there also might be a fait bit of grey area around the answers, I find that bringing in people who have already done what you want to do and listening to their experience to is one of the best way to learn.In todays episode I sit down and talk to Bryce Lewis, who is not only a very successful strength coach but also a highly accomplished powerlifter. Bryce, who is a good friend of mine, is someone who's helped me tremendously over the years with great advice and timely encouragement, in particular when I was a new coach and business owner, so I knew that he’d be the perfect person to have on the show. I hope you enjoy this one as much as I did.


4 Jun 2021

Rank #3

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Managing Your Energy as a Business Owner with Schae Zarew

Schae Zarew is an Australian based gym owner, powerlifting coach and strength athlete.In this conversation we dig into some really important challengers that impact coaches at all levels, like stress, burnout, leadership and power dynamics. If you're at that stage where learning to set boundaries and managing your time and energy feels like the trickiest part of running a business ...I hope this conversation helps.As always, make sure to reach out to me if you want to share any thoughts that come up for you as listen - I’d love to hear your take on the topics that we discuss.And if there’s anything that you’d like to hear more of, let me know I’ll make sure to include that in future episodes.


29 May 2021

Rank #4

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Creating Content with Luke Tulloch

Find Luke on IG: @_luketulloch www.luketulloch.comIf you have any thoughts that you want to share about what we spoke about, don't hesitate to message me @isabellavonweissenberg on IG or send me an email at isabella@thestrengthstory.com

1hr 12mins

17 May 2021

Rank #5

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The Business of Strength with Jamie Smith

As powerlifting coaches we operate in a pretty niched industry so it’s easy end up with advice that simply doesn’t apply to us when we go looking for information about how to grow ur business.If you’re at a stage in your coaching journey where you’re starting to feel perhaps just a little bit overwhelmed, whether it be around your marketing, around creating content, the business back end like managing your finances or simply just handling your overall client load… whatever it might be… I think this episode is going to be a good one for you.Jamie Smith is a Melbourne based business owner who started out at as a personal trainer. As we’re recording this episode his team consists of himself, four other full time coaches and an in house physiotherapist. Melbourne Strength Culture is just about to expand their facilities while the majority of their business is run online.The evident impressiveness of this business growth aside, Jamie has a very straight forward way of explaining the ins and out of what goes into running a successful business and he shares his experiences in a way that feels very relatable.I was stoked to have this conversation with him and I hope you enjoy it as well.


10 May 2021

Rank #6

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Solving Problems and Changing the Game with Mike Tuchscherer

Welcome to a brand new podcast!This week on the Strength Story Isabella chats to her boss and mentor Mike Tuchscherer. Mike is the founder of Reactive Training Systems, an online powerlifting coaching company. He was the first person to introduce RPE to powerlifting, changing the way thousands of athletes train every day.After twelve years in the powerlifting coaching industry, it's safe to say he's got a thing or two to say about business.Learn more about Mike and RTS at www.reactivetrainingsystems.com

1hr 10mins

6 May 2021

Rank #7