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Business

Bad Decisions

Updated 6 days ago

Business
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Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

Read more

Bad Decisions is the podcast that helps marketers understand why we choose what we choose, why we think what we think, and how to exploit this stuff for fun and commercial gain.

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0

Great listen

By chalkoblanco - Dec 11 2017
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Deal or no Deal? This is the real deal. Don’t buy a bbq till you hear this.

iTunes Ratings

7 Ratings
Average Ratings
7
0
0
0
0

Great listen

By chalkoblanco - Dec 11 2017
Read more
Deal or no Deal? This is the real deal. Don’t buy a bbq till you hear this.
Cover image of Bad Decisions

Bad Decisions

Latest release on Sep 21, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: Anchoring: Why we spend too much on BBQs

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When we’re trying to determine the value of something, we tend to place far too much reliance on the first piece of information we stumble across. In this episode, Mel and Dan look at ways that pricing strategies influence our judgement, and how game shows make us feel like losers when we’re actually winning.

Nov 28 2017

18mins

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Rank #2: Choice Paradox: Why it’s so hard to choose a hamburger

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We all want more choices, right? Well, no. Not according to the data anyway. In this episode Mel and Dan look at how choice can adversely affect our ability to make decisions, as well as what good marketers can do to tip things in their favour.

Oct 03 2017

17mins

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Rank #3: Social Proof: Why we knowingly make stupid choices with our friends

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If all of our friends jumped off a cliff, chances are we would too. Same goes if that cliff is a new restaurant, movie or fashion label. In this episode, Mel and Dan look at how our innate desire for social connection can be a marketer’s best friend.

Oct 31 2017

20mins

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Rank #4: Mere Exposure Effect: Why turning up is half the battle

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What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens when we see, hear or experience the same thing over and over again.

Sep 10 2019

26mins

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Rank #5: Framing effect: Why we like our milk fat-free and our luxury cars full price

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Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and how what we’re presented with is far less important than how it’s packaged.

Jun 05 2018

22mins

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Rank #6: Zeigarnik effect: Why you want to know what happens in this episode

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What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore the Zeigarnik effect and how we can use it to create stronger memories, stop procrastinating, and keep customers thinking about us long after our ads have run.

Dec 18 2018

23mins

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Rank #7: Mental Accounting: Why we’ll probably die broke

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A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan explore how mental accounting influences the way we spend and save, and how brands can use this knowledge to make bank.

Apr 24 2018

20mins

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Rank #8: Spotlight effect: Why nobody else notices the ketchup stain on your shorts

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Ever wondered why making the smallest faux pas can ruin your entire day? In this episode, Mel and Dan discuss the spotlight effect, and how it influences our perception of how much attention people are actually paying towards us (and our ads).

Feb 28 2019

21mins

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Rank #9: Ben Franklin effect: Why we should all be asking for way more favours

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Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’ve been doing it all wrong. In this episode, Mel and Dan explore how we can use non conventional techniques to gain our customers’ trust and loyalty forever more.

Oct 02 2018

22mins

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Rank #10: Endowment Effect: Why we always sit in the same damn seat

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Cars, homes, pens, mugs - it doesn’t matter what it is - if it’s ours, chances are we'll think it's more valuable than it really is. In this episode, Mel and Dan look at why we're always going to be disappointed when we sell something second hand, and how marketers can make their products irrationally valuable in the eyes of consumers.

Oct 17 2017

15mins

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