Rank #1: Anchoring: Why we spend too much on BBQs
When we’re trying to determine the value of something, we tend to place far too much reliance on the first piece of information we stumble across. In this episode, Mel and Dan look at ways that pricing strategies influence our judgement, and how game shows make us feel like losers when we’re actually winning.
Nov 28 2017
Rank #2: Choice Paradox: Why it’s so hard to choose a hamburger
We all want more choices, right? Well, no. Not according to the data anyway. In this episode Mel and Dan look at how choice can adversely affect our ability to make decisions, as well as what good marketers can do to tip things in their favour.
Oct 03 2017
Rank #3: Social Proof: Why we knowingly make stupid choices with our friends
If all of our friends jumped off a cliff, chances are we would too. Same goes if that cliff is a new restaurant, movie or fashion label. In this episode, Mel and Dan look at how our innate desire for social connection can be a marketer’s best friend.
Oct 31 2017
Rank #4: Mere Exposure Effect: Why turning up is half the battle
What is it that makes retro fashion take off, and is the Eurovision completely rigged? In this episode, Mel and Dan explore what happens when we see, hear or experience the same thing over and over again.
Sep 10 2019
Rank #5: Framing effect: Why we like our milk fat-free and our luxury cars full price
Would you enjoy your beef more if it was 75% lean or 25% fat? That’s weird. In this episode, Mel and Dan explore the framing effect - and how what we’re presented with is far less important than how it’s packaged.
Jun 05 2018
Rank #6: Zeigarnik effect: Why you want to know what happens in this episode
What happens when memories or tasks are unfinished, and why is it that they seem to stick in our heads? In this episode, Mel and Dan explore the Zeigarnik effect and how we can use it to create stronger memories, stop procrastinating, and keep customers thinking about us long after our ads have run.
Dec 18 2018
Rank #7: Mental Accounting: Why we’ll probably die broke
A hundred dollars is a hundred dollars is a hundred dollars, right? Well, no. Not according to our brains. In this episode, Mel and Dan explore how mental accounting influences the way we spend and save, and how brands can use this knowledge to make bank.
Apr 24 2018
Rank #8: Spotlight effect: Why nobody else notices the ketchup stain on your shorts
Ever wondered why making the smallest faux pas can ruin your entire day? In this episode, Mel and Dan discuss the spotlight effect, and how it influences our perception of how much attention people are actually paying towards us (and our ads).
Feb 28 2019
Rank #9: Ben Franklin effect: Why we should all be asking for way more favours
Social convention suggests that if you want to make a new friend, you should do something nice for them. But according to Ben Franklin, we’ve been doing it all wrong. In this episode, Mel and Dan explore how we can use non conventional techniques to gain our customers’ trust and loyalty forever more.
Oct 02 2018
Rank #10: Endowment Effect: Why we always sit in the same damn seat
Cars, homes, pens, mugs - it doesn’t matter what it is - if it’s ours, chances are we'll think it's more valuable than it really is. In this episode, Mel and Dan look at why we're always going to be disappointed when we sell something second hand, and how marketers can make their products irrationally valuable in the eyes of consumers.
Oct 17 2017