Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professi... Read more
30 May 2023
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31mins
Diving into DOOH Advertising (with Ian Dallimore)
Diving into DOOH Advertising (with Ian Dallimore)
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic D... Read more
1 May 2023
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50mins
Reaching Black Audiences in Adtech
Reaching Black Audiences in Adtech
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years... Read more
29 Mar 2023
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24mins
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are dee... Read more
28 Feb 2023
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47mins
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In thi... Read more
26 Jan 2023
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31mins
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programma... Read more
29 Mar 2022
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33mins
Keeping up with Cannabis Advertising (with Sam Hollander)
Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing ... Read more
23 Feb 2022
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40mins
Finding Mentorship in AdTech (with Matt Barash)
Finding Mentorship in AdTech (with Matt Barash)
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those see... Read more
26 Jan 2022
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54mins
How to Thrive as a Programmatic Consultant
How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build ... Read more
20 Dec 2021
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41mins
Creating Inclusive Workplaces (with Corean Canty)
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their curr... Read more
15 Sep 2021
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36mins