Ashly Knox | Why DTC is No Longer a Brand Identity
Ashly Knox | Why DTC is No Longer a Brand Identity
These days, brands can no longer lean on direct-to-consumer as an identity…With most brands now selling online, direct-t... Read more
9 Aug 2023
•
27mins
Shamir Duverseau | Creating a Framework for Experimentation
Shamir Duverseau | Creating a Framework for Experimentation
It’s more important than ever to create a framework for experimentation…Yet why are so many companies behind on using ex... Read more
2 Aug 2023
•
28mins
Leesa Eichberger | Navigating the Challenges of Remote Work
Leesa Eichberger | Navigating the Challenges of Remote Work
How can we lead through challenging times?The hybrid/remote work environment has shifted the nature of work over the las... Read more
26 Jul 2023
•
25mins
Stephen Cuccio | Funnel Journeys and Contact Scoring
Stephen Cuccio | Funnel Journeys and Contact Scoring
How can brands optimize the customer’s journey through the funnel?And how can brands leverage contact scoring to increas... Read more
19 Jul 2023
•
28mins
Trevor Testwuide | Marketing Attribution and Incrementality Measurement
Trevor Testwuide | Marketing Attribution and Incrementality Measurement
If you’re not using incrementality, your competitors are…Trevor Testwuide is here to break down marketing attribution an... Read more
12 Jul 2023
•
24mins
Ryan Draving | Why LinkedIn Has the Best Advertising ROI
Ryan Draving | Why LinkedIn Has the Best Advertising ROI
Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend?When it comes to B2B ... Read more
5 Jul 2023
•
34mins
Bill Hildebolt | The Key to Working With Influencers
Bill Hildebolt | The Key to Working With Influencers
What size influencer should companies work with?Bill Hildebolt is the CEO of gen.video, a premier performance-based infl... Read more
28 Jun 2023
•
28mins
Morry Mitrani | Powerful Growth Strategies for TikTok
Morry Mitrani | Powerful Growth Strategies for TikTok
TikTok is impossible to ignore…It’s changing the way people consume content online…So how can brands use it as a growth ... Read more
21 Jun 2023
•
27mins
Christian Jones | The Crossover Between Brand and Performance
Christian Jones | The Crossover Between Brand and Performance
How can you balance performance and brand to achieve full funnel efficacy?My guest Christian Jones is the SVP of Marketi... Read more
14 Jun 2023
•
30mins
Ahin Thomas | The Marketer’s Guide to Revenue Systems
Ahin Thomas | The Marketer’s Guide to Revenue Systems
How can marketers drive full funnel impact with revenue systems?My guest Ahin Thomas is the VP of Revenue Operations at ... Read more
7 Jun 2023
•
32mins