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Designdrives

Updated 3 months ago

Arts
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Technology
Design
Entrepreneurship
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Leading design minds share their perspective on why, how and what design drives forward.

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Leading design minds share their perspective on why, how and what design drives forward.

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Designdrives

Latest release on Jul 28, 2020

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Leading design minds share their perspective on why, how and what design drives forward.

Rank #1: #13 | Dan Grossmann | Driving innovation across industries

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In episode 13, I talk with Dan Grossmann, Design Director at Smart Design in New York. Dan and I sat together at the recent IDC Conference in Chicago and chat about his learnings around why, how and what design drives forward.

Dan shares from his experience and impressive body of work: before his role at Smart Design, he was Director of Industrial Design at Bark but also worked at Peloton, Martha Stewart Living, Prime Studios, 4sight Inc., Project H Design and many other places. His experiences ranging from various industries and perspectives: from startup to Consultancy to in-house experiences. One recent experience he shares is the design process of New York's iconic public trash bins - which were designed for both citizen and the people cleaning it.

We dive into how to communicate the value of design to other stakeholders, when is the right time to make a move in your career as a creative, what designers can influence in today's world and even speak about how to prototype designs and work iteratively when designing for animals - specifically dogs. Further, we also learn why it's important to diversify your experience, collect mentors and the importance of learning from different work and project environments. On top of that Dan highlights while it’s not just important to try out different industries but also learn the whole process: from idea to prototype and even how the product is sold and communicated. In Dan experiences, designers can have a tremendous impact when being involved in product pitches and shaping the companies product portfolio - not just the execution of it.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 29 2019

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Rank #2: #11 | Chris Livaudais | Driving the future of IDSA

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In this episode, I talk with Chris Livaudais, Executive Director at IDSA (Industrial Designers Society of America).. We sat together at the recent IDC (International Design Conference) hosted by IDSA in Chicago USA. The conferences highlighted speaker from various areas of Design and especially Industrial Design talking about the future of the discipline, the impact, challenges, recent case studies and more. As a speaker and attendee myself I had an absolutely amazing experience.

Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.

Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 09 2019

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Rank #3: #12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more

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In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago.

“Michael DiTullo has designed for mega-companies like Google, Nike, and Honda as well as innovative start-ups. He has been the Design Director at Converse, Creative Director at frog, and Chief Design Officer at Sound United.

Michael is known for his impressive body of work, yet as one of his nominators writes, “his ability to give back is underrated.” He is gracious in giving his time to students and non-profits; served on several design boards and committees, including this year’s IDEA jury; and has contributed to Core77 for nearly two decades.

Michael is praised for his honesty and willingness to promote a healthy dialogue about big issues in ID. His latest initiative #RealDesignersShip(link is external) is just one example of his ongoing commitment to building a supportive and trusting design community.” - IDSA

With Michael, I talk about the what he learned designing and prototyping with Michael Jordan working at Nike, risk and opportunities for the future of design and industrial design, why kids should be taught in schools about design and how to report as a VP of Design directly to the board and talk to business.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.

Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.

-

The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 20 2019

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Rank #4: #16 | Kathleen Brandenburg | Driving strategy through design

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An episode right at the core of Designdrives: exploring the value and impact of design - in this case the impact on business and strategy. In episode 16, I talk with Kathleen Brandenburg, Co-founder and Chief Design Strategy Officer at IA Collaborative - a global design and innovation agency in Chicago and Los Angeles. She is also part of the Innovation Council at Northwestern University, Board Member at Chicago’s IIT Institute of Design, Board of Trustees Member at IIT, and also recently co-taught Design for Social Innovation as a visiting professor at Harvard University. In her role as both a business owner and educator, Kathleen leads integrated teams that drive business and human impact through design. This is a series of podcasts where IDSA shares insights from the best International Design Conference speakers and design voices in Chicago. Kathleen has a unique background in both business and design, and this is something we dive into: the rise of the importance of design in business. We also talk about how to convince business stakeholders about the impact of design, how to be a master of collaboration (learning from the culture of IA Collaborative) and how designing for behavior change is a new gateway and huge responsibility for designers to drive impact - and can even save lives. This podcast is packed full of learnings and insights on why, how and what design drives forward. About IA Collaborative: IA Collaborative is a global design and innovation consultancy. We believe the companies and organizations that will succeed in tomorrow’s hypercompetitive landscape are those that understand how to fully integrate design into business thinking and operations. We work with business leaders to rethink the role of design in every corner of their organization – and how to leverage design as a competitive advantage, from corporate growth strategy, to offering investment, to driving performance at scale. From redefining customer experience at Airbnb, to transforming brand loyalty for Audi, to designing new platforms and identifying new business models for Nike - IA Collaborative prioritizes, prototypes, and launches what’s next for leading brands. Learn about IA Collaborative’s 7 Elements of Design: https://iacollaborative.com/perspective/7-elements-of-design-innovation/ Learn more about IA Collaborative: https://iacollaborative.com About IDSA: “For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.” Learn more at https://www.idsa.org

Jan 27 2020

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Rank #5: #10 | Hannah Thomas | Driving sustainable services

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In this episode, I talk with Hannah Thomas, a Senior Business Designer at Fjord London who is driven by a huge passion to create change towards a more sustainable future. We talk about how service and business designer can contribute drive business and services to be sustainable and circular. Hannah shares how she leverages her background in business with design skills and methods to create this change for clients, partners and projects.

Furthermore, we learn the importance of having design joining the discourse of driving this change and how she is working from a Business Design perspective with other design disciplines like UX, UI, Products or Industrial Design to archive these goals. In addition, we bring more transparency into the difference between Service and Business design and what they both bring to the table to drive innovation.

Oct 23 2019

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Rank #6: #9 | Nancy Diniz | Driving biology through design

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This episode I talk Nancy Diniz, an architect and teacher from Portugal who is heading and developing the world first “Bio Design” Programme which explores the intersection of design and biology at Central Saint Martins in London. In addition, we talk about the opportunity of that intersection and how design and science can drive change and move the worlds towards more sustainable solutions, buildings, products, services, businesses and more. In the programme designer from all backgrounds work closely with biology and find new paths.

Nancy experienced working in design education and research in the USA and China and has a well understanding of the relationship between science and design, and how both can enlarging their impact by working together. Nancy’s insights are an eye-opener about how designers can take a stronger part in driving sustainability and fields that a new, untapped, unexplored but have tremendous opportunity and impact.

If you want to learn more about her and the programme: https://www.arts.ac.uk/colleges/central-saint-martins/people/nancy-dinizFurthermore we tap into the difference between the Italian and Canadian design scene and where he things heading in terms of the evolution of design and specifically service design. In addition we talk about the impact design can have on society and how is driving change.

Antonio is a Service Designer at Partner at Studio Wé in Canada, Visiting Lecturer at UAL and Masters Candidate, Human Systems Intervention.

Oct 09 2019

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Rank #7: #15 | Brett Lovelady | Driving design entrepreneurship

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In the newest episode, I got the honour to sit together with Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a VP to frog and Lunar. We dive into:

- his experience of driving design entrepreneurship, founding many startups including Astro Gaming which was acquired to Skullcandy and most recently Logitech

- how and why design is driving new initiatives and start-up ventures, by being in the catalysing and initiating role to drive a common vision for all stakeholders

- how to learn by every project and business venture initiative as a design team to drive impact

how design practise and community developed in Silicon Valley, looking back at the 25 years of ASTRO Studios

- the future of design and the growing responsibility we share to drive the right behaviours, habits and outcomes on the intersection of technology and humanity - and why designers have to be the “human advocate” in the process

- the important link between design and branding - and how this helps to set design solutions in context

We sat together at the recent IDC, International Design Conference in Chicago. The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Jan 22 2020

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Rank #8: #6 | Kathryn Richards | Driving innovation in different countries and cultures

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The newest guest at Designdrives is Kathryn Richards, Design Director at Fjord in South Africa. Kathryn had the chance to drive Service Design and Design Strategy in an impressive amount of countries - she designed in London, Munich, Paris, Istanbul and across South Africa.

This rich experience as a design leader is the base of our conversation: we learn what it means to design in different environments, solve local design problems and face new challenges like building up Designit London or transitioning to new roles of leading design teams. Besides Designit and various positions at Fjord she also worked at EY and Designplus getting to know how to communicate the importance and value of design from a broad design consulting experience.

Incredibly inspiring to hear her insights how to convince other stakeholders on the importance of the design investment and perspective in the process of innovating in products and services: to ultimately driving innovation across public and private organisations—from start-up, global corporates to the government - that full-fill customer desires beyond expectations.

Jun 23 2019

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Rank #9: #3 | Joey Zeledón | Driving desirable innovations through emotional ergonomics

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In this episode, we talk with Joey Zeledón who just founded his own Design Studio. Prior to that, he was Design Principle at Steelcase, driving the intersection of spacial healthcare experience and furniture design. He is also the author of the book “Touchy/Feely” and Co-founder of Mothership. Before joining Steelcase Joey gained experience at Smart Design in New York, Continuum and even in footwear design through his time at New Balance. In the episode, we pick from his wide range of experiences ranging from Industrial Design and beyond - pushing innovation in a large range of areas like kitchen products, consumer electronics, furniture and others. Through experiences at Smart Design he also explored and researched new bold questions in design for example “How design can inform our food?” and how design can foster greater food decisions? A topic we specifically focused on was “emotional ergonomics” - how it does foster empathy for human-centred and importantly inclusive design.

If you are interested in getting Joey’s book on emotional ergonomics head to https://www.joeyzeledon.com/shop/touchy-feely-book

Apr 29 2019

38mins

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Rank #10: #5 | Ross Mitchell | Driving UX Research & Strategy from Ford to AT&T

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In this episode we talk about Design Strategy and UX Research. Ross Mitchell is an experienced design leader that gained experience from the automotive field at Ford to the entertainment industry at AT&T as a director of UX Research and Strategy who gained experience in both in-house teams and design consultancies. Before his corporate experiences, he was also working at design agencies like RKS Design and served as an Adjunct Professor at CCS. Nowadays he is building WHOA as a Co-founder and Managing Director of the agency which bridges the sectors of research, strategy, innovation and design.

Jun 10 2019

46mins

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#31 | Lajja Mehta | Driving UX Research within organisations

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In episode 31 we get the chance to learn from Lajja Mehta Senior UX Researcher at Salesforce and dive into UX Research at large corporations and driving it within organisation.

We talk about

the importance of UX Research in the design process

how to incorporate UX Research in the UX design process

best practises and common mistakes on the intersection of UX Research and UX Design

how researcher and designer could collaborate in the best way

how UX Research is set up at Salesforce and how she works together with other teams and departments

how a strong UX Research culture and a transparent and aligned process helps not just the design process but the whole company in getting a common understanding of users, product scenarios and more which ultimately helps people to speak the same language

Methods and tools in UX Research

This episode is in collaboration with uxindiaconf (ux-india.org) UX INDIA. More episodes from the UX India are on the way!

About UX India

UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.

Learn more at https://www.ux-india.org and https://www.umo.design

Jul 28 2020

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#30 | Nick Cochran | Driving and growing design within organisations

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In episode 30 I talk with Nick Cochran, Design Strategy Manager at ExxonMobil.

During UX India we sat together and exchanged over his experiences building and growing internal design communities, resources and culture for many years. We tap into

his experience transitioning from a technical IT role into the design and being part of day one of design within the organization

why and how to evangelize a design-mindest within an organisation and how he helped to establish a internal design culture

how to pull in other departments into design practices and methods and empower other teams to use the same methods - building bridges with other departments

how to grow a design community, methods, processes within an organisation and built out the infrastructure that empowers the design team to drive impact

how to communicate design value to other teams and what it can deliver to the business and the products

This episode is in collaboration with uxindiaconf (ux-india.org) UX INDIA. More episodes from the UX India (and soon IXDA Interaction 20) are on the way.

About UX India

UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.

Learn more at https://www.ux-india.org and https://www.umo.design

Jul 26 2020

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#29 | Bermon Painter | Driving innovation strategy and design leadership

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In episode 29 I had a very inspiring talk with Bermon Painter, Innovation & Strategy Lead at EY Wavespace.

During the conversation at UX India we dive into

his approach on design leadership, hiring, team building and learnings during the years

his approach towards innovation strategy and how he is connecting with design, business and tech

how he is using design to redefine businesses in the consulting space

his personal journey from graphic design to innovation strategy and being a manager

what changed for him moving into management as a designer by training

the importance of building to learn get context, data and feedback on a assumptions to evolve products and businesses

the future of interaction design and what he thinks will becoming important topics in the future

how AI will change the design process and what the value of “humans” will be

This episode is in collaboration with uxindiaconf (ux-india.org) UX INDIA. More episodes coming!

About UX India

UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.

Learn more at https://www.ux-india.org and https://www.umo.design

Jul 24 2020

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#28 | Mario Van Der Meulen | Driving counterintuitive innovation

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“Innovation has become a lazy industry word” - Mario van der Meulen

In episode 28 I had the great opportunity to talk to Mario van der Meulen living in Singapore as Head of CX at Tribal Worldwide and former Principal Designer Foolproof and Creative Director at Frog Shanghai.

We have sat together at UX India where both of us gave a talk and workshop. He is also the author of the book “Counterintuitivity - Making Meaningful Innovation”.

We talk about his inspiring journey as a designer starting in Belgium and gaining work experience in Asia - as well as his transition from Graphic Design to Customer Experience and UX Design.

He also shares insights from his book: principles of innovation and how to embrace counterintuitive thinking. Mario also shares stories of projects and challenges where he was able to drive a positive impact through counter-intuitive thinking and by having a human-centred design lens.

Besides that, we also learn how to challenge your assumptions in the design process and discover opportunities for innovation.

If you are interested in reading more about his book you can find it here: https://bit.ly/2IpGSaO

About UX India

UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.

Learn more at https://www.ux-india.org and https://www.umo.design

Jul 17 2020

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#27 | Udhaya Kumar Padmanabhan | Driving strategic innovation & entrepreneurship

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In episode 27 I talk to Udhaya Kumar Padmanabhan, Global Strategic Design Director at Designit, a Wipro Company. Certainly one of the most inspiring conversations I had during the podcast. Udhaya shares inspiring insights from his proven track recording on the intersection of entrepreneurship and design consulting for companies around the world.

We touch on:

the importance to “unlearn”, having the humility to learn, even if you have been successful in an area (the beginner mindset)

how to communicate design as a strategic tool and the power to use it in strategic capacities

why and how design & business are connected

why designer having the ability and opportunity to jump into new industries and experience different verticals

the difference of founding and scaling a design company versus a product/tech startup, learnings from his experience

how he built startups himself that got successfully acquired

the importance of being user research driven, focusing on ethnographic research before designing

the evolution of design-awareness in India

Udhaya, thank you so much for your time!

About UX India

UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.

Learn more at https://www.ux-india.org and https://www.umo.design

Jun 10 2020

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#26 | Steve Fadden | Driving UX Research and Insights

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About the Episode

In episode 26 I had the chance to chat with Steve Fadden on driving UX Research and Insights. Steve is the Head of User Research for Analytics, Insights, & Measurement at Google as well as Lecturer for User Experience Research at UC Berkeley.

We get the chance to learn from his deep experience working at the intersection of UX research & design. We touch on

how UX researcher and designer can collaborate in the best way

the importance of ethnographic research and participational design

the intersection of product management and UX research

how to act on behavioural UX design insights

how to balance between incremental UX insights and strategic long term research to influence product strategy decisions

how UX design and UX research can have the biggest impact from his learnings

measuring outcomes of product and services in the design process

why UX research never stops

About UX India

UX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world.

UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner.

Learn more at https://www.ux-india.org and https://www.umo.design

Jun 08 2020

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#25 | Shiva Jaini | Driving intrepreneurship

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In episode 25, I have the chance to talk to Shiva Jaini, Product Design Manager at Google, on driving intrapreneurship as a designer. Certainly one of the most talented designers I had the chance to talk to, especially on the intersection on design & intrepreneurship. We learn about:

- his journey of driving YouTube Kids during his time as a Staff UX Designer at YouTube

- from an idea to internal concept video to a co-founded internal project and nowadays an actual deployed product that people enjoy around the world

- his experience working on Google’s Area120 and partner with several start-up

- how to create confidence through design and drive intrepreneurship and internal incubation projects as a designer

- how he developed an audiovisual kitchen assistant. which successfully graduated within 6 months to help kickstart the meals effort on Google Assistant.

- how you can inspire and convince other of the vision you have insights from working on Google Assistant on voice design, understanding context and multi-modal design

- the importance of prototyping designs to drive impact

- the impact of design on business

This episode was recorded end of last year during UX India in Hydrabad where both Shiva and I were speakers.

About UX India

UX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world.

UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner.

Learn more at https://www.ux-india.org and https://www.umo.design

May 27 2020

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#24 | Mohan Krishnaraj | Driving balance between User Expectation and Experience

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In episode 24, I had the chance to talk to Mohan Krishnaraj, Vice President and Global Head of User Experience at HARMAN International (A company of Samsung) on the future of connected experiences and his perspectives on design leadership. This episode kicks off a series of episodes in collaboration with UX INDIA. We learn about:

his new book "The Great Balancing Act: User Expectation vs Experience” and how it helps transforming nebulous needs into loveable experiences

inclusivity in design as an area that benefits all users, not just a certain user group, and how it drives innovation in the connected space

the future of physical / digital experiences

his learnings on design leadership

how he set up the teams and projects and why it's important to have technical capabilities in the design team to transfer the design solution

why “domain” knowledge is an important aspect in design consulting, learnings from his experience as a former design leader at WIPRO

the intersection of business and design

This episode was recorded end of last year during UX India in Hydrabad where both Mohan and me were speakers.

About UX India

UX India is a not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate next generation by bring innovators and ux practitioners from across the world.

UX India currently launched “UMO Unites - Social Impact by Design” to counter the global difficulties due the virus. You can take part with projects or help out as a mentor, volunteer or contribute as a partner.

Learn more at https://www.ux-india.org

May 24 2020

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#23 | Heike Rapp | Driving brand and product design strategies

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In this episode I have the chance to talk to Heike Rapp, former VP of Product Design at SAP in San Francisco and former Senior Director, Brand Strategy & Design at Autodesk.

Heike shares her insights on designing enterprise solution and digital platforms at SAP that need to integrate various client, use case and environments but also how to integrate various software brands and digital legacy products in a holistic and synchronized brand and product experience at Autodesk.

Furthermore, we also dive into design leadership: her experience largen the footprint, impact and responsibility of a design team within an organisation. In that context, we also learn her approach working with business and bringing design into the conversation of solving larger business problems and be involved in a companies strategy.

In addition, we also touch on the intersection of brand and design and how to lead design strategy efforts dealing with different digital product brands and align interaction and interfaces but also evolve brands over time by design.

May 07 2020

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#22 | Dan Harden | Driving positive impact for people and business

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About Dan Harden:

Dan is CEO, Founder & Principal Designer of Whipsaw Inc., a highly acclaimed design firm in San Francisco and San Jose California. Dan is the highly active creative force of Whipsaw, where he directs the strategic and conceptual direction of most client accounts. His passion and experience combined with his personal philosophies about art, culture, psychology and technology permeate the work and the brand.

Throughout his prolific career Dan has designed hundreds of successful products ranging from baby bottles to supercomputers for clients including AT&T, Braun, Brita, Cisco, Dell, Google, Haier, Intel, Logitech, Merck, Motorola, Olympus, Samsung, Sony, Tile, Tonal and Uber.

Dan has won over 300 design awards in his career including many IDEA, Red Dot, iF and G-Mark awards, and granted over 500 patents. Fast Company magazine featured Dan as a Master of Design and called him “design’s secret weapon”. Dan's views and work have also been featured in Abitare, Axis, Business Week, CNN, Domus, Form, Fortune, Newsweek, Time, Wired, and several design books. He was awarded the prestigious IDSA Personal Recognition Award in 2019.

Prior to founding Whipsaw in 1999, Dan was VP and President of Frogdesign where he designed many notable products for luminaries including Steve Jobs, Larry Ellison and Rupert Murdoch. Before joining Frog in 1989 he was a lead designer at Henry Dreyfuss Associates and interned with design master George Nelson. Dan graduated from the University of Cincinnati College of Design, Architecture and Art in 1982.

About Whipsaw:

Whipsaw is an Industrial Design, UX and Engineering consulting firm located in San Francisco and San Jose, California. Whipsaw designs consumer electronics, housewares, business equipment, medical, scientific, robotics and industrial products for clients such as Alza, Brita, Cisco, Dell, Ford, GE, Google, Haier, Harrys’, Intel, Leitz, Livescribe, Merck, Nike, Olympus, Peloton, Tonal, Samsung, Sony, TP-Link and Uber. They are known for creating smart, unique and intuitive products that profoundly connect with end users on both a rational and emotional level. They’re also known for getting their solutions to market and consistently creating hit products. Whipsaw has won over 280 design awards, is widely published, and has work in several museums. Founded 1999.

https://www.whipsaw.com

Apr 15 2020

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#21 | Hector Silva | Driving design communities and education

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In this episode, I talk with Hector Silva, Founder of Advanced Design & Research Associate Professor at the University of Notre Dame about the future of design education and bring value to design communities. As this is a collaboration of the Advanced Design Context Podcast and Design we touch on:

why and how he launched Advanced Design to bring value to the design community: from a summer school and gathering to now a non-profit and design community with a large following on social media but also a team that drives initiatives like conferences, events, podcast and more

The future of industrial design education and the “disruption of education” in the digital age

A bit of myself: my journey as a designer and why I started the podcast Designdrives

The design community in Chicago and how Hector wants to drive change in design education moving forward

If you like to learn more about the Context by Advanced Design head here:

Apple Podcast: https://podcasts.apple.com/us/podcast/context/id1471644670

Spotify: https://open.spotify.com/show/2BwnLTa4L1BSjZPrRIumLm

Website: https://advdes.org

About Advanced Design:

At the very core of Advanced Design is a small, concentrated team of design students and professionals lead by Hector Silva. The diverse team is comprised of a number of versatile young designers that take on graphic design, marketing, event planning, and other roles to develop SQ1 each year. Their focus has allowed them to host their first two wildly successful SQ1 conferences within 10 months of one another—pulling attendance from a total of nearly 1,000 people in the first year they’ve held the annual conference with an international audience to boot. Since 2016, AD and SQ1 have expanded beyond sketching and continue to push their message forward through education in the advancement of various design and communication practices.

Apr 11 2020

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#20 | Chris Jackson | Driving strategic foresight and shape futures

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In this episode, I talk Chris Jackson, Founder & Director of We Create Future in New Zealand on

the journey from being a furniture designer in the UK into becoming a future thinker and service designer in New Zealand

why future thinking is important and why there is not the “one future” but rather a plurality of futures

why and how we as designers should consider the long term consequences in of our design decisions in times of design sprints and increasingly fast design circles

how to shape public services and the “citizen experience” through service design and strategic foresight

the design industry in New Zealand and the what are emerging design topics in the country

the importance of empathy when designing future digital services: “your future might be awful to someone else” (why we should understand the user and understand that people prefer sometimes different futures and have different preferences that not align with the designer's point of view)

Again, this is a collaboration of IDSA (Industrial Design Society of America) and Designdrives. All episodes of this series were recorded at the 2019 International Design Conference (IDC) in Chicago.

Want to learn more about “We create Futures”? Head here: https://www.wecreatefutures.com

About IDSA:

“For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.”

Learn more at https://www.idsa.org

Apr 07 2020

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#19 | Paul Hatch | Driving innovation in connected AI products

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In this episode I talk with Paul Hatch, CEO of Teams Design USA. We talk about the journey of scaling a design studio and why it is important to specialize and become known for a certain skill and topic. We also tap into how Industrial Design was influenced by UX and how ID will change in the future considering topics like AI-driven tools and generative design. A main theme of the conversation was the topic of IOT; how connected products and the process and thinking around these is changing the role of design, and the importance of having designers involved early in the process.

Again, this is a collaboration of IDSA (Industrial Design Society of America) and Designdrives. All episodes of this series were recorded at the 2019 International Design Conference (IDC) in Chicago.

About IDSA:

“For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.”

Learn more at https://www.idsa.org

Mar 25 2020

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#18 | Laura Silva | Driving accessibility and inclusive design

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Just launched episode 18, which was an inspiring conversation with Laura Silva - VP Accessibility Technology - UX Design Lead at Bank of America as well Mentor at Girls Who Code and formerly UX Designer at Amazon. She shares outstanding insights on

- the importance of accessibility in design and how to integrate it into the design process

- how she drives the financial sector towards more accessible service experience

- her learnings designing more inclusive product experiences at Amazon

- why understanding regional cultures and evolving a robust UX research practise for markets is key for more inclusive products

- why diversity in teams and backgrounds can drive product success

- how inclusivity as an approach leads to better designed products

- her powerful story and passion and drive behind accessibility, inclusion and diversity

Again, this is a collaboration of IDSA (Industrial Design Society of America) and Designdrives. All episodes of this series were recorded at International Design Conference (IDC) in Chicago.

About IDSA:

“For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.”

Learn more at https://www.idsa.org

Mar 22 2020

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#17 | Qin Li | Driving more human experiences with technology

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Designdrives Podcast is back with new episodes. In the episode 17th I spoke with Qin Li who is the VP of Design at Fuseproject in SF and is Chair - Board of Directors of IDSA (Industrial Design Society of America). We sat together by the annual conference of IDSA in Chicago the day after Qin and the outstanding team was recognised with some impressive design awards at the IDSA Gala. With Qin we talk about

why designers have a huge reposnbility when in comes to robotics and new technologies

learnings on how to make robotics and technology more human based on fuseproject’s project SNOO

how to introduce the aspect of sustainability to clients and other stakeholders

why designer’s visions can drive change

why more diversity in the design industry is key and the importance of more gender balance and female role models in the design industry

her journey joining Fuseproject in the early days and growing with the company and seeing design gaining more importance for other companies

how she wants to bring value to the design community as a key member of one of the world’s largest Industrial design organisations

her reflection of being a designer grown up and China and seeing the Chinese design industry transforming over the last years

Thanks to Fuseproject and IDSA for enabling this episode and special thanks to Qin Li - it was a pleasure talking design in Chicago.

Mar 15 2020

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#16 | Kathleen Brandenburg | Driving strategy through design

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An episode right at the core of Designdrives: exploring the value and impact of design - in this case the impact on business and strategy. In episode 16, I talk with Kathleen Brandenburg, Co-founder and Chief Design Strategy Officer at IA Collaborative - a global design and innovation agency in Chicago and Los Angeles. She is also part of the Innovation Council at Northwestern University, Board Member at Chicago’s IIT Institute of Design, Board of Trustees Member at IIT, and also recently co-taught Design for Social Innovation as a visiting professor at Harvard University. In her role as both a business owner and educator, Kathleen leads integrated teams that drive business and human impact through design. This is a series of podcasts where IDSA shares insights from the best International Design Conference speakers and design voices in Chicago. Kathleen has a unique background in both business and design, and this is something we dive into: the rise of the importance of design in business. We also talk about how to convince business stakeholders about the impact of design, how to be a master of collaboration (learning from the culture of IA Collaborative) and how designing for behavior change is a new gateway and huge responsibility for designers to drive impact - and can even save lives. This podcast is packed full of learnings and insights on why, how and what design drives forward. About IA Collaborative: IA Collaborative is a global design and innovation consultancy. We believe the companies and organizations that will succeed in tomorrow’s hypercompetitive landscape are those that understand how to fully integrate design into business thinking and operations. We work with business leaders to rethink the role of design in every corner of their organization – and how to leverage design as a competitive advantage, from corporate growth strategy, to offering investment, to driving performance at scale. From redefining customer experience at Airbnb, to transforming brand loyalty for Audi, to designing new platforms and identifying new business models for Nike - IA Collaborative prioritizes, prototypes, and launches what’s next for leading brands. Learn about IA Collaborative’s 7 Elements of Design: https://iacollaborative.com/perspective/7-elements-of-design-innovation/ Learn more about IA Collaborative: https://iacollaborative.com About IDSA: “For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.” Learn more at https://www.idsa.org

Jan 27 2020

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#15 | Brett Lovelady | Driving design entrepreneurship

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In the newest episode, I got the honour to sit together with Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a VP to frog and Lunar. We dive into:

- his experience of driving design entrepreneurship, founding many startups including Astro Gaming which was acquired to Skullcandy and most recently Logitech

- how and why design is driving new initiatives and start-up ventures, by being in the catalysing and initiating role to drive a common vision for all stakeholders

- how to learn by every project and business venture initiative as a design team to drive impact

how design practise and community developed in Silicon Valley, looking back at the 25 years of ASTRO Studios

- the future of design and the growing responsibility we share to drive the right behaviours, habits and outcomes on the intersection of technology and humanity - and why designers have to be the “human advocate” in the process

- the important link between design and branding - and how this helps to set design solutions in context

We sat together at the recent IDC, International Design Conference in Chicago. The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Jan 22 2020

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#14 | Chris Lovin | Driving digital/physical product experiences

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In the newest episode, I enjoyed talking with Chris Lovin, Experience Design Lead at athenahealth and teacher at Austin Center of Design. Before that, he worked on the intersection of Interaction & Industrial Design at frog, Honeywell, Mixer Design Group and others creating hybrid experiences in physical and digital domains.

We dive into why smart home products and connected experiences demand hybrid-thinking that bridges physical and digital and how it elevates the process, output and outcome. Further we lean why and how designers can drive positive impact for people in the health-care space and how how the strategic layer can connect various design disciplines in the process
In addition we talk how to balance iteration loops between physical and digital design and how 3D printing and other innovations may create an "agile industrial design" in the future. Chris also shares how to transition between design disciplines: in his case from Industrial Design to Interaction Design.

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Jan 18 2020

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#13 | Dan Grossmann | Driving innovation across industries

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In episode 13, I talk with Dan Grossmann, Design Director at Smart Design in New York. Dan and I sat together at the recent IDC Conference in Chicago and chat about his learnings around why, how and what design drives forward.

Dan shares from his experience and impressive body of work: before his role at Smart Design, he was Director of Industrial Design at Bark but also worked at Peloton, Martha Stewart Living, Prime Studios, 4sight Inc., Project H Design and many other places. His experiences ranging from various industries and perspectives: from startup to Consultancy to in-house experiences. One recent experience he shares is the design process of New York's iconic public trash bins - which were designed for both citizen and the people cleaning it.

We dive into how to communicate the value of design to other stakeholders, when is the right time to make a move in your career as a creative, what designers can influence in today's world and even speak about how to prototype designs and work iteratively when designing for animals - specifically dogs. Further, we also learn why it's important to diversify your experience, collect mentors and the importance of learning from different work and project environments. On top of that Dan highlights while it’s not just important to try out different industries but also learn the whole process: from idea to prototype and even how the product is sold and communicated. In Dan experiences, designers can have a tremendous impact when being involved in product pitches and shaping the companies product portfolio - not just the execution of it.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 29 2019

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#12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more

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In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago.

“Michael DiTullo has designed for mega-companies like Google, Nike, and Honda as well as innovative start-ups. He has been the Design Director at Converse, Creative Director at frog, and Chief Design Officer at Sound United.

Michael is known for his impressive body of work, yet as one of his nominators writes, “his ability to give back is underrated.” He is gracious in giving his time to students and non-profits; served on several design boards and committees, including this year’s IDEA jury; and has contributed to Core77 for nearly two decades.

Michael is praised for his honesty and willingness to promote a healthy dialogue about big issues in ID. His latest initiative #RealDesignersShip(link is external) is just one example of his ongoing commitment to building a supportive and trusting design community.” - IDSA

With Michael, I talk about the what he learned designing and prototyping with Michael Jordan working at Nike, risk and opportunities for the future of design and industrial design, why kids should be taught in schools about design and how to report as a VP of Design directly to the board and talk to business.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.

Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 20 2019

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