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Designdrives

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Design
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Leading design minds share their perspective on why, how and what design drives forward.

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Leading design minds share their perspective on why, how and what design drives forward.

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Cover image of Designdrives

Designdrives

Latest release on Jan 18, 2020

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Leading design minds share their perspective on why, how and what design drives forward.

Rank #1: #8 | Michael Seum | Driving design leadership

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This episode I talk with Michael Seum on design leadership and his career from in-house experiences in the USA and Italy to startup and consulting work at Minimal and Lunatik but also his roles afterwards in design leadership at Pepsi and most recently Grohe (P&G).

Michael gives important design advice for young talents when it comes to building up a career and some of the things he learned at different stations in his career. We also talk about the difference between a good designer and a good design leader.

Also, we touch on how to grow a design studio, how to drive design cultures and enlarging the impact of a team within a company. Further, we have the chance to learn how Michael involves other stakeholders in the process and his approach of gaining new design capabilities and responsibilities within a company - to drive positive change and impact for users and businesses through design.

Oct 09 2019

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Rank #2: #6 | Kathryn Richards | Driving innovation in different countries and cultures

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The newest guest at Designdrives is Kathryn Richards, Design Director at Fjord in South Africa. Kathryn had the chance to drive Service Design and Design Strategy in an impressive amount of countries - she designed in London, Munich, Paris, Istanbul and across South Africa.

This rich experience as a design leader is the base of our conversation: we learn what it means to design in different environments, solve local design problems and face new challenges like building up Designit London or transitioning to new roles of leading design teams. Besides Designit and various positions at Fjord she also worked at EY and Designplus getting to know how to communicate the importance and value of design from a broad design consulting experience.

Incredibly inspiring to hear her insights how to convince other stakeholders on the importance of the design investment and perspective in the process of innovating in products and services: to ultimately driving innovation across public and private organisations—from start-up, global corporates to the government - that full-fill customer desires beyond expectations.

Jun 23 2019

Play

Rank #3: #7 | Antonio Starnino | Driving intentionality and meanings of design

Podcast cover
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This episode I talk with Antonio Starnino about different views of “what is design”. Antonio draws his insights from a reflective and thoughtful article we was writing on Medium about 3 schools of design. We discuss the tension that is visible these days in the design community. The meaning of what design is range from traditional views where design is about the craft, to newer streams where design is seen as a cultural-mediator and driver for change to design as an inclusive tool for innovation that everyone can learn.

Furthermore we tap into the difference between the Italian and Canadian design scene and where he things heading in terms of the evolution of design and specifically service design. In addition we talk about the impact design can have on society and how is driving change.

Antonio is a Service Designer at Partner at Studio Wé in Canada, Visiting Lecturer at UAL and Masters Candidate, Human Systems Intervention.

Aug 06 2019

Play

Rank #4: #3 | Joey Zeledón | Driving desirable innovations through emotional ergonomics

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In this episode, we talk with Joey Zeledón who just founded his own Design Studio. Prior to that, he was Design Principle at Steelcase, driving the intersection of spacial healthcare experience and furniture design. He is also the author of the book “Touchy/Feely” and Co-founder of Mothership. Before joining Steelcase Joey gained experience at Smart Design in New York, Continuum and even in footwear design through his time at New Balance. In the episode, we pick from his wide range of experiences ranging from Industrial Design and beyond - pushing innovation in a large range of areas like kitchen products, consumer electronics, furniture and others. Through experiences at Smart Design he also explored and researched new bold questions in design for example “How design can inform our food?” and how design can foster greater food decisions? A topic we specifically focused on was “emotional ergonomics” - how it does foster empathy for human-centred and importantly inclusive design.

If you are interested in getting Joey’s book on emotional ergonomics head to https://www.joeyzeledon.com/shop/touchy-feely-book

Apr 29 2019

38mins

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Rank #5: #5 | Ross Mitchell | Driving UX Research & Strategy from Ford to AT&T

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In this episode we talk about Design Strategy and UX Research. Ross Mitchell is an experienced design leader that gained experience from the automotive field at Ford to the entertainment industry at AT&T as a director of UX Research and Strategy who gained experience in both in-house teams and design consultancies. Before his corporate experiences, he was also working at design agencies like RKS Design and served as an Adjunct Professor at CCS. Nowadays he is building WHOA as a Co-founder and Managing Director of the agency which bridges the sectors of research, strategy, innovation and design.

Jun 10 2019

46mins

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#14 | Chris Lovin | Driving digital/physical product experiences

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In the newest episode, I enjoyed talking with Chris Lovin, Experience Design Lead at athenahealth and teacher at Austin Center of Design. Before that, he worked on the intersection of Interaction & Industrial Design at frog, Honeywell, Mixer Design Group and others creating hybrid experiences in physical and digital domains.

We dive into why smart home products and connected experiences demand hybrid-thinking that bridges physical and digital and how it elevates the process, output and outcome. Further we lean why and how designers can drive positive impact for people in the health-care space and how how the strategic layer can connect various design disciplines in the process
In addition we talk how to balance iteration loops between physical and digital design and how 3D printing and other innovations may create an "agile industrial design" in the future. Chris also shares how to transition between design disciplines: in his case from Industrial Design to Interaction Design.

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Jan 18 2020

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#13 | Dan Grossmann | Driving innovation across industries

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In episode 13, I talk with Dan Grossmann, Design Director at Smart Design in New York. Dan and I sat together at the recent IDC Conference in Chicago and chat about his learnings around why, how and what design drives forward.

Dan shares from his experience and impressive body of work: before his role at Smart Design, he was Director of Industrial Design at Bark but also worked at Peloton, Martha Stewart Living, Prime Studios, 4sight Inc., Project H Design and many other places. His experiences ranging from various industries and perspectives: from startup to Consultancy to in-house experiences. One recent experience he shares is the design process of New York's iconic public trash bins - which were designed for both citizen and the people cleaning it.

We dive into how to communicate the value of design to other stakeholders, when is the right time to make a move in your career as a creative, what designers can influence in today's world and even speak about how to prototype designs and work iteratively when designing for animals - specifically dogs. Further, we also learn why it's important to diversify your experience, collect mentors and the importance of learning from different work and project environments. On top of that Dan highlights while it’s not just important to try out different industries but also learn the whole process: from idea to prototype and even how the product is sold and communicated. In Dan experiences, designers can have a tremendous impact when being involved in product pitches and shaping the companies product portfolio - not just the execution of it.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 29 2019

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#12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more

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In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago.

“Michael DiTullo has designed for mega-companies like Google, Nike, and Honda as well as innovative start-ups. He has been the Design Director at Converse, Creative Director at frog, and Chief Design Officer at Sound United.

Michael is known for his impressive body of work, yet as one of his nominators writes, “his ability to give back is underrated.” He is gracious in giving his time to students and non-profits; served on several design boards and committees, including this year’s IDEA jury; and has contributed to Core77 for nearly two decades.

Michael is praised for his honesty and willingness to promote a healthy dialogue about big issues in ID. His latest initiative #RealDesignersShip(link is external) is just one example of his ongoing commitment to building a supportive and trusting design community.” - IDSA

With Michael, I talk about the what he learned designing and prototyping with Michael Jordan working at Nike, risk and opportunities for the future of design and industrial design, why kids should be taught in schools about design and how to report as a VP of Design directly to the board and talk to business.

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The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.

Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.

-

The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 20 2019

Play

#11 | Chris Livaudais | Driving the future of IDSA

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In this episode, I talk with Chris Livaudais, Executive Director at IDSA (Industrial Designers Society of America).. We sat together at the recent IDC (International Design Conference) hosted by IDSA in Chicago USA. The conferences highlighted speaker from various areas of Design and especially Industrial Design talking about the future of the discipline, the impact, challenges, recent case studies and more. As a speaker and attendee myself I had an absolutely amazing experience.

Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.

Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.

-

The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

About IDSA:

For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

Learn more at https://www.idsa.org

Dec 09 2019

Play

#10 | Hannah Thomas | Driving sustainable services

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In this episode, I talk with Hannah Thomas, a Senior Business Designer at Fjord London who is driven by a huge passion to create change towards a more sustainable future. We talk about how service and business designer can contribute drive business and services to be sustainable and circular. Hannah shares how she leverages her background in business with design skills and methods to create this change for clients, partners and projects.

Furthermore, we learn the importance of having design joining the discourse of driving this change and how she is working from a Business Design perspective with other design disciplines like UX, UI, Products or Industrial Design to archive these goals. In addition, we bring more transparency into the difference between Service and Business design and what they both bring to the table to drive innovation.

Oct 23 2019

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#9 | Nancy Diniz | Driving biology through design

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This episode I talk Nancy Diniz, an architect and teacher from Portugal who is heading and developing the world first “Bio Design” Programme which explores the intersection of design and biology at Central Saint Martins in London. In addition, we talk about the opportunity of that intersection and how design and science can drive change and move the worlds towards more sustainable solutions, buildings, products, services, businesses and more. In the programme designer from all backgrounds work closely with biology and find new paths.

Nancy experienced working in design education and research in the USA and China and has a well understanding of the relationship between science and design, and how both can enlarging their impact by working together. Nancy’s insights are an eye-opener about how designers can take a stronger part in driving sustainability and fields that a new, untapped, unexplored but have tremendous opportunity and impact.

If you want to learn more about her and the programme: https://www.arts.ac.uk/colleges/central-saint-martins/people/nancy-dinizFurthermore we tap into the difference between the Italian and Canadian design scene and where he things heading in terms of the evolution of design and specifically service design. In addition we talk about the impact design can have on society and how is driving change.

Antonio is a Service Designer at Partner at Studio Wé in Canada, Visiting Lecturer at UAL and Masters Candidate, Human Systems Intervention.

Oct 09 2019

Play

#8 | Michael Seum | Driving design leadership

Podcast cover
Read more

This episode I talk with Michael Seum on design leadership and his career from in-house experiences in the USA and Italy to startup and consulting work at Minimal and Lunatik but also his roles afterwards in design leadership at Pepsi and most recently Grohe (P&G).

Michael gives important design advice for young talents when it comes to building up a career and some of the things he learned at different stations in his career. We also talk about the difference between a good designer and a good design leader.

Also, we touch on how to grow a design studio, how to drive design cultures and enlarging the impact of a team within a company. Further, we have the chance to learn how Michael involves other stakeholders in the process and his approach of gaining new design capabilities and responsibilities within a company - to drive positive change and impact for users and businesses through design.

Oct 09 2019

Play

#7 | Antonio Starnino | Driving intentionality and meanings of design

Podcast cover
Read more

This episode I talk with Antonio Starnino about different views of “what is design”. Antonio draws his insights from a reflective and thoughtful article we was writing on Medium about 3 schools of design. We discuss the tension that is visible these days in the design community. The meaning of what design is range from traditional views where design is about the craft, to newer streams where design is seen as a cultural-mediator and driver for change to design as an inclusive tool for innovation that everyone can learn.

Furthermore we tap into the difference between the Italian and Canadian design scene and where he things heading in terms of the evolution of design and specifically service design. In addition we talk about the impact design can have on society and how is driving change.

Antonio is a Service Designer at Partner at Studio Wé in Canada, Visiting Lecturer at UAL and Masters Candidate, Human Systems Intervention.

Aug 06 2019

Play

#6 | Kathryn Richards | Driving innovation in different countries and cultures

Podcast cover
Read more

The newest guest at Designdrives is Kathryn Richards, Design Director at Fjord in South Africa. Kathryn had the chance to drive Service Design and Design Strategy in an impressive amount of countries - she designed in London, Munich, Paris, Istanbul and across South Africa.

This rich experience as a design leader is the base of our conversation: we learn what it means to design in different environments, solve local design problems and face new challenges like building up Designit London or transitioning to new roles of leading design teams. Besides Designit and various positions at Fjord she also worked at EY and Designplus getting to know how to communicate the importance and value of design from a broad design consulting experience.

Incredibly inspiring to hear her insights how to convince other stakeholders on the importance of the design investment and perspective in the process of innovating in products and services: to ultimately driving innovation across public and private organisations—from start-up, global corporates to the government - that full-fill customer desires beyond expectations.

Jun 23 2019

Play

#5 | Ross Mitchell | Driving UX Research & Strategy from Ford to AT&T

Podcast cover
Read more

In this episode we talk about Design Strategy and UX Research. Ross Mitchell is an experienced design leader that gained experience from the automotive field at Ford to the entertainment industry at AT&T as a director of UX Research and Strategy who gained experience in both in-house teams and design consultancies. Before his corporate experiences, he was also working at design agencies like RKS Design and served as an Adjunct Professor at CCS. Nowadays he is building WHOA as a Co-founder and Managing Director of the agency which bridges the sectors of research, strategy, innovation and design.

Jun 10 2019

46mins

Play

#4 | Shan He | Driving transparency and urban design through mobility data

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In this episode, we talk with Shan He from Uber, the founding member of Uber’s data visualisation team. Combing backgrounds in architectural generative design (gained in China) in the physical space with generative software design and data visualisation (learned at MIT) she created a new field that becomes increasingly important. By using geo-data and design visualisation tools she is able to design eye-opening visualisations that help in the communication of scientific findings and enable better decision making for cities and governments. Based on the data from Uber's global user in over 600 cities the visualisations can show when and how people move in the environment. In addition, her team developed an open source tool called “Kepler.gl” which gives everyone access to these powerful visualisations tools. Furthermore, the data is empowering research and science to easily create stunning infographics and presentations out of their data. For cities and urban planners its crucial to understand how people move, if they drive alone or with multiple people and understand citizen behaviour in general. Shan and her team work closely with cities to foster better and more strategic urban design. A talk exploring the intersection of design, data and cities of the future.

If you want to learn more about the tool Shan helped to develop and enables you to create powerful data visualisations click here: https://vis.gl

If you are interested in getting Joey’s book on emotional ergonomics head to https://www.joeyzeledon.com/shop/touchy-feely-book

May 24 2019

31mins

Play

#3 | Joey Zeledón | Driving desirable innovations through emotional ergonomics

Podcast cover
Read more

In this episode, we talk with Joey Zeledón who just founded his own Design Studio. Prior to that, he was Design Principle at Steelcase, driving the intersection of spacial healthcare experience and furniture design. He is also the author of the book “Touchy/Feely” and Co-founder of Mothership. Before joining Steelcase Joey gained experience at Smart Design in New York, Continuum and even in footwear design through his time at New Balance. In the episode, we pick from his wide range of experiences ranging from Industrial Design and beyond - pushing innovation in a large range of areas like kitchen products, consumer electronics, furniture and others. Through experiences at Smart Design he also explored and researched new bold questions in design for example “How design can inform our food?” and how design can foster greater food decisions? A topic we specifically focused on was “emotional ergonomics” - how it does foster empathy for human-centred and importantly inclusive design.

If you are interested in getting Joey’s book on emotional ergonomics head to https://www.joeyzeledon.com/shop/touchy-feely-book

Apr 29 2019

38mins

Play

#2 | Siri Johansson | Driving new paths between Interface and Industrial Design

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In this episode, we talk to Siri Johansson, who is currently designing at Spotify in Stockholm. Siri is a Swedish Interaction Designer who prior worked in various positions at IDEO London (and other locations) and studied MFA Interaction Design at the renowned Umea Institute of Design in the very north of Sweden. Before deciding to go into IxD she was already working as a full-time Industrial Designer in Sweden which led us to the topic of the intersection of Interaction and Industrial Design. We talk about how both fields can learn from each other, her learnings in the transition and how being interdisciplinary and open can be highly beneficial as a designer to drive things forward. In addition, we also touch on the difference between consultancy/agency and in-house when talking about her role at Spotify and the how design is positioned there.

Apr 13 2019

50mins

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#1 | Cheryl Platz | Driving future interfaces, from Amazon Alexa to Microsoft Azure

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We talk with Cheryl Platz, a pioneer in the area of AI-driven Voice User Interface Design and one of the first designer on the Amazon Echo System. We talk about the design process of designing the very first interactive voice experiences. Furthermore we learn about her experiences at Microsoft where she worked on both B2C and B2B solutions: Ranging from the Azure Product to AI in-car systems. These days she is driving positive change and impact through design as a Principal Designer at Bill & Melinda Gates Foundation. In addition she is also running her own design consulting venture Ideaplatz, takes roles as an Actor and speaks at conferences around the world.

The conversation happened before Cheryl left Microsoft and joined the Bill & Melinda Gates Foundation.

Mar 13 2019

57mins

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